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Karc MĂŠdia Studio Portfolio


When we create identity It is always a positive challenge for us to create a unified system of content and form. For a true ‘corporate identity’ these two have to mutually rely on, and support each-other. We always seek to create a lovable, easy-to-remember and impulsive visual effect which also reflects our own personality.


01


Mátraparty corporate identity and webdesign Mátra Party LLC contracted us to redesign their company identity. Mátra Party has more than twenty years of history and their values of reliability and elegance served as the two pillars for designing their new identity. The company’s profile is twofold: catering and cafeteria, therefore the design was also split into two.

Commissioner Mátra Party LLC

Year of execution 2012

Competence full corporate identity, webdesign

Conception The aim was to create a clear and elegant identity that suggests solemnity in a fresh, contemporary way.


6

+ Stamp Logo Stamps represent reliability and stability therefore we chose a letterpress-style shape for the logo. The logo’s contour resembles a cogwheel which is an allusion to flawless working while the symbol in the centre represents both the initials of the company and its profile: the letter M and the inverted P also stand for a folded napkin or the toque of chefs. The basic identity elements are dominated by the logo, the cogwheel motif and the texture of the actual profile. Our plans are that the printed material will be made by letterpress technology (now they are using digital prints).

+

=


Patterns To separate the two profiles in the image we created two patterns based on the logo. The variation in colour and structure signify the given profile. Cafeteria is modest with gray and simple structures while catering is vibrant with yellow and dynamism. The cogwheel also appears here.

Webdesign The two main profiles of the company were also separated in the web design. The cafeteria site is dominated by typography and classic layout, while the tone of the catering site is defined by the dominance of pictures.


Monis jewelley corporate identity and packaging design

Commissioner Monis LLC

Year of execution 2011

Competence full corporate identity, packaging


L U X U R Y O LC OLLEL C T I O N EC T ION 10

LU X URY COLLEC T ION

ELEMENT

EMENT

9 2 5 S T E R L I N G S I LV E R

I N G S I LV E R

MENT

G S I LV E R

ALLURE

ALLURE 9 2 5 S T E R L I N G S I LV E R

9 2 5 S T E R L I N G S I LV E R

ALLURE 9 2 5 S T E R L I N G S I LV E R


Hold and Hollo corporate identity

Commissioner Moonvalley Wines LLC

Year of execution 2011

Competence full corporate identity


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DESIGN FASHION PART Y ASTING NOTES

SWEET

D

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;O

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HU

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:S

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^

H^VUKLYM\SVYHUNLWLLSÄUPZO

PK

2007 / 75 cl (SJVOVS

12,5%

(S

:\NHY

68 g/l

:\

(JPKP[`=PULZ

5,7 g/l

(J

=PULZ.YHWLZ Furmint, Lindenleaf, Late Harvest

=PU

(YLH

Tokaj-Hegyalja, Mád, first class vineyards

(Y

/HY]LZ[LK

September – November 2007

/H

7YLZZPUN

Direct pressing

7Y

-LYTLU[H[PVU Partly steel tank and partly oak barrel

-L

(NLPUN

Partly steel tank and partly oak barrel

(N

)V[[SLK

July 2008

)V

KELLEMES ÜNE HOLD AND HOLLO WWW.HOLDANDHOLLO.COM

SHOP: WWW.HOLDANDHOLLO

E-MAIL: TOUCH@HOLDANDHO

DIVINE NOWNESS WWW.HOLDANDHOLLO.COM


CAPTURE THE MOMENT

WINE FACT SHEET HOLD AND HOLLO SWEE T

Capture the moment with this passionate and provocative sweet white wine. This smartly

design 02 holdandhollo

balanced sweet Tokaj is an uninhibited white selection with a golden, openly welcoming flavor. A vibrant and stylish companion for any occasion. Its subtle fruit aromas will blossom in your glass. Best served in excellent company and chilled to 10–12 ºC (50–54 ºF).

A Hold and Hollo egyedi megje-

lenése már önmagában is áttörést

2007 75 cl

jelent a borok tradícióra épülő

Alcohol

12,5%

Sugar

68 g/l

Acidity

5,7 g/l

világában. Mára a borfogyasztás

széleskörűen elterjedt, igazi divattá

DRY

Vines/ Grapes

Late Harvest, Furmint, Lindenleaf

Area

Tokaj-Hegyalja / Mád, first class vineyards

Harvested

September - November 2007

vált, és nemcsak otthon, illetve étter-

Pressing

Direct pressing

mekben, hanem a partik, rendezvé-

Fermentation

Partly steel tank and partly oak barrel

Ageing

Partly steel tank and partly oak barrel

Bottled

July 2008

nyek fontos eleme lett. A Hold and Hollo egy trendi életérzés,

OPZWYV]VJH[P]LKY`;VRHQOHZHJOLLYM\SIYPNO[`LSSV^JVSVY

SPNO[TPULYHSHYVTHZOLSWTHRLP[L_JLW[PVUHSVU[OLWHSH[L

testesít meg.

P[OHSPUNLYPUNOPU[VMSPTLHUKHWSLHZHU[IP[[LYÄUPZO0[»ZHU

KLHSHWLYP[PMVYHUL_JP[PUNHJJVTWHUPTLU[[VHSPNO[TLHS

FACT SHEETS

egy új, szexi kozmopolita világot

UKHUPU[LUZLUVZLVMYPWLHWYPJV[HUKWPULHWWSL

Divine Nowness – a márkaszlogen,

SJVOVS

13,0%

\NHY

6,2 g/l

JPKP[`

5,8 g/l

amely a pillanat, a megélt élmény

DIVINE NOWNESS WWW.HOLDANDHOLLO.COM

ünneplését helyezi a középpontba.

ULZ.YHWLZ Furmint, Lindenleaf, Muscat Petit Grains

YLH

Tokaj-Hegyalja, Mád, first class vineyards

HY]LZ[LK

August - October 2007

YLZZPUN

Direct pressing

LYTLU[H[PVU

Partly steel tank and partly oak barrel

NLPUN

Partly steel tank and partly oak barrel

V[[SLK

July 2008

KRISZTINA KIS MARKETING PHONE: +3620 288 9898 WWW.HOLDANDHOLLO.COM SHOP: WWW.HOLDANDHOLLOWEBSHOP.COM E-MAIL: TOUCH@HOLDANDHOLLO.COM

WWW.HOLDANDHOLLO.COM

DIVINE NOWNESS WWW.HOLDANDHOLLO.COM

EPEKET KÍVÁNUNK A munkák Novák Ádám és Baksa János portfoliójából valók, amelyeket más jogviszony keretében készítettek.

NT

OWEBSHOP.COM

OLLO.COM

DIVINE NOWNESS


Talia winery corporate identity and label design Talia is a new wine trademark from the Tokaj region best known of its sweet white wines. Tállya is the name of the village where these wines come from, which is the former centre for wine production in the area. The aim of choosing the Latin ‘Summun pontificen Talia vina decent’ – meaning ‘Such wine suits the Pope’; said by Pius II when he first tasted the wines coming from the region – as a slogan was to consolidate the name and to recall the ancient traditions of this area.

Commissioner Talia Vino LLC

Year of execution 2012

Competence full corporate identity, webdesign, label design

Conception Creating an identity that takes the history and traditions seriously and is still attractive and fresh in the eyes of youth.


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Expansive logo The motif of keys were inspired by the papal origin of the product’s name. The keys open the gates of the kingdoms of Heaven and Earth and refer to hidden treasures and happiness. We designed and placed the two keys so that their bows resemble both a crown and a bunch of grapes while their shanks form the letter ‘A’ of the logo. The yellow and silver colours represent both the papal keys and the white wines of the region.

Graphic elements The dynamic typography illustrates the freshness of the wines and the delirious joy of consuming them. The texts were made playful by slipped all caps and italic lines, which, along two circles from the logo, also appear on basic identity elements.


Webdesign The website also follows the dynamism and clarity of the identity. Here, monochrome etchings complement modern vector graphics, creating harmony through contrast and emphasising traditions.


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Symbols Using traditional Hungarian symbols as a starting point we designed three different personalities for the three wines. As the trademark is new on the market our aim was to create a distinguishable, but in overall integral identity.

The ‘Asszonyfektető’ (literary meaning ‘woman layer’) is a typical Hungarian cuvée that we, keeping to the name of the product, illustrated with female symbols: tulip, lozenge, nine lines, moon, etc.

The ‘Tokaji Aszú’ is a classic Tokaj wine which is often called the King of Wines, therefore we used royal and male symbols: crown and circle.

The ‘Száraz Fordítás’ (literary meaning ‘dry turn’) is a type of wine that is a rare specialty of the Tokaj region. Its production needs creativity and the result is also best for creative, free-flowing conversations therefore we decided to use a symbol that is related to the flight of the intellect: birds.


Consequit communication and product identity Consequit Finances and Insurance is a company that was born when the company that was the leader of the Hungarian insurance intermediary market for twenty years was split up. The owners of Consequit salvaged the logo (it was meant to be a sub-brand of the original company), but otherwise the identity had to be built from scratch. This is a very complex project that is still going on and we participate in it through a team at our regular workplace. We have to deal with numerous different suppliers ranging from programmers to interior designers and flag manufacturers.

Commissioner Consequit Company

Year of execution ongoing project

Competence (in group) graphical conception, corporate identity (except logo), cover design, webdesign, advertising conception

Conception The philosophy of the company is that the conscious (IQ) and the emotional (EQ) decisions should be unified because contrary to the impression these actually complement each-other and create a harmony. Their slogan, ‘In time for tomorrow’ expresses what is foremost for them: that with their help the clients are capable to see when they have to make decisions that might influence the future of their whole family – this inspired us to create a dynamic identity.


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Graphic conception The identity of the company rhymes with art deco which was the last applied arts movement where handicraft was still present. It has never gone into mass production and has always remained exclusive, finely detailed and personal. Using art deco elements we tried to design a modern impression where the connections of the elements express belonging and their common movement creates dynamism. When past and present meet – which also appears in using classical and modern typography – the contrasts complement each-other. This radiates commitment, attention and care.

Credo Their credo is not just about content, it also tells all about the identity, therefore this is the most important milestone element of the image.


Identity structure

Product identity

We strived to build a linearly expanding system for the identity elements. The style of illustrations is constant, but their complexity and the dominant colours change from element to element. The aim was to create a unified identity incorporating several different ambiences. In some cases the elements only slightly differ in content yet they are still separate products and should therefore be differentiated.

The marketed products can be grouped into 4 large classes according to the targeted consumers. Each class of products has their own symbolic illustrations yet they still form an integral identity. This was crucial but rather hard to achieve given that these are the modifications of already existing products of several large insurance corporations.


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Other projects Further items of various magnitude are being designed: communicational items, roll ups, stickers, souvenirs. Also there is a plan for establishing a franchise system which would include a uniform look for the offices.

Advertising campaign Parallel to starting direct sales activities we ran an ATL campaign so that the brand is better known to the public. The aim was to spread the name, the web address and the mission statement of the company.


Online campaign Besides the ATL campaign we also ran an online promotion (banners on several Hungarian websites, landing page etc.) where we recruited previous and potential future representatives for an introductory event. Here, the creative concept was to focus on the professionalism and reputation of the executives.


Mรกtra Tdm hungarian area corporate identity

Commissioner Mรกtra LLC

Year of execution 2011

Competence full corporate identity


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Idény plakát Sajtóközlemény minta 2011 április 11

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Erest molor asitatu riatusci Simus eaquam qui tenisquatur?

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Simus eaquam qui tenisquatur?

Power Point

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tio blant pro temporerum, odis es magnam fugia nat. Dus in nis et et, optas et quidigent. Uci dendaero conse eos disqui ommolupiendi cuptaquas pore optatas re perferese voloreria sit eostisc ilique molupiciis asi volecta tempore nimosa sitin cus quidunti tem nusciam quo odis et autem doluptatem reptur

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Prezentáció 2011

Gyöngyös-Mátra Turisztikai Közhasznú Egyesület 3200 Gyöngyös, Fő tér 10. Simus eaquam qui tenisquatur? www.matra-gyongyos.hu / gyongyos@tourinform.hu Tel./Fax: +36 37/311-155

Simus eaquam qui tenisquatur?

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Simus eaquam qui tenisquatur?

Erest molor asitatu riatusci sa

Simus eaquam qui tenisquatur?

01


élmény minden évszakban

Erest molor asitatu riatusci sa Simus eaquam qui tenisquatur?

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We love packaging design We like to think in space, to move out of the plain of the display. Working with materials is a real experience and we tend to see technological constraints as sources of inspiration rather than limitations. And what is probably the most important: seeing the products that we designed on the shelves and being able to touch them is an unsurpassably joyful feeling for us.


02


Martontej corporate identity and packaging design Prograg-Agrárcentrum LLC has a long history in Hungarian milk-production. Till 2010 their only business was selling milk to large dairy processing firms but that year they decided to create their own products. For this purpose they called to life the brand ‘Martontej’ with the philosophy of making products which are exclusively Hungarian, healthy, and do not contain additives and preservatives.

Commissioner Prograg-Agrárcentrum LLC

Year of execution from 2010 continous

Competence full corporate identity, webdesign, packaging design

This work has been exhibited in the Golden Pin Awards during the Design Week, Design Terminal, Budapest, 2010.

Conception When designing the identity our primary aim was to create a distinguishably Hungarian appearance for the product. In order to achieve this we reached back to classic Hungarian motifs that were part of the ‘everyday visual culture’ earlier, but these patterns have disappeared from ordinary people’s life.


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+

=

Logo

Pattern

Accordingly to the concept, the logo reflects the Hungarian traditions. The main element is a stylized cow head. During the stylizing procedure, We wanted to make a simple and easily interpretable symbol which carries traditional motifs and is still modern. The brand’s typography is written with a soft font that illustrates milk. The slogan appears with a handwritten font which communicates the manufactural procedure and expresses the care with which the products are made.

Using the cow head and a flower motif we created a pattern that appears on every element of the identity. This pattern strengthens the connections to folk arts that often use patterns on, for example, the borders of pillows and blankets.


Identity On traditional Hungarian textiles it is customary to use only a single colour for graphical motifs, therefore there is also only one colour dominating over the whole identity. The pattern is the main design constituent that appears on each identity element.


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Packaging design When the trademark was launched the company did not yet have its own processing plant. Working with subcontractors meant that we had to deal with numerous technical difficulties affecting the design of the packaging, and the shape of the products was also pre-specified. In some special cases we had to design vertically infinite patterns that were cut randomly by the packaging machine.


The future The company won an EU-founding in late 2012 and will therefore be able to establish its own processing plant. This will also enable the introduction of separate designs for each product. At the same time we plan to introduce a few changes to the identity, aiming to raise the number of motifs used on the packages.

Web The website now only serves the purpose of general introduction and presents the products in a simple manner; there is no online promotion or retail.


Holdvรถlgy corporate identity and label design

Commissioner Moonvalley Wines Tokaj LLC

Year of execution 2012

Competence label design, graphic design

time dePth rigoUr imagination mind sPirit thoUght


holdvölgy’s ambition taking forward the tokaj dream

800 years after the birth of legendary wine, holdvölgy is resurrecting and taking forward the tokaj dream. the wine of thoughts was born in the concurrence of knowledge, principles, imagination and patience. the harmony of mind and spirit mellowed it to perfection, just like the eternal values. handmade, ultra-crafted from the finest 25 ha of all tokaj region in mád, released in restricted numbers.


44

Cím: Holdvölgy | Arculat- és címketervezés cél: Exluzív, letisztult, transzparens Tokaji bor termékcsalád tervezése befejezés éve: 2011-to˝l folyamatos együttmu˝ködésvv

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2012.01.24.


_fuzet_tervezes_v09.indd 6:32 3

2012.01.24. 6:32

holdvรถlgy | 07


Various label designs for one company Moonvalley Wines LLC is a winery in Tokaj which is a constant partner of the company we work for. It produces two well-known brands and numerous exclusive products. It is now the latter group of products from which we will show a few examples of our work.

Commissioner Moonvalley Wines Tokaj LLC

Year of execution 2012

Competence label design, graphic design

Furmint tender This label was made for a wine that was run on a tender in Sweden. We created a diffuse pattern from the word ‘furmint’ (the name of both the grape variety and the wine) the letters of which were derived by adding a simple and modern look to traditional Hungarian embroidery.


48

Searcys The Gherkin This label was made for Searcys Restaurant, a Michelin-star restaurant that is on the top floor of the Gherkin building in London. The label appeals with the typography and also alludes to the shape of the building and the minimalist styles of the restaurant.


Nyúlászó sparkling wine Nyúlászó (meaning ‘rabbit breeder’) will soon hit the markets in Hungary. The design is clear and easy-to-understand: the graphics imitating bubbles recall the party-feeling induced by the drink.


Website design and developement


03


Hold And Hollo wine brand corporate site

Year of execution 2012

Competence art direction, graphic design, sitebuild, website developement


Dora Abodi fashion designer collection

Year of execution 2011

Competence art direction, graphic design, sitebuild, website developement


Intel-it ethical hacking

Year of execution 2011

Competence art direction, graphic design, sitebuild, website developement


Moonvalley Wines corporate site

Year of execution 2010

Competence art direction, graphic design, sitebuild, website developement


Ruinpubs.com information portal

Year of execution 2011

Competence art direction, graphic design, sitebuild, website developement


Hello monday cosmetic webshop

Year of execution 2012

Competence art direction, graphic design, sitebuild, website developement


i t k é p z é se k , s zof t v e r s z i mu l ác iók , a n i m ác iók ,

Eduweb e-learning corporat site

e-le ar ning onl

t echnológia l m s c m s w eb tartalom t udá s info

k re ativitá s

koncepicó forg atókön v y m bev e zet és alk al m a z á s

inter ak tivitá s KépzéseinK

e-tananyagainK

tan

Pályázati lehető táMOP 6.2.2/a-a/KMR/11/1

Year of execution 2012

Competence art direction, graphic design, sitebuild, website developement

Az egészségügyi szolgáltatók 9 db saját fejlesztésű mene továbbképzésünkre pályázhatnak a TÁMOP 6.2.2/A-A/KM keretében. A pályázó intézményeknek módszertani támog pályázathoz szükséges kockázatfelmérés elkészítéséhez keltettük érdeklődését, az együttműködés részleteivel kap fel velünk a kapcsolatot elérhetőségeinken!

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k ép zé se in k

p z é se k , t ré n i ng , ble n de p z é se k , hat é kon y s ág , w e b i nár i um , on l i n e k é um , on l i n e k é p z é se k , t ré n i ng , m i nős í t e t t k é m i nős í t e t t k é p z é se k , hat é kon y s ág , w e b i nár i

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The quick brown fox jumps over the lazy dog. Foxy parsons quiz and cajole the lovably dim wiki-girl. Watch “Jeopardy!”, Alex Trebek’s fun TV quiz game. How razorback-jumping frogs can level six piqued gymnasts! All questions asked by five watched experts — amaze the judge.

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Andras Farkas’s Blogs

Year of execution 2013 - under construction

Competence art direction, graphic design, sitebuild, website developement

Iszkolja – írtaFarkasAndrás

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Elvesz paradi Dr. Farkas András

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Farkas András – gaianauta

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Other digital solutions


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Wine is the mirror of mood hoW is yours tonight?

Wine is the mirror of mood hoW is yours tonight?

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When seeking perfection, you need to be bold enough to break with tradition, discard old habits, and redefine expectations.

Hold and Hollo brings a spark of rebellion to the distinguished slopes of the Tokaj terroir. We’ve created a selection of dry

and sweet white wines that are passionate, provocative, and

(dare we say) audacious. They redefine Tokaj wines. They a re lively and elegant, vibrant and stylish, the most excellent companions for any occasion.

What is it

What is it

Mobile application design and developement

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What food does it match Wine is the mirror of mood hoW is yours tonight?

When seeking perfection, you need to be bold enough to break with tradition, discard old habits, and redefine

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and sweet white wines that are passionate, provocative, and (dare we say) audacious. They redefine Tokaj wines. They a re lively and elegant, vibrant and stylish, the most excellent companions for any occasion.

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Wine is the mirror of mood hoW is yours tonight?

share

Year of execution 2010 -

sweet 2007

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This passionate sweet Tokaj has a lovely golden color and the seductive perfume of ripe fruits. The palate is

This passionate and the seduct

intense and bold, dominated by the primary aromas of the grapes, with an exciting touch of lime. The lingering aftertaste has a wonderful orange-peel finish.

intense and bo the grapes, wit aftertaste has a


Wine is the Wine is the Wine is the mirror of mood mirror of mood mirror of mood hoW is yours hoW is yours hoW is yours tonight? tonight? tonight?

Wine is the Wine is the Wine mirror of mood mirror of mood mirr hoW is yours hoW is yours hoW tonight? tonight? tonig

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old, dominated by the primary aromas of th an exciting touch of lime. The lingering a wonderful orange-peel finish.

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is it eco freindly? is it eco freindly? is it e

share

share

What food does it match

When seeking perfection, you need to be bold enough to break with tradition, discard old habits, and redefine

share

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nima ant mi, sitibus, odis mod quia audae. slopes of the Tokaj terroir. We’vepelestiae created a selection of dry

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and sweet white wines that are passionate, provocative, and (dare we say) audacious. They redefine Tokaj wines. They a re lively and elegant, vibrant and stylish, the most excellent companions for any occasion.

sWeet or dRY

The Tokaj region is famous for its dessert wines. This creates a significant challenge for a Tokaj winemaker that chooses a different path. We manage twenty-five hectares in seven of the best vineyards in the region and we have vowed to show the world how this singular piece of land—this special terroir in the Mád basin—possesses amazing potential and possibility. We’re ready to reveal all the wonderful and unexpected things that Tokaj can be.

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is it eco freindly? is it eco freindly? is it eco freindly?

WHERE

eco freindly?

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Yes, HOLD & HOLLO The Estate is enrol

Environmental Ma guidelines for an e

Every year we have birth to a rich varie

The Tokaj region is famous for its dessert wines. Thi a significant challenge for a Tokaj winemaker that ch

different path. We manage twenty-five hectares in se the best vineyards in the region and we have vowed

world how this singular piece of land—this special te Mád basin—possesses amazing potential and poss

ready to reveal all the wonderful and unexpected thin Tokaj can be.

sweet 2007

This passionate sweet Tokaj has a lovely golden color and the seductive perfume of ripe fruits. The palate is

This passionate sweet Tokaj has a lovely golden color and the seductive perfume of ripe fruits. The palate is

intense and bold, dominated by the primary aromas of the grapes, with an exciting touch of lime. The lingering aftertaste has a wonderful orange-peel finish.

intense and bold, dominated by the primary aromas of the grapes, with an exciting touch of lime. The lingering aftertaste has a wonderful orange-peel finish.


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Year of execution 2010 -


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Contact informations novak.adam@karcmedia.com +3670 932 71 33

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