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A Southern Journey

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MORE LODGING PROPERTIES than any other publication in Savannah. Savannah: A Southern Journey • Coffee Table Book • Media Kit 1


Now in its sixth year of publication, the Tourism Leadership Council’s Savannah: A Southern Journey book serves as the quintessential go-to resource for tourists who visit Savannah each year. Because of our relationships, we are uniquely able to be in more lodging properties than any other publication. Your message will be delivered to millions of Savannah visitors, in their hotel room, a place where the visitor has time to soak in your message and make a plan to visit you. Eye-catching design, paired with local expertise and insight make Savannah: A Southern Journey a one-of-a-kind book that gives you targeted exposure to an engaged and captive audience. Let us show you how you can become part of this exclusive opportunity.

Engage more than

7 Million Visitors staying in Savannah.

12.4 Million visitors spent more than

With a focus on dining, shopping, and experiencing Savannah’s many sights, tours, and nearby attractions, this is Savannah’s only comprehensive tourist information book that is designed to be as beautiful as it is informational. Even after they have departed for home, your message will live on as the perfect souvenir to a remarkable trip. The books are also sold by multiple tourist outlets including various retailers with a

$2.07 billion in 2012 Unprecedented Exposure to more than

5,500 Hotel Rooms

distribution in excess of 20,000. Savannah: A Southern Journey • Coffee Table Book • Media Kit 2


Are You Getting Your Share of the

MULTI-MILLION DOLLAR MARKETPLACE That is Savannah’s Tourism? Overnight visitors spent: $1.6 billion in 2012 $395 million spent on food & beverage $245 million spent on shopping $164 million spent on recreation $173 million spent on transportation Overnight visitors activities: 1. Shopping 2. Dining 3. Visiting Historic Sites

Demographics: 49% Female 51% Male Average age – 44 Overnight Guests 78% Adults 22% Children

Savannah: A Southern Journey is the only high end, hardcover coffee table book in Savannah area lodging properties. Readers pour over the local, insider perspective on what to do and the full-color pages of breathtaking photography set the stage for them to reach out and respond to the message you are sending. • Get extra notice every time your organization is mentioned in the editorial copy. We will put your organization in bold. • Submit pictures, with copyright release, and you may be chosen for additional features throughout the editorial content at no additional cost to you. • Receive free listing of your business, address, phone, and website in the Directory of Advertisers. Savannah: A Southern Journey • Coffee Table Book • Media Kit 3


Quarter

4.51w x 3.4833h

Half Vertical 4.51w x 7.25h

Quarter

Half Horizontal 9.25w x 3.4833h

Quarter

Quarter

Advertising: Sizes & Specifications

Camera-ready ads must be high-quality, 300dpi in one of the following file formats: pdf, jpeg, tiff or eps.

Third Horizontal 9.25w x 2.25h

Third Vertical

2.9167w x 7.25h

Third Vertical

Third Vertical

(Please make sure all fonts are embedded or outlined to prevent font problems.)

As a service to our advertisers, we offer basic ad design at no additional cost. If you use these services, your design will be based on the information and files provided. The design will include 2 rounds of revisions with our graphic designer prior to final approval. Additional revisions to be handled directly by designer as time permits at a $35 hourly rate. Start the process early. Final design must be completed by deadline.

Third Horizontal

Third Horizontal

Contact the graphic designer, Abbi Gravino for ad questions at abbi@creativepeanut.com.

Please submit all artwork to Abbi by October 1, 2014.

Full (no bleed) 9.25w x 7.25h

Advertising - Rates Full Page - 7,000 Half Page (H or V) - $5,000 Third Page (H or V) - $4,000 Quarter Page - $3,000 $

TLC members receive a 5% discount. An additional 5% discount will be given to those who pay in full.

Full (bleed, limited premium placement) 11.75w x 9h

The Tourism Leadership Council (TLC) serves as the leading trade organization representing tourism. We provide support to the 23,000 local employees in the tourism and hospitality industry. With a more than $2.07 billion economic impact, you can imagine that forming tourism partners strengthens our industry and our community. These publications serve as our largest fundraiser. Savannah: A Southern Journey was born out of a need brought to us by our tourism partners. Businesses wanted a way to reach more visitors while they were relaxing in their hotel room, and our lodging partners wanted a high end book that provided their guests with an overview of what to do in the city. Savannah: A Southern Journey • Coffee Table Book • Media Kit 4


d

Savannah: A Southern Journey 2015 Coffee Table Book

Tourism Leadership Council | P.O. Box 10010, Savannah, GA 31412 | 912.232.1223 | www.tourismleadershipcouncil.com

contract | order form DBA or Corporation Name: ____________________________________________________________________________________ Company Name: ____________________________________________________________________________________________ Address: __________________________________________________________________________________________________ Phone: ______________________________________________

Website: __________________________________________

Contact Person: _______________________________________

Title: ____________________________________________

Phone: _______________________________________________

E-Mail: ___________________________________________

Ad Size Options r Full Page (bleed or non-bleed) - $7,000 r Half Page (h or v) - $5,000 r Third Page (h or v) - $4,000 r Quarter Page - $3,000

Payment | Options:

Ad Cost: ____________________________________ Discounts Applied: r5% Member Discount r5% Pay in Full

r Pay in Full* r 50/50 Payment** r Monthly Payment Plan*** * A 5% discount will be applied to any business that pays in full upon signature of this contract. ** 50% due upon signing of contract, remaining 50% due 6 months later. *** A credit card must be held on file with the Tourism Leadership Council.

Payment Type: _______________________ Credit Card Type: _________

Expires: _________

Total: __________________________________________ Deposit Due with Contract: _______________________ Remaining Balance Due: ___________________________

Accepted: ____________________

Invoice #: _____________________

Card #: ___________________________ CVV: _______

Name on Card: ______________________________ Billing Address: __________________________________

Check Number: _________________

Terms & Conditions

This contract is valid for the period of one year starting with the date of distribution. All advertising materials must be received by the deadline stated above. If materials are not received by the date listed below, the Tourism Leadership Council is authorized to insert copy of its own choosing on the advertiser’s behalf. If an original photograph is not submitted by the advertiser photographic quality is not guaranteed. This contract is noncancellable by advertiser during the contract period and advertiser acknowledges full and complete understanding of the terms contained therein. Upon failure to pay as stipulated above the entire unpaid balance of the contract shall become due and payable immediately. I understand that by signing this contract I am contractually obligated to fulfill my agreement with the TLC as stated above. The TLC reserves the right to cancel this contract at any time for any reason without notice.

Signature: ____________________________________________

Date: _____________________________________________

Print: _______________________________________________

TLC Representative: _________________________________

All Checks Must Be Made Payable to the Tourism Leadership Council. All ads are due by October 1, 2014. Special Instructions: _______________________________________________________________________________________________ _______________________________________________________________________________________________________________ _______________________________________________________________________________________________________________

2015 southern journey media kit and contract  
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