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By: Kadey Perlin & Blake Wier THE THROWBACK IMAGE, WITH THE SAME GREAT AND REFRESHING TASTE!


CLIENT PROFILE -Company Name: Sprite -About the company: Owned by Coca Cola. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come.

vs.


Project: Re-brand Sprite Backgroud: Became market leader in the lemon lime soda category in 1989. Started as Bubble Up, lemon lime soda, later became Sprite under the Coca Cola brand. Unique Selling Proposition: Utilize Throwback -Clean and Simple Taste and Image. Objective/Goal: Change the Sprite image/logo to truly capture the target audience of todays market. Visual Appearance: Clean, hip, sexy, retro Taglines: “Lymon” “Drink it if you’re real.” “Drink to express.” Call to Action: Focus our design to appeal to the soft drink consumers and promote self expression to secure Sprite’s future. Be who you want to be!


Expanded Target Market Age: 25-55 Gender: Male Location: United States Income Level: $40,000 – $60,000 Social Class: Middle Class Occupation: Blue Collar Work Education: High school/College Marital Status: Married Hobbies: playing sports, playing instruments/ listening to music, remaining active, doing what you love to do (being yourself)


S.W.O.T. Strengths → Excellent Branding, Distribution, and Availability Weaknesses → Drinks not popular with health conscious people, unhealthy Opportunities → Leverage Coca Cola Brand, Advertising, Buy Out Competition, Brand Recognition Threats → Other Soft Drinks, Boycott from Health Conscious consumers, Substitutes


Mood Board


Color Palettes

TONE: VINTAGE

TONE: CLASSIC

TONE: CASUAL

TONE: MODERN


Fonts

SPRITE

Font: FreshBot Size: 72 pt Weight: None

SPRITE

Font: DropInside Size: 130 pt Weight: None

SPRITE Font: Madrone Std Size: 60 pt Weight: None


Logo Options


Final

FONT: SG Crillee

# b6c469 R. 177 G. 192 B. 97

C. 32 M. 11 Y. 74 K. 0

# 286564 R. 40 C. 84 G. 101 M. 43 B. 100 Y. 55 K. 22

# ede8e8 R. 237 G. 232 B. 232

C. 6 M. 7 Y. 58 K. 62

# 39272e R. 57 G. 39 B. 46

C. 62 M. 73 Y. 58 K. 62


Media


Conclusion


Sprite Rebrand  
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