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Search Engine Optimisation (SEO) What? • Optimisation and promotion of the website relative to the content. Details • On-page SEO to increase quality visitors to the site • Off-page SEO to increase total traffic to the site Next Step • Start On-page SEO and Off-page SEO Timeline • 2 months (ongoing)

SEO statistics September-November

SEO results Increase of total visits compared to previous 3 months Total visits - increase of 5% Average time on site increase of 15% Increase of 3% in search traffic Increase of 5% in referral traffic



Communications Report 2011