Triton Brewing Co. A team of respected craft beer enthusiasts turn their considerable talents to launching one of the Midwest’s most innovative microbreweries. The founders of Triton Brewing contacted ka+a with an intoxicating opportunity – to spearhead the brand development and design of a microbrewery concept from the ground up. ka+a’s first order of business was to develop a brand name for the fledgling brewery. ka+a began by spending time with the
Triton to create truly authentic brews that are indistinguishable from their counterparts across the world. And what better moniker to represent this theme than Triton – god of the sea. Once a suitable name had been selected for the brewery itself, ka+a turned its attention to developing names and identities for
founders in an attempt to uncover what was truly differentiated about their product and vision. Quickly, ka+a seized upon a theme that continued to crop up in conversations and research – water. Like all breweries, water plays a substantial role in the finished product. But unlike most other breweries, Triton had a unique take on what kind of role water should play. Triton had made a significant investment in a water treatment apparatus that literally allows the brewer to strip water down to its most elemental form – two hydrogen atoms and one oxygen atom. And this is where it gets interesting – once the water has been restored to its most elemental form, Triton is able to build custom water recipes that precisely replicate regional water sources. So, to achieve a classic British ipa, Triton is able to design a base water that perfectly replicates the water of its origin. This complex process allows
the five core beers that Triton would soon begin brewing. The names all pay subtle homage to Triton’s home state of Indiana (we’ll leave it up to you to tease it out). In addition to the corporate naming and brand identity development, ka+a designed a complete set of visual identities, labels, and packaging for the line of beers. Finally, the brand and design team at ka+a helped stage a launch party for the brand and the introduction of their flagship beer – Rail Splitter ipa. The engagement was wrapped up with development and launch of an immersive web presence to showcase Triton’s complete line of beers at www.tritonbrewing.com.
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