Page 1

Kadie Rolfzen Portfolio

Beginning Graphic Design


Table of Contents Graphic Design 221

Project 1 - Form as Typology What is graphic design?

Project 2 - Form as Language Designing Visual Communications

Project 3 - Form as Identity Logo Transformation

Project 4 - Form as System Type + Grid


Graphic Design Graphic design is the art of communication, problem-solving and stylizing through the use of type, image, and space. By doing this, one is able to convey a message to the audience. Every thing that someone does when designing a piece of work such as the line weight, the typeface, the black and white space all speaks to the viewer. Graphic designers use different types of methods to combine and create words, symbols and images to convey a visual message. Various combinations of typography, page layout and visual arts are merged together to produce a final product. Many of graphic designer work is seen through logos, branding, magazines, books, posters, websites, and many more things. Graphic design is every where in this world as it helps us navigate, obtain information, be a sign that speaks to us such as the McDonald’s arch or the Starbucks logo.


Kadie Rolfzen Beginning Graphic Design/GRPH 221 University of Nebraska-Lincoln Professor Stacy Asher Spring 2014


DESIGNER STATEMENT When I first began my graphic design education, I first thought that I was not studying what I wanted to be studying. I thought that I was just going to be designing anything and everything and would be able to use my own imagination to make whatever I want. As the class got going, I realized that I was not thinking about the behind-the-scenes steps that are needed in order to make a design or a composition look as appealing as it does. I came to appreciate all the little details and the extreme attention to detail that are needed in the world of design. I learned to love the process a lot more than I loved the outcome. As far as my work goes, I love to incorporate my faith as much as I can in my life and I do that through as many different ways as I can. Even if it is just a symbol that only I would be able to understand and relate to God, I still incorporate it. I love to stick to the grids and make things almost too simple, that they are complicated. My favorite type of project is one that as a pretty boring font and is just black and white in color, yet it portrays a lot and is visually appealing to the audience.


Project 1

Form as Typology subjective

objective

connotative

denotative

sign

index

core

micro

macro

metaphor

For project 1, I was asked to go out into the world and try to capture as many images of graphic design that I could. When all my pictures were collected, I was asked to create a system of organization to put the images into categories to better file them and to inform me more about graphic design itself. Using the systems allows me to see how, although it is all graphic design, you derived different information and meanings from anything and everything. This project was my first real exposure to graphic design and just the programs that I was going to be using later on in the semester. It was a fun challenge to just see what each program could do and just see how to put things together and organize in a creative way.

P1


Process

For this project, I decided to go out and explore the 11th and P city block in downtown Lincoln. I went around the block multiple times and was stuck with only so many pictures as I didn’t think I could find much graphic design. After thinking about, I realized that graphic design is everywhere around us. Whether it be the posters for the movies, the billboards, the random stickers plastered to a city light pole, or even just spray paint on the street. Graphic design elements and designs give this world so much color and makes it much more interesting.

P1


Collection

P1


Matrices subjective

objective

connotative

wayfinding

subjective

objective

connotative denotative

Artwork

denotative

sign

sign

index

core

micro

macro

metaphor

index

subjective

objective

connotative

Restaurants

core

macro

micro

metaphor

denotative

sign

index

core

micro

macro

metaphor

P1


Typologies What are street signs?

What is a

A street sign is a public display of a message. It is also a sign in front of a house or a business carrying the conventional form by which its location is described.

A logo is a graph or symbol of a c trademark, abbre uniquely design tion.

Typology 01 - Graphic Design Artifacts - Street Signs

Typology 1

Typology 2

Typology 02 - Graphic D

P1


Project 2

Form as Language For project 2, I was asked given the goal of finding a message content of visual form and make it correlate with the verbal meaning of the composition. I had to collect forms and apply principles of organization in order to enhance the intended meaning. I also had to learn to take a picture that I had scanned and make it clean and crisp and easy to view and so that it has clear communication through itself without the words on top of it. I had the challenge of making a landscape and, while including the physical forms of the mountains or hills or rivers, be able to use words that are not overpowering and that compliment the landscape well. This project allowed me to use Photoshop for the first time and really get in depth on how to make pictures or text look clear and fine tuned.

P2


Process

For this project, I decided to do my landscape as a futuristic land. In my life, faith is really important to me and the idea of Heaven is something that I can’t really fathom but try to imagine as often as I can. I chose to do what I believe Heaven would look like. I think of paradise as a laying on a beach as the sun is about to go down and just staring off into the distance forever and ever. I put the landscape surrounded by a bubble because one can only imagine what it looks like. Nobody on this Earth has been there. I chose to put the word “life� surrounding the bubble because that is what is surrounding us right now. That is what we are experiencing right now and it is bland and black and white because Heaven will hopefully be full of color and life and endless happiness.

P2


Collection

P2


Landscape

P2


Title and Font Past Your Bedtime Past Your Bedtime

Minion Pro Baskerville Old Face

Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime

Bernard MT Condensed

Past Your Bedtime

Century Schoolbook

Past Your Bedtime

American Typewriter

Past Your Bedtime Past Your Bedtime Past Your Bedtime

Shelley Script Adabi Condensed Alexa Std

ITC American Typewriter

Club Style Monotype Corsiva

Past Your Bedtime

Courier New

Past Your Bedtime

Bell MT

Past Your Bedtime

Bookman Old Style

Past Your Bedtime Past Your Bedtime

Past Your Bedtime

Candara Century Gothic Clear Line Personal

Past Your Bedtime

Corbel

Past Your Bedtime

DK Sleepy Time

Past Your Bedtime

Dom Casual Std

Past Your Bedtime Past Your Bedtime Past Your Bedtime

Past Your Bedtime

Past Your Bedtime

Original 50

Past Your Bedtime

Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime

Past Your Bedtime Past Your Bedtime

Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime

Past Your Bedtime Past Your Bedtime Past Your Bedtime

Past Your Bedtime Past Your Bedtime Past Your Bedtime

Letter Gothic STD Live Laugh Love Love Me Forever Spumoni Joanna Mtd Microsoft Yi Bati Kaufmann Std Nueva Std Onyx Please Write Me a Song Press Feeling Eroded Parisian Simplicity Street Freehand Too Tight Russell Oblique Didot Bodoni Univers Futura

Girls Have Many Secrets

Past Your Bedtime

Fraktur

Hello Heartache

Past Your Bedtime

Clarendon

Hardwood

Past Your Bedtime

Caslon

Impact

Past Your Bedtime

Bembo

Last Note

Past Your Bedtime

Helvetica

Past Your Bedtime Past Your Bedtime

Shelley Script Alexa Std

Past Your Bedtime

Century Schoolbook

Past Your Bedtime

ITC American Typewriter

Past Your Bedtime

Past Your Bedtime Past Your Bedtime Past Your Bedtime Past Your Bedtime

Past Your Bedtime Final 10

Dom Casual Std Microsoft Yi Bati Nueva Std Parisian Bodoni Clarendon

P2


Book Cover Rolfzen

Past Your Bedtime

Past Your Bedtime

In the first half of the story, Past Your Bedtime, is the story of a young girl named Jen. Jen lived with her best friend and thought that she knew everything she needed about her faith and her Catholic religion. Jen and her best friend get into a heated argument about how Jen’s religion (Catholic) is better than Emily’s (Lutheran). Jen goes on a mission to try and disprove Emily. While doing this, Jen learns that she has cancer and has to put aside her investigation to prove Emily wrong and must put all her time and effort into trusting God and His plan before He decides it is time for her to go, forever. The second half of the book is all about Emily. She is lost without Jen and she feels like there is something missing in her life. She realizes that she is missing Jen more and more and wants to try to live her life honoring Jen and everything she did. Emily decides to take the bold move and convert to becoming a Catholic so she can better understand why Jen did the stuff that she did and believed what she did. Emily realizes that through converting, she not only became closer to God but she felt as close to Jen as she ever has. She feels like Jen is with her, even though God called her to her eternal rest.

P2


Final Product

P2


Exercise 1 Distilling Content For exercise 1, I was asked to outline various chapters in the book “Graphic Design: The New Basics”. In doing this, I was to make my own grid system to place my text into as well as figure out the font that I want to use, the size of the font, and the spacing between each letter. While also doing this, I needed to keep in mind the margins of the page, the page layout itself, visual hierarchy between type sizes and weights, and also the leading of the letters. This was the first time I had made my own system as far as typing stuff into my own outline instead of having an outline given to me and just fill it in. It was fun to explore the many different options that were available and to just see how you don’t have to go all the way across the page in order for your page to look neat.

E1


Outline

Kadie Rolfzen Beginning Graphic Design / GRPH 221 Spring Semester 2014 Scale A. Background - small, large - Logos: legible at all sizes - Specific sizes for specific projects B. What is scale? - objective *dimensions or correlation between representation and real thing *exact scales: printed maps *model scales represent real life objects - subjectively *one’s impression of an object’s size - scale depends on context *letters or images off the edge means a surprising sense of scale. *small isolated element punctuates a large surface C. Designing - when you have something on a screen, printing it out makes it look so much different and you have to change it - 12 point type appears legible and appropriately scaled on a computer, but crude and unwieldy as printed text - sense of scale is an ongoing process D. Relative around E. Verb

- element appears larger/smaller depending on size, placement, and color - contrast in size creates sense of tension, depth, movement - small shapes recede, large shapes move forward - to scale means to change dimensions - changing scale transforms its impact on a page or screen - vector graphics are scalable, bitmap images are not

E1


Figure/Ground

Frames

A. Basics - figure/ground shape visual perception - figure: seen in relation to what surrounds it B. Background - people see background as unimportant - spaces around and between elements have power to make new shapes and forms C. Balance - figure and ground relationships used to bring energy, form and space - build contrast between form and counterform to construct icons, illustrations, logos, compositions and patterns - figure/ground tension adds energy to images D. Positive/Negative Space - works in all aspects of graphic design - in logos and symbols - posters, layouts, screen designs - media, multipage books E. Visual - as a designer, need to be able to create/evaluate effective tension - train eye to carve out white space - learn to massage positive and negative areas - look at the shapes each element makes - values also change F. End Result - working with figure/ground relationships gives designers the power to create and destroy form

A. Background - frames are everywhere * pictures, shelves, pedestals and vitrines, saucers, place mat - designers want to eliminate B. What is it? - politics means explaining an issue in terms that will influence how people interpret it - caption of a picture is a frame - billboard is framed by landscape - boundaries and fences C. Importance - cropping, borders, margins, captions are key resources - frames affect how we perceive information - create the conditions for understanding an image or object - is both present and absent D. Frames - disappears as we focus on the image yet shapes our understanding - part of the fundamental architecture of graphic design - one of the most persistent, unavoidable, and infinitely variable acts per formed by graphic designers - interface is a kind of frame * buttons on tv, index of a book, toolbars all help to understand E. Anything - computer screen provides constant frame - windows compete for our attention - interfaces shift our focus - impact of image or text change depending on how it is bordered or cropped - frames serve to contain an image - also penetrates the image - frames divide up the image, but is also a transition F. Cameras - every time you take a picture, you make a frame G. Cropping - allows one to make their own border - changes images from vertical to horizontal or square or circle - changes focus

G. Stable

- exists when figure/ground stands clearly apart from its background - reversible figure/ground occurs when attention is both on the positive and the negative - can be seen in ceramics, weaving and crafts - challenge the view to find a focal point - carries eye all around

H. Random

- designers, illustrators, photographers play with figure/ground to add interest - active figure/ground create tension and ambiguity

H. Margins and Bleeds - margins provide open spaces - wider margins emphasizes pictures or field of text - narrow margins make the content seem larger - provide protective frame around the contents I. Framing Image - adding text changes meaning- written language becomes a frame - text can respect or ignore the borders of an image J. Borders - frontier between inside and outside - naturally appears where an image ends and begins - graphic border helps define an image that lacks an edge - creates a transition between image and background - can serve as an emphasis or downplay its contents

- new images are discovered inside

E1


Project 3

Form as Identity

For project 3, I was given a symbol and was asked to design a new symbol that would still be associated with the same system as the original. The symbol was a mysterious on in the fact that I did not know what company it was for, so I had to make up my own idea as to what it was for and make my new logo based on my hypothesis. This project was the first time that I ever used the pen tool to trace and outline an object. It was more difficult than I thought at first but as I went on, I realized just how simple it is to trace something exactly how it is shown. I had a lot of fun with just using creativity to design any logo that I wanted that still associated with the original. The possibilities were endless and I’m sure that I could have gone forever with just ideas of what to do and change it to.

P3


Process In this project, one of the things that was required of me to do was to show a step by step break down and redo of my new symbol. I had to start with the original one that was given and through processes of disturbance, disintegration, diffusion, re-collection, re-organization, and the final evolution, I was able to show what I broke down, how I changed it while still keeping the same basic shapes from the original. This process was hard at the beginning few steps because I always showed the final icon first and I wasn’t really quite sure how I was going to be able to get my logo to look like my final step with only a minimal number of steps in between. This project was challenging in the aspect of making sure we only show the necessary steps and not every single step after each move. I loved the challenge of doing that as well as coming up with a logo that conveyed a message and kept to the same system.

1. icon

2. disturbance

3. disintegration

4. diffusion

5. re-collection

6. re-organization

7. evolution of final symbol

P3


Experiments

Experiment 1

Experiment 2

Experiment 3

P3


Final Series

P3


P3


Exercise 2 Color + Image

For exercise 2, I had to first choose which one of the logos that I thought was the strongest out of all the ones I had experimented with. Once I did that, I then had to start applying colors to it. In class, I had put together a few color systems that were analogous, chromatic, wildcard, and more. I used the color systems that I made and applied it to my final logo to see what works that best. I thought that adding color would be really easy, but I thought wrong. Adding color may have been the hardest part due to the fact that I actually had to think about what each color looks like next to each other and how each one interacts and does it take away too much or add too much to the logo.

E2


Color Systems Analogous Contrasting

Complementary

E2


Monochromatic Wildcard

Triad

E2


Project 4

Form as System For project 4, the class went away from the computer for a while and used hands, glue, scans, and an X-Acto knife. For the project, I was asked to scan images of type that were only black and white. After that, I was to cutout the words and place them onto a grid system that I chose from a group of pre-designed grids in the class. Upon placing the words onto a grid, I was to make it as interesting as I wanted while still staying within the realms of the grid to a degree. The grid is one of best design tools. The grid is the skeleton upon which the design is built. This project was a great challenge for me in forcing me to come up with new designs based on a same grid instead of coming up with new ones every single time. I was to create about 10 different designs and it was hard not to want to repeat the same design over and over again.

P4


Process

The first thing that I had to do for this project was to go to the library and scan as many black and white pieces of typography as I could find. This was more difficult than I thought as there are a lot more words and images at this time that have color somewhere in the title or the story or even the image. I had to make sure that I got as many different typefaces as I could as well as different line weights and paragraphs and short sentences. I think this was the most fun part of the process as I loved just looking through different books and having a font or a picture catch my eye and needing to scan it as I knew that I could somehow incorporate it into my designs.

P4


Sketches

P4


Final Grids

P4


P4


Exercise 3

Language of Interactivity

For exercise 3, the class was divided into different groups and as a group, we were asked to design a grid and layout in InDesign that helped us display information for a given topic. This exercise allowed us to explore different programs on the computer that we may not have been able to explore during class but programs that we will need to know later on in our graphic design careers We designed the page layouts and our hierarchy by using the Fibonacci sequence as a way to help guide us.

E3


Intro to Flash

The group that I was in was assigned the program of Adobe Flash. It was new to me as I didn’t even know how to use the program so it was cool to just see how much it could do and what it entails. We decided to use what my group called the “most popular Fibonacci sequence” in that we used the basic 6 pt, 12 pt, 16 pt, 26 pt, 42 pt scale. We only had so much time to work on it, but it was fun to be able to just see what Flash used to look like and what it looks like now and what are some benefits of using it.

E3


Graphic Design and the Internet

Graphic Design and the Internet

An Introduction to Flash

An Introduction to Flash

Used for vector graphics, animation, games and Rich Internet Applications (RIAs)

FREE and accessible on various computer systems

Want to stream a video online? You might be using flash. Clouds Over Cuba

Graphic Design and the Internet

Graphic Design and the Internet

An Introduction to Flash

An Introduction to Flash

Advantages

Disadvantages

Browser Penetration The Flash Player is installed on a higher percentage of end user computers than any other video format.

Initial Difficulty Other formats can be faster and easier for first time users.

Consistency and Compatibility Flash files look the same and work equally well on PCs, Macs, Linux, etc. Flash files are completely, and you can be completely confident it will function correctly on your system.

Less Maturity It is hard to convert files from other formats to flash

Advanced Features Unparalleled options to interactive content. An unparalleled example is: Old Spice Muscle Music

Working with FLV Files Flash has less depth of history than other formats.

.

E3


Exercise 4

Graphic Design History

For exercise 4, I was given a graphic designer who has someway shaped the graphic design world. I was to look at where my designer was from and what and how he shaped and reformed the way people see graphic design. I was asked to discuss the about the time frame the artist was “popular� in and why they are significant. I was to also describe the visual language, visible signs and goals of their visual research. I was also asked to mention what was going on in the world when they became popular, and this included architecture, fashion, technologies, modes of communications and levels of literacy, as far as who was to read their message and who was the audience.

E4


Research

For my exercise, I was given Ladislav Sutnar and I did research and found out that he was the person who started the infographic and made it okay to put short bursts of information on a poster and it will be able to convey the same message as putting a paragraph of info onto a poster board.

E4


Infographic

E4

Kadie Rolfzen  
Read more
Read more
Similar to
Popular now
Just for you