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Project. Thought. Story.


8­­— Project. Thought. Story. 송가은

Karen Song


Design is thinking made visual. — Saul Bass


For Mom, Dad and Uncle 엄마 아빠 그리고 외삼촌께


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Berg Berg Branding Two world Packaging E ­­— Skin Typography Plantmate App Italy Cafe Branding Patron Bottle Packaging 50m Typography Lego Mania Poster


Karen Song 01 02 03 04 05 06 07 08

Portfolio

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Selected Works

Content.


Karen Song 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Selected Works

Berg Berg. New/Bold. Money Watch.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Berg Berg

Concept

CATEGORY COLOR

Financial Manual Book Visual System 2 McGuire Sean Fall 2015

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

Print, Website

Rebrand the corporate identity of nationally known firm. Berg Berg is a Swedish based fashion brand that is being rebranded as a financial consulting firm. The name Berg Berg means “mountain” in numerous Eastern European languages, which is visually related to a growth graph in the financial world. Casual language and mimimalist visuals are used to attract a new, younger target audience.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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BERG BERG


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Karen Song 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Portfolio Financial Advisory Firm

Berg Berg

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Portfolio Financial Advisory Firm

Berg Berg

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Portfolio Financial Advisory Firm

Berg Berg

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Portfolio Financial Advisory Firm

Berg Berg

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Portfolio Financial Advisory Firm

Berg Berg

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Selected Works

Two Worlds. Fuctional. Keeping time.


Selected Works 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Two world clocks

Concept

CATEGORY COLOR

Clock package design Package Design 3 Thomas McNulty Summer 2015

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

Packages

Create a clock and packaging base on an new idea. Chalkboard clock combines two clocks with two chalkboards. The target audience is international travelers who might be studying or working overseas. The package concept is based on chalkboard, where the traveler can write the cities whose times are shown on the clocks. The package also includes chalk, maps and a sharpener.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio International time zone clocks

Two World

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Karen Song 01 02 03 04 05 06 07 08

Portfolio International time zone clocks

Two World

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio International time zone clocks

Two World


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio International time zone clocks

Two World

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio International time zone clocks

Two World

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

E—Skin

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Selected Works

E — Skin. Tech. Who are you?


Selected Works 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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E—Skin

Concept

CATEGORY COLOR

Futuristic Book, Poster Typograpraphy 4 Ariel Grey Fall 2015

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

Book, Poster, App

The E-Skin project is to create an experimental typography book within a specific science related are. E-Skin is a book about a new form of identity in the future, in which technology will be entering a new era of personal lifestyle. To give futuristic feel, used scanning expressed graphic line, gold foil and silver cover.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

E—Skin

7 78 9 8 0 8 3 23 42 43532 3 2 4 2342 324 2 343 65

47 8 768 6 9 76 574 6343453 324 2 343 65 47 8 768 6 9 76 574 6343453

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

E—Skin


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

E—Skin

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

E—Skin

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Selected Works

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Portfolio Electronic skin book

E—Skin

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mc

10

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

Eâ&#x20AC;&#x201D;Skin

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1 1 2032 3 3 2 2 3 3 5 5 34 3


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Karen Song

01 02 03 04 05 06 07 08

Portfolio

Electronic skin book

Eâ&#x20AC;&#x201D;Skin

LE T N C_ SKIN

1 0 0 2 2 3 9 203 9 4 4 3 2 2 9 9 2 3 3 4 3 4 5 5 34 5 7 7

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3 3

4 4

8 9 2 4

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5 5


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Karen Song 01 02 03 04 05 06 07 08

Portfolio Electronic skin book

Eâ&#x20AC;&#x201D;Skin

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Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Italy Cafe Casual. Afternoon Bite.


Selected Works 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Italy Cafe

Concept

CATEGORY COLOR

Italian Bruch cafe Summer 2016 Busan Italy cafe

→ → →

DISCIPLINE DURATION CLIENT

Print, Website

Italy Cafe is casual with a natural spirit in a open space. This brunch cafe is located in Busan, South Korea. They have the best bakery and fresh roast coffee. The redesign aim is to transform the identity into being more warm and friendly. The patterns are inspired by the cafe logo written in Korean characters.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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이딸리 食堂


이딸리 食堂


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio

Italian Bruch cafe

Italy Cafe

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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Selected Works

Plantmate. Fun/Tips. Easy Gardening.


Selected Works 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Plantmate

Concept

CATEGORY COLOR

Gardening App Visual System 1 Megumi Kiyama Spring 2015

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

Print, Website

The objective is to create and design a functional mobile application and website to appeal to users in a potential market. Plantmate is an application to help users choose a plant matching their preference. According to the plants chosen, the app gives planting tips, growth information and weather warnings. I used simplified illustrations to keep the look clean and make the navigation easy. The bright colors are friendly and appealing.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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PINEAPPLE 3 STEP

1 Slice off the green leafy top and remove all fruit. Carefully remove the bottom layers until you see root buds.

2 Place in water for two weeks to form roots.

3

Growth happens in few months but i 2-3 years before


Karen Song 01 02 03 04 05 06 07 08

Portfolio Gardening App

Plantmate

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n the first it will be harvest.


ALARM

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FEBURARY

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water vitamin

THURSDAY

2015 Feburary vitamin compeleted water 20ml Today - 9:00AM


READ MORE

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Plantmate

3 Put a Fan on Your Seedlings. If you are growing your seedlings inside, provide a breeze by turning a fan on them for 5-10 minutes, twice a day.

Gardening App

2 Provide Lots of Light. Sunny window may not provide them with sufficient natural light 14-18 hours every day.

Portfolio

1 Donâ&#x20AC;&#x2122;t Crowd Seedlings. Be sure to give the seedlings plenty of room to branch out.

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TOMATO GROWTH The tomato is a major vegetable crop that has achieve tremendous popularity over the last century.

Karen Song

1 2 tips

Selected Works

GUIDE & TIPS


Karen Song 01 02 03 04 05 06 07 08

Portfolio Premium Tequila

Patron

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Selected Works

Patron. Premium Silver. Drink up.


Selected Works 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Patron

Concept

Tequila bottle design Package Design 4 McNulty Thomas Fall 2016

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

COLOR

CATEGORY

Package

The Patron project is a redesign of existing tequila bottle labels.The original Patron labels are a clear material, making them difficult to read. I changed to a darker, more classic label. For Patron Silver, I brought out the bee of the Patron logo, placing bees around the bottle. When light shines on the bottle, it casts a beautiful bee shadow.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Premium Tequila

Patron

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Premium Tequila

Patron

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Premium Tequila

Patron

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Premium Tequila

Patron


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Karen Song 01 02 03 04 05 06 07 08

Portfolio Premium Tequila

Patron

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50m. Variety. About Coral.

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Portfolio Financial Advisory Firm

Berg Berg

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50m

Concept

Coral editorial book Typography 3 Ariel Grey Fall 2014

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

COLOR

CATEGORY

Print

The project is editorial book about coral structure by deepness in ocean. Coral may change into the different color and shapes as well depending on how they deep they are living. The book is specifically designed for the section of coral zone. In order to provide different kinds of shape corals, I used delicate typeface and graphic lines.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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24

6 inch (15cm)


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Coral editorial book

50m

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania

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Selected Works

Lego Mania. Festival. Play together.


Selected Works 01 02 03 04 05 06 07 08

Portfolio Financial Advisory Firm

Berg Berg

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Lego Mania

Concept

Festival Poster Typography 2 Jenny Pan Fall 2013

→ → → →

DISCIPLINE CLASS INSTRUCTOR SEMESTER

COLOR

CATEGORY

Print

Design a promotional poster an annual local festival. Lego Mania is a logo festival for adults, taking place every year in the Oakland. As the target audience is adults, I chose a mordern approach with san serif type. Design and colors are inspired by the Logo blocks.


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania


Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania

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Selected Works

Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania

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Karen Song 01 02 03 04 05 06 07 08

Portfolio Local festival poster

Lego Mania

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Design,

Lego Mania May11â&#x20AC;&#x201D;13 2017 Oakland, CA


Portfolio

Local festival poster

Lego Mania

oaklandlibrary.org/event 11th May 2015 1:00PM â&#x20AC;&#x201D; 5:00PM Tel. +15105975011

01 02 03 04 05 06 07 08

Piedmont Avenue Branch 80 Echo Ave Oakland, CA 94611

Karen Song

Build and Explore.

Selected Works


Sewon,Somin, Taka, Wanjiao, Ray, Stevee,Derek Song, Jasmine Koon.

Bo

Mom, Dad and Uncle

My design buddies. Thank you for all your honest critiques, listening to long chains of questions and sharing laughs in and out of school.

I would not be here without your listening to me and supporting me as I went through all my struggles during school. Bobo.

You are the biggest inspiration in my life. My very first step was to follow your paths. Thanks for the unconditional love, encouragement and belief in me. Love you.


Thank you. Mary Scott Tom McNulty Ariel Grey Sean McGuire Megumi Kiyama Jenny Pan Andrew Johnson Hojun Song


Service

Copyright

Giant Horse Printing 1336 San Mateo Ave San Bruno, CA The Key Printing & Binding 1934 Park Blvd, Suite A Oakland, CA 94606

PRINTING

BINDING

TYPOGRAPHY

Tiempos Klim Type Foundry, 2010

Maison Neue Milieu Grotesque, 2012

©₂₀₁₇ All right reserved. No part of this book can be reproduced, distributed, or transmitted without express permission from Karen Song.


Karen Song +14159968183 karensonggd.com


8 Project.Thought. Story. — Karen Song  
8 Project.Thought. Story. — Karen Song  
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