Page 1

REFORM

+

]

- ]


REFORM

+

]

- ]


REFORM:

[ P] 00_00

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cla ss : SENIOR PORTFOLIO

book: REFORM

REFORM: KEY ADJECTIVE : creative better cohesive improved progressive

TO FORM AGAIN. TO CHANGE TO A BETTER STATE OR FORM. TO IMPROVE BY ALTERATION OR SUBSTITUTION.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


R E FF O OR RM M :: RE

[PPa]g 0 e 0 _001 0: : 02

pp oo rr tt ff oo ll ii oo :: N N II EE N N-Y UNN ((KKAARREENN)) CCHHEENNGG -Y U


cla ss : SENIOR PORTFOLIO

DE S IG NER : N i e n -Y u n ( K a r e n ) C h e n g P HO NE: 408 921 6412 EM A IL : c o r a l 9 9 9 2 0 0 1 @ y a h o o . c o m . t w W EB S I T E: w w w. k a r e n n y c h e n g . c o m

book: REFORM

R EF O R M _ B o o k d e s i g n c o p y r i g h t © 2 0 10 b y N i e n -Y u n ( K a r e n ) C h e n g . P u b l i s h e d b y N i e n Y u n ( K a r e n ) C h e n g f o r c o u r s e n u m b e r G R .4 6 0 ­— 0 2 , S e n i o r P o r t f o l i o , t a u g h t b y M a r y S c o t t i n F a l l 2 0 10 a t A c a d e m y o f A r t U n i v e r s i t y, S a n F r a n c i s c o , C A . P r i nte d at Gia nt Hor se P r i nt i ng, Sout h Sa n Fra nc i sco, CA. US. Bou nde d at Her r i ng a nd Robi n son, Br i sba ne, CA. US. All r ight s reser ve d.

F O N T: B l e n d e r / A A U X O f f i c e F O R M AT: B o o k ( 9. 2 5 ” x 1 2 ” )

COLOPHON

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 00_01

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cla ss : SENIOR PORTFOLIO

book: REFORM

PROJECT :

TITLE :

PAGE NUMBER :

01

Utilization

002

02

Refreshment

01 8

03

Briskness

026

04

Caution

038

05

Sw e e t

04 6

06

Vivif ier

062

07

Attraction

0 74

08

Defense

100

09

Ident it y

108

CONTENT

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 02_03

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

b o o k : E -WA S T E

UTILIZATION: KEY ADJATIVE: digital computerized reclaimable rearranged te c h n ical

REDUCE, REUSE, RECYCLE. A DISCARDED KEYBOARD CAN BE A PART OF YOUR NEW CELL PHONE.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 04_05

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

C L A S S : Ty p o g r a p h y 4 IN S T RUC T O R : C a r o l i n a d e B a r t o l o P RO JEC T: B o o k D e s i g n

b o o k : E -WA S T E

B R IEF_ E -WA S T E i s a s e r i o u s p r o b l e m i n t h e w o r l d . E -WA S T E e n c o m p a s s e s l o o s e l y d i s carded, sur plus, obsolete or broken electr ical and electronic dev ices. Env ironmental groups claim that the informal processing of electronic waste in developing countr ies causes ser ious health and pollution problems. The content tells people

S U B JEC T: E -Wa s t e F O N T: B l e n d e r / C e l l u l a r O n e

how ser ious the problem is and how they can help to improve this problem. My graphic concept uses the technical map to show how the wasted parts can be torn apart and de shaped again into a new product.

F O R M AT: B o o k ( 6 . 2 5 � x 9 � )

PROJECT 01

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 06_07

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cc ll aa ss ss :: :TTYYPPOOGGRRAAPPHHYY4 4

bb oo oo kk :: :EE-WA -WA SSTTEE

0 1 : : 020:0:_ 0031 _: :0024_ :0:3 _0 50 4: _: 0 65 _: :0 60_7 0: 7_ : 0 08 8:_: 009_ 9


REFORM:

[ P] 08_09

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

b o o k : E -WA S T E

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 10 _ 11

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

b o o k : E -WA S T E

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 12_13

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

b o o k : E -WA S T E

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 14 _ 1 5

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

b o o k : E -WA S T E

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 1 6 _ 17

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 4

b o o k : E -WA S T E

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 1 8 _ 19

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 2

p ac k ag i ng : EDDIE BAUER MEN BODY C A R E

REFRESHMENT: KEY ADJATIVE: casual simple clean fresh com for ta ble

NEWLY CREATED AND NOT FADED OR IMPAIRED. A GOOD BATH CAN GIVE FRESH MENTAL STRENGTH AND ENERGY.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[PPa]g 2 e 0 _021 1: : 02

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 2

CL ASS: Pac k ag i ng Desig n 2 IN S T RUC T O R : C h r i s t i n e G e o r g e P RO JEC T: M e n B o d y C a r e

p ac k ag i ng : EDDIE BAUER MEN BODY C A R E

B R IEF_ EDDIE BAU ER of f e r s p r e m iu m- q u a l it y clo t h i n g, ac c e s s o r ie s a n d g e a r f o r m e n a n d w o m e n t h a t c o m p l e m e n t t o d a y ’s m o d e r n o u t d o o r l i f e s t y l e. W h e t h e r i t ’s c l a s s i c o u t e r w e a r, l e g e n d a r y d o w n o r c a s u a l d e n i m a n d k h a k i s , E D D I E B A U E R o f f e r s a f u l l range of st yles to complete the casual wardrobe. For this project I created a new

B R A ND: E d d i e B a u e r F O N T: H e l v e t i c a / A l A l i g n / N e w s G o t h i c M T

l i n e of m e n b o d y c a r e f o r EDDIE BAU ER. I k e p t t h e c a s u a l a s p e c t of t he i r i m ag e and added a freshness touch to enhance the clean and fresh feeling of a bath after sweating while doing outdoors exercise.

F O R M AT: 4 r e g u l a r b o d y c a r e b o t t l e s , 1 s m a l l b o d y deodora nt bot tle, 1 sq ua re fac ial towel, 1 t ravel i ng package that includes 5 small body care bottles

PROJECT 02

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 22_23

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 2

class :: TYPOGRAPHY 4

p ac k ag i ng : EDDIE BAUER MEN BODY C A R E

b o o k : : E-WA S T E

0 1 : : 020:0:_ 0031 _: :0024_ :0:3 _0 50 4: _: 0 65 _: :0 60_7 0: 7_ : 0 08 8:_: 009_ 9


REFORM:

[ P ] 24 _ 2 5

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 2

p ac k ag i ng : EDDIE BAUER MEN BODY C A R E

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 26_ 27

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cl a s s : GR A PHIC DESIGN 3

event: SHAKE IT

BRISKNESS: KEY ADJATIVE: energetic colorful young joyful ac t ive

ACTIVE, FAST, AND ENERGETIC. LET’S SHAKE IT. JOIN THE FUN AND CREATIVE POP MARTINI EVENT. CHEERS!

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 28_293

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cl a s s : GR A PHIC DESIGN 3

CL ASS: Graph ic Desig n 3 IN S T RUC T O R : N i c o l e F l o r e s P RO JEC T: E x p o s i t i o n

event: SHAKE IT

B R IEF_ S H A K E I T i s a m a d e u p e v e n t h e l p u p b y a m a r t i n i l o v e r a n d a p o p a r t l o v e r. P e o p l e who like young artists will join the party to taste different kinds of martinis and enjoy the a r t at the sa me t i me. I chose pop a r t to m i x w ith the ma r t i n i event. A good mar tini is like a good piece of pop ar t, color ful, energetic and full of passion.

S U B JEC T: P o p M a r t i n i E x p o

They both br ings lots of elements than when shake and stir red make a great piece.

F O N T: H e l v e t i c a F O R M AT: 1 b r o c h u r e ( 5 ” x 7 ” ) , 1 s e r i e s o f 3 p o s t e r s ( 24 ” x 3 6” ) , 3 t i c k e t s , 3 p a g e s o f a w e b s i t e , 1 m a r t i n i recipe booklet

PROJECT 03

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[PPa]g 3 e 0 _031 1: : 02

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cl a s s : GR A PHIC DESIGN 3

class :: TYPOGRAPHY 4

event: SHAKE IT

b o o k : : E-WA S T E

0 1 : : 020:0:_ 0031 _: :0024_ :0:3 _0 50 4: _: 0 65 _: :0 60_7 0: 7_ : 0 08 8:_: 009_ 9


REFORM:

[ P] 32_33

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cl a s s : GR A PHIC DESIGN 3

event: SHAKE IT

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 34_35

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cl a s s : GR A PHIC DESIGN 3

event: SHAKE IT

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 36_37

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cl a s s : GR A PHIC DESIGN 3

event: SHAKE IT

10 .N .2 OV 2

SH

EM

MA

RC ER CE NT

PO

ER

X IE

O

IN

AD

RT

BA

AK

6P

W

E W

W

-E

M-

.M

OM

9P

O .C

M

OV .2

XP

SH .N

IT

10

2

AK M

AR

EM

BA

TI

RC

NI

AD

ER

O

E EX

CE

NT

PO

ER

6P

M

IT SH

10.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_

W

W

W

NO

.M

-E

XP

O .C

-

OM

V. 2


REFORM:

[ P] 38_39

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

n e w s l e t t e r: CL I M AT E A L ER T

CAUTION: KEY ADJATIVE: warning conceptual alert bold aw a ke

AVOID DANGER OR MISTAKES. WARN AND WAKE UP PEOPLE THE CLIMATE HAS CHANGED. WE NEED TO BE ALERTED.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 4 0 _ 41

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

CL ASS: P r i nt 1 IN S T RUC T O R : Tr o y A l d e r s P RO JEC T: N e w s l e t t e r

n e w s l e t t e r: CL I M AT E A L ER T

B R IEF_ Global war ming has been a ser ious problem for a long time. Global war ming is the i n c r e a s e i n t h e a v e r a g e t e m p e r a t u r e o f t h e E a r t h ’s n e a r- s u r f a c e a i r a n d o c e a n s s i n c e t h e m i d -2 0 t h c e n t u r y a n d i t s p r o j e c t e d t o c o n t i n u e . A n i n c r e a s e i n g l o b a l t e m p e r a t u r e w i l l c a u s e s e a l e v e l s t o r i s e a n d w i l l c h a n g e t h e a m o u n t a n d t h e p a t-

S U B JEC T: G l o b a l Wa r m i n g F O N T: K r u n g t h e p / H e l v e t i c a

terns of rainfall precipitation. One of the predicted outcomes is the expansion of s u b t r o p i c a l d e s e r t s . C L I M AT E A L E R T i s a n e w s l e t t e r t h a t a l e r t s p e o p l e o n h o w serious the problem is and to make people aware about this problem.

F O R M AT: D o u b l e - s i d e d n e w s l e t t e r ( 11 ” x 17 ” )

PROJECT 04

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 42_43

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

n e w s l e t t e r: CL I M AT E A L ER T

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 44_45

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

n e w s l e t t e r: CL I M AT E A L ER T

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 4 6 _ 47

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

b o o k : NAT U R A L SW EE T T O O T H

SWEET: KEY ADJECTIVE : bright variegated natural abundant colorful

PLEASING TO THE TASTE窶年ATURAL AND HEALTHY CAN EVEN MAKE IT BETTER.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 4 8 _ 49

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

C L A S S : Ty p o g r a p h y 3 IN S T RUC T O R : A r i e l G r e y P RO JEC T: P a p e r P r o m o t i o n

b o o k : NAT U R A L SW EE T T O O T H

B R IEF_ Most candies contain ar tif icial pigments to make their color beautiful. Although s o m e e x p e r i m e n t s p r o v e t h a t m o s t o f t h e s e a r t i f i c i a l p i g m e n t s w o n’t h a r m t h e hum a n b o d y, w e s t i l l n e e d t o b e w a r e a b o u t o t h e r a r t i f i c i a l p i g m e n t s t h a t c a n a f f e c t h u m a n h e a l t h o n a l o n g - t e r m b a s i s . N AT U R A L S W E E T T O O T H a i m i s t o m a k e p e o p l e

S U B JEC T: P o p - t o n e P a p e r F O N T: B l e n d e r / C h o l l a s l a b

aware about the dangers that can artificial food pigments can have on them so they are careful about them and instead suggest them to buy candy that uses natural fr uit juice to color and f lavor their products.

F O R M AT: 1 b o o k ( 7. 2 5 ” x 9 ” ) , 1 p o s t e r ( 24 ” x 3 6” )

PROJECT 05

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 5 0 _ 51

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

b o o k : NAT U R A L SW EE T T O O T H

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[P] 5 02_0 53

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

b o o k : NAT U R A L SW EE T T O O T H

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[P] 5 02 4_0 53 5

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : TTYYPPOOGGRRAAPPHHYY 34

book: N E -WA A T USRTAEL S W E E T T O O T H

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9 9_


REFORM:

[ P] 56_57

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

b o o k : NAT U R A L SW EE T T O O T H

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 5 8 _ 59

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

b o o k : NAT U R A L SW EE T T O O T H

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 6 0 _ 61

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: TYPOGRAPHY 3

b o o k : NAT U R A L SW EE T T O O T H

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 62_63

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 3

p a c k a g i n g : P L AY B O Y H O U S E WA R E S

VIVIFIER: KEY ADJECTIVE : chromatic sexy vivid colorful loud

A GIVER OF VITALITY AND VIGOUR. ACTIVATE YOUR HOUSEWARES AND BRING THEM TO LIVE.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 64_65

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 3

CL ASS: Pac k ag i ng Desig n 3 IN S T RUC T O R : T h o m a s M c N u l t y P RO JEC T: H o u s e w a r e s P a c k a g i n g B o x D e s i g n

p a c k a g i n g : P L AY B O Y H O U S E WA R E S

B R IEF_ P L AY B O Y i s a f a m o u s A m e r i c a n m e n ’ s m a g a z i n e . T h e m a g a z i n e h a s g r o w n i n t o P L AY B O Y E n t e r p r i s e s , I n c . t h a t i n c l u d e s n o t o n l y t h e m a g a z i n e b u t m a n y b u s i n e s s ventures including night clubs where the rabbit logo came from. They also have some products w ith their famous rabbit logo such as gar ments, under wear and

B R A ND: P l a y b o y F O N T: H e l v e t i c a N e u e / U n i v e r s

a c c e s s o r i e s . T h i s p r o j e c t I w a n t e d t o c r e a t e a h o u s e - w a r e l i n e f o r P L AY B O Y a i m e d a t c o l l e g e g i r l s w h o w a n t t o b e p a r t o f p l a y b o y g i r l ’s w o r l d . I m a d e t h e p r o d u c t p a c k a g e s s e x y, c o l o r f u l a n d f u n .

F O R M AT: 1 h a i r d r y e r b o x ( 9 ” x 8 . 5 ” x 3 . 8 ” ) , 1 c o f f e e m a k e r b o x ( 11 .7 5 ” x 14 . 5 ” x 8 . 5 ” ) , 1 l a m p b o x ( 10 . 5 ” x 2 3 . 5 ” x 10 . 5 ” ) , 1 b l e n d e r b o x ( 3 .7 5 ” x 1 2 . 5 ” x 3 .7 5 ” ) , 1 i r o n b o x ( 10 . 8 ” x 7 ” x 4 .9 ” ) ,

PROJECT 06

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 6 6 _ 67

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 3

p a c k a g i n g : P L AY B O Y H O U S E WA R E S

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 6 8 _ 69

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 3

p a c k a g i n g : P L AY B O Y H O U S E WA R E S

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 70 _ 7 1

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 3

p a c k a g i n g : P L AY B O Y H O U S E WA R E S

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 72_73

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 3

p a c k a g i n g : P L AY B O Y H O U S E WA R E S

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 74 _ 7 5

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

ATTRACTION: KEY ADJECTIVE : smart simple brilliant conceptual modern

A FORCE OR POWER THAT DRAWS INTEREST, COMPELS, CAPTIVATES, AND ENTICES.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 76 _ 7 7

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

CL ASS: Pac k ag i ng Desig n 4 IN S T RUC T O R : M i c h a e l O s b o u r n e P RO JEC T: S t o r e D e s i g n u n d e r Ta r g e t

packaging : AERO STORE

B R IEF_ A e r o i s Ta r g e t ’ s n e w s t o r e t h a t b r i n g s h i g h - e n d h o u s e - w a r e t o t h e a v e r a g e c o n sumer by joining the offerings of Crate and Barrel and Williams Sonoma. Aero aims to com bi ne w h at eac h of t he se s tore s of fe r u nde r one ro of, e s se nt i ally e nd i ng t he need to shop bet ween t he t wo. Also we w ill create a l i ne of bra nd house produc ts

S U B JEC T: A e r o S t o r e D e s i g n F O N T: H e l v e t i c a N e u e / G o t h a m / VA G R o u n d e d

for the store that will follow a consistent look and feel. The store will be divided i nto su b-sec t ion s t hat w ill reta i n t he bra nd i mage, look a nd feel i ng of Aero. T he a i m i s t o a p p e a l t o t h e c o n s u m e r t h r o u g h i n n o v a t i v e p a c k a g i n g s o lu t i o n s. We h a v e

F O R M AT: 1 c h e f k n i f e b o x , 1 s t r a i n e r p a c k a g i n g , 1

O F F I C E , F O O D a n d K I T C H E N s e c t i o n s u n d e r A e r o a n d W H I P I T, B L O O M a n d A N -

dinner plates box, 3 packs of different pasta, 3 bottles

THONY BOURDAIN as house brands.

of pa sta sauce, several d i f ferent k i nd s of da ily meat packaging, 1 plant packaging, 1 seeds packaging, 1 pie crust box, 3 packs of cake mix, 1 pie pan box, 1 cupcake pan packaging

PROJECT 07

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 78_79

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

A ERO_ K i t c h e n A ERO_ F o o d

A NT HON Y BOURD A IN_ D a i l y M e a t

BLOOM_ G a r d e n

W HIP IT_ B a k e w a r e

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 80_81

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 82_83

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 84_85

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P] 86_87

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[P] 88_89

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 90_91

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 92_93

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 94_95

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 96_97

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 98_99

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


c l a s s : PA C K A G I N G D E S I G N 4

packaging : AERO STORE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 10 0 _ 10 1

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

p o s te r: BE SA FE

DEFENSE: KEY ADJECTIVE : bold loud large protected graphic

A GUARD OR PROTECTION GIVING SAFETY AND SUPPORT. A SHIELD AGAINST A DANGER OR THREAT.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 10 2 _ 10 3

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

CL ASS: P r i nt 1 IN S T RUC T O R : Tr o y A l d e r s P RO JEC T: P o s t e r

p o s te r: BE SA FE

B R IEF_ A I D S i s n o w a p a n d e m i c . I n 2 0 0 7, i t w a s e s t i m a t e d t h a t 3 3 . 2 m i l l i o n p e o p l e l i v e d w i t h t h e d i s e a s e w o r l d w i d e , a n d t h a t A I D S k i l l s a n e s t i m a t e d 2 .1 m i l l i o n p e o p l e , i n c lu d i n g 330,000 c h i l d r e n . We s h o u l d t a k e t h i s s e r i o u s l y t h a t l i f e i s n o t a g a m e a n d i t c a n n o t b e s t a r t e d a l l o v e r a g a i n . O n t h e p o s t e r, I u s e d j u s t a s i m p l e g r a p h i c

S U B JEC T: A I D S

illu st rat ion to ma ke t he statement “BE SAFE“ even more st ra ight for wa rd.

F O N T: U n i v e r s F O R M AT: 1 p o s t e r ( 2 8 ” x 4 0 ” )

PROJECT 08

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 10 4 _ 10 5

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

p o s te r: BE SA FE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 10 6 _ 10 7

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: PRINT 1

p o s te r: BE SA FE

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 10 8 _ 10 9

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: IDENTITY

lo g o : V ISUA L IDEN TITIES

IDENTITY: KEY ADJECTIVE : different symbolic unique individual special

SPECIAL AND DISTINGUISHING PRESENCE. THE CONDITION OF HAVING A UNIQUENESS.

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 110 _ 111

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: IDENTITY

CL ASS: All Ident it y IN S T RUC T O R : M i c h a e l O s b o u r n e / T h o m a s M c N u l t y P RO JEC T: I d e n t i t y

lo g o : V ISUA L IDEN TITIES

B R IEF_ T he v i si ble elements of a bra nd ( suc h a s colors, desig n, logot y pe, na me, sy m bol ) w he n t ie d to g e t he r ide nt i f y a nd d i s t i ng u i s h a b ra nd i n t he c on s u me r s’ m i nd. Brand identity is the total proposition that a company makes to consumers - the promise it makes. It may consist of a num ber of features and at tr ibutes, benef its,

S U B JEC T: V i s u a l I d e n t i t i e s F O N T: H e l v e t i c a N e u e

p e r f o r m a n c e , q u a l i t y, s e r v i c e s u p p o r t , a n d t h e v a l u e s t h a t t h e b r a n d p o s s e s s e s . T h e b r a n d c a n b e v i e w e d a s a p r o d u c t , a p e r s o n a l i t y, a s e t o f v a l u e s , a n d a p o s i t i o n i t o c c u p i e s i n p e o p l e’s m i n d s. B r a n d i d e n t i t y i s e v e r y t h i n g t h e c o m p a n y w a n t s t o

F O R M AT: 6 d i f f e r e n t i d e n t i t i e s

PROJECT 09

be and the brand is how it shows the rest of the world.

C O L O R PA L E T T E:

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 11 2 _ 11 3

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


class: IDENTITY

lo g o : V ISUA L IDEN TITIES

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 114 _ 11 5

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


cla ss : SENIOR PORTFOLIO

book: REFORM

THANK YOU: FA M I LY : y uan shin hsiu teng hsiu pei paula teng david cheng my dog ball-ball FRIENDS: chen yen peng summer chang diane wang roy chou zhun huang victoria hsu sydney jen astrid ho FA C U L T Y : mary scott thomas mcnult y michael osbourne ariel grey christine george

IT WOULD HAVE BEEN IMPOSSIBLE TO GET THIS FAR WITHOUT THE SUPPORT OF FAMILY, FRIENDS, FACULTY AND SERVICE.

scott rankin scot crisp carolina de bartolo troy alders nicole f lores jennifer sterling amy broadbent BOOKBINDERS: herring & robinson copymat PRINT SERV ICE : plotnet giant horse printing

0 0 _ 0 1 _ 0 2 _ 0 3 _ 0 4 _ 0 5 _ 0 6 _ 0 7_ 0 8 _ 0 9_


REFORM:

[ P ] 11 6 _ 117

p o r t f o l i o : N I E N -Y U N ( K A R E N ) C H E N G


REFORM  
REFORM  

Academy of Art 2010 Fall Portfolio

Advertisement