Page 1

Thirsty Enough   Phase  2:  Post  Film  Launch   March  24th  –  May  15th  

Objective: Push  viewers  to  visting  Sprite.com/films   &vote  for  Thirsty  Enough             EVENTS  (Outside  of  School)   GREEN-  indicates  completion     DATE  

EVENT TITLE  

ACTIVATION

RESPONSIBILITY

CONFIRM

3/4/14-5/1 5/2014

One Shot,  Open  Mic  

A weekly  event  put  on  by  an   EMILY     Entrepreneurship  at  Columbia.  One   Shot,  Open  Mic  will  take  place   every  Tuesday  at  Blackies  South   Loop.  Students  21+  Will  receive  a   burger,  fries  and  a  beer  for  $8  and   feature  an  open  mic  night.  This  is   an  opportunity  to  promote  Sprite   Films  and  Thirsty  enough  

YES  

4/24/14

JAMMIN’ WITH  JANE  

Special events  and  promotions   JANE  CANEPA   event  with  live  entertainment  and  a   silent  auction.    A  table  will  be  set   up  that  has  flyers,  giveaways  as   well  as  a  place  where  people  can   “instant”  vote  and  join  the  social   media  outlets  with  our  set  up   ipads.There  will  also  be  TVs  in  the   venue,  where  pictures  and  footage   from  ThirstyEnough  can  be   promoted.  

2/28/14

4/24/14  

BIGGEST  MOUTH  

This  event  shows  off  talent  from   TANISHA  PINA   TBD   various  backgrounds  and  is  hosted   at  the  Metro.    We  would  be  able  to   get  a  table  that  would  allow  us  to   bring  in  flyers  and  encourage  


people to  vote  for  ThirstyEnough   as  well  as  join  our  social  media   outlets,  however,  no  outside   beverages  can  be  included.     EVENTS  (On  Campus)   DATE  

EVENT TITLE  

ACTIVATION

RESPONSIBILITY

CONFIRM

4-­8-­14

Cupcakes for  VOTES  

Pass out  free  cupcakes  for  INSTANT   votes!  Provide  voter  w/  tumblr  link   Bring  iPAD’s  &  Devices  for  log-­in/   need  proof  of  vote  from  their  device  

Natasha/Jan/NYA 3/18/14  

4/03/14 -­   4/17/14  

AFTERNOON FIX  

Mixer between  students,   TANISHA  PINA   2/28/14   performers,  faculty  and  people  in   the  community  where  we  will  set  up   a  promotional  table  that  will  allow   us  to  gain  voters  as  well  as  show   people  our  social  media  outlets  and   gain  followers  

4/19/14  

CG2  

This event  is  a  student  run  event   MONICA   where  student  organizations   CHAPMAN   showcase  videography  and   animation  of  students.    A  table   would  be  set  up  with  promotional   material  promoting  Sprite  Films  and   #ThirstyEnough  as  well  as  gain   voters  and  likes/followers  on  social   media  sites  for  the  directors  film.  

2/23/14  

5/15/14  

PRE-MANIFEST  

This night  showcases  the  graduate   MARK  KELLY   students  at  Columbia  College  and   this  would  be  our  opportunity  to  get   last  minute  voters  as  well  as   shoutouts  and  likes/followers  on   our  social  media  outlets.    A  table   will  be  set  up  that  will  have  the   voting  instructions  and  other   miscellaneous  items  promoting  the   film  and  gaining  last  minute   supporters.  

TBD  


Event Content  Needed:   -  8  custom  T-Shirts  (Monica)(TBD  by  budget)     -  Posters  per  event  (Mikayla)        

SOCIAL NETWORKS   Frequency:  Two-four  times  a  day/  at  least  4-5  days  a  week       Tracking:https://drive.google.com/a/loop.colum.edu/?tab=mo#folders/0BwkR2D

oyWyXuS1ZUYXpUWVpCSms      Personal  Network  Size:  10,000     ● Facebook  Fan  Page  -  facebook.com/thirstyenough   ○ Objective:  Engage  with  the  fan  base-­  utilize  fans  to  share  Thirsty  Enough  &  draw   attention  over  to  the  tumblr  for  voting     ■ promote  events  happening  off  and  on  campus     ■ utilize  the  FB  key  facebook  pages:   ● Rob  Forney  +  key  crew  members   ○ Nathan  Salter  -­  facebook.com/nathan.salter.754  

- 2255  Friends     ○ Blaine  Baker-  facebook.com/blaine.baker.9  -  775   ●

Natasha Ivanov  +  Marketing  team     ○ facebook.com/JannarieG  

○ facebook.com/nyajonespr

■ ■ ■ ■ ●

● Khalil Nova-­  https://www.facebook.com/KHALILNOVA   ● Mishka  Clothing-­https://www.facebook.com/MishkaNYC   ● Gamera-­  https://www.facebook.com/GMRAgamerabeatz   Two  posts  per  day     Host  video  links  for  BTS  content     Track  daily  traffic  and  weekly  “LIKE”  numbers   re-­share  &  post  shout  outs  

Instagram  -­  instagram.com/thirstyenough     ○ Objective:  gain  crowd  follows     ■ Utilize  key  crew  members  &  Mrkt  team     ● Jannarie  Gaston   ● Natasha  Ivanov   ● Nathan  Salter   ● Jon-­  Paradox28  


● arrrforney Twitter-  @Thirstyenough  #thirstyenough  #spritefilms     ○ Objective:  circulate  posts  from  tumblr  to  twitter   ■ Utilize  partnerships  and  celebrities  including:     ● Gamera  (producer)  @gamerabeatz   ● Mishka  Clothing  @mishkaNYC   ● Khalil  Nova  @khalilnova   ● Dexter’s  Waveitory  @dex_makina   ● Columbia  College  Chicago  @columbiaCHI   ● Columbia  News  @ColumbiaBeat   ■ Spiritwave  Artists     ● Ghost  Angel  @wavemoreno   ● Gamera  @gamerabeatz     ■ School  Pages     ● @ColumAlum  

● @ColumbiaBEAT ● @ColumbiaChi   ● @CCChronicle   ● @cccaemm   ● @AEMMPHipHop   ● @AEMMPRock   ● @Studentloop   ● @Dance_Center   ● @AdclubColumbia     ○

BTS content  links  back  to  twitter  

 

WEBSITES   ●

Official Tumblr  Page:  www.thirstyenough.com     ● the  HUB  of  Thirsty  Enough     ● Host  embedded  BTS  videos  from  YOUTUBE  to  Tumblr   ● hosts  posts  from  instagram/twitter/facebook   ● hosts  Columbia’s  homepage  story     ● Biography  of  Rob  Forney  &  The  film-  http://thirstyenough.com/about   ● Linked  directly  to  voting  page  on  Sprite.com/films  

Columbia College  Chicago  Homepage:  http://www.colum.edu/   ● Feature  story  -   http://blogs.colum.edu/press-releases/2014/03/20/columbia-college-dire ctor-a-finalist-in-the-2014-sprite-films-competition/#.UzHCRYXwv1C  


YOUTUBE: http://www.youtube.com/user/thirstyenough   ● Host  all  Thirsty  Enough  BTS  video  content  through  YouTube  page   ○ push  through  Tumblr   ■ pushes  through  to  Twitter/Facebook  page     ● Change  #hashtags  once  a  week  for  SEO  reason     ○ keeps  videos  relevant    

     

Hashtag Master  List:     ● ● ● ● ● ● ● ● ● ● ●

#SpriteFilms- the  branding  MUST  HAVE      #ThistyEnough  -  our  MUST  HAVE     #SpriteFilmsCCC   #ColumbiaCollegeChicago   #AreYouThirstyEnough   #TheThirstIsReal   #ThirstGoesHere   #getthirstyenough   #votethirsty   #shortfilms   #filmcontest  

    Content  Needed:   ● BTS  Videos   ○ Rob  Forney  Interview  (approved)   ○ Mark  Winters  Interview  (approved)   ○ Thirsty  Enough  Trailer  (approved)     ● Interactive  Questions   ● Content  Photos     ● GIFs-  Still  Needed        

CELEBS:    Viral  &  Youtube  personalities       Marcos  Palcios-­  Producer     ● Columbia  Alumni     ○ Ask  to  post  BTS  videos  on  Social  media   ○ Responsible:  Nya  Jones     Gamera-­  Music  Producer    


track used  in  Thirsty  Enough     ○ ask  for  reposts  &  shout  outs  via  social  media   ○  Natasha  Ivanov  /  Robert  Forney  (brought  attention)    

EMAIL:  Outside  Mailing  List  Sources:       SOURCE  NAME  

LIST SIZE  

SUBJECT

QT

RESPONSIBILITY

CONFIRM

Uni. Department  List  

TBD

-Announcing  contents   -BTS  promotion  

4x

XX

Mishka NYC    

TBD    -  Voting  Promotion    

4X  

 

XX  

Student Organization   Council    

TBD

Student Programing   Board  

TBD

Columbia Marketing     Department   Email  List  

TBD   -Announcing  Social   Media  Pages  to  Follow   -  Feature  stories  from   BTS    

 

 

 

Office of  Alumni   Relations  

TBD

Insert social  media   pages  and  tumblr  post   into  weekly  emails.    

Waiting for   approval  

Student Org:     AdClub  Columbia    

240  

Insert  social  media   pages:  each  week  insert   stories  from  Tumblr  to   emails    

Weekly

 

YES.    

Student Org:     Muggles  Association   of  Columbia      

346  

Email  on  Social  Media   pages  and  links  to   stories  from  Tumblr  

Weekly

 

Yes  

Student Org:  

280

Email on  Social  Media  

YES


Columbia Whovians  

pages and  links  to   stories  from  Tumblr    

Student Org:   Common  Ground  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr.  

TBD

Student Org:     BSU  (Black  Students   Union)  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr.  

Yes

Student Org:   XC3ND  Show  Choir  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

TBD

Student Org:   Black  Film  Society  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

TBD

Student Org:   PRSSA  (Public   Relations  Student   Society  of  America)  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

Student Org:   Improv  Club  

TBD

Introduction of  social   media  pages    

Student Org:   Intervarsity  Christian   Fellowship  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

Student Org:   ASO  (Asian  Students   Organization)  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

RHA (Residence  Hall   Association)  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

Student Orgs:  

TBD

Email on  Social  Media  

TBD


Hispanic Journalist  of   Columbia  

pages and  links  to   stories  on  Tumblr  

Student Orgs:   Latino  Alliance  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

TBD

Student Orgs:   Student  Alumni   Alliance    

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

TBD

Student Orgs:   Hillel  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

TBD

Student Orgs:   The  F  Word  

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

Student Orgs:   ISO  (International   Students   Organizations)    

TBD

Email on  Social  Media   pages  and  links  to   stories  on  Tumblr  

TBD

YMCA  

TBD

Share film  for  voting  on   email  list  

2

Share film  for  voting  on   E-mail  list  and  Facebook   page  

TBD

Chicago International   TBD   Film  Festival      

Content Needed:   ➔ Link  to  go  vote   ➔ Description  of  what  Thirsty  Enough  is→  Directed  by  one  of  Columbia’s  own     ◆

The Sprite  Films™  initiative  seeks  to  provide  opportunities  for  up  and  coming  film   students  across  America,  and  to  showcase  their  talent  while  expressing  a  point  of   view  through  short  film  (sprite).  Columbia  College  Chicago  is  one  of  six  selected   entries  to  bring  its  script  to  life.  "Thirsty  Enough"  is  directed  by  Columbia  Grad   student,  Robert  Forney.  Its  story  captures  the  persistence,  determination  and   dedication  one  has  in  order  to  reach  their  goals.  Be  apart  of  Rob’s  goal  and  vote  


“Thirsty Enough”  <HERE>  to  be  the  Fan  Favorite  film  for  the  2014  Sprite  films   competition!      

·∙

➔ Giff or  Meme     ➔ Links  to  tumblr  -  https://www.thirstyenough.com    

PARTNERSHIPS     NAME  

RELEVANCE

ASK/Content

RESPONSIBILITY

CONFIRMATION

Khalil Nova  

Music Producer  

Promotion/leverage following  on   Twitter  

Natasha  

 

Mishka Clothing  

Endorsed Khalil  

Promo leverage→  Twitter  link  to   “Vote”  for  Thirsty  Enough  

Natasha  

 

YMCA

Started in  Chicago-­   Promo  leverage  through  Twitter.   Basketball     Hang  posters  at  both  locations,   email  

Nya  

 

Chicago International   Film  Festival  

Chicago  based  film   Promotion  leverage  through  their   festival  that  partners   Facebook.   up  with  Columbia   for  their  events  

Monica  

 

CIMMfest (Chicago   Film  and   Music   Festival)  

Chicago Based   Film  and  music   festival  

Promotion leverage  through  their   Facebook  and  Twitter.  

Monica    

 

Actor: DJ    

Gamera

Thirsty Enough   Track  

Promotional Shout  outs/  story   about  Thirsty  Enough    

Natasha  

 

 

Content Needed:     ● Links  to  Tumblr   ● Background  story  on  Thirsty  Enough  &  involvement  with  the  short  film        


ADVERTISING:

● ●

Gorilla- Posters  on  Campus/  Roosevelt  Campus     ○ Cupcake  Event  Posters-  check     Facebook  Paid  Promotions   ○ $12/day  sponsored  posts     ○ Number  of  posts-  TBD     ■ See  Budget  available     ○ push  posts  about  Votes/Viewing  Tumblr    

  Content  Needed:     ● Money  $$$   ● push  popular  written  content  through            

Viral:   IDEA  

DESCRIPTION

COST

WHAT IS  NEEDED  

DATE

RESPONSIBILITY

CONFIRM

Red Line  Take   Over  

Grab attention  with   odd  behaviors  to   then  be  directed  to   vote  

TBD

- Costumes  -  4x4  promo   cards   -  small  video  camera   -crew    

4/16

Coordination: K   Camera:     casting:    

Thirsty Enough   “White-Board”     Instagram   campaign    

Instagram campaign,   White  Board;  Photo   +  white  board  about   what  this  person  is   thirsty  for.  Instant   posts  to  instagram!    

0.00

- White  Board   -  Dry  erase  marker     -  crew  to  take  photos      

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


SCHOOL SUPPORT:      

1. Columbia  Home  Page-  Feature  Story   -  The  Columbia  College  Chicago  PR  Department  will  write  a  Feature   story  about  the  director  and  marketing  team  for  “Thirsty  Enough”  Interviews   will  be  conducted  before  the  end  of  phase  1.     ● RELEASED:  3/20   ● RE-RELEASED:  3/24   ●

http://blogs.colum.edu/press-releases/2014/03/20/columbia-college-director-afinalist-in-the-2014-sprite-films-competition/#.UzHCRYXwv1C

  Media:  Public  Relations  includes  of  blogs,  print,  online  and  radio  sources.  If  you   question  if  something  is  considered  media  please  contact  Aviva  Kleiner.  All  media  is   handled  by  R&C.  No  student  is  permitted  to  conduct  PR  outreach.         That  said,  R&C  will  work  as  best  as  they  can  to  support  each  team.  Here  is  how  you   can  help.      

PR Wish  List:   Media  Outlet  

Contacts/Relationship if  any  

Columbia College  Chicago   Homepage  

Steve Kauffman-  D.  of  PR    

Complex Magazine  (Online)  

Justin Monroe  justinm@complex  

illRoots (blog)  

Mike Waxx  info@illroots.com  

Splash Sun-times  

Molly Each  meach@suntimes.com  

Chicago Magazine  

Elly Fishman  efishman@chicagomag.com  

RedEye (Daily  Newspaper)  

Dana Moran  damoran@tribune.com  

RedEye (Social  Media)  

Jessica Galliart  jgalliart@tribune.com  


Crain’s Chicago  

Shia Kapos  skapos@crain.com  

Timeout Chicago  

Jessica Johnson  jjohnson@timeoutchicago.com  

Columbia Chronicle  (School   Newspaper)  

Jeff Lyon  jlyon@colum.edu    

      Internal  communications   ➔        Internal  Mailing  List:   https://docs.google.com/a/loop.colum.edu/spreadsheet/ccc?key=0AgkR2DoyWyXud HpDYjdwSUVaOWhDczJxUGdzREx1N0E#gid=0     Frequency:  Keep  in  touch  on  daily  basis       Key  Timing:     ❏ Spring  Break:  March  23-29   ❏ Final  Exams:  May  5-16      

Communications  List:     ➔ ➔ ➔ ➔

Deadlines Event  dates   content  calendar  posts   weekly  follower  updates  

 

MASTER CONTENT  LIST:   Graphic  Design:   ❏ Countdown  photos  (10-1)  using  bts  graphics   ❏ 3-5  Different  posters/flyers   Video:   ❏ Individual  interviews  with  Rob,  Jeff  &  Mark   ❏ Video  of  the  crew  on  its  way  to  Vegas  for  the  screening   ❏ Documentary  style  (on  the  way  to  the  hotel,  how  it  feels  to  be  there,  are   they  excited/nervous,  having  fun,  on  the  plan,  etc)   ❏ Individual  interviews  with  each  actor  on  "what  makes  them  thirsty?   ❏ Bloopers     ❏ Crew  members  dancing  on  set     ❏ Funny  mistakes  on  set   ❏ Crew  having  lunch  (highlighting  Sprite)   ❏ Footage  of  Rob  directing  the  actors  &  crew   ❏ Clip  of  Rob  announcing  his  video  as  he  shoots  a  basket  and  DJ  knocks  it  down  


❏ ❏ ❏ ❏ ❏

Rob, Jeff,  Mark  &  other  crew  being  asked  "What  is  your  thirst?"     Crew  trying  to  play  basketball   Crew  doing  art-  attempting  to  be  artsy   Clips  of  crew  members  drinking  sprite  "'busted!'"   Mark  and  crew  in  huddle-  inspirational  talk  and  to  get  everyone  ready  for  the   day   Photography:   ❏ Photos  of  the  crew  at  the  screening     ❏ Photos  from  the  trip  in  general   ❏ Photos  from  the  events  the  marketing  teams  goes  to   ❏ Photos  of  the  cupcake  table       Budget:  Consider  costs  of  materials,  etc  and  estimate  your  ideal  budget.   ·                                          ESTIMATED  BUDGET:  $500   ·                                          APPROVED  BUDGET:  $500        

TOTAL BUDGET  AVAILABLE:  $500      

ITEM

ESTIMATED COST  

ACTUAL COST  

Events

$100

 

Cupcake Ingredients    

$80

$20  

Social Media  

$200

 

FB Paid  Promotions  

$12/day-  $200  

 

 

 

 

Email

$0

 

 

 

 

Partnerships

$0

 

 

 

 

Advertising

$100

 

Cupcake posters    

$20  

$24  

 

 

 


Viral

 

 

 

 

 

 

TOTALS

$300  (So  far)    

 

                           

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