Sprite Rebrand

Project: Re-brand Sprite Backgroud: Became market leader in the lemon lime soda category in 1989. Started as Bubble Up, lemon lime soda, later became Sprite under the Coca Cola brand.

Unique Selling Proposition: Utilize Throwback -Clean and Simple Taste and Image.

Objective/Goal: Change the Sprite image/logo to truly capture the target audience of todays market.

Visual Appearance: Clean, hip, sexy, retro Taglines: “Lymon” “Drink it if you’re real.” “Drink to express.”

Call to Action: Focus our design to appeal to the soft drink consumers and promote self expression to secure Sprite’s future. Be who you want to be!