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MEDIA INFORMATION 2014 Advertising Rates


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Newspaper

MEDIA INFORMATION from 1 January 2014

The biggest daily newspaper in the North of Finland and the fourth biggest in Finland. Total volume: 290 000 * readers / visits *Kaleva ja Kaleva.fi print readers 1 issue; online unique visitors per week

Postal address: POB 170, 90401 OULU, FINLAND Address: Lekatie 1 Phone: +358 8 5377 180 Fax +358 8 5377 248 www.kaleva.fi E-mail: mediamyynti@kaleva.fi Memberships: Finnish Newspapers Association Agreements and recommendations: Regulations for publications Payment transactions: Danske Bank BIC: DABAFIHH IBAN: FI28 8000 1600 8303

Sources: KMT 2012/13, Metrix 2013, LT 2012

Circulation: 72 107 copies Number of readers in Kaleva: 178 000 Number of unique visitors in Kaleva.fi: 240 000


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Total of 290 000 readers 178 000 daily readers 255 000 readers weekly Kaleva

240 000 unique visitors weekly

over 13 000 applications downloaded

Kaleva.fi

e Kaleva

162 800 reders

Sunday

21 000 unique visitors weekly

m.kaleva.fi

LÄHDE: KMT 2012/13, TNS Metrix 27-46 Kaleva.fi, TNS Metrix 27-39 2013 m.kaleva.fi, iTunes, Google Play, Kaleva Paneeli 2012/ Sunnuntai - liite


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Newspaper ADVERTISEMENT RATES Basic rates/ cmm*

*column millimetre

€/PMM

In text

3,86

After text freetime

3,51

Announcement, engagement, wedding, obituary notices, etc.

3,02

Classifieds

3,30

Recruitment ads

4,83

Sunday rates will be applied on bank holidays, May Day, and the Finnish Independence Day. If Kaleva is not being published on Sunday, Sunday rates will be applied on the last day of the week. All rates in euros. All rates are subject to addition of VAT at 24 %.

Standard module rates

front page

Front page size

price per ad

corner ads 85×26 268 €

1/1

1/1 page

8x495

14 676 €

2/3 page

8x375

10 901€

1/2 page

4x495 / 8x245

7 337 €

1/3 page

4x375

5 436 €

1/4 pag

4x245 / 8x120

3 749 €

1/8 page

2x245 / 4x120

1 948 €

1/16 page

2x120

1 076 €

1/4

1/16

8x495 14 676 €

4x245 3 749 €

2x120 1 076 €

1/8

2x245 1 948 €

1/2

1/8

4x495 7 337€

4x120 1 948 €

1/4

8x120 3 749 €

In text ( i.e travel) size

price per ad

2/1 page

16x525

14 864 €

1/1 page

8x525

9 528 €

1/2 page

4x525 / 8x260

5 401 €

1/4 page

4x260/ 8x125

2 860 €

1/8 page

2x260/ 4x125

1 720 €

1/16 page

2x125

In text 1/2

4x260 2 860 €

total of 178 000 readers every day.

4x525 5 401 €

873 € 1/4

Newspaper Kaleva reaches

1/2

8x260 5 401 €

1/8

1/8

4x125 1 720 €

2x260 1 720 €

1/16

2x125 873 €


Newspaper ADVERTISEMENT RATES Examples of Recruitment ads

Recruitment page

3x180 2 608,20 €

2x100 966 €

5x100 2 415 €

2x230 2 221,80 €

3x220 3 137,80 €

Classifieds Size

Price per ad

1/1 page

8x525

9 170 €

1/2 page

4x525 / 8x260

4 928 €

1/4 page

4x260 / 8x125

2 534 €

1/8 page

2x260 / 4x125

1 465 €

1/16 page

2x125

828 €

1/32 page

1x125 / 2x60

418 €

1/64 page

1x60 / 2x30

215 €

Average reading time is 33 minutes.

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ADVERTISEMENT RATES

Size, px

ROS*

PLACEMENT PLACEMENT Ice-Hockey Sykesport Kiekko-Kaleva

PLACEMENT

PLACEMENT

Terve.fi

Themes

€/CPM**

€/month

€/month

€/month

€/month

Parade

980x400

18

1 450

900

-

500

Panorama

980x120

7

950

675

-

-

Medium rectangle

980x60

5,5

550

-

-

150

Rectangle 5

300x250

5,5

550

-

-

150

Rectangle 6

300x250

3

-

-

-

150

Billboard

140x350

5,5

-

450

-

150

Wide rectangle

468x400

5,5

-

-

450

-

Double rectangle

468x600

6,5

-

-

-

-

Ticker

1600x40

7,5

-

-

-

-

Sticker***

300x200

10,5

-

-

-

-

-

4

250

-

-

100

Wallpaper**** Interstitial***

väriilmoitus 2x100 928€ + alv

956x586

18

-

-

-

-

Centre parade (front page) 980x400

12

-

-

-

-

All rates in euros. The advertising rates are subject to 24 % value added tax. * Run of site (frontpage, newspages, themepages) ** Cost per thousand page impression *** Frequency 1 ( ad will be displayed once in the same browser) **** With Parade and Panorama Standard Ad Guidelines: Banners must be delivered in gif-,-jpeg or flash (swf)-format. Maximum file size is 40 kb. Please submit material to ilmoitus@kaleva.fi and provide all click through URLs necessary. All materials must be delivered 5 days prior campaign. For more information, please contact our Ad operations tel: + 358 8 5377 191.

Ads in Kaleva.fi reach all age groups in the area.

66%

of our website readers visit Kaleva.fi once or more per day.


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FRONT PAGE

articles Wallpaper

Parade

980 x 400 px

Panorama

Wallpaper

Parade

980 x 400 px

Panorama

980 x 120 px

980 x 120 px

HEADLINES CURRENT EVENTS

Rectangle 5

Medium rectangle 980 x 60 px

300 x 250 px

Sticker corner

Rectangle 5

300 x 200 px

300 x 250 px

Ticker1600 x 40 px

Sticker corner 300 x 200 px

Centre parade

Ticker1600 x 40 px

980 x 400 px

Billboard 140 x 350 px

OULU Northern Finaland

Rectagle 6 300 x 250 px

Rectangle 6 300 x 250 px

FINLAND BUSINESS

Daily tips from Kaleva newspaper

Wide rectangle 468 x 400 px

SULJE x

Interstitial 956 x 586 px

Double rectangle 468 x 600 px

WORLD


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MOBILE ADVERTISEMENT RATES Kilobyte limitation

ROS*

Size, px

Mobile parade, top

300x300

10,5

20

Mobile parade, middle

300x300

9

20

Mobilepanorama, middle

300x150

5,5

15

€/CPM**

(max file size)

All rates in euros. The advertising rates are subject to 24 % value added tax. * Run of site ** Cost per thousand page impression Banners must be delivered in gif-,-jpegg or flash (swf)-format. Please submit material to ilmoitus@kaleva.fi and provide all click through URLs necessary. All materials must be delivered 5 days prior campaign. For more information, please contact our Ad operations tel: + 358 8 5377 191.

Production fees Advertisements that are produced by Kaleva will be charged a production fee of 70 euros/per hour.

TABLET ADVERTISEMENT RATE Interstitial

Average reading time in tablets is 24 minutes.

Size px

Price/week

768 x 960

350 €

m.e


Newspaper GUIDELINES

Technical data:

Kaleva is not being published on: Wednesday Sunday Monday Friday Saturday Sunday Sunday Thursday Friday

1.1. 20.4. 21.4. 2.5. 21.6. 22.6. 2.11. 25.12. 26.12.

New Year’s Day Easter Sunday Easter Monday Day after May Day Midsummer Day Day after Midsummer Day Day after All Saints’ Day Christmas Day Boxing Day

Supplements for defined pages When an advertisement is being published in a defined editorial page (business, domestic, culture) a supplement of 0.20 euros/column millimetre will be charged.

Limitations on shape

Printing area Width 380 mm, height 525 mm (the height of a one page advertisement with bleed is 525 mm), 8 columns. Front and back page column height 495 mm. Double page width is 780 mm.

Column sizes 1 column 2 columns 3 columns 4 columns 5 columns 6 columns 7 columns 8 columns Panorama

44 mm 92 mm 140 mm 188 mm 236 mm 284 mm 332 mm 380 mm 780 mm

The minimum height of an 8-column advertisement is 50 mm. The minimum height of other advertisements is 10 mm.

Size of the advertisement

Minimum sizes

The advertisement has to be made in compliance with the size defined in the reservation.

Margin advertisements Front-page module

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85x26 mm 2x120 mm

Photos

Advertisements that are produced by Kaleva will be charged a production fee of 0.14euros/column millimetre net + VAT.

Greyscale photos have to be in grayscale format. Colour photos either in CMYK-eps or CMYK-tiff format or CMYK-jpeg, resolution 200 dpi. Photos have to be outlined to their final size in an image manipulation programme.

Reductions

Colours

Reduction for a repeat advertisement is 20 %. Reduction will be granted for the second and the following publications of the same advertisement within fourtheen days.

In CMYK format, no RGB colours. Pantone colours cannot be used in newspaper advertisements.

Advertising agencies

Transferring material

Advertising and media agencies will be granted reductions according to the quantity discount table, the maximum reduction is 15 %.

By e-mail to ilmoitus@kaleva.fi Do not use personal e-mail addresses for sending advertisements. Advertisement material deliveries have to be agreed upon in advance with a contact person.

Production fees

Deadlines for material to be proofed Two days prior publication by 10 am. Camera-ready material in electronic form, two days.

Other considerations If an advertisement cannot be published due to production or other operational reasons (e.g. strike), or reasons related to the customer, Kaleva will not be responsible for damages caused to the customers. If there is an unexpected globally important piece of news for the newspaper on the day of the publication of the advertisement, Kaleva will reserve the right to change the place of the advertisement or cancel it from the day’s paper. The customer will be informed in advance, if possible.

A draft proof and a line transfer note indicating the fonts, colours, packing etc. has to be included in the delivery. Please check the material for viruses before sending it!

Naming the material Name of the customer, date of publication, size. For example, Firm, 16.11, 3x245.

Terms of payment The term of payment is 7 days net. Interest on overdue payments is 7,5 %.


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Almost everyone reads newspapers Newspapers were still Finland’s largest media by far. Newspapers held over one-third of the advertising market share. Moreover, newspapers collect a significant part of growing online media sales. The slice of the pie claimed by city newspapers was just short of six per cent. The combined reach of printed newspapers and their associated online services totalled 94 per cent of the Finns. The largest printed newspapers reached 73 per cent of all Finns over 12 years of age. During an average week, printed newspapers were read by 92 per cent, on computers by 57 per cent, with mobile phones by 16 per cent, and on tablet computers by 5 per cent of Finnish citizens. There was a clear increase in reading newspapers on mobile units http://www.sanomalehdet.fi/sanomalehtien_liitto/in_english

We are here for you. ADVERTISING PL 170, 90401 OULU FINLAND TEL. + 358 8 5377 180 mediamyynti@kaleva.fi www.kalev.fi

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Mediainformation 2014  

Mediainformation 2014  

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