Issue 2

Page 1


Cover Picture Dj Timeless KADE CULTURE | 2019 AUGUST





Artist | “Do what makes you happy and make it a living.”





Female Empowerment | “The brand aims to aid women across all avenues of life, not just to own a brand or a business.”

HARDWEST MUSIC Music Label | “So the” Hard” in” Hardwest” stands for perfection, tears, sweat, and dedication.”




Front Cover | “I’m the voice of the people and people’s champion and well respected where I’m from.”

Vacation Planner | “I aim to make people feel as if they are embarking on a new destination with me.”

8 DREAUX Photographer |

“Photography is about having ‘the eye’ and a passion for telling stories through images.” KADE CULTURE | 2019 AUGUST


ade Culture Issue 2 features the talented Zimbabwean born DJ Timeless. I remember the first time I heard DJ Timeless play at one of his club sets in Northampton UK. And ever since then, it’s rare for me to go a day without playing one of his mixes on SoundCloud. He was quite surprised when I told him he was my first pick for Issue 2 front cover ‘The Timeless Issue,’ and I am pleased for making that decision.


This issue has made me take risks and think outside the box more than I anticipated. Choosing the right front cover picture for this issue was quite stressful. But thanks to the creative director Samantha Mutongi, for choosing a front cover picture entirely straight out of the box. Leon from Neil Ashman and Zavon Miller did a tremendous job styling DJ Timeless for the shoot. Special thanks to Ekari Chiromo and Raymond Pelekamoyo for their continuous support, positivity, and encouraging words towards this issue. This issue has taught me to keep pushing, take unexpected risks, and always to remember the vision for KADE and keep it ablaze. A huge thank you to all our readers and followers, for your continued patience and support. Enjoy reading this issue, and may we continue keeping arts doing excellent. I am dedicating this issue to my father for always believing in me and telling me not to give up. - Happy Birthday Dad!





ratitude, that ever elusive after thought that roots itself in us when the fires die down, when storms pass. This is a part of what we become when growth no matter how tiny comes and teaches us something, not only about the world but most importantly about ourselves. That thankfulness, first for simply being and gratitude acknowledged in our everyday encoutners in what we call life. It brings in us peace and settles our hearts and nerves allowing us to be clearer about our actions. “When you honor, acknowledge, and fully accept your present reality — where you are, who you are, what you are doing right now — when you fully accept what you have got, you are grateful for what you have got, grateful

for what is, grateful for Being. Gratitude for the present moment and the fullness of life now is true prosperity. It cannot come in the future. Then, in time, that prosperity manifests for you in various ways”. - Eckhart Tolle. The word “gratitude” first showed up in the mid-fifteenth century. Adapted from the Latin word gratitudinem, which means “thankfulness,” gratitude came to express deep, reciprocal appreciation for kindness received. Which leads me to the another place in the vast pool of gratitude. It leads you to see the world and yourself not as hostile but as a place to sow a kindness to yourself and others, and from it more gratitude.



REHOBOTH CLOTHING Founded by Sabaoth Dewa | Since launching in October 2016, how was Rehoboth Clothing grown as a brand? The brand has grown in so many aspects since October 2016; the progression can be seen with the quality of the clothes, the designs, creative direction, and the vision behind each collection. We’re now more focused on executing important messages. How do you incorporate your love for Christ into brand and designs? If I’m honest, it all comes naturally. I usually come up with a plan or concept, and it will always somehow relate to what I was meditating on — prayer before designing plays a big part throughout the process. Describe something that excites you about the fashion industry? Fashion shows or pops up stores. I love networking with other designers and creative individuals. Learning from each other, understanding the feeling they had when they were designing their clothes, and what inspires them. What are some of the challenges the brand Rehoboth Clothing has faced, and what did you learn from them? The most challenging thing was working on the first “ARMOUR OF GOD” collection without a phone to communicate, plan, and document throughout the whole process. It was a humbling experience. Surprisingly it turned out to be one of my best collections I have ever created. 6


It taught me the importance of going back to the basics, which was pen and paper. Why did you decide to choose clothing designing? What is your favourite part as a designer? I didn’t select clothing designing; it was always apart of me from a very young age. Before I started to take it more seriously, I was always designing and styling my friends and without consciously knowing I had a desire for fashion, which led to starting my movement. Spontaneous late-night designing sessions are my favourite; that’s when all my best ideas come to life. Everyone is asleep, and no one can interrupt you from designing in peace. How do you stay up to date regarding fashion and new designs? Art exhibition, fashion shows, magazines, pop up stores and my friends. What are the plans for Rehoboth Clothing? Top secret it’s already been planned. I don’t usually like sharing plans unless it’s already been done. What do you consider the essential facets of the fashion industry? Important facets of the fashion industry are customer service, the message behind the clothes and quality of the clothes. A lot of brands make the mistake of prioritising celebrities, social influencers, and not the customers. The customers should be your main priority always, and they are the ones that keep the business running in order.



Who is Dreaux? My name is Lennon, aka Dreaux. A lot of people get confused about my name as I use Lennon and Dreaux interchangeably. I guess now is a good time to clarify. ‘Lennon’ is my birth name and ‘Dreaux’ is a name I came up with for my ‘alter ego’ which encompasses my artistic side. Why the name ‘Dreaux’ specifically? I literally closed my eyes one day and thought, “when my work is hanging up in a gallery one day, how would I want it to hang and what would I want it to be?” The name ‘Dreaux’ just hit me! What inspired me to be a photographer? Being a storyteller at heart. For as long as I can remember, I have had this irresistible draw towards telling stories vividly. The great thing about photography is several photographers can capture the same exact scene or subject in very unique ways and for a storyteller this is gold! Describe how life for a photographer is like? Life as a photographer can be challenging, well at least for me anyway. I’m continually looking for ways to get better and find even more creative techniques and methods of working. A lot of my time is spent on the learning and perfecting my craft. The only real downside is that wherever I go, I am the designated photographer for my family and friends. I capture adorable photos for everybody else, and they do a shoddy job taking pictures of me. The cheek! Who do you look up to in the photography world and why? Joe Buissink. Besides him being one of the greatest wedding photographers in the world, he has quite the inspirational story. He didn’t get into photography until he was 45 years old! If that doesn’t inspire you to follow your dreams no matter what then nothing ever will! A large part of my photojournalist style was inspired by Joe.


Tell us about the challenges you have faced to achieve your dream as a creative artist? Self-doubt! In the early days, I would always compare my work to other photographers and felt as though it never measured up. It wasn’t until I focused on my own journey and resolved to run my own race that I really started making strides forward and believing in myself. Now I aim to be a better photographer than I was the day before, and that’s what keeps the fire burning. What motivates you to keep going? The desire for my work to be remembered and be looked upon fondly long after I’m gone. If my images can continue telling stories long after I’m gone, then I’ll be happy. Being a wedding photographer is the most amazing thing because I get to document memories that couples will cherish forever, and when they look at my photographs, I want them to be transported back to that day so they can relive it over and over again. What are you most afraid of? Honestly, if I had been asked this question a few years ago, the list would have been endless, but now I’d have to say not a lot. I feel that when I am fearful I am not trusting God, don’t get me wrong, I do feel fear I just do my best not to let it take hold, and I give it to God. Proudest moment as a photographer? Each and every time I deliver my wedding photographs to my clients and they are happy. One word that best sums up you and your vision? Transcendent Words of encouragement to other upcoming photographers? Don’t get caught up in gear. Sure it’s great to have perfect cameras and lenses, but you certainly do not need them to be a good photographer. A bad photographer with a good camera is still a lousy photographer, but a good photographer will never be limited by what gear they use.


Photography is about having ‘the eye’ and a passion for telling stories through images. Shoot as often as you can, that’s how you get better. It’s as simple as that, learn the principles of photography, and understand light. KADE CULTURE | 2019 AUGUST


CAL3 @ECH3CAL3| Creating A Lasting 3nergy


What’s the origin of your name? CAL3 means Creating A Lasting 3nergy Yo u r f a v o u r i t e i n s t r u m e n t ? I’m really into Woodwinds instruments, Especially the Flute. When the flute plays, I like the sound that the air makes when it’s trapped. What genre do you consider your work to be? Who are your major influences? My work would be a mix of Hip Hop and Afro beats. How was your music evolved since you started making music? It’s still a learning process, I haven’t fully mastered my craft. But with belief in myself, I’ll surely reach. What’s your ultimate direction for your music career? Are you seeking fame and fortune? Not gonna lie but a bit of fortune would be a bonus but I just wanna be able to create good vibes and pour out something you will always have on repeat. One thing you want to change in the music industry? I wouldn’t change anything. What is your message for the fans? Ride with me on this journey of Good Vibes and Bangers. Who would you want to collaborate with it one day? Anyone artists on the same frequency as me. But if I had to pick someone out there, then it would have to be Doja Cat. What’s your next project, and when can we expect it from you? Right now I’m in the lab experimenting on my 6 track EP that will drop very soon, at the same time I’m in the process of finishing the Second ECH3 tape with a variety of different artists from Ech3lon Music Group. KADE CULTURE | 2019 AUGUST




�The sector of African sport will soon witness a revolution. The arrival of the new NBA and FIBA Basketball league in Africa in the year 2020 will surely help to create a new form of commercialisation through sport. On the long term, we strongly believe that this league will provide Africans more jobs and career opportunities. The economy of the cities will be boosted, and children will become greater people and leaders because of their exposure to this noble sportive discipline.�


What is the inspiration behind AfroBallers? AfroBallers was inspired by the rise of African players in the NBA. Though they are not as many as African American players, their impact in the most elite Basketball league is undeniable. The rise of Afrobeats and the promotion of African culture through global platforms and social media were another source of inspiration behind creating AfroBallers. What are you trying to achieve through AfroBallers? Through AfroBallers, we are aiming to reshape the narrative for African Basketball players. It is a platform where we can see that African players are hard workers, disciplined, and ready to sacrifice a lot to achieve their dreams. It´s time for Africa to show the world what its people are made of in terms of Basketball. The rise of players as Pascal Siakam or Joel Embiid are evidence of it. One thing you would change in the African sports sector? African sports have to learn how to generate profit by commercialisation from and through games. The angle of sports activities and competitions, the match tickets, merchandises, sponsorships/partnerships, advertising are all part of the process of making a profit from or through sport. If adequate structures, organisations, policies, and governing outlines as exist in other parts of the planet are duplicated in Africa. It is thrilling to imagine how the sporting spotlight would and could focus on the continent. Especially given such factors as the young demographics of the continent, the growing reach of social media and, the similar time zone as Europe, which make Africa a massively attractive market. Who is your favourite AfroBaller? Currently, my favourite AfroBaller is Giannis Antetokounmpo. African parents gave birth to him in Greece. As a child of the diaspora, I can relate to his story as my African parents gave birth to me in France. Where do you see AfroBallers as a brand in the next three years? In the next three years, Afroballers has to be one of the leaders among Africa sports startups in figuring out the digital space. Noting and providing relevant publishing tools to all sorts of knowledgeable African sports fans to report and express what they know and want to see. KADE CULTURE | 2019 AUGUST


LEM QUEENS By @MelissaOliviaxo | Ladies empowerment movement - Creating networking platforms, Brand consultations, Personal development, Academic attainment and Lifelong sisterhoods.



How did the name LEM Queens originate? Funny story, because the actual name of the brand is simply LEM, which stands for Ladies Empowerment Movement. However, that name wasn’t available on Instagram, so I thought adding ‘Queens’ to it would be featured, as that’s what would be shown on the page. Because of this, everyone feels the actual brand name is LEM Queens, which I don’t mind because it’s very fitting to the women that we work with. What makes LEM Queens different from other brands? I think what makes LEM stand out from other brands, is the sole focus on different individuals and brands. I don’t host an event, run a workshop or a giveaway to benefit LEM. I do these things entirely for the development and exposure of other people and other brands/businesses. Practically all of my events have had other people speaking. I’ve only spent a few minutes introducing the brand, and that’s just how I like it! I believe this sets the LEM apart from the rest. My passion and the reasons behind why I started LEM also help to set it apart, I guess. It’s my heart and soul manifested. But I do think that other brands bring so much to the table that LEM doesn’t; everyone is slaying in their lanes at the moment! Which one of the LEM Queens events was the most successful, and why? Hmmm, I would have to say the afternoon tea I held in honour of Women’s day last year, I think. It was a wonderful occasion where women came together and exuded positive energy and love. So many beautiful stories were also shared. But I have a feeling that this next one is going to be incredible. How do you measure the success of your events? It has to be the impact it has on someone; their attitudes towards other women; the drive that’s infused in others to achieve their goals. Having even one or two women come to me and say ‘wow I’m so glad I came to your event, I’ve done a b c since...’ that’s a successful event. I’ve always said numbers don’t matter to me as long as I’ve managed to impact even one person. What marketing techniques do you use to promote your events? Social media - Instagram mainly - is my most significant form of marketing I would say. I’m lucky enough to have several dedicated women. Some that I knew before, but mostly that I’ve become acquainted with through starting the brand, who repost religiously for me every time I post a flyer. I also engage people 16

through the Instastory feature; showing them what to expect at the event - venue, food, speakers, etc. I like to be entirely transparent about where people’s money is going to. How does LEM Queens promote women empowerment as a brand? LEM promotes women empowerment by being focused solely on empowering other women. The brand aims to aid women across all avenues of life, not just to own a brand or a business. LEM seeks to be virtually present for women in different circumstances and stages of their life, and see everyone succeed. That for us is women empowerment. What makes Lem Queens as a brand and a team more productive? A solo individual runs LEM. I use ‘we’ a lot on the page to not draw focus and attention to that fact. I would say what makes LEM more productive is the passion and love I have for everything that I do. Also, I believe in everything that I put out; I think it’s things that are needed within our community of women. That helps me to be more productive in everything that I do. Define Phenomenal Queens? Maya Angelou initially inspired the name Phenomenal Queens. Then I realised that the term was so fitting to what I want the ladies who participate in this brand to be. Not ordinary but Phenomenal human beings to be bearers of a phenomenal work ethic and remarkable strength. And most importantly, to bear phenomenal kindness and phenomenal love. Where do you see LEM Queens in the next three years? In the next three years, I see the brand venturing more into academia and helping students across all ages. I also know the brand is hosting more meaningful, events for women in different fields; hopefully, men too. I would love to collaborate with other brand owners. I know that something beautiful can be created when more minds come together with the same desires and goals. Words of encouragement to phenomenal female bosses? I would say be true to who you are, always. Always strive to do and be better, for yourself and others. Be your most prominent critic and most enormous fan; I believe both are equally as important. And Love yourself so deeply that the words of others can not shake you, nor shaken off your course.

LEM welcome dinner | @sammiescupcakes

Road to Success |

Boss | K A D E Babe C U L T U RCampaign E | 2019 AUGUST

CHAX BARBERS @chaxbarbers | Multi-cultural unisex barber shop.


What makes Chax Barbers unique and different? Apart from our trend-setting trims, and amazingly talented team, we also have a recording studio at the back of the shop, for cutting music tracks as well as customers’ hair. A one of a kind place to truly express yourself with your charisma, uniqueness, nerve, and talent. How do you provide the best customer service experience? We allow our clients to book, cancel, or reschedule their own appointment bookings through our website and Facebook and Instagram accounts. This gives them more control and a stress-free way of getting what they want and need. Three tips when starting your own business? Be passionate about what you do. Be professional from the get-go. Use your time well. How does Chax Barbers inspire the future entrepreneurship generation of tomorrow? As well as getting involved in charity events for haircuts, We are always taking on work experience, and still, have the best time! Rather than doing the boring everyday jobs. We let the students have hands-on experience. Showing them that if you work hard enough and put your mind to it, you can achieve anything in life! Client satisfaction! How does it make the barber feel? You will always see the passion throughout every trim we do. When the clients are happy, it just makes the job worthwhile, and always makes me smile! How do you incorporate music with Chax Barbers? Music is the heart and soul at Chax Barbers, with our very own recording studio, and it gets fully booked every weekend. There is a long tradition of barbershop quartets. But the kind of music emanating from Chax Barbers is more contemporary. I recently recorded the song “Go-Getters,” and it was turned into a video to help promote the shop, and we had the whole community involved with the music video. One word that best describes Chax Barbers? Unique. Where do you see Chax Barbers in three years? I think in three years from now, we will be more established. I want to see growth and potentially open other barbers.


Quinton |

Nommie |

Sniperweh |

Dreamer |

Nkunzii |

Thoby Lee| 20



ardWestmusic is an independent Records Label, formed By Quinton and Kudzai, in 2017. The name” HardWestMusic” originated from the city we both grow up in which is Coventry, and it’s located in the West Midlands. We also took into consideration our backgrounds where we came from, which most of that we are showcasing through our music. We did more research and found out that we were the only ones doing this African type of music. So the” Hard” in” Hardwest” stands for perfection, tears, sweat, and dedication. Primarily the Label houses a variety of artists, Hardwestmusic has never been a group. It’s individual artists who are signed to the label, in collaboration to promote the label they are signed too. All of our artists are capable of composing their own lyrical content. And when it comes to team collaborations, we give attention to each project. We try to aim for clarity, understanding, and quality. The ultimate goal for Hardwestmusic is too give back in the form of education in what we do best Music Production Classes, along with other benefits we are offering. Hardwestmusic doesn’t require fame and fortune; the aim is a long-lasting one to build a legacy and to leave it for other generations to come. Collaboration is essential, especially if you are trying to broaden your audience. We do have collaboration with other Artist who are not part of the Hardwestmusic Records. As for the fans, thank you very much for accepting us and our music. Without the fans, we wouldn’t be where we are but only by Gods grace. And that’s the reason why we have been working hard to improve every aspect of Hardwestmusic. So the plan we have in motion right now they are

all strategic into showcasing every artist signed under Hardwestmusic. We also have solo artists and even groups. In five years, all of these artists need to have gained experience knowledge and skill because, by that time, they will be showcased as a solo artist. In terms of competition, Hardwestmusic has got major competition, because we are competing with other significant A&R companies example: Sony Records and Universal Records. Our music has evolved and changed since we started our sound. From the beginning, our music has never been essential; it’s always been different, unique, and outstanding. This is because when we come together as individual artist. We feed off each other’s energy and vibe, which creates the authentic sound and vibrant that you hear when you’re listening to a track produced @Hardwestmusic. As a unit, we cover our weaknesses, meaning that we work together as a team to achieve the same common goal. So each member must pull their weight to achieve that common goal. It is through this period that each member sees the importance of teamwork in moving as a unit and also it eliminates any laziness and anti- motivation behaviour. Lastly, advice to anyone who’s aspiring to make music, keep the focus on the task at hand, and always push yourself to the very limit. Try to challenge yourself by doing something different and always stay two steps ahead of the game. Don’t let the negativity get in the way because you’re very much talented.




@HARDWESTMUSIC | The “Official Hardwestmusic Ep” playlist which features our in house artists and producers. The Ep will feature these following artists: Nommie, TeeTee, Qxnton, Sniperweh, Nkunzii, Thoby Lee, Kproducedit and Dreamer.



Prod: Thoby Lee, Qxnton

UY’BAMBE Prod: Thoby Lee, Kproducedit & Qxnton


Prod: Nkunzi’ emnyama & Thoby Lee


Prod: Thoby Lee, Mason & Qxnton

VUTH’UMLILO Prod: Thoby Lee, Qxnton


Prod: Qxnton & Kproducedit




What is it like being a radio host and DJ Khanda Cool? I am still new at being a radio host, but I am enjoying it. It helps that they (both deejaying and hosting) are the same thing. I am the shows DJ and co-host, so it doesn’t seem like I am doing two different things but rather just one job. I love it though, it is such a great experience, and it combines two of the things I like the most, Music and talking haha. It hasn’t been easy because as I’ve said before I am very much new to hosting but its been a great journey thus far and I have the pleasure of working with a great team in CDK and TribeUrban Radio. As DJ Khanda Cool outside of the show, it hasn’t been easy because the market is a bit saturated and there is a lot of competition which is good because it brings out the best product. The one thing I have always said is I do it for the love of the craft and the MUSIC. It helps that it pays but really and truly its all about the Music I love discovering and sharing new and old Music with people and deejaying has given me a platform to do that on a broader scale. I would say I am relatively new in the game as I have only been doing this for 2-3 years, but I have enjoyed every minute of it. How difficult it is it juggling being a DJ, Host and a professional account? Having a 9-5 job and bookings on the weekend is just crazy. Most of my weekends, I usually have two bookings, and I remember one time where I was up for a good 24 hours with no sleep. I drove from Cambridge to Derby, Derby to Birmingham, Birmingham to Oxford and the Oxford to Cambridge all for gigs in the space of 36 hours. So it is tough to keep up, and most of the time, I am super tired. However, this is the life I chose, and I love every minute of it.

As an accountant, you need to have your A-game at all times. Sometimes I have to turn down gigs to catch up with work because really and honestly that’s what pays the bills so its always number 1 priority, however, in saying that I work for a great company who are accommodating with my other work. Who is your biggest inspiration in the entertainment industry? At the moment I would say Cassper Nyovest. I rate his work ethic, I am huge on working hard and having an outstanding work ethic, and he epitomises it. He is always working and is smart about it. He inspires me not only to be better at my craft but also work hard even in my 9-5 to reap the benefits of it. Black Coffee is another inspiration, and for more so about being humble and having passion for what you do. What is the meaning behind Cava De Kulca radio show? How is it different from other radio shows? Cava De Kulca is from a Sotho slang, which means look at or check out the culture. We set out a vision to be the number 1 southern African show where we celebrate our heritage and showcase our talents and the broad spectrum of people and cultures from Southern Africa. Africa is hot right now and Southern Africa even more humid, so we wanted to have one place where we celebrate our Southern Africanness. It is different because it doesn’t feel like it’s a radio show but more like you are having a chat with your friends staying informed and just sharing new Music.




FEATURE CONTINUED                                   Tell us about the challenges you have faced to achieve your dream goals in the entertainment industry? I guess its just people are sometimes not taking me seriously. Like it is hard enough being a black person in the industry but coupled with being African sometimes doesn’t open the doors you would like. Another thing is that the industry I am in is very saturated and hard to get a look in, and it is now less about the Music and craft but popularity. You go to events, and they have the same DJs. The industry needs to be opened more and make way for new talent and young fresh talent. I know it’s a small one, but I am very religious, and some things or activities that some of my peers take part in do not go hand in hand with my religious beliefs, and therefore I always have to explain myself on why I don’t do certain things. But I will say the new generation of DJs right now are killing it the likes of Lucho, Nutty Cyber, and Bucie. Finally shoutout to the OG’s who inspired us to get into the craft Chief, Fistoz and Chizboi. Grillyard with Prince Kaybee was a very successful show. How did it feel to have been part of such a great event in the UK? Honestly, I am still in disbelief on how well that event went. First of all, I would like to say thanks to you to everyone that came through for the event. Thank you for your support. It was the first event I was ever part of/promoting. It was hard work, and I learned a lot of things about event planning. As a DJ, most of the time, you come when everything is ready, and you do your job and go. But with the event, I got to see how much work behind the scenes. I was blessed to work with a great team, (shoutout to Melu, Lucho, and the GrillYard UK and the Grillyard mansion team #whereisthevoroso). That was an eye-opening experience, and I learned a lot, I want to do it again. We might have a couple of things in the works stay on the lookout. How do you manage stress and pressure? It is hard you know, but I guess I pray a lot and have terrific people around me who not only


push me to do better but also encourage me to take some time out for myself. Having a good relationship with God is also essential because it gives me peace of mind and opens everything. I also definitely take time for myself and do things I like doing, like listening to Music, watching tech videos, hanging out with friends, and shopping. What skills, according to you, are necessary for a successful entrepreneur? Being an entrepreneur requires patience, hard work, plus consistency. I feel like we are the generation of right now! Like we want things and success right now, and we don’t have patience. You have to be patient and believe in yourself and what you are doing enough to know that it will all come together soon enough. Hard work is another important factor one needs to be a successful entrepreneur and working smarter as well always to set yourself self-targets and work towards those. Finally, consistency. I believe this is one of the most crucial parts of being successful in having that constant drive to push yourself to make sure your next move is better than your last. A company is as good as its previous product, so you have to be consistent with everything you are doing. Words of encouragement to other upcoming entertainment creatives? Be Authentic and be yourself. Don’t try and change to make yourself someone you are not because that’s what is in or that is what society wants to see. The problem with that is when people see the real you, they will call it fake and almost all the time it is your downfall. Another thing is to have a great work ethic, work hard, and smart for what you want. Nothing significant came easy; you have to work for it! Lastly, always stay humble; Humility will take you a long way. I have a quote my grandmother taught me as a child, and she said: “Be good to the people you meet on your way up because you never know, you might meet them again on your way back down.”







Who inspired you to be part of the music industry? Micheal Jackson, Lil Wayne, Drake, and my brother, Magic AP (aka Kid’Prince). The first time I heard my younger brother’s voice on a Lil Wayne’s beat. I wanted to listen to myself, too; that was the first time I wrote my lyrics. Being a musician, what do you enjoy the most? Musically I enjoy emotional contents more, coming from various genres. But I love Fashion, art.

If it wasn’t for your music career, what would you be doing right now? I’ll be designing graphics and making clothes. I’m into clothing and art too. Any advice for other upcoming musicians? Stay in your lane, and stay consistent, master your craft, it takes time, but it’s all balls down to patience. Learn to capitalise on your talent now. Don’t wait till you are ‘mainstream.’

Which is the best song you have released and why? I equally love all of my craft or most of it, so I can’t pick one. But speaking of reach, ‘Kony Michewa’ prod by Vacs and ‘Skrr Skrr Skrr’ by Ojo and me caught people’s attention. They have catchy elements in the hooks. What is the biggest problem you have encountered in this journey of music? Focus, but the main problem is the distribution of music to the people. How was the experience like for you playing at Crusade 3? It was a great experience. One of the biggest shows in Ghana for the youth and performing to thousands of people! They vibed with my music and made some new fans! The energy was crazy! What is your message for the fans around the globe? Do what makes you happy and make it a living. My new project dropped on the 31st July 2019, ‘KEITAMAN & The LuvTape.’ And dropping a joint project with my set, Deity Set. The story behind your stage name? Kobby is from ‘Kwabena (Tuesday born) Keita is my Grandpa’s middle name. He’s a powerful, great and powerful man! My mother is Keita as well and a couple of relatives but I took the name from my Grandpa. It’s more like a family name but not a surname. One thing you would like to change in the music industry today? We need more Investors.We must love our own first. I want to make everyone understand that you don’t have to follow a trend in the music industry.



DJ TIMELESS Front Cover Feature | Kade Culture

“I am the voice of the people and THE people’s champion.” I’m aiming to be making bookings in Zimbabwe, South Africa, Australia, Europe, and America. Plan on starting my show with live audience as well to broaden my career in the entertainment business.


What inspired the name DJ Timeless, and is there a meaning behind the name? I was practicing my skills in my university room, and then I decided if I’m going to become a deejay I need a name that will stand out and define me. All of a sudden, the word ‘timeless’ came to me, and it made sense because the sound will be relevant to both young and older adults. So we can cater for under 18s, over 18s and even 50s party and above. So the sound is timeless When was your first exposure in the industry, and how did it make you feel? My first exposure was an event at Club Academy in Northampton. We organised an all Black Friday event. It was nerve-wrecking, but then I was enthusiastic about having my slot to DJ, and it went well at Club Academy. Your DJ career has been influential in different communities. What have been some highlights? What have you learned along the way? The most significant highlight has been the African Pride nomination because it meant I had penetrated the London scene and West African nightlife. When I started deejaying I used to listen to DJs like P Montana so being nominated with him was motivational to me. I have learned to be more versatile in my way of entertaining the crowd in the past years. The selection of music has to be diverse for you to have longevity in the entertainment business. As the people’s champion, how did you deal with the ZimCupClash situation? What did you learn from it? The Zim Cup Clash situation shows how much I have support from my fan base and has inspired me to work more on the quality of events I bring to my fan base. The promoter, contestant and I know who the real cup clash winner for 2019 is and it will always be Timeless. Lastly, I learned that I’m the voice of the people and the people’s champion, and well respected where I’m from. As a successful Zimbabwean DJ, how do you deal with the negative stereotype about Zimbabwean DJs and yourself? I can’t point out how exactly to deal with it, but my brother said to me once, ‘bad publicity is still publicity and you are not doing anything successfully if no one is talking about you’. So you need to have a strong mentality towards negative remarks or plots. Tell us about a time you felt like giving up, and how did you deal with it? I have always been an optimist and opportunist so I never really give up on something that I have passion for. Five words to describe yourself? Positive vibes only, with pettiness. 32

Which genre do you feel strongest or relatable with? Zim dancehall is my strongest genre. So far in my career, I have managed to pioneer it in places I would never think I would hear it being played. Your best memory as a DJ? Best place you have played? My best memory as a DJ is when I got £980 money pull up on one of my 1-hour sets at Kabanas club. The best place I have played because I went home with over 1k from one booking. How do you plan on bringing change within the African entertainment industry as a Zimbabwean DJ? The change I could bring to the table is the quality of events we give to our customers and the value for their money as in better venues with facilities and space that are adequate capacity venues. Offer more music from the parts of Africa that are not being recognised on the community and lastly mentoring other DJs on their journeys to becoming successful DJs. Has social media played a part in building your career as DJ Timeless? Yes, social media has been a vital tool in my career. I started recording and posting my Soundcloud mixes on Twitter, Facebook, and Snapchat and have created a following of over a thousand and my sound cloud listen over the years are over 300000 listens at the moment. I promote and share all the bookings I have on all of my social platforms and also have some interactive lives with my supporters here and then. What makes you unique and different from other DJs in the industry? The fact that I’m not just a DJ, but I come with a personality makes me stand out from the rest of the other DJs. Challenges you have faced as a DJ? Which other DJs inspires you to keep pushing? Penetrating the international scene as in getting bookings from Ibiza, America on different platforms as. Well as bookings from the African community. We are not getting enough recognition from the Zimbabwean artists that we are pushing and there is no business relationship being made to increase revenue on both sides. I’m inspired by Tim Westwood and his work ethic he has been championing UK music and has remained relevant over the years.


“I am not just a dj, i come with personality.�




Adventure of traveling, what inspired you to start Tanaka Travels? Tanaka Travels started after many friends were shocked about my hacks and tips for getting affordable holidays. So I decided to share my adventures through my lenses. I aim to make people feel as if they are embarking on a new destination with me. Travelling is magical because every time you travel, it’s always a different experience and you return with a unique story to tell. The most important part of the blog is my solo adventures, and I have to break the taboo; here, I encourage and inspire women to explore fiercely.


- Vacation Planner

What was the first country you ever visited, and how was the experience? In the year 2000, my brother and I moved to the UK to be with our parents. That was my first jet setting experience, and I was petrified of planes haha. I remember being so sick the whole journey, even worse when I arrived. Five-year-old Tanaka had expected the England she saw on television to live up to its expectations. Coming to a flat located in Tottenham, London was not precisely “Buckingham Palace” with views of the British countryside. After a week, I sat my mother down, explaining that it’s time for me to return home to Zimbabwe. In other words, “It’s been trill, peace out,” her face was so broken, as my parents had invested their all in us coming for a better future. At what age did you realise that you want to travel the world? I’ve always been a citizen of the world. My parents left me at age four, meant I was being passed from family to family, moving from different towns to villages. All of this forced me to adapt to different environments and appreciating the beauty in each location. This was when I knew home isn’t a place. Instead, it’s a feeling. Until now, every time I travel always feel at home in different locations. Have you ever had a spontaneous trip and where to? My first proper solo trip was to Pisa, Italy for 24 hours. I feel like with solo travel you have to warm into it, so I saw a flight for £10 and thought WHY NOT? I had such a fantastic time, met other incredible travelers at the hostel.


How do you afford to find great travel deals? Any suggestions? Budgeting is vital, be a responsible traveler. Please don’t travel without prioritising the essential things in your life. A straightforward hack I can give is ‘’ deleting cookies”, this tricks the system and allows you to get cheaper holidays. Something called “dynamic pricing” means refreshing your browser window a million times a minute will not make a flight more affordable. It may make the price go up as it changes based on demand, as airlines and travel websites will use your search history against you. What are some of the challenges you have faced as a vacation planner? I’ve got a degree in Accounting and Management, so I work in finance. However, passion for travel has allowed me to explore other streams of income, which is vacation planning. My biggest challenge is people’s lack of indecision when choosing a destination. We all love to travel back home to the motherland. What has been your best experience of going back to Africa? It has to be September 2018, and I made it my mission to see my grandfather after he was diagnosed with cancer. Here I spent time with him Kumusha Kwa Murehwa, and I recorded our family history, which traces back to Malawi. I learned my great-great-grandfather married a felon and her sister, after many years, one of the sisters poisoned him. Crazy right? Top 3 countries you would visit again? Zimbabwe, Italy, Iceland How do you maintain good skin when you travel? Keeping it simple is vital, as humans, we overcomplicate routines. Thanks to being transcendent skin, my skincare adapt to every temperature. https://betranscendentskin. com What are the top 5 must-haves before a vacation? Must have sunscreen, Hydrating mist, camera, power bank, and prepaid travel card. Your next travel destination, and why? Jamaica, I am super excited. I have never been to the Carribean, so this will be a fun experience with my friends.




CHEF SHANNERS | Founder of Shanners Brownies. @CHEF_SHANNERS 40

Since the launch of Chef Shanners, how has the brand evolved? I officially started “chef shanners” back in late 2014/late 2015 when I started uni. I shared some of my homecooked meals; then, I began to develop it for small events catering purposes. I am yet to establish myself, but it’s something I’m still considering working towards and I hope to achieve. I intended to go to culinary school after uni, but I couldn’t raise enough funds to afford it. Someone encouraged me to take short courses instead and practice my craft in my kitchen. So many chefs/restaurateurs started without formal training or education in culinary arts so that I can do it too. Shanners’ Brownies was born as a means to get my food out there, meantime while I focus on my job. It’s manageable and doesn’t need me full-time just yet. Many people admired my food on pictures, but people had no way of knowing if they taste as good as they looked unless they tried it. In short, I’ve been trying to be as versatile as possible to improve my skills and get my name out there. What made you change your brand name from Just Shanners to Chef Shanners? I didn’t change it. Just Shanners is for my non-food blogging, and Chef Shanners is strictly for food-related content.

Drop’n’Go at the post office, so I never have to queue up to send parcels to customers, and this has helped to reduce the pressure. One thing you would like to learn or improve? I want to branch out to actual cakes now. I last baked last summer, and it was pretty decent, but I feel like if I kept working on it as consistently as I’ve been working on the brownies, they’d have been on another level. What are your favourite ingredients to cook with? Ginger, garlic, shallots, butter, red wine and more recently, tamarind and dates What are some of your most significant accomplishments so far as Chef Shanners? I think launching Shanners’ Brownies under my official brand name “Anesu Imperium” has been my greatest accomplishment so far. I’ve had a food hygiene inspection at my premises and got a 5-star rating, and I registered for Trustpilot, and it seems people love my brownies. Besides this though, it’s when people who usually don’t like chocolate or brownies message to tell me they’ve loved them. My heart melts each time, and I’ve had a few consistent customers coming back and raving about my brownies, promoting my brownies to friends, family, and colleagues, which is fantastic and encouraging really.

What made you decide to add a variety of new foods to your menu? As I mentioned before, I’m trying to be more versatile. I’m a naturally artistic person, and I thrive when I’m learning something new and killing it. I used to be terrible at baking, but now I’ve found something that I’m good at which people enjoy, and that’s pretty awesome. How do you work under pressure? I keep pushing myself through the pressure, and then I collapse after all the work is done. It’s bad. I haven’t found the best way to keep calm and NOT burnout at the end, but I’ve found that preparing in advance helps me to minimise the amount of work I have to do on the day. So my packaging stays prepared and ready for the freshly baked brownies to be sent off. I also signed up for


The Shanner’s Brownies are a huge success. How does this make you feel? Honestly, it’s like a dream come true. As I said before, I couldn’t realise my dream of going to culinary school, but I told myself that I’d work with what I have and produce the best I can. The reception of Shanners’ Brownies as you said has been incredible. I owe this to my friends and family who have been so supportive and sharing my stuff to others through word of mouth, social media, etecetera. They’re so supportive and always encourage me to keep going and expand. I still have days when I contemplate taking the plunge, dropping everything and opening a café ASAP — however, baby steps. I’m trying to build the best brand I possibly could, and it’s not a race. Therefore I’m going to take my time, so when I finally launch it, it’ll be so worth it! Where do you see Chef Shanners in the next three years? In three years, I definitely would have accomplished one (or all) of three things: opened a mobile café, opened a restaurant either in the U.K. or in Zimbabwe, started organising small and intimate events (and catering). Words of encouragement to other upcoming young chefs? Honestly, keep working hard. Keep improving your craft and listen to all criticism. Not everyone is a hater, take what you can from everyone who gives you feedback, and works on improving that. I’ve recently established a Research and Development team to try out new products before they launched to the public. The menu will, therefore, be expanding. In the meantime, you can order some brownies on www.anesu-imperium. com, check out the page on Instagram and twitter @Chef_Shanners. I’ll also be sharing some food blogs on the website, so keep an eye out on that.




By Mamoyos Kitchen | Barbecued Smoked Peri Chicken



For glaze

1-pound red chilies chopped 2 Tablespoons smoked paprika ½ cup chopped Coriander ¼ cup chopped basil ½ cup olive oil or vegetable oil Juice from 1 lemon (lemon juice) Salt to taste 6 garlic cloves chopped Fresh ginger chopped (To taste) Grounded Black pepper

¼ cup Olive oil 2 tablespoons of fresh coriander 2 garlic cloves 2 teaspoons lemon juice Marinade remainder

Advance preparation: 10-24 hours for marinating the baby chicken Serves: 4

Method Step 1: Add all ingredients to a food processor or blender — process to form a smooth sauce to your preferred consistency. You can strain out some of the excess liquid if you’d like, or use it as-is. Transfer the marinade to a large nonreactive bowl or roasting pan. Step 2: Rinse the baby chicken under cold running water and blot them dry with paper towels. Cut the chicken in half, cutting off and discarding the tips. Add the chicken to the marinade and stir to coat. Let the baby chicken marinate in the refrigerator, covered, for at least 10 hours, or as long as overnight, stirring them every few hours. The longer the chicken marinates, the richer the flavour will be. Step 3: Make the glaze: Melt the butter in a saucepan over medium-high heat. Add the Coriander and garlic and cook until sizzling and aromatic, about 2 minutes; do not let the garlic brown. Stir in the Peri sauce and lemon juice and let the glaze simmer until blended and flavourful, about 2 minutes. Step 4: Light the barbecue and when ready to cook, brush, and oil the barbecue grate. Arrange the chicken on the hot grate skin side down and grill until crisp and golden brown and cooked through, 12 to 20 minutes per side, turning with tongs. Should any flare-ups occur, move the chicken to a safety zone. Step 5: To test for doneness, make a small cut in the thickest part of one of the chicken; there should be no traces of red or pink at the bone. Transfer the Barbecued Chicken to a platter and pour the hot glaze over them. Toss to mix, then serve at once.


What inspired Mamoyos Kitchen? My biggest inspiration is my love of food and my mother. From a young age, I loved eating food but hated the cooking part, but with my mother, you had no choice. From daily family meals to big family gatherings, my mum taught me everything I know. When I started high school, I was able to showcase my skills and develop western skills also. The name Mamoyos kitchen came from my Totem; My totem is Moyo (meaning heart). Meaning My kitchen.


How did you come along with the idea and business plan? Starting a company or a brand was never the plan, thanks to my family and friends Mamoyos kitchen was just a hobby that began paying. I started at 12 cooking for a church function, family parties, and worked with my uncle in Birmingham support his catering company. Then at 14, I hosted my first ever event thanks to my food tech teacher Miss Sharp she had more faith in me than I had in my self. After a big push, I decided to do catering as a GCSE subject, and from there, I created my business plan. My first 4-course meal was cooked, and I was graded an A* overall. Since then, I have never looked back. With my passion for hospitality, I decided to study International hospitality management at the University of Derby. The hardest yet rewarding four years with amazing experiences. Through the University of Derby, I was able to travel and see the top culinary chefs and stay in amazing 5* hotels. At the End of my second year, I was fortunate to get a fantastic internship with Hilton worldwide working 6months in the kitchen and 6months in front of the house. I was able to develop my culinary skills to an exceptional level. Although it was tough with long hours working, I was able to get a realistic picture of the so-called chef life. After the internship, I decided to concentrate on my brand and not pursue culinary arts at a professional level. I choose to move into Restaurant/hotel management full time, which enabled me to develop Mamoyo’s Kitchen to the level I am now. Leaving the kitchen was a hard decision for me, but looking back, I don’t regret the decision. Cooking became a job, not a passion, following set recipes, and set art plates every day became harder and was draining my love from the kitchen away.


Who do you consider as your target audience? At the moment, my target audience is mostly Southern Africans of all ages. My goal is to target all ethnic groups and introduce Southern African dishes and style of cooking to everyone. What’s your favorite cuisine by Mamoyos Kitchen? I don’t have favourite dish per se but can never go wrong with Smokey Barbecued meat, sadza and sliced salads. Although this dish is simple, it’s the seasoned meat that makes it exceptional. Although I’m Zimbabwean, I love western African food. When cooking, I tend to incorporate both southern African dishes with western African spices. Using Suya seasoning to marinade my steaks or making Beef stew with dried Cray fish. When cooking, I don’t have a specific comfort zone; I’m open to all ingredients and cultures. How do you plan on providing the best customer service and experience? Making sure every dish served has a sprinkle of me. It’s my kitchen, and I want everyone eating my food to taste my passion, my soulfulness, and my love of food through the flavours. Through all this, a vibe is created. Do you see your brand expanding further into your restaurant? Opening a restaurant is the end goal, but for now, I’m hoping to get a food van travel to the UK. Festivals, carnivals, parties, outside clubs and parks and bring the Moyo Vibe to the world. Connect with the food lovers and create memorable experiences. Your top 5 seasonings and why? ChilliDried or good fresh chilli add a high level of heat and subtle flavours to the palate Black Peppercorn- classic can never go wrong. I always buy whole peppercorns and grind them; the pre-grounded stuff still loses flavour. The fantastic finishing touch on top of BBQ steak

These five spices are my kitchen cupboard essentials, with these I can make a fantastic meal with bursting flavours Who do you consider as your competition and why? I don’t have a competition, to be honest. Currently building my lane and trying to change the stigma of being a young female chef. The Chef industry is typically male-dominated worldwide. However, seeing Zimbabwean chefs like CookingWithCaz, Seasonedbynicole, and A Taste of Zimbabwe keep me motivated and inspire me daily to keep going. Growing up, you are forced to learn how to cook because you are a “Lady.” It’s a skill taught to prepare you for adult life and mostly marriage. No one shows you to use it an ability to earning extra money or even make a living out of it. What are the key to success when starting your cooking brand? Self-belief. So many upcoming amazing chefs in the industry, and without self-belief, it’s easy to feel intimated and doubtful of your work. So, having selfbelief is vital. It is also essential to know that your journey is different from everyone else, so don’t compare yourself to anyone or any other brand. It is healthy to acknowledge the work of others as motivation to keep your brand in line. Failure - Acknowledging that failure is possible. Try Try Try Until you succeed. Consistence - Consistent is vital. The trends change so quick within the hospitality industry, so it is essential to stay consistent and to try new things.


Curry powder- Blend of plenty of spices and amazing yellowish colour – amazing in beef stew and also great for rice if plain rice gets boring Mixed




l o v e

Garlic- Best believe you can never go wrong with a sprinkle of garlic, Fresh, dry crushed or powder, and changes a dish from 2-8 with the right amount. KADE CULTURE | 2019 AUGUST


What inspired Inna City to get into the

Our first event sold out at Prisma Nightclub,

entertainment industry? InnacityUK has

and this motivated us to keep going. We had

always been in the entertainment industry as it is

people from all over the country coming to us

an entertainment company which has a network

wanting to join our promotion team. Over time

that consists of: Videographers, Photographers,

we built the Promotion network, we have now

Directors, DJ’s/ Hosts & Producers and many more.

come to know as our dedicated ‘promo team.’

Our company has a YouTube channel

What makes Inna City stay up to date with the

which consists of content such as rap

entertainment industry? As a team, we don’t

freestyles, music videos, vlogs and more. follow any schedule or work based on any other When I started Deejaying in 2015, I was not part of Innacity but was approached by the team. They were the first people who were not my friends or family to show genuine interest in what I do and believed I had the potential to be bigger, with the right guidance.

teams timings. We see our selves as trend-setters and do our own thing when we feel we can deliver (and we usually do). We always do our best as a company/group to provide and make it more than a night or day out but a whole experience.

They got me into a regular radio show on a local

Who has been Inna City’s favourite artist

radio station called ‘genesis radio’ which then led

to have hosted? We work closely with a good

onto appearances on other stations such as ‘Pulse88.’

range of artists in many different capacities

About a year into my journey as a DJ, I became the second owner of the business after having had multiple meetings with the founder who is now my business partner. I then took charge and almost

and from many different genres. I maintain a certain level of impartiality as a leader, so I can’t name one. However, Midas would kill me if I didn’t at least mention working with Burna boy.

immediately played a part in changing the structure

What’s next for Inna City? All I will say is, we

and direction of the business by targeting a new

are ever-expanding and trying new things so expect

audience. I used the crowd/fanbase I already had at

InnacitySound to pop up ‘Innacity’ near you this year.

the time, which was predominately Zimbabweans, to help me make my first event a success.

Any advice to future entertainment industry promoters and organisers? Our advice is to

My first event that I hosted under the banner of

feel free and be part of the network. We are more

‘Innacity Entertainment’ was for my birthday.

than just a promo team or events company, but

We threw a mass scale rave/party, and I saw

an entire system which aims to work alongside

this as an opportunity to have the full support

everyone within the entertainment industry.

of friends and family, and building on the empire I aspire to create alongside my team.


They (‘Innacity’) helped me by being part of the


promotion team and by (most importantly) attending. KADE CULTURE | 2019 AUGUST

If you could listen to one African Artist all day,

event got locked off early, but I got in before the

who would it be and why? I would choose to listen

madness, and that is probably one of the best parties

to Oliver Mutukudzi’s music because that’s the music

I’ve been too. I believe that this is the event that got

I heard my parents and grandparents play around

my name out within the Zimbabwean community

me throughout my childhood. It also brings back

as I performed well and the promo mix I made for

memories of times I saw him perform live at events

the event was one of my highest played mixes at

such as Zimfest, and the main reason it has to be him

the time. And this was my first bashment mix on my

over anyone is that I believe his sound will never die.

page as these were still my early days as a deejay,

Have you ever thought about giving up and what kept you going? My first proper club performance (My friends birthday) was probably the worst set

so it works well as proof that I got a lot of attention from the Zimbabwean community at the time which is the period in which my fan base started to grow.

I had ever played, and it was in front of all my

Challenges as a male DJ? What makes being a

friends. I played for about 5 minutes and decided

DJ exciting to you? I don’t think I have faced any

to hand it over to the next DJ because everything I

challenges because of my gender. I have still been able

was doing was wrong and had people walking out

to DJ at events such as baby showers with no issue.

of the party. I felt to give up at this point, but after having my close friends cheer me up and encourage me not to give up, I only looked too perfect my craft and learn from my mistakes, and I haven’t looked back since. I still have awkward moments, but I believe the only way I can grow and make it to the next level is by using the problems and mistakes I may experience as motivation to get better and hopefully one day be recognised as the best. How do you priorities your personal life and work-life? I believe my career has to work around my personal life for the people around me and me to be happy with what I am doing. I think it is essential for me to practice and always find new ways to perfect my craft and develop my skills even further. The most memorable moment as DJ NASH? My first big Zimbabwean booking at #Zim36. The


The thing that makes being a DJ interesting for me is not the title or lifestyle it comes with but the reaction I get from people whether it is me playing live or from a mix I uploaded. I feel motivated to continue doing what I do every time I get a crowd to react with what I mix, and when people enjoy the mixes, I showcase on my Soundcloud. Words of encouragement to other upcoming DJs and entrepreneurs? Be original with their ideas and mixing style as I’ve noticed some DJ’s may be inspired but more time get sucked into trying to emulate others. Always make time to promote yourself and do not become content at any point, or else your progress may become stagnant.




@M 1 DA S 17



MC MIDAS, what inspired the name and becoming an MC? The name ‘Midas’ comes from the Greek myth of ‘King Midas and the Golden touch.’ Long story short he was a king that was gifted the ‘Golden Touch’ - everything he touched turned to gold, and when I pick up the mic alongside my InnacitySound brothers, that crowd gets the Golden Touch. Becoming an Mc wasn’t a natural progression, I started as just an Innacity promoter then as time passed, and I got closer to my brothers, I took up Dj’ing as a hobby and learned a lot, even to the point where I was shelling down bookings with my brother DJ Lucho while we were at university. Nash and a fellow senior promoter at the time pushed me towards Mc’ing due to my natural affinity for speaking and entertaining. And thus MC Midas was born. How do you deal with difficult challenges at a club event? Every event comes with a different challenge. We all work together and adapt to our surroundings, so the burden is shared. Who would consider your perfect DJ duo or co-host? This is a bit of a sticky one still, I’ve worked with so many different Dj’s that picking the best is hard, but outside of InnacitySound my favourite DJ to host alongside is no doubt DJ Lucho. I can’t choose from within the team but if I had to its probably Nash just because we’ve probably worked together the most so the chemistry is only a bit better. Co-host no doubt, MC Trey. He is a powerhouse when it comes to hosting. When are you most confident? No lie stood in a Dj booth alongside these guys gives me unimaginable confidence. They make hosting easy. How do you deal with the female fan base? I’m still new to the game, so I wouldn’t say I have a ‘fan base’ as such, but I treat everyone, male or female the same. Words of encouragement to other upcoming MCs and entrepreneurs? If you want to do something, don’t hesitate. Go out there and get it. Create your destiny through hard work and dedication.

| @M1DAS17


DJ EASY E Inna City Multi-Genre DJ @EAASY__E

What inspired the name DJ Eaasy E? The name

The moment I made Soundcloud and started

DJ Eaasy_E was inspired by my laid back attitude

to upload mixes, that is when I took Deejaying

and “eaasy” going personality traits. Additionally,

seriously. And it enabled me to improve at a much

the name had aspirations of me eventually advancing

faster rate, as I was now able to self-critic my

to the DJ I am now of making mixing look “eaasy.”

mixes and gain feedback from others. And this

E, is the first letter in my real name, Easton.

led to better mixes, a more significant fan base

When did you start being a DJ, and what

while increasing more bookings and opportunities.

or who were your early passions and

My interest in DJ-ing started while I was a student

influencers? My first DJ gig was September

at Brunel University (2014-2016) to where I

2016, and it was a 21st Birthday House Party

partied very frequently and even got recruited

of a friend, which went very well despite my

as a rave promoter. I had a lot of knowledge of

lack of technical ability. However, that showed

what makes a good party and one of the primary

me I had potential, so I continued to practice

keys to a good party is the DJ. I started to pay

and do gigs here and there, which eventually

attention to the way music was played at parties,

lead to me creating Soundcloud December 2017.

and analysed mixes created by other big DJs.


How do you balance between giving the crowd

made me more aware of marketing & branding.

what they want and treating them with something

This lead to me creating my business model and

new? Simple, I play songs that people are familiar

DJ Eaasy_E branded clothing & equipment.

with, to create hype & satisfy the crowd with what they want to hear, and now and again, I would drop a new song. The new songs I use at events would need to have vibe, which suits the current energy in that crowd, so it doesn’t throw off them off. What do you consider to be the incisive moments in your career? Working with DJ Fizz & DJ Nash.DJ Fizz taught me the critical concepts of mixing, how to organise my music & elevated my knowledge of Hip-hop & RnB. Additionally, he always gave the most useful feedback on the content I produced, playing live at events, and how to be patient with clients who book me.

Both these DJs have helped me negotiate with people better. They have pushed me to improve, and their contribution to my attitude of never being complacent, and taking on feedback & remaining humble. I wouldn’t be at the level I am now, in this short space of time if it wasn’t for these two. The most memorable moment as DJ Eaasy_E? Featuring on Capital Xtra with a guest mix on Robert Bruce’s HOMEGROWN Show. This something only a handful of DJs can say. They’ve done and the fact that I achieved this in a short space of time truly makes this the biggest highlight of my career so far.

This played a massive contribution to how fast

Words of encouragement for other up-coming

I improved, and to this day, we still have regular

DJs? As a creative, it’s essential to always do things

mixing sessions to where we now learn of each

at your pace and in your way. Do not allow anyone

other. Fizz always pushed me to make sound-

to dictate to you how & when you should do things.

cloud, to where he said once I start making mixing

Taking on advice is different from just following

things will pick very quickly, and he was right.

what others want. Use the information to complement

DJ Nash has given me a lot of useful tips regarding the

your plans, goals, and visions, not someone else’s.

technicalities of mixing. Nash has his own company, and he always has given me a lot of assistance, which



What inspired you to get into the entertainment industry? Growing up being surrounded by musicians and going to a school that had a marimba band inspired me How do you prioritise your personal life and work-life? Basically, my whole life just works. Doing what I do requires a lot of thinking, so work never stops, and I really don’t have much of personal experience. It can get lonely at times, but I still find time to spend with my family whenever I can. If you could listen to one African Artist all day, who would it be and why? I have always said Oliver Mtukudzi. Mainly because all his songs are not the same or similar in terms of arrangements, each song he did was unique in its own way. Have you ever thought about giving up and what kept you going? There have been some moments when I have hit rock bottom and thought of quitting, but my passion for entertaining people kept me going. What makes you stay up to date with the entertainment industry? Being me and bringing something different to the table that other people in my position aren’t doing.

Who has been your favourite artist to have hosted? Jah Signal How do you deal with difficult challenges on a nights event? Being calm and not trying to get too much into my feelings and just be extremely respectful to people. When are you most confident? When I am on the decks with a microphone. What are your thoughts on celebrating Zimbabwe Independence this year with the situation back home? Zimbabwe has been going through some challenges over the years, and we have never stopped celebrating our independence. When people ask me, “what are we really celebrating?”, we are NOT celebrating the situation that is in Zimbabwe right now. Celebrating Zimbabwe’s independence is not celebrating or belittling what people are going through now. It’s honouring those who lay down their lives for our liberation from colonial rule. Any advice to future entertainment industry promoters and organisers? Always work hard, learn the craft, put in the time and focus.