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BRAND MANUAL


TA B L E O F C O N T E N T S

01.

BRAND OVERVIEW

04.

LOGO

12.

GRAPHICS

17.

BUSINESS CARD

20.

CHARACTER DESIGN

23.

PAPER BAG 00


BRAND OVERVIEW

C H I R I N C O N F E C T I O N E R Y C O . , LT D Chirin Confectionery Co., LTD is the company in Japanese selling reasonable confectioneries for children.

チ ー リン 製 菓 弊 社は昭 和 3 5 年 創 業から菓 子 製 造 業を始め、 現 在 ま で 子 供 向 け 玩 菓 、糖 衣 チ ョ コ レ ー ト 、清 涼 菓 子 、チ ュ ー イ ン グ ガ ム な ど を 製 造 し て ま い りました 。

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

01


LOGO the logo and logotype spacing & exclusive zone colour usage the logo toolbox

04


LOGO POSITIVE

STANDARD LOGO The designer should use the standard logoon the all basic design that big enough to read the letter””CHIRIN”.

ALTERNATIVE ‘face’ LOGO The designer should use the alternative face logo if the design case that logo should be small (ex. small area of package).

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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LOGO NEGATIVE

STANDARD LOGO The designer hould use the logo with white box aroundon the colored background.

ALTERNATIVE ‘face’ LOGO The designer should use the alternative face logo with the white box around if the design case that logo should be small (ex. small area of package).

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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LOGO TYPE

DOCK 11 HEAVY (1px corner rounded)

PRIMARY TYPEFACE

A BC D E F G H I J K L M NO PQ RST U V W XYZ

D OC K 1 1 HEAVY SOURCE SANS PRO REGULAR FAMILY A BC DE FG H I J K L M NO PQ RST U V W XYZ abcdefghijklm nopqrstuvwxyz 1234567890

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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POSITIONING AND PROPORTIONS

STANDARD LOGO

1.5cm

ALTERNATIVE ‘face’ LOGO

1.5cm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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COLOUR USAGE

STANDARD LOGO COLOUR RGB R67 G49 B41 #433129 CMYK C51 M61 Y62 K69 PANTONE 462

RGB R67 G49 B41 #433129 CMYK C51 M61 Y62 K69 PANTONE 462

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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COLOUR USAGE

SECOUNDARY COLOUR PALETTE

RGB R230 G46 B70 #E62E46 CMYK C0 M92 Y64 K0 PANTONE 199

RGB R238 G121 B44 #EE792C CMYK C0 M62 Y87 K0 PANTONE 172

RGB R255 G207 B8 #FFCF08 CMYK C0 M19 Y92 K0 PANTONE 7406

RGB R133 G182 B43 #433129 CMYK C61 M0 Y100 K0 PANTONE 668

The red colored logo should be

The orange colord logo should be

The yellow colored logo should be

The green colored logo should be

uses with the Graphic 1 on on the

uses with the Graphic 4 on on the

uses with the Graphic 2 on on the

uses with the Graphic 3 on on the

page 13. This logoshould be on the

page 16. This logoshould be on the

page 14. This logoshould be on the

page 15. This logoshould be on the

white background.

white background.

white background.

white background.

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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THE LOGO TOOLBOX

LOGO DON’TS

Do not skew or stretch the logo

Do not tint or fade the logo

Do not add a drop shadow

Do not outline the logo

Do not move or resize the logo symbol

Do not alter the logo color

Do not place the logo on the color background

Do not place the logo on the photograph

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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GRAPHICS Vector art colour usage

12


GRAPHICS

GRAPHIC 1 プ チプ チうらな い The designer should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the red background.


GRAPHICS

GRAPHIC 2 かぎっこチョコレ ート The designer should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the yellow background.


GRAPHICS

GRAPHIC 3 プ チチョコレ ート Thedesigner should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the green background.


GRAPHICS

GRAPHIC 4 パイポ チョコ The designer should download this image from the website. Chirin Confectionery does not allow the designer to redraw this Graphic. Also, the Graphic should be on the orange background.


BUSINESS C AR D

BUSINESS CARDS

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BUSINESS CARD COLOUR FLATS

Management

Sales

581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp

581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp

www.chirin.co.jp

Business Card | Hong Kong Size | 90mm * 54mm

www.chirin.co.jp

Business Card | Hong Kong Size | 90mm * 54mm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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BUSINESS CARD COLOUR FLATS

confectioner

administration

581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp

581-0052 4-66 Takefuchi Yao City Osaka, Japan Telephone : 06-6709-0396 E-mail : sample@chirin.co.jp

www.chirin.co.jp

Business Card | Hong Kong Size | 90mm * 54mm

www.chirin.co.jp

Business Card | Hong Kong Size | 90mm * 54mm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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C H A R AC T E R

20


CHARACTER DESIGN

Front

Back

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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CHARACTER DESIGN

PROFILE OF CHARACTER

HOW TO USE THE CHARACTER

Name : Rinrin

The designer should use the character for the

Age : 3 years old Sex : Boy Favorite : Chocolate

multipurpose. The design materials can be use for are the website, iPhone / iPad / Androind Apps, Surveniors, Stationaries,

Favorite Color : red

Package on the gift box / Seasonal (special) product

Favorite Person : Mom

Advertising Poster.

Hobbies : ringing the ring Character : Positive, Always happy, Never cries

Pop in the store,

The designer should download the vectore file from the website to use. The designers are not allow to redraw this illustration. Thie illustration should be place on the white background. The Image should not be croped.

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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PA P E R BAG

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PAPER BAG

PAPER BAG COLOUR 1

Font

Back

Side

Bottom

FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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PAPER BAG

PAPER BAG COLOUR 2

Font

Back

Side

Bottom

FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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PAPER BAG

PAPER BAG COLOUR 1

Font

Back

Side

Bottom

FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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PAPER BAG

PAPER BAG COLOUR 1

Font

Back

Side

Bottom

FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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PAPER BAG

MOCK-UP This image shows how the paper bag should look like. The customers can chose the each paper bag when they purchase the products.

FRONT 10cm*15cm | SIDE 2cm*4cm*15cm | BOTTOM 4cm*15cm

CHIRIN CONFECTINERY CO., LTD BRAND MANUAL

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Chilin brand book