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BECOME

NUMBER ONE IN THE MOBILE LEISURE SECTOR

www.kal-group.com


WHO WE WORK WITH We develop trusted relationships with our customers and partners

www.kal-group.com 610127

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OUR CUSTOMER DEMOGRAPHIC

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We are the leading provider of marketing solutions to the mobile leisure industry

62% 17% 17% 4%

in motorhomes

in static homes

in caravans

in awnings/tents


OUR VISION

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To help solve the marketing challenges within the mobile leisure industry

WE ARE THE LARGEST

DIGITAL AGENCY

SERVICING THE MOBILE LEISURE INDUSTRY


2

OUR HISTORY

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From 1994 – present

YEARS MARKETING

MOBILE LEISURE

We enhance the relationship between your brand and your customers, to add value and improve your profitability


WEBSITES IN ACTION

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Our customers’ global coverage online in the leisure market (Feb 2013 – Feb 2014)

8,312,471 PAGE VIEWS

Eight million, three hundred and twelve thousand, four hundred and seventy one

3,382,170 WEBSITE VISITORS

Three million, three hundred and eighty two thousand, one hundred and seventy We service 23,360,000 global page views annually

11%

MOBILE USERS

32% TABLET USERS

57%

DESKTOP USERS


EMAIL MARKETING SOLUTIONS

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Our customers’ global email marketing in the leisure market (Jan 2013 – Dec 2013)

652,769 EMAILS SENT

RECIPIENT APPROVED

Six hundred and fifty two thousand, seven hundred and sixty nine

27.8% AVERAGE OPEN RATE

Industry average open rate for the Leisure, Travel and Tourism sector is only 14.8% Industry average emails opened

14.8% 27.8% %

Kal Group average emails opened 0%

ime Our real t s for ow results all tomer s u c instant gement a sales eng

Our customers’ emails perform almost 100% better than the industry average

14.8%

Industry open rate supplied by: www.mailermailer.com/resources/metrics/2013/open-rates.rwp

27.8%

100%


DATA-DRIVEN DECISION-MAKING

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We use a complete range of facts to enhance your brand’s true market portential


SEARCH ENGAGEMENT With a well considered search strategy the benefits are clear

21%

INCREASE IN VISITORS

25%

INCREASE IN ENQUIRIES

Be found on Google - more first page keywords

More enquiries lead to more sales

125%

RISE IN DIRECT WEB CALLS

400%

RISE IN KEY WORD RANKING

Clear call to action - delivering results

More keywords ranked means more traffic

Illustration shows our first page rankings for ‘new motorhomes’ taken on Friday 28th March 2014 (16,1000,000 results)

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SOCIAL ENGAGEMENT

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Helping mobile leisure customers engage and develop their brand loyalty

Our understanding and experience is backed by a commitment to understand the industry sector, which yields loyal customer connections.

435,500 ANNUAL CONNECTIONS Averaging four hundred and thirty five thousand, five hundred social connections

20,000 POSTS

We create thousands of engaging social posts a year for our leisure customers


MEDIA BUYING CAPABILITIES

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Buying media in bulk saves your business money, just look at our buying power

£200K MEDIA £170K PRINT £50K RADIO £25K TV APPROVED


APPLICATION DEVELOPMENT

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Award winning app development team

382,458 UNIT DOWNLOADS Three hundred and eighty two thousand, four hundred and fifty eight

106 APPLICATIONS RELEASED One hundred and six published applications

The only UK based company to have an app featured in an official Apple advert.

View the advert online at: www.kal-group.com/apple


EFFICIENT SOFTWARE SOLUTIONS

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Over 30 years developing award winning and world class virtual working environments

160,000+

ACTIVE USERS

More than one hundred and six thousand people worldwide are using our solutions

300%

INCREASED EFFICIENCY

Our customers have experienced remarkable leaps in productivity

ÂŁ100,000+ SAVED In production time and claims

Dramatically improve your warranty, parts ordering and claim management processes with our tailored mobile leisure systems. Ask for a demo, call us on: 01427 610127


OUR ROUTES TO MARKET

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We offer a vast range of effective routes to promote your business and products


THE UNIFIED FRONT Together your marketing will stand as one

Managing all aspects of our customers’ marketing allows us to present a recognisable and unified identity to their customers, across all media – online, offline and in store.


SSSSH!

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Keeping you and your customers’ data secure

We’re entrusted with masses of industry data, all of which aids our insight and ability to deliver targeted solutions for your business. For this reason, every effort is taken to protect the information in our care and we work hard to prevent any possibility of its compromise. Our discretion and safe keeping of your data is paramount to the integrity and credibility of the service we provide your business.


OUR BLUEPRINT TO SUCCESS

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20 years’ experience, one direction, one agency... full service

Our numbers illustrate the confidence and ability we have in your market sector. This expertise delivers outstanding and proven results for our customers, and we believe the complete spectrum of routes to market we offer will make a positive difference to your business and customers. We work with more companies in the mobile leisure market than any other digital agency.


WORK WITH US

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Let our expertise expand your brand’s connection with your customer base

YOUR BRAND HERE


ACT NOW!

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It’s time to get in touch

Our motto is “let’s talk”... don’t waste your time or investment with agencies that don’t understand your customers or market sector. Speak to Kal Group, the mobile leisure experts.

01427 610127 Office hours 8.30am –5.30pm Monday to Friday

lets-talk@kal-group.com We endeavour to answer all emails within the same working day


www.kal-group.com


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