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KANA LIVOLSI

512.791.5655 | kanashae@gmail.com

PRODUCT MARKETING MANAGER

LINKEDIN | http://www.linkedin.com/in/kanalivolsi

DESIGN PORTFOLIO | http://www.behance.net/klivolsi

SKILLS + TECHNICAL KNOWLEDGE • • • • •

Google Adwords + Analytics Product Marketing Adobe Creative Suite Branding Market Analysis

 

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Affiliate Programs + Partnerships Campaign Creation + Implementation Customer + Client Relationships Social Media Development + Strategy Html5 + Cloud Technologies

… FILM SPECIFIC DEPARTMENTS

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Assistant Director Dept. Basecamp Art Department (Props, Set Dressing) Gripping/Lighting Production Office Stunts

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Constant Contact UX/UI Design (Mobile, Tablet + Desktop) Ecommerce + Subscription Models Digital Publishing (eBooks + Periodicals) HTML & Basic CSS; Wordpress Rally, Confluence, JIRA

SKILLS + SOFTWARE

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Editing Screenwriting Producing Budgeting Lighting Animation Stunts

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Casting Storyboarding Film + Video Production Coordinating Final Cut Pro Camtasia Final Draft

EMPLOYMENT PRODUCT MARKETING MANAGER LibreDigital (Now an RR Donnelley Company) • • •

August 2010 - Present

 

Key member of the Product Development team, and for the last 2 years, the sole Marketing resource for the LibreDigital branch handling Product Marketing Manager duties as well as all marketing initiatives. Spearheading the LibreDigital rebrand, creating updated look, feel, messaging and videos to match our image to our status as a digital leader. Serve as a resident market expert, keeping apprised of market news and advising on business development strategy based on regular industry, client and competitor analysis (SWOT). Conducting and presenting both regular monthly analysis reports as well as yearly assessments on both the book and magazine industries. Design product roadmaps to fit the needs of our high profile clientele and their global branches, which includes Apple, Amazon, Google, Barnes&Noble, HarperCollins, Harlequin, Hachette, Simon&Schuster, Scholastic as well as many other marketplace and publishing leaders Prior to acquisition, helped to successfully launch “Netflix for eBooks” beta, signing on 3 of the 6 major publishers just before LibreDigital was successfully sold to RR Donnelley for our B2B services and the initiative was tabled due to the higher risk nature of the project. Manage and design all customer-facing UX, promotion and sales tools including news segments for local NBC news, Social Media Promotions with major authors, marketplaces and professional poker players, our HTML5 Newsreader and eBook readers, Apple Publisher Portal and New Harvest System. Created iBookstore merchandising program to meet Apple’s demand for a curated list titles list from our independent publishing clientele. Allows LibreDigital to quickly sift through thousands titles to find candidates that meet apple’s extensive standards. Apple was extremely pleased & has featured suggestions in their iBookstore.


DIRECTOR OF MARKETING BooksOnBoard

February 2008 –August 2010  

Helped to excel company from a distant unknown to #1 independent eBookstore in the Americas & Europe on little to no marketing budget. Moved company from Pg. 8 to Pg.1 for “eBooks” in Google search through redesign & concentrated marketing efforts. Handled all direct tactical outbound marketing activity ranging from social media moderation initiatives to major promotions including the 2009 Daytime Emmy Awards that increased our brand trust & awareness. Launched promotions using 22 top authors from the 2009 Writer’s Conference, which led to 64,000 additional site visits with an 18% conversion to revenue, generating more than 12,000 transactions over the following 38 days. Developed partnerships & promotions with major publishers (including Harlequin & Penguin), popular bloggers, bestselling authors & more. Built brand & revenue that resulted in BooksOnBoard being the third largest brand position in eBooks overall, behind Amazon & Barnes & Noble by March 2010. Pioneered social marketing for eBook stores, launching promotions on Twitter, Facebook & Tumbler. First big success was a joint promotion with author Christine Feehan in September 2009 where I leveraged social networks to sell over 1,500 of her titles in a few days – a huge number for eBooks at the time. Recruited, managed & trained up to 16 people on a team at a time, including interns & part-timers for daily social networking, merchandizing, blogging & other promotional activities, while also taking a hands-on approach, to meet the needs of our expanding business & allowing us to grow without breaks in quality. Designed & directed creation of all marketing materials & images for the website update (implemented in 2011) & mailers. Improved professional quality helped to grow the mailer click-through rate & overall mailer opens. In a survey of just over 10,000 random customers, 94% said the site was a significant improvement over the prior. This helped company credibility & made us a go-to source for book recommendations, allowing us to influence customer transactions through banners & promotions – gaining us valuable affiliate programs & partnerships.

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VARIOUS TV / FILM / PRINT PRODUCTION POSITIONS

November 2006 – March 2009  

NBC, HBO, SHOWTIME, NIKE, WILSON BROWN, ARROWHEAD STUDIOS, VARSITY TV, MTV, CBS, BBC, etc. Responsible for range of assignments in a very fast-paced environment, to ensure that we stayed on time & on budget, adjusting daily to accommodate last minute changes as well as keeping high profile celebrities (including Julia Roberts, Brad Pitt, Sean Penn, Claire Danes, Drew Barrymore, etc.) and directors happy. Departments/skills: base camp, producing, AD (assistant director) department, camera, art department, transportation, gripping, stunts, casting, editing, storyboarding Last major project was running basecamp for HBO’s Emmy-winning Temple Grandin. Recruited/trained a team in under 24 hours & managed them for a week for DirectTV filming of popular acts at SXSW in 2008 & 2009, including Katy Perry, the Hanson Brothers, the Oak Ridge Boys, Ben Harper & others.

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EDUCATION + TRAINING University of California San Diego (UCSD), Class of 2007, Film Production ADDITIONAL TRAINING + OTHER EXPERIENCE

 

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Product Camp Austin Spring and Summer 2013 The New Movement Theater, Improv Level 1 and Level 2 (currently enrolled) Consultant Work for Xanegy, Montessori Records Xpress, RxNetwork, 11:11 Events, as well as various musicians, bands and authors. University of Cambridge, Summer Bridge Program 2002, Documentary Filmmaking and International Relations Richard Hancock Stunt School


Kana LiVolsi Product Marketing Manager