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THE FERNRAUM VISION

manual

© 2007 fernraum.de


THE FERNRAUM

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CULTURE EXCHANGE

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LOCATION

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TARGET GROUP

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CONTENT

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METHOD


THE FERNRAUM |1|

CULTURE EXCHANGE

Why we are doing this? We have been experienced many intercultural happenings, you know it the best right now. Sharing these experiences is our capital we are able to convert into profit. So, it is about describing different scenes of life in a international context. As we said that this fernraum marks a construct. This far range lets just see what exists in background of a topic and lets the fast fading foreground away. fernraum is what is placed behind, in the distance. So, our magazine should not just giving impressions, but learning from others. An exchange means an interaction between points away from eachother. Letting express opinions which touch issues all over the world gives our readers and ourselves an opportunity to be in a compilation that is not imprisoned in national views.

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We want to know the other side...


THE FERNRAUM |2|

LOCATION

Whether here or not here, we need a well-defined location where we can focus on for our content. Of course, this should be Mexico as a interesting and fascinating country for Europeans and Western Europe as the Old Continent standing for the dream of many Mexicans in opposite to the usual one of United States. According to this intention, we should see certain aspects of profiling. Nobody is able to create an identity without belonging to a place that people know. For us, it must be Mexico and Europe, because we come from and we live there. The exact definition `Western Europe´ is a tribute to our lack of knowledge of Eastern Europe or better: we should start in the West, but do not forget the rest. Therefore, our full concentration should focus on Latin America

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and Europe, specifically Mexico and Western Europe.


THE FERNRAUM |3|

TARGET GROUP

To whom we want to write for? Why should someone read a magazine or participate in a project of intercultural exchange? There are already existing plenty of these ideas inside and outside the internet. To be a special member in a unknown international community we have to create our own style, our way of expression. That is what we have discussed under the topic `organic design´. Especially, young people use mostly the possibilities of internet for their daily communication. They have a high affinity for transnational issues and a deep interest for other people‘s opinions. Furthermore, persons who have already made the experience living abroad and receiving a new look of life in other societies. These internationals might act as a corrective by their experience. In general, all people who are in charge of cultural exchange projects have a certain interest by nature to get in fernraum. Let us call

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them cultural multipliers.


THE FERNRAUM |4|

CONTENT

OPINIONS To give this our far range a first place in public, blogs are a good opportunity to get in contact with people in a simple and fast way. At first, a blog written on your own might be the nearest solution for beginning our project. But after a certain time of testing we need a pool of intercultural persons (some friends of us, etc.) who are free to write in fernraum and want to fill this idea with life. Then the readers should participate, too. As we have fixed it in our first notes, these opinions are about social life, general world perspective, or about transnational problems in everday life. Political points of view, local news, or just trash writing barely symbolize any kind of content. For the section of opinions there is no research necessary to have a reliable content in the end, it just represents a platform for the

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range between cultures.


THE FERNRAUM |4|

CONTENT

ARTICLES In opposite to the opinions, the articles are written on a base of more profound information of intercultural issues. This stands for the proper inner content of the magazine. Based on our former idea to invite some friends (like scientists, politicians, or designers) composing essays, these articles will be published only about one in a month and at a dedicated standard. There, an intellectual discussion of culture exchange will take place. PODCASTS Podcasts offers a short, but effective view of what a production stands for by visual or audio effects. Using podcasts makes our offer more attractive and handy. It is a possibility, not more,

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not less.


THE FERNRAUM |5|

METHOD

DESIGN – THE CORE OF FERNRAUM An innovative design interface is a must. The theory behind you already know : `organic design´! We can use the actual hype of ecology to underline our idea. Let us think about using intentional green looks considering the distinction of created and uncreated nature. Our design includes a message and brings out even content that way! WEB 2.0 This expression stands for interaction, new technologies, and a new way of surfing through internet. Fernraum might profit by this standard. Even it costs some time to integrate them into our design, there are many solutions that help us on the way to realise web 2.0 like Apple did in his iWeb application. Every new step in Apple‘s development of Mac OS brings out an extra state of the art program. By such simples applications like iMovie or GarageBand, there is not any difficulty to turn

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our content as blogs and video or audio podcasts into reality.


THE FERNRAUM |5|

METHOD

CORPORATE IDENTITY With the knowledge of a professional designer, Miss Mata, we know how an important role a label or a logo play to get in contact to our target group, especially young persons. Just seeing our symbol the beholder must have a vision of fernraum. LANGUAGES Even we have discussed to integrate only the three international languages, spanish, french, and english, it makes more sense to use these ones that are our mother tongues. We have seen how much time we need to develop our concept, now we should concentrate on our own skills. So, it remains spanish, german, and of course, english. But the main focus lays on spanish and english as the dominant approaches to Latin America and western

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culture.


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