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Total Buy  Recap:  KaDee  Ellis Magazine

American Baby

Total Insertions Total  W  18-­‐49 (ooo)

                     CPM

Total W18-­‐34 (ooo)

                       CPM

Total Circulation (ooo)

Total Cost

$48.74

3,272

67.37

2,004,841

659.69

1,322,580

CPM

6

4523

10

10,009

20

6,009

33

2,213,758

895

1,981,800

Family Circle

8

6,300

50

1,933

164

4,092,525

619

2,532,800

Women's Day

5

6,427

73

1,931

244

3,311,803

408

1,351,250

Better Homes  &  Garden

5

17,866

31

8,046

69

7,615,581

363

2,765,850

Parents

Total:

9,954,280

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