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Online ZEP website/online performance 2011 2011 stats

Total Visits: Unique Visits: Pageviews: Pages/Visit: Bounce Rate: New Visits:

34,640 18,424 95,724 2.76 52% 50%

2010 stats

Increase of 8% Increase of 6.5% Decrease of 12% Decrease of 40% Increase of 6% Increase of 4%

Direct Traffic – increase of 8% since September 2011 showing an increase of traffic from search engines and referral websites as a result of SEO.

SEO activity – September to November From September - November, overall traffic increased 12% due to referral websites and improved search engine performance (SEO). - Total visits has increased by 12% in the past 3 months • SEO has increased awareness of the ZEP website - Referral traffic has increased by 15% in the past 3 months • SEO has increased ZEP’s online visibility on other websites through link sharing - Percentage of new visitors to the site increased by 5% overall - Search Traffic increased by 7% in these three months

66

ZEP  

Communications Report 2011

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