Africa Active
Brand Style Guide
By Jessica YokubonisActive Brand Style Guide
Logo
Logo AfricActive Vertical Lockup AfricActive Horizontal Lockup Simplified Mark/Favicon
Africa
Primary
Secondary
Africa Active Brand Style Guide
Colors
Gradients
Pantone - 48-6 U Hex - #f26c57
CMYK - 0 72 66 0 RGB - 242 108 87
Pantone - 122-6 U Hex - #00a1af
CMYK - 73 0 21 18 RGB - 0 161 175
Pantone - 10-6 U Hex - #ffcf62 CMYK - 0 19 72 0 RGB - 255 207 98
Pantone - 37-7 U Hex - #f37443
CMYK - 0 68 80 0 RGB - 243 116 67
Pantone - 45-15 U Hex - #da5037
CMYK - 0 81 82 10 RGB - 218 80 15
4 Color
3 Color
Fonts
Primary Type
* Medium weight of Grenadine MVB must be used for the wordmark in the logo lockup
*Different weights can be used on bodycopy, signage or other items with just the wordmark (the logo must not be paired with other weights than medium)
* Halcom can be used as a font for bodycopy like on brochures or posters
A fricA c tive AfricA ctiv
* Halcom cannot be paired with the logo in a lockup
Africa Active Brand Style Guide
Grenadine MVB Regular Medium Bold Black Secondary Type Halcom Light Regular
e
White Space
*Allow half an inch around all logos, wordmarks, and lockup variations
AfricActive AfricActive
AfricActive
Africa Active Brand Style Guide
How
Active
Africa
Brand Style Guide
NOT to Use
AfricActive AfricActive AfricActive
DON’T stretch or distort the logo in any way DON’T rotate or flip the logo AfricActive AfricActive
Africa Active Brand Style Guide
Patterns
black with varied icon colors
gradient with white icons
black with white icons
This shows the Africa Active logo and brand in use. T-shirts are for supporters and volunteers. Tote bags are for food drives or to show support. The iconic gold hat is for volunteers. Signage is for directing and advertising for events. All items can be made in various colors using the color palette.
Brand
AfricActiv e ENTER AfricA ctive
Africa Active Brand Style Guide
Collateral