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2020

REPORT TO STAKEHOLDERS


Welcome NPSEC REPORT TO STAKEHOLDERS

Pacific Island Pesticide Safety Education needs assessment, April 2019

CONTACT US Address: PO Box 1391 Okemos, MI 48805, USA

Website: https://www.npsec.us

Phone: (517) 202 - 3019


Table of Contents Letter from the Director ............................................................................................... 4 The NPSEC Resolution ................................................................................................... 5 Meeting Our Mission ....................................................................................................... 6 NPSEC Communication ................................................................................................. 7 Financial Sustainability ................................................................................................... 9

NPSEC Store ........................................................................................................... 9

Services ...................................................................................................................... 10

Grants ......................................................................................................................... 11

NPSEC Board of Directors .......................................................................................... 13 NPSEC Staff ............................................................................................................................ 16 Final Thoughts ...................................................................................................................... 17 Appendix ................................................................................................................................... 18 NPSEC Staff Bios .................................................................................................................. 20 PSEP Revenue Share ......................................................................................................... 24 Grant Highlights ................................................................................................................... 26

Collaboration Team Reports ........................................................................ 28

Respirator Collaboration Team ................................................... 28 Pacific Island Collaboration Team ............................................ 30 Invasive Species Collaboration Team ................... 32 IPM Education Collaboration Team ......................................... 33 Pollinator Collaboration Team ..................................................... 35 Glossary ....................................................................................................................................... 40


NPSEC REPORT TO STAKEHOLDERS

4

AUGUST 2020

LETTER FROM

THE DIRECTOR On behalf of the entire NPSEC Team, it is my privilege to introduce the NPSEC Report to Stakeholders. It has been an exciting and productive time for NPSEC over the last 3 ½ years as a non-profit center established with the mission to serve and support extension pesticide safety education programs (PSEPs). NPSEC is strongly committed to supporting the existing structure of PSEPs in every state and territory, as well as supporting tribal PSEPs. The goals originally established for the Center continue to be relevant today: •

Strengthening the national system of state extension PSEPs.

Providing tools and educational resources to state PSEPs to better meet the needs of each state’s learners while increasing state PSEPs sustainability.

Collaborating with PSEPs and others to coordinate and promote existing and new educational resources and learning assessment tools.

Improving the quality, consistency, accessibility, and outcomes of pesticide safety education in the nation.

Becoming a self-sustaining center, which we accomplished in 2018.

NPSEC is fortunate to have a dedicated board of directors and passionate staff. This team is focused on our mission and is committed to operating as an open, transparent, and inclusive organization. In the next few pages, you will meet our team, learn about how we serve and support PSEPs, hear about the many projects and initiatives NPSEC is engaged in as part of our mission, and see many of the collaborations we have established in order to enhance our efforts and highlight the important role extension PSEPs play in ensuring human safety and protection of our natural resources. To continue to meet our mission well into the future, we are working to build direct and indirect methods of funding to support PSEPs in perpetuity and to provide robust services to help PSEPs generate their own revenue streams. Sincerely,

TOM SMITH Executive Director


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

5

THE NPSEC

RESOLUTION NPSEC Resolution in Support of State & Territory Pesticide Safety Education Programs Whereas the Mission of the National Pesticide Safety Education Center (NPSEC) is to support and serve extension Pesticide Safety Education Programs (PSEP’s) to be the premier national source of high-quality research-based pesticide safety education; Whereas the Mission of NPSEC cannot be achieved without a robust and well-funded extension Pesticide Safety Education Program (PSEP) in each state, U.S. territory and trusts; now, therefore, be it Resolved, that the National Pesticide Safety Education Center (NPSEC) will work with all likeminded stakeholders to: 1. Strengthen the national system of state, territory and trust extension PSEPs; 2. Provide tools and educational resources to state PSEPs to help meet the needs of each state’s learners while increasing state PSEPs ability to be sustainable;

Friendship

3. Collaborate with PSEPs and others to coordinate and promote existing and create new educational resources and learning assessment tools; 4. Improve the quality, consistency, accessibility and outcomes of pesticide safety education in the nation. Mover: Carroll Moseley Seconder: Michael Wierda Hitatiis aceate mil illoreptassi blaborem fu-

Unanimously adopted by the NPSEC Board of Directors this 11th day of June, 2019. git, ut ut eles hendi blab ipsum sitatis dunti volupta dolupta tatur design.


6

NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

MEETING

OUR MISSION Serving and supporting

NPSEC’s role is...

extension Pesticide Safety Education Programs to be

To serve and support Extension PSEPs

To facilitate and incentivize collaboration with a diverse group

the premier national source of high quality researchbased pesticide safety

of stakeholders •

education

To interface with universities, government, and the private sector without the institutional barriers NPSEC’s Values: Inclusive, Transparent, Supportive, Responsive

INCLUSIVE

TRANSPARENT

NPSEC is responding to requests from PSEPs to help...

Produce innovative products to educate about IPM

Produce educational training videos that stand-alone or complement face-to-face training

Establish better collaboration and training across the PSEP network, including in the Pacific Islands territories

SUPPORTIVE

RESPONSIVE


7

SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

NPSEC COMMUNICATION AND OUTREACH WEBSITES NPSEC utilizes three websites: NPSEC.US, NPSECstore.com, and ProtectBees.US to serve and support Pesticide Safety Education Centers across the United States and its territories. NPSEC. US has had over 15,000 website views between January 1, 2020, and June 25, 2020, The NPSEC Store has had 48,000+ views between March 1, 2017 and June, 2020, ProtectBees.US has had over 750 website views between January 1, 2020, and June 25, 2020.

NEWSLETTER NPSEC publishes a regular Newsletter through MailChimp. We provide information regarding the center and our partnerships to two distinct audiences - our PSEP-Only audience, as well as our SLA (state lead agencies) and other audiences. Our open rate, the percentage of subscribers who opened the content, between January 1, 2020, and June 25, 2020, range from 20% - 40%. Contact Kara Maddox at karamaddox@npsec.us if you would like to receive the NPSEC Newsletter.

1

SPECIAL ANNOUNCEMENTS NPSEC publishes regular announcements from the Center and our collaborating organizations on our various channels. Between January 1, 2020, and June 25, 2020, NPSEC published 30+ announcements (mostly from the EPA) regarding pesticide education and safety.

63,750+

20%40%

30+

Collective Website Views

Newsletter Open Rate

Announcements Shared

63,750+

“Serving on the NPSEC Board is a great way for me to learn more about the Center. As AAPSE Liaison, I report back to the AAPSE Board and membership about the Center.” 

TANA HAUGEN-BROWN LIAISON


8

NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

PSEP - ONLY LISTSERV NPSEC provides a PSEP-only mailing list through Outlook, where PSEP coordinators can send out or request information from fellow PSEP coordinators across the United States and its territories. NPSEC received five inquiries about this listserv between January 1, 2020 and June 25, 2020.

SOCIAL MEDIA The Center adopted a social media policy reviewed by the Board of Directors in June 2020. NPSEC maintains a Facebook page where we post regular messaging from the Center and amplify messages from other organizations. From May 29, 2020 to June 25, 2020, NPSEC reached 116 people. Of those, 46 people either liked or shared the content. NPSEC also utilizes YouTube to house project videos. The most popular video provides an overview of the challenges of invasive species faced by the island of Guam with over 250+ views between April 2020 and June 2020.

ADOBE STOCK

1

NPSEC provides Adobe Stock images to PSEPs at no charge through an updated form found on the NPSEC website. Between January 1, 2020 and July 31, 2020, NPSEC has received 88 Adobe Stock requests from PSEPs.

116

250+

88

People Reached via Facebook

YouTube Views

Adobe Stock Requests from PSEPs


9

SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

FINANCIAL SUSTAINABILITY PRINTING, DISTRIBUTION & REVENUE SHARING NPSEC contracts with a printing and distribution center to produce and sell hard copy products on the NPSEC Store (www.npsecstore.com) produced by the Pesticide Educational Resources Collaborative (PERC), Association of Farmworker Opportunity Programs (AFOP), and Rutgers University – PSEPs get a 10% discount on any products they order by entering a PSEP-only discount code. Sales of these products are also tracked state by state, and PSEPs receive a 10% share of net revenue of all sales in their state or territory as a gift from NPSEC to their program. To date, over $14,000 has been gifted to PSEPs.

1/3 of all PERC

PERC products are

resources sold are in

available in:

Spanish

• English • Spanish • Chinese • Karen • Vietnamese • Ilocano • Haitian Creole • Tagalog • Russian

9

PERC products are available in nine languages

38,898

Total PERC, AFOP, and Rutgers products sold through June 2020

Total amount shared

$14,990.09

with PSEPs through June 2020


NPSEC REPORT TO STAKEHOLDERS

10

AUGUST 2020

PSEP C&T MANUALS NPSEC helps PSEPs print and distribute state-specific PSE certification manuals. This service can include fronting the printing costs, managing inventory, and managing manual State PSEPs:

sales and distribution. This service helps PSEPs increase revenue, in some cases significantly, for their programs and

Colorado

improve customer service.

Maryland

Michigan

ONLINE COURSE DEVELOPMENT & HOSTING

Oregon

NPSEC develops robust online courses that are owned by

four states from the sale

PSEPs based on content provided by PSEPs. Our technical

of their C&T manuals in

team is highly skilled and responsive to customer needs. You

the NPSEC Store (through

can see some of the tools NPSEC can embed into your online

June 2020): $153,776.20

Total earned from these

courses at www.npsec.us/demo - click on E-Learning Portfolio. This service can also be funded through a cost-recovery program should a PSEP not have funds for this effort.

PROJECTS:

SOFTWARE PLATFORMS: •

Articulate Presenter

Articulate Rise

NPSEC.us/portfolio

Adobe Captivate

Hosting on eXtension Campus

Fee for Service or Cost Recovery

TECH SERVICES:

New Hampshire

IPM

E-books

Website Development

www.npsec.us

www.protectbees.us

www.ctagroup.us

www.agnearme.com

Videography and Photography

Colorado Basic Pesticide Training Idaho

Applicator Core Traning

Master Gardeners Pesticide

Calculations •

Paraquat

Label Mandated Training

Paraquat Training Numbers: Total:

Virtual Reality

30,893 (March 8, 2019 - July 31,

Webinars

2020)


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

11

GRANTS New Technologies for Agricultural Extension (NTAE)

As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDANIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes.

One initiative identified for partnership is a mass media effort led by the National Pesticide Safety Education Center (NPSEC). This project targets messaging about pollinators using mass media (radio, digital, social) to reach a larger audience than is typical with most Extension messaging, will direct the audience to additional Extension resources and will develop a methodology to measure audience engagement, including change in behavior and implementation of practices benefiting both native and managed pollinators. This mass media campaign is being piloted in Texas with pollinator content provided by Prairie View A&M University Cooperative Extension Program on AgNearMe, a dedicated digital platform designed specifically for this project: https://agnearme.com/. Webinars and blogs were delivered as professional development opportunities via Connect Extension to the entire extension system in 2020.

“NPSEC is important because it serves as a focal point for pesticide safety education and the collaboration teams that have evolved. I certainly learned more about respirator technology and the needs of the Pacific Islands during the process. NPSEC has been

designed to continue to grow and provide support for PSEPs into the future.

CARROLL MOSELEY

INDUSTRY REPRESENTATIVE


NPSEC REPORT TO STAKEHOLDERS

12

AUGUST 2020

United States Environmental Protection Agency Assistance Agreement X8-83927401 to Michigan State University

Migrant Clinicians Network (MCN) and the National Pesticide Safety

Education Center (NPSEC) are sub awardees on the grant

This cooperative agreement between Michigan State University (MSU) and EPA coordinates meetings, workshops, and conferences with stakeholders involved in the implementation of the 2015 revisions to the Worker Protection Standard and the 2017 Certified Applicator regulations. The grant includes coordinating existing meetings – Pesticide Applicator Certification and Training (PACT) and Certification and Training Assessment Group (CTAG), and new meetings structured as Collaboration Team meetings on specific topics of interest to PSEPs and other stakeholders related primarily to WPS and Certification & Training (C&T). A large portion of the grant funds supports participants to attend the meetings, workshops, and conferences that are developed and delivered as part of the grant. As a sub-awardee, NPSEC is funded to help plan and organize the biennial PACT meeting and facilitate several of the Collaboration Teams. *FOR MORE INFORMATION ON GRANTS SEE PAGE 26

$1,093

32 VS 1

The average cost for one

It takes 32 trees one full

person to travel to one in-person meeting

395

$650,000+

Engaged traditional

Saved to date (June 2020)

year to offset the CO2 from

and non-traditional

by conducting meetings

one in-person meeting.

stakeholders brought

virtually

It takes one tree just two

together

months to offset the CO2 from a virtual meeting.

CTAG ctagroup.us

Certification and Training Assessment Group programs

NEW

support enforcement and compliance efforts within state and

New meetings will bring together partners and stakeholders

tribal pesticide programs

related to various aspects of regulatory implementation, compliance assurance, pesticide safety practices, and learning strategies. These new meetings will be structured

PACT

Pesticide Applicator Certification and Training biennial workshop for regulators, educators, and

pactmeeting.us

stakeholders regarding pesticide safety and pesticide applicator certification

through Collaboration Teams which are teams of regulators, educators, and other coordinated on a subject area or location to solve problems and develop tools for regional or national use by pesticide safety regulatory and/or education programs. *FOR MORE INFORMATION ON COLLABORATION TEAMS SEE PAGE 28


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

13

THE NPSEC

BOARD OF DIRECTORS The Board of Directors is responsible for overall policy and direction of NPSEC and delegates responsibility of day-to-day operations to staff and committees. The NPSEC Board includes the following representatives: •

8 PSEP Coordinators, or active PSEP educators, of extension PSEPs representing 4 regions: Northeast, North Central, Southern, Western (2 from each region)

2 Registrants

1 AAPCO Liaison

1 AAPSE Liaison

1 ASPCRO Liaison

Ex-officio members of regulatory agencies, as designated by the Board, that may include, but not limited to EPA, USDA, NIOSH, OSHA

All Board members except ex-officio representatives have voting privileges. The Board receives no compensation other than reasonable expenses. All Board members shall serve three-year terms but are eligible for election to three consecutive terms.

2019-2020 Executive Committee

2019-2020 Finance Committee

Chair: Candace Bartholomew

Mike Wierda

Vice Chair: Don Renchie

Rachel Maccini

Secretary: Katie Moore

Thia Walker

Treasurer: Mike Wierda

Clyde Ogg

“I really feel like this effort here is the one that filled the absent pieces overall. There are certain things that over the years haven’t happened or we tried from different angles and we didn’t get the momentum going. There’s a permanency to the center. It’s slowly becoming clear it’s not disappearing. It’s that missing piece.

CLYDE OGG NORTH CAROLINA PSEP REPRESENTATIVE


14

NPSEC REPORT TO STAKEHOLDERS

NAME NAME Tira Adelman Darrel Armstrong Candace Bartholomew Travis Cleveland Tana Haugen-Brown Patsy Laird Rachel Maccini Katie Moore Clyde Ogg Don Renchie

AFFILIATION AFFILIATION eXtension Bayer Connecticut PSEP Illinois PSEP AAPSE Syngenta New Hampshire PSEP South Carolina PSEP Nebraska PSEP Texas PSEP

Thia Walker

Colorado PSEP

Mike Wierda

Utah PSEP

Faye Golden

AAPSE

Dean Herzfeld

Minnesota PSEP

Carroll Moseley

Syngenta

Jane Stautz

Corteva

AUGUST 2020

CONTACT CONTACT tiraadelman@extension.org (828) 260 - 0341 darrel.armstrong@bayer.com (636) 737 - 1134 candace.bartholomew@uconn.edu (860) 409 - 9067 tclevela@illinois.edu (217) 244 - 1883 thbrown@umn.edu (763) 260 - 4423 patsy.laird@syngenta.com (336) 632 - 5927 rachel.maccini@unh.edu (603) 351 - 3831 kcrouch@clemson.edu (803) 417 - 5198 cogg1@unl.edu (402) 472 -1632 drenchie@ag.tamu.edu (979) 845 - 3849 thia.walker@colostate.edu (970) 491 - 6027 michael.wierda@usu.edu (435) 919 - 1270 faye.golden@cookspest.com (256) 560 - 1215 deanherzfeld@npsec.us (651) 247 - 1110 carroll.moseley@syngenta.com (336) 632 - 7754 jastautz@dow.com (317) 610 - 6436


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

ROLE ROLE

TERM TERM

Ex-officio

Current

Industry Representative

Current

Northeast PSEP Representative

Current

North Central PSEP Representative

Current

Liaison

Current

Industry Representative

Current

Northeast PSEP Representative

Current

Southern PSEP Representative

Current

Nebraska PSEP Representative

Current

Southern PSEP Representative

Current

Western PSEP Representative

Current

Western PSEP Representative

Current

Liaison

Past

North Central PSEP Representative

Past

Industry Representative

Past

Industry Representative

Past

15


NPSEC REPORT TO STAKEHOLDERS

16

AUGUST 2020

THE

NPSEC STAFF TOM SMITH

KERRY RICHARDS

EXECUTIVE

EDUCATION PROGRAM

DIRECTOR

DEVELOPER

tomsmith@npsec.us

krichards@npsec.us

(517) 202-3019

(814) 880-0013

KARA MADDOX

COURTNEY WEATHERBEE

CREATIVE DIRECTOR OF

EXECUTIVE ASSISTANT

COMMUNICATIONS

cweatherbee@npsec.us

karamaddox@npsec.us

(616) 822-3694

(708) 370-3446

DEAN HERZFELD

PEG SHUFFSTALL

COLLABORATION TEAM &

INSTRUCTIONAL

EDUCATION FACILITATOR

DESIGNER

deanherzfeld@npsec.us (612) 624-3477

CHUCK MCILHENNY VIDEO PRODUCER

pegshuffstall@npsec.us (814) 880-0219

MIKE CAMERON MULTIMEDIA

chuckmcilhenny@npsec.us

SPECIALIST mikecameron@npsec.us

“NPSEC plays a huge role in the development and distribution of training and compliance materials for PSEPs and other stakeholders.”  

CANDACE BARTHOLOMEW

NORTH EAST PSEP REPRESENTATIVE

*FOR MORE INFORMATION ON STAFF SEE PAGE 20


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

17

FINAL

THOUGHTS NPSEC serves PSEPs with a vision for the future to reach millions of people with pesticide safety, product stewardship, pollinator stewardship, and protection of other natural resources. As we look to the future, we’re excited about the opportunity to expand the direct and indirect services we provide to PSEPs, grants that support collaboration teams, and the use of innovative strategies like mass media to generate funding to support PSEPs in perpetuity.

“NPSEC is important because it is providing resources for PSEPs, and it’s providing funding to cover the costs PSEPs can’t afford.” MIKE WIERDA

WESTERN PSEP REPRESENTATIVE


18

NPSEC REPORT TO STAKEHOLDERS

APPENDIX

AUGUST 2020


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

19


20

NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

NPSEC

STAFF BIOS TOM SMITH EXECUTIVE DIRECTOR

As Executive Director, Tom works with extension Pesticide Safety Educators and other stakeholders to manage the organizational, fiscal, and governing structure of the Center. He oversees the development of services and products to help state and territory pesticide safety education programs operate more effectively and efficiently. Tom also works to identify and develop new revenue streams to help support pesticide safety education and to sustain NPSEC. Tom is an Extension Specialist in Agriculture and Agribusiness at Michigan State University, where he is the principal investigator of a $2.5 million EPA Meetings Implementation Cooperative Agreement for pesticide safety and worker protection training and education. NPSEC is a sub-awardee on this grant. He is a co-principal investigator for VESTA, a National Science Foundation National Center of Excellence focused on online wine and grape education. Tom’s previous work includes training programs for international delegations for inspection and certification of agricultural products. Other international work has included skills and workforce development in East Africa and Southeast Asia, as well as teaching in China. “Building a new organization focused on pesticide safety education across the country with a mission to directly support state pesticide safety education programs is a tremendous opportunity and is critically important in these times of high need and reduced resources,” Tom Smith – February 2017

COURTNEY WEATHERBEE EXECUTIVE ASSISTANT

As the Executive Assistant, Courtney provides administrative support to the National Pesticide Safety Education Center by coordinating meeting logistics, managing travel and expenses, preparing reports, responding to information requests, and maintaining the national Paraquat training database. Courtney is also an Administrative Assistant with Michigan State University Extension where she arranges travel and manages expenses as part of a cooperative agreement with the U.S. Environmental Protection Agency (EPA) to host meetings related to Worker Protection Standard and Pesticide Certification & Training. She holds Bachelor and Master of Science degrees in Entomology from Michigan State University (MSU). Before joining NPSEC, she served as Lab Manager for the Benbow Applied Ecology Lab at MSU and conducted forensic entomology research.


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

21

KERRY RICHARDS EDUCATION PROGRAM DEVELOPER

As NPSEC’s Educational Program Developer, Kerry is responsible for working with PSEP programs to identify existing educational resources and tools, in addition to developing new tools to meet the needs of Pesticide Safety Education Program (PSEP) coordinators. Another key responsibility for Kerry is to work cooperatively with PSEPs to identify and facilitate opportunities to generate revenue to improve the sustainability of their programs. Kerry also works in collaboration, with numerous other stakeholders, including industry, state and federal agencies, and organizations supporting pesticide safety education to accomplish these goals. . As a former member of the Penn State Pesticide Education program, Kerry’s pesticide safety education experience provides a solid background in the development of educational materials using a wide range of approaches to meet stakeholder needs. Kerry has been involved in helping the University of Delaware to reestablish their PSEP as a PSEP IMI Goal 1 State. This opportunity has given her a broader perspective of PSEP needs in smaller states. Her 70% part-time appointment with the NPSEC allows her to continue her efforts to establish a sustainable PSEP in Delaware and fulfill her responsibilities as AAPSE Immediate Past-President.

KARA MADDOX CREATIVE DIRECTOR OF COMMUNICATIONS

Kara Maddox is the Creative Director of Communications for the National Pesticide Safety Education Center (NPSEC). Kara’s responsibilities include developing and implementing communications & marketing strategies, managing digital content and social media activity, and supporting Corporate Social Responsibility engagement efforts for NPSEC. Kara joins the NPSEC team after 10 years of teaching in higher education. She is an Associate Professor of English and Communications at Georgia Military College. Her teaching career began when she was fifteen-years-old living just outside the city of Chicago where she worked as a Sensei with Illinois Shotokan Karate Club. She is a two-time national champion and a junior Olympian in kumite. In 2005, Kara moved down south to attend the University of Georgia where she double majored in English and English Education. She holds a Master of Education in Curriculum and Instruction from Augusta State University. In 2018, Kara earned her Master of Arts degree in Communications from Johns Hopkins University with concentrations in Public Relations & Digital Communications. She is the founder of KJMdigital and now lives in Colorado Springs, CO.


22

ANNUAL REPORT

DEAN HERZFELD COLLABORATION TEAM & EDUCATION FACILITATOR

Dean Herzfeld is a NPSEC Education Facilitator. Dean supports and manages educational collaboration teams and provides expertise in the design, development and implementation of the educational products and materials. Dean was tapped to lead the start-up group that helped create NPSEC. A few years later, upon retirement from the University of Minnesota Extension, Dean joined NPSEC as an Education Facilitator. He currently facilitates the IPM - Pesticide Safety Education National Collaboration Team and utilizes his expertise in IPM, pesticide safety, invasive species, personal protective equipment, pesticide exposure, educational design and program management on various NPSEC initiatives and collaboration teams. Prior to coming to NPSEC, Dean was Coordinator of the Pesticide Safety and Environmental Education program and a regional Extension IPM crops educator at the University of Minnesota Extension, a crop consultant and past president of the American Association of Pesticide Safety Educators. Dean has a B.S. in Integrated Pest Management, an M.S. in Plant Pathology and a Ph.D. in Work, Community and Family Education.

CHUCK MCILHENNY VIDEO PRODUCER

Chuck has a Bachelor’s degree from The School of Communications and Theater at Temple University, specializing in Radio-Television-Film. Since 1988, he has been working in broadcast and independent video production, eventually opening his own business, Chazzbo Media, in 2009. His work with NPSEC began in 2017, and includes writing for video and online education modules, as well as producing and directing multiple related video projects; most recently overseeing a series of multimedia projects spotlighting the problem of Invasive Species in Guam.


ANNUAL REPORT

23

PEG SHUFFSTALL INSTRUCTIONAL DESIGNER

Peg Shuffstall has been the Coordinator of Educational Technology Tam at Penn State University College of Ag Sciences since 1993. Prior to that, she worked as a Regional IT Specialist for the University. As the NPSEC Instructional Designer, Peg uses her knowledge and expertise to help NPSEC coordinate and develop online course modules for Pesticide Safety Education Programs across the nation. Peg provides guidance during the development and implementation of online courses, e-books, educational webinars and videos.

MIKE CAMERON MULTIMEDIA SPECIALIST

Mike has been with NPSEC since 2017 creating a wide variety of multimedia projects including website designs, video productions, e-learning modules, e-book authoring and more. He graduated from Slippery Rock University with a Bachelor of Science in Communication with an emphasis in Emerging Technologies and Multimedia, with a Minor in Film and Media Studies in 2007. Mike has since worked with clients across the country of all sizes and is excited for the opportunity to work with you on your next project.


NPSEC REPORT TO STAKEHOLDERS

24

AUGUST 2020

PSEP

REVENUE SHARE

PSEP REVENUE FROM STATE SPECIFIC C&T MANUALS

PSEP REVENUE

$14,990.09 9%

$152,604.78 91%

PSEP REVENUE SHARING FROM PERC, AFOP, AND RUTGERS ITEMS SOLD


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

LABEL MANDATED TRAINING FOR PARAQUAT In-Person: 6,543

Jan. 14, 2020 – July 31, 2020

English: 6,172

Jan. 14, 2020 – July 31, 2020

Spanish: 371

March 6, 2020 – July 31, 2020

Online: 24,350

March 8, 2019 – July 31, 2020

March 8, 2019 – July 31, 2020

English: 24,238

Old: 10,143

March 8, 2019 – Feb. 4, 2020

New: 14,095

Feb. 5, 2020 – July 31, 2020

Spanish: 112

April 14, 2020 – July 31, 2020

25


26

NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

GRANT

HIGHLIGHTS eXtension – New Technologies for Ag Extension (NTAE) - Mass Media Messaging for Pollinator Stewardship As part of eXtension’s New Technologies for Agricultural Extension (NTAE) Cooperative Agreement with USDA-NIFA, the eXtension Foundation is partnering with four existing programs aligned with USDA strategic goals across Cooperative Extension in Year 1 to explore new methods and models for program scale and implementation. These initiatives are being documented in a series of eFieldbooks to inform the system of the models, learnings, and outcomes. Professional development opportunities will be created and delivered centered upon these learnings and offered to the entire system beginning in 2020. One initiative identified for partnership is a mass media effort led by the National Pesticide Safety Education Center (NPSEC). This project will target messaging about pollinators using mass media (radio, digital, social) to reach a larger audience than is typical with most Extension messaging, will direct the audience to additional Extension resources and will develop a methodology to measure audience engagement, including change in behavior and implementation of practices benefiting both native and managed pollinators. This mass media campaign is being piloted in Texas with pollinator content provided by Prairie View A&M University Cooperative Extension Program on AgNearMe, a dedicated digital platform designed specifically for this project: https://agnearme.com/. Increasing the level of awareness about pesticides and their impact on pollinators by the general public can help to sustain pollinators around homes, farms, and businesses. Kara Maddox, Creative Director of Communications for NPSEC, is serving as an eXtension funded Fellow to produce an eFieldbook focused on using large-scale mass media techniques to achieve measurable behavior changes and adoption of new practices. The pollinator stewardship initiative will serve as an example of the mass media campaign for this eFieldbook. An eFieldbook is a digital, curated, peer-reviewed collection of program resources that provide multimedia communication and interaction between and among experts, individuals, teams, partners, and other content contributors. Professional development opportunities will be delivered to the entire system through eXtension’s new FlexLearn platform to provide information and support for replicating this model across the system. FlexLearn will be available for the entire system in Spring, 2020.


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

27

United States Environmental Protection Agency Assistance Agreement X883927401to Michigan State University

Migrant Clinicians Network (MCN) and the National Pesticide Safety

Education Center (NPSEC) are sub-awardees on the grant

This cooperative agreement between MSU and EPA coordinates meetings, workshops, and conferences with stakeholders involved in the implementation of the 2015 revisions to the Worker Protection Standard and the 2017 Certified Applicator regulations. The grant includes coordinating existing meetings – Pesticide Applicator Certification and Training (PACT) and Certification and Training Assessment Group (CTAG), and new meetings structured as Collaboration Team on specific topics of interest to PSEPs and other stakeholders related primarily to WPS and Certification & Training (C&T). A large portion of the grant funds supports participants to attend the meetings, workshops, and conferences that are developed and delivered as part of the grant. As a sub-awardee, NPSEC is funded to help plan and organize the biennial PACT meeting and facilitate several of the Collaboration Teams.


28

NPSEC REPORT TO STAKEHOLDERS

COLLABORATION TEAM REPORTS RESPIRATOR COLLABORATION TEAM Coordinated by Kerry Richards

The Respirator Collaboration Team was the first team to be formed. The team was formed in the fall of 2017 at the conclusion of the “Respirator Road Trip” that provided fit test training in New Hampshire, Connecticut, and Delaware. Pesticide Safety Education Program (PSEP) coordinators from Delaware, Connecticut, Arizona, Nebraska, along with representatives of North Carolina AgroMedicine met to debrief and discuss existing materials, materials in process, and priority needs. This provided the foundation for the concept of the Collaboration Teams. This past year continued to be a productive year for the Respirator Collaboration Team with a diversity of activities: •

Virtual team meeting (1/2019) to discuss works in progress Employer checklist

Nebraska PSEP -Jan Hygstrom Lead

The team will review Jan’s final draft

Respirator Fit Test Annual Training Flip Chart Development

North Carolina AgroMedicine – Robin Tudor Marcom – Lead

The team will review Flip Chart

Began discussions of the development of a Respirator Fit Test “How to Video.” Presentation and moderation of Respirator Fit Test and Respirator Label Language sessions at The Pesticide Environmental Stewardship annual meeting (2/2019)

Programs resulted in the addition of several members to the team

Establish a network with NIOSH Centers, initially working with UMASH

Began work on and short “Introduction to Respirator Use” video

Participated in a call to all NIOSH centers to Introduce the Respirator

Collaboration Team

AUGUST 2020


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

Face-To-Face team meeting at North Central Regional meeting

Reviewed Employer Checklist and Introduction to Respirator Use video

Addition of team members from NIOSH centers and health care professionals

Began discussion regarding the development of a peer-reviewed article

outlining the work of the Respirator Collaboration Team

North Carolina AgroMedicine Annual Meeting

Presentation of Respirator Collaboration Team Concept

Invitation to develop a Respirator/Pesticide Safety Track at the International

Society of Agriculture Safety and Health conference hosted by NC

AgroMedicine (6/2020)

Completed projects:

Employer Checklist – Nebraska PSEP

Introduction to Respirator Use video

Projects still in the works WPS Respirator Annual Training Flip Chart

Text finalized, graphics in development

Completion Goal: Summer 2020

Respirator Fit Test How-To Video

Permission to use NC PSEP PowerPoint as Script Outline

Complete and review the final script

Review of existing video footage to develop a shot list

Completion Goal Summer 2020

Respirator/Pesticide Safety Track for ISASH Annual Meeting

June 2020

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NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

PACIFIC ISLANDS COLLABORATION TEAM Coordinated by Kerry Richards

After the concept of Collaboration Teams was introduced during the 2018 National Pesticide Safety Education Center (or should we say PACT?) meeting in August of 2018, Dr. Barry Brennan, Professor Emeritus and retired Pesticide Safety Education Program (PSEP) coordinator at the University of Hawaii, Manoa, expressed interest in forming a Pacific Island Collaboration Team. Efforts to establish a similar concept had been in discussions for over a decade. Efforts to establish the PICT began with successful submission and award of a Western Region IPM Center grant to conduct a needs assessment by engaging educators and regulators from the Pacific Islands and resulted in a flurry of activity during the first year of the team’s efforts. •

American Pacific Island Needs Assessment

The initial WR IPM Center grant funded bringing 10 participants together in

Honolulu (4/2019)

Significant interest required requesting EPA Meetings/Grant funds to support

additional participants

29 participants attended the April 2019 Needs Assessment workshop

Significant Workshop Outcomes:

Identification of primary languages of growers/ workers and pesticide

handlers

Identification of common crops and pest

Identification of common areas of training and areas of greatest need

Non-Traditional applicators area of greatest need

(i.e., Hotel Housekeepers and Swimming pool)

Identification of common areas of educational needs

Educational materials to meet new Certification and Training rule

changes

Train-The-Trainer for Wormer Protection and general pesticide

education

Identification of available resources that can be adopted by PI PSESPs

WPS resources in various languages

Pesticide Environmental Stewardship website


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

Significant Workshop Outputs

Virtual follow up meeting was held as a debrief of the April Needs Assessment

Hawaii Department of Agriculture ordered and distributed 200 of the WPS

Central Location Poster in several languages

Second Face-to-face meeting held In Duluth MN (7/2019)

Interest from Virgin Islands for Caribbean Island territories to become part

of the CT since they have many similar concerns

Invasive Species and Train-The-Trainer were identified as the top priorities

to address

Three PICT members attended the North American Invasive Species

Management Association workshop (9/2019)

Debriefing with participants immediately following the meeting’s

participants discussed the idea of developing educational videos to assist

in the identification of Invasive species and engaging “Citizen Scientists”

in Invasive Species management

Follow up a virtual meeting, including Katy Wilcoxon from EPA Region 9,

moved forward the idea of developing an Invasive Species video,

piggybacking that on training efforts in Guam in January 2020.

University of Hawaii, Manoa expressed an interest and willingness to use its EPA

pass-through funds to host a Train-The-Trainer program in partnership with the

Hawaii Department of Agriculture.

Funding proposal was submitted to eXtension to commit PSFMP pass-

through funds to this project

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NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

INVASIVE SPECIES COLLABORATION TEAM Coordinated by Kerry Richards & Dean Herzfeld

Formed as a result of the Pacific Islands needs assessment conducted in April 2019, this team is structured as a subgroup of the Pacific Islands Collaboration Team. Initial team discussions started in July 2019. They have since become involved with the North American Invasive Species Management Association (NAISMA) and focused on Guam invasive species for their first project. The goal is to engage with all relevant organizations and eventually expand to include Caribbean Islands and the rest of the United States. Current members include representatives from the University of Guam, Guam EPA, the University of Hawaii, Hawaii Department of Agriculture, the United States Department of Agriculture (USDA), the United States Forest Service (USFS), and Syngenta.

JULY 2019

APRIL 2020

Invasive Species team discussions first started at the

NAISMA 2020 abstract about invasive species in guam

in-person Collaboration Team meetings held after the

accepted.

North Central Region PACT in Duluth, MN

SEPTEMBER 2019 Attended the North American Invasive Species Management Association annual meeting in Saratoga Springs, NY

JANUARY 2020 Film crew visited Guam to gather footage and conduct interviews for a Guam invasive species video, 360ď‚° virtual reality, and online course that can be viewed here- https://npsec.us/invasive-species


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

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IPM EDUCATION COLLABORATION TEAM Coordinated by Dean Herzfeld

Collaboration team development efforts were finalized in 2019 to establish what is now called the Integrated Pest Management – Pesticide Safety Education National Collaboration Team. Efforts in 2019 built on a well-attended kick-off IPM session at the 2018 Pesticide Applicator, Certification, and Training (PACT) national meeting in San Antonio, TX.

JANUARY TO MAY Informal outreach and networking to identified stakeholder groups and interested individual soliciting input on a wide range of significant educational needs at the intersection of IPM and pesticide safety education inside and outside pesticide applicator certification

JUNE TO JULY Generated details and a deeper understanding of specific educational needs. This culminated with a face-to-face meeting in Duluth, MN in July, held in conjunction with the North Central Region PACT and AAPSE meetings, of interested stakeholders to shape the collaboration team and its work. Attendees represented university pesticide safety and IPM programs, industry, government, farmworkers, and others from all regions of the nation, including an Extension IPM/PSEP Coordinator from a US Territory.

AUGUST TO SEPTEMBER Developed a broad working framework for the collaboration team and further networking.


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NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

OCTOBER Dean Herzfeld was an invited speaker and participant in the USDA’s National IPM Coordinating Committee meeting in Washington, DC, specifically to provide information about this effort and engage attendees. After an extended discussion, the IPMCC and the regional IPM Centers provided broad support for the effort, and a number of state IPM coordinators volunteered to participate. Networking at this meeting directly led to energizing a planned project and one new project. One involves ECOP (state Extension Directors) and SCOP (state experiment stations) representatives and the other with a coalition of groups and universities exploring outreach to the general public on the realities of modern farming and farming practices as part providing food to the nation and the world.

NOVEMBER TO DECEMBER Established a formal ‘start-up group’ to develop the goals, structure, membership, and operations of this new collaboration team. From various broadcast requests interested individuals were identified, and the start-up group consists of a state IPM and a state PSEP Coordinator from each of the four Extension regions in the US, an AAPCO rep, ASPCRO rep, and a Migrant Clinicians Network rep, with potential for representation from US Territories. Work began in early 2020.

Suggested areas of work for the national collaboration team of educational needs at the intersection of IPM and pesticide safety include invasive species, FSMA/food safety, pesticide applicator certification (given the new C&T rule), home/garden/lawn pest management, public and commercial landscape management (turf, parks, forests, water, Right-of-Ways, etc.), ag production IPM, farmworkers and employees in other pest management sectors, IPM in schools and more.


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

POLLINATOR COLLABORATION TEAM Coordinated by Tom Smith & Kara Maddox

In 2019, the NPSEC team set the groundwork for our Pollinator Pilot Campaign with Prairie View A&M University. This six-week pilot launched on National Pollinator week (June 22 – June 28, 2020). Our radio and digital outreach initiatives concluded at the beginning of August, and our social media initiatives will wrap up mid-September. The pilot helped Millennials identify, attract and protect pollinators in their backyards and gardens. The CTA (call-to-action) on all spotlight pieces of content (The Pollinator Prep Guide, the Pollinator Personality Quiz & the Pollinator Garden Guide) was to take photos of pollinators and pollinator-friendly plants and share on Facebook, Instagram or Twitter with #PrairieViewPollinatorProject. Additionally, Kara Maddox was awarded monies to write an eFieldbook to describe how we developed the campaign. This eFieldbook will be ready to view by mid-September. Specifically, Pollinator Stewardship messaging utilized two radio networks (the Texas State Network and the Gow Media Network), as well as two digital networks (Learfield IMG and Culture Map) to disseminate campaign messaging. NPSEC, PVAMU, eXtension and Land.US amplified messaging on their channels. See figure titled Mass Media Partnership and Audience Reach for reach numbers: For more details regarding the pilot campaign or our metrics, please join our Connect Extension Subgroup, Using Mass Media for Extension Messaging where we share updates, deep-dive webinars and upcoming initiatives.

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NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

The purpose of this pilot is to better connect the Extension network of experts to audiences they may not normally tap. In this way, NPSEC is able to generate funding to create an endowment for PSEPS. NPSEC began work with Mizzou University at the end of 2019 to begin research on how Millennials currently view pollinators and how NPSEC and other Extension professionals can better reach this audience through their Adzou program. Two Adzou graduates, Erica Overfelt and Braden Kobeski, now work as interns for the Prairie View A&M University CEP Pollinator Project.

MASS MEDIA PARTNERSHIP AND AUDIENCE OUTREACH

TEXAS STATE NETWORK 3,095,400

SOCIAL EMAIL

GOW MEDIA 1 MILLION +

LAND.US 30K + PRAIRIE VIEW A&M UNIVERSITY 350K +

SOCIAL

NPSEC 15K + EMAIL

EMAIL

EXTENSION 250K + WEBINAR

LEARFIELD IMG 3 MILLION + SOCIAL EFIELDBOOK


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

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NPSEC REPORT TO STAKEHOLDERS

DETAILED METRICS FOR THE SIX-WEEK PILOT

AUGUST 2020


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

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NPSEC REPORT TO STAKEHOLDERS

AUGUST 2020

GLOSSARY AAPCO Association of American Pesticide Control Officials AAPSE American Association of Pesticide Safety Educators AFOP Association of Farmworker Opportunity Programs ASPCRO Association of Structural Pest Control Regulatory Officials C&T Certification and Training CTAG Certification and Training Assessment Group ECOP Extension Committee on Organization and Policy ESCOP Experiment Station Committee on Organization and Policy FSMA Food Safety Modernization Act

IPM Integrated Pest Management ISASH International Society for Agriculture Safety and Health MCN Migrants Clinicians Network NAISMA North American Invasive Species Management Association NIFA National Institute of Food and Agriculture NIOSH The National Institute for Occupational Safety and Health NPSEC The National Pesticide Safety Education Center NTAE New Technologies for Agricultural Extension OSHA Occupational Safety and Health Administration


SERVING AND SUPPORTING PESTICIDE SAFETY EDUCATION

PACT Pesticide Applicator Certification and Training PERC Pesticide Educational Resources Collaborative PICT Pacific Island Collaboration Team PSE Pesticide Safety Education PSEP Pesticide Safety Education Programs USDA United States Department of Agriculture USEPA United States Environmental Protection Agency USFS United States Forest Service VESTA Viticulture and Enology Science and Technology Alliance WPS Worker Protection Standard

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