Page 1


pg 6

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 7


Riddle Me That

Kaelyn Harbison: selected works 2013—2018


Copyrights Š 2018 Kaelyn Harbison all rights reserved. No part of this book may be reproduced or transmitted in any form or any means including photocopying, recording, or other electronic or mechanical methods without the prior written permission.

check page 73 for the exception >>>


What about it:


Graphic Designers are problem solvers, are they not? We tackle problems from every angle. We dissect them word by word. All to get a solution. The solution. It’s a puzzle. A mind game for the brain. Quite like a riddle. There it is. My concept. My portfolio. Riddle Me that.


Table of Contents:


Riddle 01

10-29

It’s about patience.

Riddle 02 Who cares about the Kardashians.

30-49

Riddle 03 Logical yet also illogical.

50-61

62-89

Riddle 04 Loosen up and have fun.

Riddle 05

90-109

No one likes a show off.

Riddle 06 Organic is the new fetch.

110-129

Riddle 07 Find comfort in the uncomfortable

Riddle 08

Changing the game.

Riddle 09

All about natural.

Logos Black and white.

130-145 146-165 166-185 186-189


pg 10

Riddle Me That

Kaelyn Harbison

I have a plastic frame but can’t hold photographs. I have a flat screen but can’t air television. I have two white knobs but can’t be opened.

hint: I am in Toy Story >>>


pg 12

Riddle Me That

Kaelyn Harbison

answer: Etch A Sketch


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 13

Remember when you had an Etch A Sketch and the world was not obsessed with technology? In today’s society we’ve become so engulfed with technology that it runs our lives rather than helping it. We expect instant gratification and have lost our patience. We’re all victims. If you can look me in the eyes and tell me that you’ve never been frustrated when the wifi didn’t connect in two minutes, well then you’d be the exception. I doubt it, though. Stop. Refocus. It’s time to regain our patience. Etch A Sketch work your magic. How, you ask? Go try using an Etch A Sketch without cursing once. I dare you (yes cursing in your head counts).

what: an advertising campaign brochure on patience >>>

Course Visual Systems 2

Instructor Eszter Clark

Semester Fall 2017


pg 14

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 15


pg 16

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 17


pg 18

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 19


pg 20

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 21


pg 22

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 23


pg 24

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 25


pg 26

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 27


pg 28

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 29


pg 30

Riddle Me That

Kaelyn Harbison

I give strength but can’t be consumed. I have energy but am not a drink. I can be worn but am not clothing.

hint: I am a characteristic >>>


instructor Eszter Clark Riddle 01 02 03 04 05 06 07 08 09

course visual systems 2 project etch a sketch Etch A Sketch & Patience

semester fall 2017 pg 7


pg 32

Riddle Me That

Kaelyn Harbison

answer: Moxie with grey in the middle, and becomes a lesson learned once you


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 33

Moxie is a force of character, determination, or nerve. It is something that is often overlooked today. It is something that women of color wear so well. This world has been unforgiving, yet they continue to rise. Still the media continues to glorify the superficial. People are way too worried about what Kim Kardashian had for lunch and how to take a bomb selfie. Quite frankly, I am sick of it. You can call me old fashioned, but true beauty is not about what you look like it is about what is in the inside. You could be a ten with looks but if your personality is a zero you are a zero, not some superficial hero. It is time to recognize and celebrate true beauty; all of its hardships, its stories and its very essence. There is beauty in your strength. Embrace you and all that makes you, you.

what: a publication and platform for true queens >>>

Course Visual Systems

Instructor Julia Lemke

Semester Spring 2016


pg 34

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 35


pg 36

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 37


pg 38

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 39


pg 40

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 41


pg 42

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 43


pg 44

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 45


pg 46

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 47


pg 48

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Moxie & Character

pg 49


pg 50

Riddle Me That

Kaelyn Harbison

I give tests but am not a teacher. I have ink blots but am not a squid. I look inside the mind but have no eyes.

hint: I am a science >>>


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 7


pg 52

Riddle Me That

Kaelyn Harbison

answer: Psychology


Riddle 01 02 03 04 05 06 07 08 09

Psychology & Thought

pg 53

Psychology is funny. You think out loud in public and you are a psycho, but think out loud in a room with a complete stranger all of a sudden it is psychology. Perfect sense right. Well, psychology does not always make sense. The brain is a very logical thing but it can also be very illogical, especially when we involve this thing called the heart. We have reason and logic, but they get mixed in with emotions from time to time and then we are all screwed up. Try making sense of something which knows no logic. Pretty hard, right. Well there are these people called psychologists, they are the ones who get paid the big bucks to do so. Many theories and reasons have been based off of what you see from an ink blot. Let us give this psychology thing a gander why don’t we.

what: a magazine that makes you think about the mind >>>

Course Typography 2

Instructor John Nettleton

Semester Spring 2015


pg 54

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Psychology & Thought

pg 55


pg 56

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Psychology & Thought

pg 57


pg 58

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Psychology & Thought

pg 59


pg 60

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Psychology & Thought

pg 61


pg 62

Riddle Me That

Kaelyn Harbison

I have many weights but can’t be weighed. I convey many messages but can’t be heard. I am a tool but not found in a toolbox.

hint: I am versatile>>>


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 65


pg 64

Riddle Me That

Kaelyn Harbison

answer: Typography


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 65

Typography, oh what fun. But no, seriously, it is fun. You just have to make it fun. Have you ever heard of a double entendre? Of course you have. Well, this convention is all about typography and double entendres. Okay, well not really, but it does carry a similar mood. See, typography can serve multiple meanings based off size, color, contrast, context, etc. And what better way to demonstrate this than to play off some words and phrases here and there. It is mix between being clever and some dad jokes, and is something that will surely make you crack a smile. Please join us while we celebrate everything that typography has to offer.

what: a convention on having fun with typography >>>

Course Typography 4

Instructor Ariel Grey

Semester Fall 2017


pg 66

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 67


pg 68

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 69


pg 70

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 71


pg 72

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 73


pg 74

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 75


pg 76

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 77


pg 78

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 79


pg 80

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 81


pg 82

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 83


pg 84

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 85


pg 86

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 87


pg 88

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Typography & Fun

pg 89


pg 90

Riddle Me That

Kaelyn Harbison

I am a heavenly body but not found in space. I teach lessons but not in a school. I am full of machines but not a factory.

hint: I am judgement free >>>


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 7


pg 92

Riddle Me That

Kaelyn Harbison

answer: Planet Fitness


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 93

Planet Fitness. Becoming the best version of yourself, minus the judgement and intimidation. Here at Planet Fitness, you belong. Our non-intimidating, welcoming and supportive environment fosters a sense of community among our members. We love looking fit and getting in shape, but we are not about tearing others down and boasting about our self absorbed egos. We are here to build and help each other strive. Working out should not be a consequence or struggle, it should be fun, and we are here to help. Oh, and before I forget, to add to your excitement, we also have a mascot. And we know that you will just love him.

what: new brand identity manual to work out >>>

Course Branding Systems

Instructor Todd Hedgepoth

Semester Spring 2016


pg 94

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 95


pg 96

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 97


pg 98

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 99


pg 100

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 101


pg 102

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 103


pg 104

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 105


pg 106

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 107


pg 108

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Planet Fitness & Community

pg 109


pg 110

Riddle Me That

Kaelyn Harbison

I have a bear as a mascot but am not a sports team. I serve beer but am not a bar. I am organic but not just for hipsters.

hint: I am a brewery >>>


pg 112

Riddle Me That

Kaelyn Harbison

answer: Thirsty Bear


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 113

Opening its doors on September 13, 1996, Thirsty Bear Brewing Company is the first, and still the only, brewery in San Francisco to brew certified organic beer. Being one of the first critically acclaimed Spanish tapas restaurants to open in the Bay area, it is also the oldest breweryrestaurant in San Francisco. Their beers taste good and are good for you. You see, the majority of their styles are appropriate as session beers. With their relatively low alcohol content, they are suitable for drinking over an extended period of time. They are beers that beg the drinkers to have more than one; anchored in traditional ferment innovation. It’s more about the experience than anything. They’ve remained in the brewery but let’s see how they would stand in stores.

what: new line of retail beer in the market >>>

Course Package Design 3

Instructor Thomas Mcnulty

Semester Summer 2017


pg 114

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 115


pg 116

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 117


pg 118

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 119


pg 120

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 121


pg 122

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 123


pg 124

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 125


pg 126

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 127


pg 128

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Thirsty Bear & Experience

pg 129


pg 130

Riddle Me That

Kaelyn Harbison

I can be humorous but am not a joke. I can be embarrassing but am short-lived. I can be painful but not lethal.

hint: I am an uncomfortable feeling >>>


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 7


pg 132

Riddle Me That

Kaelyn Harbison

answer: Awkward


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 133

Awkward. What a delightfully fun topic. It is not one thing or feeling, it is a bunch. Like that time you accidentally went in for a hug when that person was going to hug a person behind you. You still have yet to talk to Steve from fifth grade. Well, guess what, Steve from fifth grade accidentally let a loud wet one rip during his board meeting last Tuesday. You see, we’re all bound to encounter awkward situations throughout our lives. But, how how many of these awkward occurrences are just in our heads. Seriously, think about it. What makes a situation awkward is when you feel awkward, not necessarily because the act itself is awkward. For your information, it is normal and serves a necessary purpose. Boom. Okay. Bye. Well not bye, bye, you still have to go through the rest of my portfolio. But bye, like point made. Awkward. Or is it? what: a TED talk on being awk >>>

Course Visual Systems

Instructor Meguymi Kiyama

Semester Spring 2017


pg 134

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 135


pg 136

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 137


pg 138

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 139


pg 140

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 141


pg 142

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 143


pg 144

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Awkward & Acceptance

pg 145


pg 146

Riddle Me That

Kaelyn Harbison

I can give advantage but am not a referee. I transform but am not a trainer. I can give immunity but am not a vaccination.

hint: I am a process >>>


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 171


pg 148

Riddle Me That

Kaelyn Harbison

answer: Mutation


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 149

When people hear the word mutation their minds immediately go to X-Men and all the weird, deformed creatures. But despite how it is looked upon, mutation is not always a bad thing. To be honest, I would want to be an X-Men, that would be sick. Unfortunately mutations do not really give you super powers, but they can help evolution, adaptation and survival. They actually happen to be one of the necessary components of evolution. Also, mutations do not have to be these massive life altering scenarios. They can be something as small as freckles. You see mutations are not all that bad, they can be kind of cool and pretty beneficial.

what: a book educating the misinformed on mutation >>>

Course Typography 3

Instructor John Nettleton

Semester Spring 2016


pg 150

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 151


pg 152

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 153


pg 154

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 155


pg 156

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 157


pg 158

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 159


pg 160

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 161


pg 162

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 163


pg 164

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Mutation & Necessity

pg 165


pg 166

Riddle Me That

Kaelyn Harbison

I embrace texture but have no arms. I give definition but am not a dictionary. I reveal beauty but am not a mirror.

hint: I am a natural hair brand >>>


Riddle 01 02 03 04 05 06 07 08 09

Etch A Sketch & Patience

pg 7


pg 168

Riddle Me That

answer: Cantu

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 169

Cantu is a natural brand made with shea butter and other natural ingredients, restoring your real authentic beauty. It is the natural hair product line you want. The product line you need. It doesn’t contain sulfates, silicones, parabens or mineral oil; all of the things that kill your beautiful curls and are found in most hair products. It gives your curls exactly what they need. It gives you exactly what you need. It lets you move with purpose. It stands strong as you walk tall. It is resilient and elegant, as are you. Your hair will speak volumes. Literally. Our hair speaks before we do. Make sure yours says something worth while. Pro advocate of the natural hair movement. Use Cantu. Be you.

what: a rebrand and a point of purchase display >>>

Course Package Design 2

Instructor Michael Osborne

Semester Spring 2017


pg 170

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 171


pg 172

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 173


pg 174

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 175


pg 176

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 177


pg 178

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 179


pg 180

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 181


pg 182

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 183


pg 184

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Cantu & You

pg 185


pg 186

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Not a riddle just some logos I did

pg 187


pg 188

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Not a riddl just some logos I did

pg 189


pg 190

Thank You:

Riddle Me That

Kaelyn Harbison


Riddle 01 02 03 04 05 06 07 08 09

Not a riddle just some acknowledgments

pg 191

To my family for being the best comedic relief, support group, hype men and everything else. Family first, enough said. To my teammates for understanding and helping me thrive along the way. The student athlete life is no joke. To my coaches for helping me push past my imaginary limits. It is true what doesn’t kill you makes you stronger (if you do not believe me, I will gladly give you one of my workouts). To my friends and peers for accepting me. That is really cool of you guys, I appreciate it. To all my instructors for helping me open my eyes. Design is trial and error where you are constantly learning and never stop learning. Lastly, to myself for believing in me. Be true to yourself. Always. Period.


pg 192

Riddle Me That

Kaelyn Harbison

School Academy of Art University, School of Graphic Design & Digital Media

Course Portfolio

Instructor

Mary Scott

Written & Designed

Kaelyn Harbison

Typeface Sentinel

Photography

Zakoryan May

Software Adobe Creative Cloud

Printing & Binding Blurb.com

Paper Stock Proline Uncoated


pg 6

Riddle Me That

Kaelyn Harbison

Riddle Me That  

Graphic Designers are problem solvers, are they not? We tackle problems from every angle. We dissect them word by word. All to get a solut...

Riddle Me That  

Graphic Designers are problem solvers, are they not? We tackle problems from every angle. We dissect them word by word. All to get a solut...

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