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Lotus Flower Florist HG Arts Flare | dessert & champagne St. Francis House Jell-o RG Private Label High Point Market


Lotus Flower Florist branding

Lotus Flower is a Charleston, South Carolina gem. The florists here continuously create original, classy, and sophisticated floral arrangements. Adding to Lotus Flower’s sophistication is their selection of orchids and same­-day delivery. They also offer their flowers by the stem so the perfect bouquet can always be created. Lotus Flower is truly a Charleston hidden Gem. When searching “florist” in Charleston, SC, Lotus Flower is the 12th search query. Not only is Lotus Flower hidden, their website is extremely hard to navigate. By re­branding Lotus Flower, the florist will become much more memorable. Through the creation of a new website, Lotus Flower can increase their web traffic and business.


logo

Lotus Flower colors

petal pink

slate grey

marigold

typography

Helvetica Neue

Canter abcdefghij klmnopqrst uvwxyz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

extras


HG Arts advertising

HG Arts - Hospitality is an art consulting firm with over thirty-years of industry experience. HG works closely with their clients to curate and design art that will fit seamlessly within the client’s interior. They currently struggle however, to reach high-end, edgy, boutique-style hotels due to outdated advertising materials. These previous materials were also difficult to read and understand. The artwork showcased in previous ads was also uninspiring. HG could attract boutique-style hotels through an updated ad campaign that features some of their most stunning works of art. And by updating the ads, HG Arts - Hospitality will create a better first impression to the edgy, boutique-style hotels, gaining the opportunity to gain new clients.


Flare | dessert & champagne branding

Flare Dessert & Champagne Bar, located in St. Helena, California, offers luxury desserts to its patrons. They use only fresh, local ingredients to create their weekly menu. Being located in the heart of wine country allows them to have access to great wines and champagnes that pair beautifully with their desserts. Because Flare is a new brand they need to establish themselves in the food industry to gain patrons. Flare is also exclusively open at night and only offers cocktails and desserts. By creating luxurious brand collateral Flare will become a memorable desirable restaurant that will earn repeat business from patrons.


St. Francis House branding

St. Francis House is first and foremost a homeless shelter, but they strive to be much more than that. The volunteers at St. Francis House provide thousands of meals a year, but they do an even greater good by “helping the less fortunate move forward with dignity� and get back on their feet. St. Francis House struggles to receive donations and fill volunteer positions due to a poorly structured website. Their competitors, like the Homeless Coalition of St. John’s County, use their website to easily direct prospective benefactors and volunteers towards the information they need to help the homeless. Creating and updating brand materials for St. Francis House will help them to become a memorable household name. An updated website will allow volunteers, donors, and patrons alike, to easily find the information most pertinent to them, increasing the chances for donations and new volunteers.


logo

colors

healing blue

budding green

typography

Bariol

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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friendly orange


Jell-o

package design

Jell­-o is a nationwide dessert brand that offers consumers a quick and easy treat since 1904. As a household name, Jell­-o is trusted to provide customers with the same consistent, quality desserts. Jell­-o is also an extremely versatile product, and can be incorporated into many elegant desserts. However, there is no sense of elegance or luxury associated with the brand. But, used in the right way, Jell­-o can be incorporated in many sumptuous desserts. By taking a household name and elevating it to a luxury item, the brand can be established in a new market that has not been reached, increasing sales. This campaign also reaches existing customers who may not be aware of Jell­o’s extreme versatility in desserts. All of this continues to come with Jello’s guaranteed quality products.


No High Fructose Corn Syrup

NET WT 1.5 OZ (43g)

G E L AT I N

For the Home Chef

G E L AT I N

S H E E T S

S H E E T S

24 MAR 2018 DB03 00:10

POWDER

Best when used by

JELLO’S MIRROR GLAZE 8oz White Chocolate Couverture (covering chocolate) 1/4 cup Sweetened Condensed Milk 1 cup Granulated Sugar

POWDER GELATIN

24 MAR 2018 DB03 00:10

Best when used by

DISTRIBUTED BY KRAFT FOODS GROUP, INC. NORTHFIELD, IL 60093-2753 USA © KRAFT FOODS

No Artifical Sweeteners

NET WT 3 OZ (85g)

No High Fructose Corn Syrup No Artifical Sweeteners

8 Envelopes For the Home Chef

GELATIN

For More Recipes Visit www.Jello.com/Recipes 3/4 cup Corn Syrup 7 Tbsp Water (to bloom Jello Gelatin Sheets) 1/4 cup Water 8 Jello Gelatin Sheets

Bloom gelatin in 7 Tbsp of cold water. Combine the corn syrup, 1/4 cup of water, and sugar in sauce pan and bring to a boil. Add the bloomed gelatin and the condensed milk. Wisk smooth. Pour the entire hot mixture over the chocolate. Wisk smooth. Pour through a strainer into a clean container. Add coloring. Cool to 80-90° F. Pour over cakes & pastries.

Sprinkle Jello Gelatin Powder over cold water; let stand for 1 minute. Add boiling water. Stir until gelatin dissolves. In a separate bowl, Combine sugar, cocoa, whipping cream, and vanilla. Beat on medium speed of electric mixer until the mixture is stiff. Add the gelatin mixrture. Beat until well blended.

1 pkg Jello Gelatin Powder 1 Tbsp Cold Water 2 Tbsps Boiling Water 1/4 cup cocoa 1 cup whipping cream 1 tsp vanilla extract

JELLO CHOCOLATE MOUSSE

DISTRIBUTED BY KRAFT FOODS GROUP, INC. NORTHFIELD, IL 60093-2753 USA © KRAFT FOODS

For More Recipes Visit www.Jello.com/Recipes


RG Private Label marketing

RG Private Label is a brand new luxury art curation service. They help clients to start and grow their art collections. There isn’t an all-inclusive service like this anywhere else; no other company helps clients choose artwork, brokers Master pieces (like a Picasso), and installs everything. RG Private Label is the complete package. The founder, Russell A. Glotfelty, has brought his 30 years of experience in the industry to this new business venture. Because Private Label is an unknown company they need to get the word out. Private Label’s price range is very high, which limits their client base. Being considered a luxurious brand comes with a certain set of standard materials that needs to be met. An ad featuring the highend artwork the company offers will not only get RG Private Label’s name out there, but will also showcase their whiteglove approach to art curation. Creating high-end packaging and a luxurious coffee table book will also instill the company in the high-end, luxury art world.


High Point Market marketing

Bad Dog Editions is a wholesale art supplier. They have artists creating new work each month, so the art selection is always fresh. Because their size, framing, and substrate options are limited, Bad Dog Editions can keep their prices low. Because their price range is fairly low, that is also often associated with low-quality art. RG Private Label is a brand new luxury art curation service. They help clients to start and grow their art collections. RG Private Label is an unknown company that caters to a very limited client base. Both RG Private Label and Bad Dog Editions need showroom signage that matches their respective brands to increase brand awareness. This is even more important as the two brands share a common showroom space. To entice clients to the RG Private Label showroom, invitations should be sent out, announcing the grand opening. Bad Dog Editions can entice buyers to their showroom by announcing daily show specials.



Kara Walter Graphic Design Portfolio