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The World of Cashmere BY Gunter Pauli

Over the past four decades, I have dedicated myself to working with channelling the creative force of business and entrepreneurship in service of meeting humanity’s basic needs and restoring nature to its evolutionary path. I have supported, connected and learned from thousands of scientists, artists, entrepreneurs and community leaders. Inspired by the genius of nature and a radical sense of purpose, these brave and creative people look beyond standard ready-made answers, offered at most business schools, to discover new business models that make the impossible possible. These spaces of possibility can be found all over the World, and I would like to share the background to one of one of our current projects, in Mongolia.

G U N T H E R PA U L I G unter Pauli is an entrepreneur , teac h er and aut h or . He is t h e founder of Z E R I and t h e B lue E conomy p h ilosop h y, and aut h or of fables and 15 books , including T h e B lue E conomy. G unter h as lectured at K aosilot and h as inspired numerous students to develop business concepts according to B lue E conomy principles . @ M y B lue E conomy z eri .org www.theblueeconomy.org 112