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T I N G R E S T A UR A N T Restaurant concept + Identity design Ting is a fine restaurant where you can immerse yourself in an elegant Chinese garden while you enjoy traditional Cantonese Dim Sum cuisine. Ting is the Chinese word for an imperial garden. In developing the identity of Ting, I have combined the traditions of the Chinese garden, which is based on the classical principles of keeping Natural Order and harmony. The most distinct icon in an imperial garden is the pavilion. Originally, pavilions are very detailed but to make the logo more identifiable the architecture has been simplified to its essence and is complemented with its logo-type. The design of the business card is modeled after the gates in the imperial gardens. The business card opens up like a gate to reveal important information. The letterhead and envelope incorporates an ancient wood print to reveal the history and art of China. It is printed on Kobi Wind paper, which was chosen because of its rice paper texture, and the silk threads that were woven into the paper. These simple details help to reinforce the elegance of the ambience Ting would give to its guests.

Karen Leung | Graphic Design Portfolio  

Karen Leung A portfolio of selected works. http://www.karensleung.com karensleung@gmail.com

Karen Leung | Graphic Design Portfolio  

Karen Leung A portfolio of selected works. http://www.karensleung.com karensleung@gmail.com

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