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Credentials Document January 2011


KAOS is a leading pan-European Marketing & PR agency working with major brands and media targeting audiences in sport, lifestyle, fashion and other relevant cultural interests we help brands reach a mass audience while maintaining credibility with key influencers as a team, KAOS strive to do things differently, better, in a more interesting way to inspire people


Our Approach

CONNECT Development of campaigns concepts Strategy - why and how we will connect with target groups

MONITOR Evaluate the buzz, sentiment and influence generated

CREATE

360 Degree Marketing Mind-Set

ACTIVATE Implementation including project management, PR and media, ambassador/team management, event activation, ongoing ROI management

Marketing and PR plans, content development ideas, ambassadors & event alignments, creative and digital toolkits


Key Services


*Marketing strategy & campaign development*


*Event creation & sponsorship


*Content creative and production /Visual /Copywriting /Digital creative /POS and other retail initiatives /Experiential


*Ambassador sourcing seeding & management


*Public Relations /Pan European Communication in 5 different languages /Traditional, Digital, Social Networking PR /Focus: lifestyle, sports, music, street culture & fashion 


Retained Clients Pan–European PR – Lifestyle, Music, Fashion and Sports media Content creation and production Ambassador seeding and leveraging Digital marketing including Social Networks

Pan-European PR – Sports, Lifestyle, National Press, Motorsports Event activation & ambassador leveraging Content creation and production

Pan European PR, brand comms & events

Global consulting of LG Snowboarding • 

•  •  •  • 

Campaign creation Event and athlete alliance Creative direction of www.londonfreeze.com/lg , social network applications and experiential area Full core and mainstream PR Event management.

Pan European Marketing & PR


Past Retained Clients (and still friends) 2003-2009 Pan-European sports marketing Content development and production for www.nikeacg.com Pan European PR, press and digital media buying and core sports consulting 


2005-2007 Establish and manage Nokia Europe Snowboard Team Pan-European creative, experiential development and consumer engagement

2003-2006 Pan-European team management (2005) Managed European Taste of Chaos music tour (2005 & 2006)

2002-2005 Surf and skateboarding campaigns for three years including Style Trials (£500k budget) Event and athlete alignment Concept development Experiential, media buy and core PR



Clients Projects Blur re-union digital PR, summer 2009

Digital, Pan-European PR and consulting leading to London 2012

European action sports consulting Sponsorship recruitment consulting and creative direction

Consulting for Powerbar launch targeting action sports athletes Focus group market research of skateboarders, BMX, surf and mountain-bile athletes

Snowsports sponsorship/event alignment and activation


Partners & KAOS Initiatives

KAOS operates Action Sports In Schools (ASIS) KAOS commenced ASIS in 2004, a community based service growing sports participation through teaching skateboarding and other sports in school PE. The ASIS programme reaches thousands of teenagers each year employing 6 pro skateboarders as coaches www.actionsportsinschoools.wordpress.com

KAOS is a partner with The Creative Corporation The Creative Corporation is a full service Creative & Digital agency and one of the key suppliers to the UK Music and Sports Industry. The projects developed include Blur, Hot Chip, Air, Elbow, Zero 7, Guillemots, Hard-Fi www.thecreativecorporation.co.uk 


KAOS owns Dot Inc. European athlete management company with over 24 of the top action sports athletes in Europe as clients and sponsorship involvement with many film projects and action sports events www.dotinc.eu

Snow

FSX/FMX:

Hampus Mosesson Jakob Wilhelmson Markku Koski Kjersti Buaas Markus Keller Chris Sorman Johan Olofsson Eiki Helgason Halldor Helgason Tore Holvik Silje Norendal Kevin Backstrom Ludwig Leijkner Jon Olsson Jakob Wester Oscar Scherlin Henrik Harlaut Thomas Dolplads Henrik Windstedt

Daniel Bodin

Skate: Sam Bosworth

Racing: Filip Backlund

BMX: Harry Main

NEW 2011


/ Staff Team


Management

Paul Knipe (Aust) MD 16 years of sales and marketing roles culminating with 8 years at L’Oreal Paris Commenced KAOS January 2003

Fanny Bausse (Fra) HEAD OF LIFESTYLE Joins KAOS in 2009 Leads Skullcandy, Paul Frank Industries and other lifestyle clients

Johan Steigfelt (Swe)

Kris Hansson ( Swe)

HEAD OF SPORTS

MD.INC MANAGEMENT

Joins KAOS/Dot Inc in 2011. Leads sport & motorsports clients

Started to manage action sports athletes in 2003 after achieving his BA in Economics Joins KAOS in 2007


Staff Team - Specialists

Zinnia Higson (UK) Giorgos Karamitsos (Gre) Account Director Events, Experiential & Activation 


Digital and Social Network Manager

Dave Stansbie (UK) Creative Director

Tai Lester (UK) Office Manager

Greg Charles (UK) Finance Controller

Will Isbister (UK)

Action Sports In Schools Manager


Staff Team – PR Account Managers

Kaz Krawchuk (UK)

Fanny Bausse (Fr)

PR Manager English Speaking Countries

Head of Lifestle and France PR French Speaking & Scandinavian Countries

Janina Mikolajski (Ger)

PR Account Manager German Speaking Countries

Verena Stefanie Grotto (Spa)

PR Account Manager Spanish Speaking Countries

Marco Merloni (Ita)

PR Account Manager Italy


Contact: Paul Knipe Paul@kaoseurope.com +44 (0)207 226 8787


KAOS Europe Credentials Overview