CREATING AN UNSTOPPABLE STARTER KIT
THE QUANTITY OF IMPRES IMPORTANT THAN THE QUA MADE. JUST GETTING A ST DISTRIBUTORS IS NOT ENO THEM WITH THE AMWAY B THE TOOLS THEY NEED TO EDUCATE AND INSPIRE TH FOLLOWS IS INFORMATION STARTER KITS AROUND TH
SSIONS MADE IS FAR LESS ALITY OF IMPRESSIONS TARTER KIT IN FRONT OF OUGH. IT MUST ENGAGE BRAND, EQUIP THEM WITH O SELL AND, ULTIMATELY, HEM TO SUCCEED. WHAT N AND INSPIRATION FROM HE WORLD. TOOLS, TIPS, AND TACTICS TO HELP YOU IMPROVE YOUR STARTER KITS AND INCREASE DISTRIBUTOR SUCCESS RATES.
Reasons for building a better Starter Kit.
Guidelines and suggestions for creating a better Starter Kit.
Starter Kits from around the world.
THIS IS THE NUMBER OF DISTRIBUTORS, A WHO COULD BE SUCCESSFULLY ENGAGED AN UNSTOPPABLE STARTER KIT.
FORTUNATELY, IMPROVING YOUR STARTER KIT CAN EXPONENTIALLY INCREASE INDIVIDUAL ENGAGEMENT RATES AND THE OVERALL NUMBER OF SUCCESSFUL DISTRIBUTORS. Starter Kits are the first critical step in a new Distributorâ€™s journey. Help new Distributors understand and embrace the Amway business principles, the Amway philosophy, Amway products, and the unlimited potential of the Amway Opportunity and you will help them engage and, ultimately, succeed.
* Source: Strategic Scorecard, Customer Analytics, the number of non-engaged Distributors after 90 days. ** Statistics are based on review of 14 Amway Starter Kits. Specific kit details are included in the matrix at the end of this guide.
For Internal Use Only
AMWAY STARTER KIT STATISTICS FROM AROUND THE WORLD**
57 50 %
Only 57% provide training.
Only 50% describe how to make money right away.
7 42 64 %
Only 7% help Distributors calculate their earning potential with an income simulator.
Only 42% require sponsors to go through the kit with the new Distributor face to face.
Only 64% include helpful selling tools or tips.
Some Distributors wait 10 long days to receive their Starter Kit after sign up.
3,100,000 individual Starter Kits were sold during one year in China.
1.55 is the percent of macro sales that Starter Kit sales represent globally.
INCREASING NEW DISTRIB ENGAGEMENT INCREASES OVERALL SALES. Because the Starter Kit is Amwayâ€™s first opportunity to captivate, educate, and motivate Distributors, it plays a key role in extending the lifecycle of individual Distributors and, ultimately, increasing the overall sales of Amway.
AMWAY STARTER KIT STATISTICS FROM AROUND THE WORLD.
35 0 %
In most affiliates, Distributors have 12 months to return a Starter Kit for a full refund.
35% include goal-setting information.
0% offer a completely digital (paperless) or mobile Starter Kit option.
Prior exposure to and awareness of Amway.
Being prospected and experiencing a sales pitch.
Deciding if the opportunity is right.
R SIGN-UP Sign up as a new Distributor.
Distributor makes first product purchase.
Distributor starts selling products to customers.
Distributor sponsors others.
Continued effort means continued success.
Distributor learns about Amway and its products.
THE PIVOTAL POINT AT WHICH STARTER KITS ENTER THE DISTRIBUTOR JOURNEY.
WHAT MAKES A GREAT STARTER KIT? After extensive analysis of Starter Kits from around the world, and interviews with global affiliates and Distributors, we created what we consider the “must haves” to create a great Starter Kit and compiled a global checklist of “what’s working” for affiliates across the globe.
INFORMATION IS LOGICALLY ORGANIZED AND EASY TO FIND
Starter Kit materials are downloadable on the Internet after sign-up
INSTILLS CONFIDENCE IN AMWAY
Amway is a company you can trust Amway offers products people need and Distributors can sell Amway has a presence in 80 countries and territories Amway helps Distributors meet their personal goals Defines Amway’s competitive edge Demonstrates how new Distributors can make money selling products Features products and brands Amway sells Features values Amway represents
ESTABLISHES FEEDBACK CHANNEL AND RELATIONSHIP WITH COMPANY
PROMOTES NEW DISTRIBUTOR ACTIVATION
Shows how to make money (simply) Promotes first order placement Makes it easy to locate Amway products Gives Distributors an action-oriented path to a fast start Helps Distributors set goals Helps Distributors identify their business intent Directs Distributors where to go for more help/info (phone numbers, addresses, websites, etc.) Provides product samples for new Distributors to try and offer to customers Cross references digital materials/tools that benefit new Distributors Provides “how to” tips on selling products
Toll-free numbers and email address for customer service preferred
PROJECTS A CONTEMPORARY IMAGE
Reflects the new Amway brand identity Is culturally inviting Reflects a premium brand
Simplifies the Amway business, especially how to make money Sets realistic expectations of income potential Features aspirational income targets at high levels
*Note: These are the opinions of Global Sales, based on strategic review of kits from around the world. The Starter Kits should support Distributors in explaining the product, company, and business.
AMWAY STARTER KIT STATISTICS FROM AROUND THE WORLD
Overall, the most important thing every Starter Kit needs to convey is the potential and possibility that the Amway Opportunity is about to infuse into the new Distributor’s life. It’s that promise of potential, along with the proven practices and products, educational materials, and motivational materials listed on the checklist below, that have put 4,000,000 people, around the world, on the path to financial independence.
Visible welcome letter or message signed by company executives or the general manager Messaging that breaks the business down into manageable small steps Explains ordering options/process Motivates new Distributors to try the products Motivates new Distributors to get basic Amway training as soon as possible Motivates new Distributors to make their first sale and explain basics of selling Incentivizes new Distributors to place their first order and includes an order form and instructions for ordering Directs new Distributors to website where they can get more information and download Starter Kit assets free of charge Organizes materials and content in a way that is intuitive and easy to understand
Materials should reflect the current branding of the company, including the Amway brand signature and photography Provides access to both print and electronic information Provides basic business tools or directs new Distributors to another place where they can get information Provides customer receipt pad or tracking system Provides a “Get Started” section or separate brochure that spells out recommended, first action steps Provides a feedback mechanism for new Distributors to connect with the company (free of cost, web based or toll-free number) Provides product suggestions/assessment tools to help Distributors determine their personal product needs and interests as well as those of their customers Includes product samples for personal use and/or customer selling
Directs new Distributors to products/brands that are most likely to help them succeed Explains how to build a balanced business using the 4S model: self-use; selling; servicing; sponsorship Explains the basics of the Amway Sales Plan Sets realistic income expectations for new Distributors Equips new Distributors with information/scripts to manage customer objections Reaffirms new Distributor’s decision to join, provides recognition for making the right choice Reinforces the company’s credibility Markets the Amway business opportunity Leverages the power of Distributor testimonials/success stories Explains the Founders Fundamentals to share the values of the company
Sponsors must personally go through the kit with newly sponsored downlines so there is an opportunity for early orientation and training Kits may be rolled out in phases to reduce information overload (e.g. Europe and Japan) Starter Kits, product samples, and first orders should ship immediately upon sign-up, if not given at sign-up Regions should strive for continuous evolution of their Starter Kits Easy-to-access product solutions for everyday problems
Out of 14 Amway Starter Kits reviewed, only
64 % 57 % 28 % 64 % 21 % 71 %
64% reference Amway’s Founders Fundamentals.
57% promote a first order on the sign-up application or through online registration.
28% include Distributor testimonials.
64% include income potential information.
21% include product samples.
71% provide product promotions or coupons.
KEEPING AN EYE ON THE COMPETITION.
US $11.60 – BASIC 2009 CLASSIC STARTER KIT (COLOMBIA)
To provide insight into new markets, new competitors, and new business methods around the world, Amway uses international market intelligence to obtain detailed information on competitors. Using our most recent intelligence inventory, we compiled this analysis of competitive Starter Kits to help us learn what we could – and should – from the competition. INNOVATIVE FEATURES Comes in an organized folder. Contains everything necessary for business start-up. “Hello Tomorrow” overview booklet promotes key opportunity messages, including: “It’s great to be my own boss.” Features Avon Global Ambassador, Reese Witherspoon. Promotes Avon’s globally-standardized training in four steps. Includes product samples. KEY THEMES Features “Viva el Mañana!” (Hello Tomorrow). Features Avon’s symbolic global theme and colors. Promotes “earning is simple” theme: sell/share/show. OFFERS
Not available INCOME POTENTIAL
“You are in charge” earnings worksheet allows the Representative to fill in the blanks and plan how much they want to earn.
Bob Bass (email@example.com) Judy Jones (firstname.lastname@example.org)
US $37.00 2009 INTERNATIONAL BUSINESS PACK (MEXICO)
US $15.00 2009 STARTER KIT (THAILAND)
US $39.95 2008 WELCOME KIT (UNITED STATES)
HERBALIFE NU SKIN
Comes in a professional carrying case.
Nice folder is delivered in a matching Nu Skin gift bag.
Comes in a sleek, attractive box.
Contains everything necessary for business start-up, including training on THE single biggest reason for company growth: “The Nutrition Club/Club de Nutrición” and an initial action plan for the new distributor: “Your First 72 Hours/Tus Primeras 72 Horas.”
Contains everything necessary for business start-up, including “Getting Started Training Module” and a simple compensation plan presentation, “An Opportunity of a Lifetime.”
Contains everything necessary for business start-up, including one of the best recruiting brochures in the industry – “Shaklee on the Back of a Napkin” and a “First Steps Training Guide” for new distributors.
Everything is SIMPLE, step-by-step.
Nu Skin’s global tagline, “The Difference, Demonstrated” empowers distributors to add value to the consumer experience.
Follows an environmental theme, emphasizing the company’s corporate focus on sustainability.
Content books are numbered to “step” a new distributor through: 1, 2, 3, 4.
Accelerate your success as “Wholesaling Distributor”/Leader: 3 ways to qualify.
Free product with order of 100 PV in first 30 days. INCOME POTENTIAL
Paid out over $3 billion in commissions (since 1956). Average annual income for business leaders ranged from US $5,800 for Directors to US $372,800 for Master Coordinators in 2004.
STARTER KITS FROM AROUND THE WORLD. Sharing ideas leads to shared success. Thatâ€™s the idea behind this entire exercise â€“ to compare your Starter Kit with the following kits from around the world to help you find features, tactics, innovations, messages, and applications that can improve the success of your Starter Kit and increase the success rates of new Distributors.
21,262,641: Population and potential Amway Distributors
AUSTRALIA “We use our Starter Kit to increase activation in the first 90 days. Our product packs are 51PV each and our goal is for more Distributors to receive a performance bonus in their first month. New Distributors receive a better introduction to Amway through the Welcome to Amway presentation, than was the case in the past.”
INNOVATIVE FEATURES Distributors receive their Starter Kit via next-day delivery. Creatively appealing, simple, yet informative. Leverages their local sponsorship of Australian Olympic swimmer Libby Trickett, who is also their Amway Business Opportunity spokeswoman. Makes use of Distributor testimonials, which is relatively uncommon among global kits. Breaks down the steps to get started into small, manageable tasks and immediately encourages the new Distributor to go online and activate. Incentivizes Distributors to purchase products right away and offers a way to “earn back the price of your kit” through rapid activation.
KEY MESSAGES CREATIVE THEMES
Congratulations on starting your own business – DIVE IN. Welcome to Amway and your opportunity to create your own successful business and earn big rewards. Build your business step-by-step. Where do you want to go? CLAIMS
Partners in your success. 3.5 million people have already started their business with Amway. Since 1959, Amway has paid out more than $30 billion in bonuses/rebates and incentives to Distributors around the globe. OFFERS
Great introductory offers. Get back the $80 registration fee…simply place two product orders of $200 each within your first 30 days. Amway also offers great sales incentive programs.
COST: $80 USD UPDATED: APRIL 2010 CONTACT: PHILLIP CACCIOLA
CONTACT: STUART BEED
Performance and Leadership bonuses/rebates are paid in addition to the retail margin you can earn. Make as much as 35% profits when selling at a suggested retail price. Earn: Very simply. You buy quality products at wholesale prices and sell them at retail prices. The difference is yours to keep. You then sponsor others who will do likewise.
1,338,612,968: Population and potential Amway Distributors
CHINA “The Starter Kit should take on the role of showcasing the company’s basic information as well as the new sales representative’s work, reward, and prospects. Plus, the Starter Kit should be a collection of the company’s product information (price, product selection, samples) to facilitate the new sales representative’s communication with customers.”
INNOVATIVE FEATURES Sells the most Starter Kits of any affiliate: 3.1 million in the past 12 months. Very simple kit; works well in China. One of the lowest-cost kits globally, at less than $4.
KEY MESSAGES CREATIVE THEMES
Offers a study guide and test in the Starter Kit that every sales representative must pass.
Kit contents were updated in 2010 with the new Amway brand signature and global photography.
9 - 27% Performance Bonus schedule is featured in the SR Manual and DVD.
Offers a DVD that gives an official plan presentation of the hybrid China business sales model.
COST: $3.75 USD UPDATED: 2010 CONTACT: LAURENCE LIAO
Amway is a strong business with a solid reputation – 100% awareness rate (85% in 2009). ACCL offers a fantastic business development opportunity for SRs with a wide range of high-quality products and brands. ACCL offers its SRs and consumers exceptional service and support. Amway provides continuous learning and growth opportunities for SRs through the award-winning ACTI.
DVD features income examples from retail, as well as other non-monetary benefits. DVD includes different levels of involvement in the Amway business (e.g., PC, SR, and AA). OFFERS
ACCL offers its newly–joined PCs, SRs, and AAs the opportunity to earn points for Amway gifts through the “Purchase Reward Program.”
82,329,758: Population and potential Amway Distributors
7,055,071: Population and potential Amway Distributors
“We currently provide too much information, which is then repeated in many brochures and flyers. It is better to provide less items with the really necessary information included, and more product-related information. In Europe, the “My first year” project is our attempt to do this.”
INNOVATIVE FEATURES Includes a health and beauty test, as well as purchase coupons. Electronic Starter Kit in development to appeal to younger audiences.
COST: $36 USD UPDATED: MARCH 2009 CONTACT: JACQUELINE HUI
KEY MESSAGES COST: $60 USD UPDATED: SEPTEMBER 2009 CONTACT: MELANIE BJOERNER
INNOVATIVE FEATURES Germany offers the Starter Kit in two phases. Phase 1 features essential support literature including a product brochure and application pack. Phase 2 features more opportunity-related information.
Amway offers a ‘world of opportunity.’ You’re independent, but you’re never alone. Amway offers high-quality products and flexibility that you can tailor to fit your schedule. CLAIMS
You’ll love the products.
KEY MESSAGES CREATIVE THEMES
The Best Business Opportunity. CLAIMS
You’re supported every step of the way.
World Leader in Direct Selling. Quality Products.
Common look/feel and contents across nearly every market in Europe. Features a glossary of terms in their Starter Kit, helping new Distributors make sense of the Amway vocabulary that makes our business unique. Provides all the information a new Distributor might need to get started (how to order, how to access things online, how to sell, how to get training, income potential info, SIP brochure, etc.).
The amount you earn is commensurate to the time, effort, and energy you put into it. There are many ways to earn money: profit margins from sales of products; volumebased bonuses from product sales; performance bonuses based on the volume of sales made by people you introduce to the business. OFFERS
N/A – the German Starter Kit is not product oriented.
Embarking On A Rewarding Life. By sharing Amway products and the business opportunity, you can build a sales network to earn stable income. Amway provides a fair and performance-based business opportunity that allows a high degree of freedom. You have the flexibility of working part-time to supplement income or building an Amway business into a full-time career.
1,156,897,766: Population and potential Amway Distributors
127,078,679: Population and potential Amway Distributors
JAPAN “We believe it is important to minimize items included in the Starter Kit delivered after signing up and provide the appropriate information at the appropriate time for the Distributor lifecycle and stage, based on the behavioral patterns of new Distributors through relationship, management-driven communications.”
INNOVATIVE FEATURES Recently reduced the kit price by about half; attribute this as a key driver to increased recruiting in the market (see chart). Average applications increased from 17,234 per month in 2007 to 46,707 in 2008. Includes multiple copies of a wallet-sized business opportunity flyer. The flyer clearly articulates the competitive edge of Amway vs. other competitors and also discloses average earnings for Founders Platinum, Founders Emerald, and Founders Diamond Distributors.
60,000 40,000 20,000
This is Where Dreams Turn Into Reality. Live the Amway Opportunity. Realize Your Dreams with the Amway Opportunity. CLAIMS
Unmatched Products. Unique Opportunity. Great Ideas…Transformed to World-Class Products. INCOME POTENTIAL
In addition to the Founders income, earning at Foundation levels (i.e. 6%) is available. Founders Platinum, Founders Emerald, and Founders Diamond incomes are provided as benchmarks in prospecting materials.
Starter Kit includes an Amway catalog that contains all available products, ordering details, return policies, etc.
Amway “First Step” guide includes testimonials from top leaders on how to set goals and start the business.
Multi-staged kit; first the prospect gets preliminary information, and then they make the decision to sign up and order the full kit. Jan ’08
Research + Quality = World-Class Products.
Performance + Achievement = Rewards.
Flexible Opportunity + World Leader = Success.
March 2008 which lead to a big spike in our
“We made a major change in our kit price in
First Purchase Offer 1: Buy products worth 100PV and get NUTRILITE® Protein 200 gms at Re1 (offer valid within 30 days of joining). First Purchase Offer 2: Buy products worth 100PV and get discount of Rs 995 on the order value (offer valid only after Offer 1 is fulfilled; offer valid within 45 days of joining).
COST: $21 USD UPDATED: MARCH 2008
Because the decision to join is not made on the spot, the phased approach allows the prospect to take their time deliberating and “save face” with their contact who showed them the business. Includes an Amagram to showcase products and leaders’ accomplishments.
CONTACT: JATINDER SINGH
Not available CLAIMS
Amway’s “First Step” guide outlines how to start the business. DVD features company introduction and support information, including facilities, products, and leaders’ experiences starting their own business. INCOME POTENTIAL
DVD explains PB up to FAA with focus on PB. This is very similar to the contents of prospecting materials.
COST: $36 USD
UPDATED: FEBRUARY 2008
“Loyalty Program” brochure.
CONTACT: ATSUSHI SUZUKI
25,715,819: Population and potential Amway Distributors
MALAYSIA “Content should be more interactive to engage new Distributors and entice the first product purchase. Additional product offers/incentives are recommended. The Starter Kit should provide an in-depth and simplified step-by-step guide on the Amway business opportunity.”
INNOVATIVE FEATURES Recently redesigned kit; in the process of getting leader buy-in before they launch the new kit in 2011. Simplifies, condenses, contemporizes, and makes the kit “work harder” by driving product engagement and Distributor activation.
*New kit photography was not available at time of production.
New kit design targets youth segment and includes Distributor testimonials, selling tips, and Fast Start.
COST: $27.04 USD
Amway Makes it Possible.
UPDATED: SPRING 2011
You Make it Happen.
Gives new Distributors the information they need up front to understand product features and benefits and to recommend them to friends and family.
Helping People Live Better Lives.
DVDs/CDs are eco-friendly and reduce the amount of printed materials. Clearly spells out accessible ways to buy products.
Brand claims for NUTRILITE®, eSpring®, and ARTISTRY® emphasized. INCOME POTENTIAL
How to earn with Amway (retail profit, performance bonus, cash awards, and incentives). How to start the Amway business (four easy steps). OFFERS
“Join and Save Program”– product discounts for new Distributors. Door opener product catalogs.
CONTACT: LOH YEE WON
111,211,789: Population and potential Amway Distributors
MEXICO “Amway Mexico launched a new kit as part of our Latin American regional business transformation. Our kit emphasizes retail selling as the first stream of Distributor income. It also features training information, product samples, and a product coupon.”
INNOVATIVE FEATURES Includes sample-size product in their base Starter Kit; this helps reinforce the product and ensures new Distributors will try the product right away and perhaps will share the samples with others. Strong training information. Regionalized kit across Latin America.
COST: $30.30 USD UPDATED: 2009 CONTACT: VERONICA ORIHUELA
KEY MESSAGES It’s not enough to simply dream: one must take action. Products of quality and prestige. Grow with Amway. Earn with Amway.
With Amway, you can earn immediately by selling products at retail prices to consumers, as well as earning a performance bonus once you and your downline reach 1,200 points or 9%. OFFERS
Learn with Amway. Advance with Amway. CREATIVE THEMES
Family / dreams / beauty / health / selling / building a business / leadership CLAIMS
90-day satisfaction guarantee on Amway products. Millions have changed their lives with the Amway business opportunity. NUTRILITE® is the global leader of vitamins, minerals, and dietary supplements, selling $3.1 billion in the past 12 months.
Kit offer: product coupons good towards purchase of MOISKIN™, ERTIA™, or NUTRILITE products.
139,390,205: Population and potential Amway Distributors
22,974,347: Population and potential Amway Distributors
TAIWAN “Our kit provides a special 13% discount on select key products to encourage new Distributors to try these Amway products.”
INNOVATIVE FEATURES High-quality printing; products and literature are packaged in attractive, branded boxes with convenient handles. Possibilities, choices. KEY MESSAGES Anyone who is 20 years or older purchasing a Starter Kit can start a business with Amway.
KEY MESSAGES New AIEs can select one of two Starter Kit options (home care or beauty). AIEs are encouraged to select the one that they feel they’ll initially be most successful with.
Reflects the new Amway brand identity. COST: $5 USD
(STARTER KIT 1) $56.67 USD (STARTER KIT 2: OPTIONAL)
UPDATED: SEPTEMBER 2010 CONTACT: TATIANA KOPYTOVA
Both Starter Kits include a “Sales Support Program” brochure that outlines the business opportunities and income potential. Two Starter Kit options are available (home care or beauty).
3S (selling, sponsoring, and service) are the key to success in the Amway business.
COST: $32 USD
UPDATED: MAY 2008
The icon of a flying paper airplane symbolizes the fulfillment of your dreams by joining the Amway business. The icon of a bean sprouting new leaves represents the Amway business flourishing if it’s cared for. CLAIMS
A leader in the Direct Selling industry. A wide range of quality products backed by a satisfaction guarantee. Amway is the best business partner with outstanding support. Amway’s bonus and award system is fair and square. Amway is a caring corporate citizen.
CONTACT: SINEAD WANG
Many ways to earn income, including 30% retail profit, monthly bonuses, annual bonuses, OTCAs, and SIP bonuses. OFFERS
Free business pack provides practical tools to help new Distributors start their business.
65,998,436: Population and potential Amway Distributors
61,113,205: Population and potential Amway Distributors
“Our leaders told us in surveys that they needed videos
“Our Starter Kit is free of charge and materials are available on our website for
about the Amway business opportunity, an income
downlines. We also offer a ‘Get Started’ map that orients new Amway Distributors
calculator, and product sampling in the Starter Kit. So,
when they join the business.”
we are offering these things in our Starter Kit for them.”
Contemporary looking kit; slim, light yet sturdy polycarbonate, brightlycolored carrying case.
All the materials can be viewed or downloaded from the website which allows the new Distributor access to the assets in both print and electronic formats.
Incorporates the new Amway brand identity. Includes an income calculator (only one of the 14 kits reviewed).
COST: $27.50 USD UPDATED: MAY 2010 CONTACT: THAWEE TANAMATEE
Heavy use of actual Distributor testimonials in opportunity DVD. Features a “Map to Success” for new Distributors, encouraging them to take advantage of training/support. Features “Opportunity” brochure that explains the unique UK Sales Plan and business model in detail. Free of charge by regulation, yet kit still works hard.
Amway brand signature and new Amway Opportunity photos. CLAIMS
COST: $0 (FREE OF CHARGE)
Your World of Opportunity.
UPDATED: SEPTEMBER 2007
Your Business Opportunity.
CONTACT: ANDY SMITH
A Fabulous World of Opportunity Awaits You! Don’t delay and miss out on a fabulous world of opportunity!
Focused on your success.
A pioneer in direct selling. Fantastic products available to you.
What is Direct Selling? (Defines Direct Selling)
We look forward to working with you! OFFERS
KEY MESSAGES Includes a sponsoring brochure that highlights Amway and the business opportunity.
Not available OFFERS
Starter Kit features a variety of discounted (10%) product packs and product promotions. For example, ‘purchase any products by 2,500 BV and receive a Glister toothpaste free.’
Taking your responsibilities seriously. World-leading brands at your fingertips. INCOME POTENTIAL
Your Amway business can be anything from a small supplemental income to an opportunity for a full-time income. Shows how to calculate your income step-by-step. Shows you can earn more than your sponsor. Earning opportunity - you can make $129, $1,288, or even $6,439 per month.
45,700,395: Population and potential Amway Distributors
UKRAINE “Our best practices include the “Welcome to Amway” brochure which helps new Distributors easily get acquainted with Amway and our www.amway.ua flyer which increases new Distributor traffic to our website.”
INNOVATIVE FEATURES One of the strongest kits in terms of web access instructions/e-commerce information and product activation incentives (product coupon and product promotions).
COST: $47.98 USD UPDATED: MARCH 2010 CONTACT: GALINA NOVOHATKA
KEY MESSAGES We provide business opportunities in over 80 countries and territories around the world.
Beautycycle™, NUTRILITE®, Amway business opportunity. CLAIMS
Take advantage of the unique Amway Sales and Marketing Plan that supports your business.
Enjoy a variety of beauty, health, and home products – for yourself and for business development.
You can rely on support, every day, for your business development.
20% discount for ordering a minimum 200 PV within the first order.
Not available 10% discount for ordering a minimum 100 PV within the first order.
307,212,123: Population and potential Amway Distributors
USA “We recently revamped our Starter Kit and finally have a single internal ‘owner’ who manages content and direction. We also received extensive Distributor input on the kit content to ensure leaders are aligned with our new kit. The result has been very well received and sponsoring, retailing, and sales are all up!”
INNOVATIVE FEATURES Recently went through a complete overhaul, combining input from every department in the company, and redesigned the kit based on competitor best practices and Distributor input. The optional $80 product Starter Kit is filled with sample- and full-size products for the Distributor and customer to try. Partnered very closely with leaders on all copy and the design of the Starter Kit. This resulted in a kit with messaging Distributors strongly support and feel good about using. Prominently features and promotes their Fast Track program for new Distributors, which is a key way for new Distributors to become profitable right away. 85% of new Distributors buy both the required literature and the optional product pack. Buying product is a prerequisite to participating in the Fast Track program.
COST: $59.99 USD
$80 USD (OPTIONAL PRODUCT)
$139.99 USD (LITERATURE + PRODUCT)
UPDATED: APRIL 2010 CONTACT: DALE SELVIUS
KEY MESSAGES CREATIVE THEMES
Say yes to optimal health... every day!
Each month that you generate 150 total PV with at least 50 PV from registered customer sales, you’ll earn a $50 bonus.
Discover the science of beauty. CLAIMS
Products for a full, active, healthy life. For more than 50 years, the dedication of Distributors has helped make Amway a leader in direct selling. A business opportunity for a better life.
Sponsor three new Distributors and help them or their downline generate 150 total PV with at least 50 PV from registered customer sales and you’ll earn a $200 bonus. Earn up to $350 in total bonuses during your first three months in business. OFFERS
STARTER KIT PRICES AND QUANTITIES
US $ DC
% OF MACRO
KIT PRICES (USD)
This provides an overview of the number of Starter Kits, price per kit, and percentage of sales Starter Kits account for in individual countries.
*Price includes both required and optional parts of kit. Exists in Any Sales Kits & Product Pack [39M]; Sales Kits [D61]; Aug-2009 Thru Jul-2010 Current Forecast
For Internal Use Only
Getting started brochure/checklist
Fast Start information - how to make money immediately
Goal-setting info/job aid
Distributor price list
Customer receipt form/booklet
Selling tools/selling tips
Rules of conduct brochure/booklet
Business opportunity brochure/flip chart
DVD on Amway
“Provide Starter Kit at the time of sign-up, not afterwards.”
DVD on business opportunity
Sales plan information/brochure/etc.
– Direct Selling News, 2010
Income potential information
Company credibility information (Amway facts)
Founders Fundamentals reference/explanation
Distributor ID card
Distributor benefits brochure
This matrix provides a quick ‘at-a-glance’ overview of the information,
tools, and tactics that each country incorporates into its Starter Kit.
Korea has been intentionally omitted due to the fact that their kit is literature only and not typical for legal reasons.
DIRECT SELLING INDUSTRY EXPERTS SAY: “Get tools in their hands early.” – Direct Selling News, 2010
“Calibrate your Starter Kit cost to the marketplace.” – Direct Selling News, 2010
BASED ON AFFILIATE REPORTED DATA & GS REVIEW OF STARTER KITS
ACTIVATES NEW DISTRIBUTOR (GETS THEM TO SELL/BUY)
PROMOTES UNDERSTANDING OF AND BELIEF IN BUSINESS
GETS DISTRIBUTOR ORGANIZED
3 ring binder/folder/bag/pockets to organize paperwork
Glossary of terms
PRODUCT FOCUS & PRODUCT ENGAGEMENT
“The Amway Starter Kit should contain everything a Distributor needs to get going in their business.”
DVD on product
Product return form
Product promotion information (discounts/packs)
– Rich DeVos
Personal shoppers catalog/other non coreline
“Make it possible to complete the entire sign-up process online, including receiving an online Starter Kit.” – Direct Selling News, 2010
CONNECTS DISTRIBUTOR TO DIGITAL RESOURCES
CORPORATE STARTER KIT RESOURCES
Glenn Armstrong, Chief Sales Officer, Executive Sponsor
Web access/mobile access instructions
E-Commerce site flyer
Study guide for test
Test for new distributor
John Carrington, Director Global Sales, Executive Sponsor
TRENDY AND ON BRAND IMAGE
Anne Stawiski, Global Sales, x8244
Amway brand signature (new)
Laura Feinauer, Global Sales, x4527
Judy Jones (CMI), x5446 Bob Bass (CMI), x5027 John Winger, Forecasting, x6963
CONFIRMS NEW DISTRIBUTOR KNOWLEDGE
Sandy Limmex, Amway Brand, x6100
MEETS LEGAL/REGULATORY REQUIREMENTS
PRODUCED BY GLOBAL SALES, 2011
Find the guide electronically at:
Direct selling regulation guidebook
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NO NO NO YES NO NO YES NO NO NO YES ——
NO NO NO NO YES NO YES NO YES NO NO NO
NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO NO
YES YES NO NO NO NO YES NO YES NO YES NO
THE STARTER KIT IS OUR CAPTIVATE, EDUCATE, AND CONSIDER THE TOOLS, TI THIS STARTER KIT GUIDE IMPROVING YOUR OWN ST YOU WILL IMPLEMENT TH BEST FOR YOUR DISTRIBU THEM BEST. AND, FINALLY APPRECIATE ALL OF YOUR
FIRST OPPORTUNITY TO D MOTIVATE. SO PLEASE, IPS, AND TACTICS FROM AS SUGGESTIONS FOR TARTER KITS. WE TRUST HOSE THAT WILL WORK UTORS, SINCE YOU KNOW Y, THANK YOU. WE TRULY R HARD WORK.
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