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KARA COPELAND


UNITE OBJECTIVE Help Student Advancement Foundation (SAF) achieve their goals for the MindShare 2017 event, while building anticipation and developing a theme to create a unified experience that can be continued years to come. PROBLEM Grand Rapids Public Schools depends on extra funding to help provide students with better opportunities. They want to bring together community members and present the role that education plays within the community. SOLUTION Unite the community to fight for the same purpose: provide kids with opportunities and experiences that they weren’t able to have while growing up.


UNITING THE COMMUNITY FOR ONE NIGHT BECAUSE IT IS ONLY AS STRONG AS THE SCHOOL SYSTEM.

Tone and Manner Triumphant:

Core Values Providing possibility through the help

When we unite we can achieve anything.

of the community.

Aspirational: We are striving to have a higher standard. Supportive: Without support, there is not foundation. Genuine: There is a genuine desire to help the GRPS succeed so that the community can improve.

Uniting supportive people to build a solid foundation. Highlighting the potential of each and every student in the Grand Rapids schools. Producing results through the partnerships in the community. The foundation of our community relies on the success of public education.

Exhilarating: We are gaining satisfaction because we are exceeding expectations.

A blue sky exercise was used to figure out the touchpoints that would be required for this specific project. Word lists, mood boards, and images were gathered reflected the tone and manner to start gathering our ideas.

Research

KARA COPELAND

Plan


There were many iterations of prototypes for multiple different touchpoints. Some seen above include the invitation, pledge card, program, emails, and table numbers.

Prototype

MINDSHARE 2017


Produce

KARA COPELAND


MINDSHARE 2017


KARA COPELAND


MINDSHARE 2017


KARA COPELAND


MINDSHARE 2017


KARA COPELAND


OBJECTIVE Reduce the amount of waste in landfills and create a more sustaining lifestyle for people on–the–go.

PROBLEM Keurig K-Cups produce a large quantity of waste for a single brewed beverage. All the K-Cups sold in 2013 would wrap around the Earth ten and a half times, and only 5% of the cup is made of recyclable plastic.

SOLUTION By redefining the Keurig package, there will be significantly reduced amount of waste, while providing the same exceptional experience for every cup

KEURIG


FINDING A NEW WAY TO PRODUCE THE K–CUP TO MAKE KEURIG PRODUCTS MORE SUSTAINABLE AND PROVIDE A REGRET-FREE EXPERIENCE.

CORE VALUES

Partner for mutual success: Boundaryless approach to collaboration creates benefits for all

Innovate with passion: Shaping the future by redefining the customer user experience

1

Play to win: Set ambitious goals and meet each challenge with unified purpose and character

Aluminum Foil Seal

2

Filter

3

Plastic Cup

THE LOYAL CUSTOMER Store: Shops e-commerce

THE CURIOUS SPENDER Store: Shops superstore

Motivated by: Reliability Quantity

Motivated by: Price New flavors

Brew a better world: Use the power of business to make the world a better place to live

K-CUP AUDIT All of the K-Cups sold in 2013 would wrap around Earth ten and a half times. Only 5% of the cups are made with recyclable plastic.

THE LOYAL CUSTOMER Store: Shops e-commerce Motivated by: Greater good Personal Health

Research

KARA COPELAND


CURRENT PACKAGE We looked at what currrent trends were for packaging. The goal was to make a secondary package to help the product stand out from other products.

PACKAGE CONCEPT GENERATION Once we understood how the current package looked, we started to brainstorm how we would start to make the new package.

Plan

Prototype

SECONDARY PACKAGE Working with a Product Design Engineering student, we figured out the secondary package to ensure that the K-Paks would remain fresh throughout its shelf life. The package comes in three parts, the canister, the lid, and the seal.

KEURIG


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K-PAK PODS

For use in all Keurig K-CUP brewers

NEW PACKAGING The new package presents a clear container with a label presented on the front and back.

KARA COPELAND

16

K-PAK PODS

For use in all Keurig K-CUP brewers


ADVERTISEMENTS Advertisements are used to increase awareness for the new Keurig products.

PROJECT NAME


KARA COPELAND


OBJECTIVE AIGA West Michigan wants to host Command X, a live design competition, for students in the area. A branding system needs to be developed to attract student involvement.

PROBLEM Create a brand for the AIGA West Michigan Command X, but also create a theme for this year.

SOLUTION Develop a design that is modern and contemporary and uses influences from the Grand Rapids community, as a way to motivate industry professionals and students to participate.

COMMAND X


CREATING AN ENVIRONMENT FOR STUDENTS AND PROFESSIONALS TO COME TOGETHER AND EXPERIERCE THE DESIGN INDUSTRY.

CORE VALUES

Research

KARA COPELAND

UPPERCLASSMAN Competitor in Command X

UNDERCLASSMAN Audience member at Command X

Motivated by:

Motivated by:

Passion for design Chance to network with employers

Learning about the industry Network with peers and professionals

Passion: The design community is coming together in one location to express their passion for design, no matter what they do

Strategic thinking: Competitors will need to use strategic thinking to create a solution to a design problem presented to them

Learn and Grow: Students can watch their peers or compete in the competition, and they will learn and grow by going through the experience or watching others’ work be critiqued

Build relationships: Attendees can build relationships through networking and socializing opportunities


Hex: #00b694 C: 76 M: 0 Y: 55 K: 0

Hex: #42c5e5 R: 0 G: 183 B: 149

Hex: #01846c C: 86 M: 26 Y: 67 K: 9

C: 62 M: 0 Y: 7 K: 0

Hex: #832f92 R: 66 G: 197 B: 229

Hex: #2f99b2 R: 2 G: 133 B: 108

C: 76 M: 24 Y: 24 K: 0

IDENTITY DEVELOPMENT I did a lot of sketching and brainstorming before I started creating the digital version of the identity. Once I decided a couple directions that I liked, I moved on to develop the logo mark with Adobe Illustrator.

C: 58 M: 97 Y: 0 K: 0

Hex: #cb1c65 R: 132 G: 48 B: 146

Hex: #55215e R: 47 G: 154 B: 179

C: 75 M: 100 Y: 31 K: 22

C: 76 M: 0 Y: 55 K: 0

Hex: #faa84a R: 204 G: 28 B: 101

Hex: #971b4d R: 85 G: 33 B: 95

C: 32 M: 100 Y: 52 K: 18

C: 0 M: 39 Y: 80 K: 0

R: 250 G: 169 B: 75

Hex: #f7951d R: 152 G: 28 B: 78

C: 0 M: 49 Y: 100 K: 0

R: 248 G: 149 B: 29

COLOR PALETTE I created a color palette based on the art scene found in the Grand Rapids community. The colors reflect a fun, inviting atmosphere.

Plan

COMMAND X


KARA COPELAND


SOCIAL MEDIA Social media is used as a device to help motivate people to attend, but also to build anticipation for those who have already purchased their tickets.

COMMAND X


KARA COPELAND


TICKETS Tickets are used to get into the event, but each color represents the person’s role between student, professional, judge, vender or competitor.


KARA COPELAND


OBJECTIVE P&G wants to provide a new product line for health-conscious consumers who are concerned about harsh chemicals causing harmful effects to their children and pets. PROBLEM Develop a new brand identity to respresent the cleaning power without the harmful effects to satisfy a need for new, authentic cleaning supplies. SOLUTION Create a brand that values safe, allnatural cleaning while symbolizing a healthy lifestyle.

VITALITY


CREATE A LINE OF HOUSEHOLD CLEANING PRODUCTS THAT ARE ENVIRONMENTALLY FRIENDLY, NATURAL, AND SAFE FOR ANYONE TO USE.

CORE VALUES

THE MINDFUL MOTHER Wants to use safe products around her children Transparent: Always be honest and trustworthy

Compassionate: Be easily accessible and understanding of customers’ concerns

$ Trustworthy: Produce products that really work, but remain safe to use around the family

COMPETITORS Vitality is a brand that is meant to be safe for families to use, but also safe for the environment. To gain new customers in a competitive market, the brand needs to have a unique position in the market.

Research

KARA COPELAND

Affordable: Make products accessible, no matter the income of the household

Motivated by: Reliability Price Variety of Scents

THE STAND-UP STUDENT Wants to use safe products for the environment and pets Motivated by: Conscious Powerful products


PURE CONCEPT 1 I used a hand written type to evoke the idea that all of the ingredients were natural, with no true straight lines.

CONCEPT 2 I wanted the brand to show that it wasn’t just an average brand, but rather one that used the best ingredients.

CONCEPT 3 Vitality means life and being strong and active. This is how the brand should be represented to the audience.

Plan

VITALITY


Baker Signet Std

Myriad Pro

ITC Cheltenham

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz {[(.,<>?”:;\|=+-_*&^%$#@!)]} 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz {[(.,<>?”:;\|=+-_*&^%$#@!)]} 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz {[(.,<>?”:;\|=+-_*&^%$#@!)]} 0123456789

Aa Aa Aa

Vitality Red

Vitality Green

Vitality Tan

Vitality Blue

Pantone: 2042 U CMYK: 38, 68, 66, 27 RGB: 131, 31, 72 Hex: #825147

Pantone: 7749 U CMYK: 55, 34, 76, 11 RGB: 120, 134, 87 Hex: #778557

Pantone: 7529 U CMYK: 25, 29, 42, 0 RGB: 195, 174, 149 Hex: #C3AE96

Pantone: 291 U CMYK: 25, 29, 42, 0 RGB: 195, 174, 149 Hex: #7EA0BC

KARA COPELAND


VITALITY


KARA COPELAND


OBJECTIVE Use crowd-sourced shoppers to create new a new shopping service for S-Mart, a grocery store chain. PROBLEM Many people lead a busy lifestyle, and mundane tasks are taking away time that families could be spending together. Tasks like grocery shopping are an inconveniene for families, and it becomes increasingly harder to go grocery shopping with so many other daily responsibilities. SOLUTION S-Mart wants to implement a new grocery shopping system using crowdsourcing. Someone in the public will grocery shop for another person and will have their groceries delivered to you by using an Uber.

ALA KART


CONSUMERS WANT TO HAVE A UNIQUE EXPERIENCE THAT WILL BE A CONVENIENT WAY TO DO TASKS THROUGHOUT THEIR DAY

Getting to Store

Shopping

Checkout

Home

Free food sample

Happy Grabbing a flyer

Gets to store

THE DO-GOODER Retired woman Has lots of free time

Find coupon for needed item Happy to be home

Grabbing a cart Start at produce Realize they forgot to write a list

Anxiety

JOURNEY MAP This map shows the steps and emotions of the current shopping experience

Research

KARA COPELAND

Walks up and down all aisles

Wait in line for checkout

Motivated by: Getting out of the house Satisfaction from helping others

THE BUSY BEE Mid-20s woman Looking to save money Motivated by: Receiving discounts Already shopping for family

Seeing the total cost Realize they forgot something


APP MODEL Showing the flow of screens throughout the app and the order they will be viewed including places of interaction

Plan

ALA KART


WIREFRAMES FOR THE ON-BOARDING EXPERIENCE

The loading screen is what the user will see when the app first launches.

KARA COPELAND

If an account has never been set up or a user has logged out, they will see the Create an Account page.

After selecting â&#x20AC;&#x153;Sign Upâ&#x20AC;? from the previous screen, users are asked to sign up using their phone number.

An SMS Message is sent to the user containing a verification code.

Once the phone number has been verified, users must enter their card information. This will be used to charge shoppers.

Users can enter their zip code and see which stores are in the area that the app can be used with.


First time users will be asked if they are running or shopping. This is something they can change later on, but this will be the default each time they log in.

If a new user doesnâ&#x20AC;&#x2122;t understand what a runner or shopper is, then this will provide them with an explanation.

After choosing to be a runner, a the user will see a list of runner requests with the name, and estimated time left to shop.

A runner has selected who they want to shop for, and now they have access to the shopping list and other tools to assist in the shopping trip.

After choosing who to shop for, runners can use a scanning function to check off the item on the grocery list.

Runners will be able to earn rewards, and by going to their settings, they will be able to see what kind of savings they have received for their shopping trip.

ALA KART


When the app is first launching, users will see this screen while they briefly wait for the app to load.

Prototype

KARA COPELAND

Once the user has chosen to become a runner (the person picking up the groceries from the store) they can choose who they want to shop for.

Users can tap on a shopperâ&#x20AC;&#x2122;s profile picture and scroll through the list of items that the shopper is requesting. From there, the runner can accept or deny the request.

A runner has accepted a job and can see the shopperâ&#x20AC;&#x2122;s grocery list. The runner also has access to a store map and messaging with the shopper.


SHOPPER PROFILE At any time, the runner can view the shopperâ&#x20AC;&#x2122;s profile to read reviews and see ratings from other runners. PRODUCT DESCRIPTION Runners can learn about the product and where it is located by tapping on the name or photo from the dashboard.

STORE MAP By swiping right, shoppers can inform the store that a product is out of stock.

COMPLETING LIST ITEMS Once an item has been scanned by the runner to verify that the item is correct, the item is checked off.

OUT OF STOCK By swiping right, runners can inform the store that a product is out of stock.

SCAN BARCODE Runners scan the barcode on each item on the list to verify that they are selecting the item the shopper requested.

Experience

ALA KART


thank you!

Kara Copeland Portfolio  

This is the print version of my portfolio.

Kara Copeland Portfolio  

This is the print version of my portfolio.

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