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DENIM ROAD Logo design + collateral materials Denim Road is an upcoming national store chain for high-end denim. Denim Road’s key attributes are chic and bohemian with a mix of industrial ruggedness. The logo is designed to characterize these attributes by combining ornamental wood-type from the early 19th century, which nears the end of the Industrial Revolution. The logo-type has been distressed to give it a worn and rugged look. Postcards and hang tags have also been designed to show the application of the logo.

Karen Leung | Graphic Design Portfolio  

Karen Leung A portfolio of selected works. http://www.karensleung.com karensleung@gmail.com

Karen Leung | Graphic Design Portfolio  

Karen Leung A portfolio of selected works. http://www.karensleung.com karensleung@gmail.com

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