This campaign incorporates both traditional and non-traditional media, as well as PR, direct marketing and sales promotion strategies and tactics to leverage IKEA's dedication to people and planet to achieve multiple objectives, such as generating awareness, increasing sales, gaining followers on social networking sites, etc.
The target audience includes college-educated, middle-class men and women in their mid-20s to mid-30s, from various ethnic backgrounds living near metropolitan areas. These consumers desire a stylish and trendy lifestyle without having to spend a lot of money to achieve it.
My grade on this project was 100% and I finished the course with an A+.