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My childhood was spent creating adventures. Days were filled with my younger brother and I building forts on the hill in our backyard with wooden swords to go right along with them. Inspired by my favorite movies, each sword was adorned with embellishments and paint. I finished each sword by carving my initials on the hilt, marking them as mine. On rainy days, I filled sketchbooks cover to cover with imagined adventures, using any medium I could get my hands on. Today, I still strive to leave my mark in all of my work. As a designer and illustrator, I am responsible for translating abstract concepts into approachable and digestible visual communication. Whether it’s inspiration from my favorite films, or elements pulled from my love of heavy music, hand touches are what make design more relatable —more human.

Introduction

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JAKE MAC AHALL AN WOOD

2 02

Jake Jake Mac Mac Ahallan Ahallan Wood Wood

SEPTEMBER 2016

TITLE : APEX

PROJEC T

1 2 3 4 5 6 7 8 9 10


PROJECT

1 2 3 4 5 6 7 8 9 10

APEX Exercise Subscription-Box Service

PROBLEM

Apex is a monthly subscription box service for urban exercise gear. The name Apex means the highest point both literally and figuratively; this represents the brand’s desire to help their customers achieve their personal fitness goals. Apex needed a branding system that was flexible and reflective of their bright and simple brand. They also needed an easy to use website and flexible packaging system that would appeal to their target audience of young professionals, ages 22–38 SOLUTION

I designed a logotype for Apex that was both simple and reliable. The diagonal spaces cut in the letters of the logo reflect speed and movement. To help give the brand flexibility, I created a system of patterns using diagonal lines based off the logo. This system could be used in a variety of ways, with a playful, yet clean icon scheme that was used for product identification and as a pattern on the subscription boxes. A simple and refined website was created as well as a flexible packaging system. I used the DIN font family to represent the sophisticated urban feel of the brand.

CLIENT

DATE

Apex

September 2017

COURSE

TYPEFACE

Intermediate

DIN

Graphic Design

DIN Next

ART DIRECTOR

CATEGORY

Min Choi

Packaging Branding

Project Apex

03 3


4

Jake Mac Ahallan Wood


Branding MISSION STATEMENT Apex strives to help its customers achieve their fitness goals by eliminating as many obstacles as possible and offering a quick and easy equipment-to-door service while encouraging customers with motivational copy.

Bright

Reliable

Clean

Exciting

Fun

Motivational

LOGO & TAGLINE

MOVEMENT DELIVERED

COLOR PALLETE & PATTERNING

TYPEFACES

DIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz DIN Next ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Project

5


Icon System

Urban Icon

Hiking Icon

Running Icon

Workout Icon

Time Icon

Supplement Icon

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Jake Mac Ahallan Wood


Project

5


JAKE MAC AHALL AN WOOD

06

Jake Mac Ahallan Wood

APRIL 2018

TITLE : APEX

PROJEC T

123456789


PROJECT

123456789

Apex

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

APRIL 2018

TITLE : APEX

PROJEC T

123456789


PROJECT

123456789

Apex

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

APRIL 2018

TITLE : APEX

PROJEC T

123456789


PROJECT:

123456789

Apex Project Apex

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

SEPTEMBER 2016

TITLE : CR AVE

PROJEC T 1

2345678


PROJECT: 1

2345678

SOLACE Handcrafted Leather Goods

PROBLEM

Solace is a small, handcrafted leather brand that makes quality men’s accessories. The brand targets upper-middle class men, ages 31–46, who desire simple products that last a lifetime. Solace needed a logo and a packaging system that would be usable for a variety of products and sizes. SOLUTION

To showcase the brands handcrafted feel, I created a logotype from custom lettering that gave the brand an artisan, yet reliable look. I designed a packaging system with matte black boxes to appeal to the masculine side of the brand. The labels feature clean typography and linework on top of cream paper to give the brand the upscale look that represents the high-quality goods. Each label has a simple illustration and a short narrative of the product to add personality into the packaging. I used the Sweet Sans typeface family to give the labels a clean look, paired with Publico for an elegant touch.

CLIENT

DATE

Solace Leather

May 2016

COURSE

TYPEFACE

Advanced

Knockout

Typography

Publico

ART DIRECTOR

CATEGORY

Sean Bacon

Packaging

Project Solace

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : SOL ACE

PROJEC T 1

2345678


PROJECT 1

2345678

Solace

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : SOL ACE

PROJEC T 1

2345678


PROJECT 1

2345678

Solace Project

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : UNIT Y

PROJEC T 1 2

345678


PROJECT 1 2

345678

Project Unit y

19

POW WOW SEATTLE A City-Wide Graffiti Take Over

PROBLEM

Pow! Wow! started as a week-long event in Hawaii that brings art and culture from all over the world and celebrates it in one city. This event has grown into an international network of artists who spread the tradition to cities worldwide. Pow! Wow!’s next event was a festival located in downtown Seattle. They needed a system to convey important information, including art mural locations, a schedule of events, and artist information. SOLUTION

To help Pow! Wow! make information about the event more accessible to participants and viewers, I created a simple app. The app features a map and directions to current murals in the area, a schedule for the current festival, and bio information about each artist. Playing off the idea of a global force of artists coming together, I created a poster made from a sea of illustrated spray paint cans. I used Museo Sans Rounded for its quirky approachability. The 24” x 36” poster was printed on both sides, with infographics and a schedule on the back.

CLIENT

DATE

PowWow

October 2016

COURSE

TYPEFACE

Page Layout

Museo Sans Rounded

ART DIRECTOR

CATEGORY

Sean Bacon

Interactive & Layout

Bradford Prarie


20

Jake Mac Ahallan Wood


Design Brief TARGET AUDIENCE The poster will target residence of the Seattle area ages 21-35 who are interested in arts of any kind and will most likely partake in the events that take place. The app is designed for anyone participating in the event.

KEY MESSAGE The PowWow festival is all about bringing art and culture together from all over the world. Therefore, the app and poster should both portrait a sense of unity and call-to-action throughout the art community.

PERSONALITY AND VOICE The personality and voice of the designs should reflect the playful and creative nature of PowWow. The poster should tie in the attitude of Seattle while staying cohesive with the rest of the PowWow brand.

DESIRED RESPONSE The poster should capture the attention of Seattle locals and encourage those interested to participate in the event. The back side of the poster should easily give people any information they might need or want to know about the event prior to going. The app should help make navigating the event along with future events and finding additional information easier.

Project

21


Graphic Elements

This illustration was used in repeated layers to create the pattern for front of the poster. I originally drew the can by hand then cleaned it up a bit in Illustrator.

This is an example of how I added a shading effect to the letters on the headings. I hand drew them directly onto the letters using a wacom tablet.

This illustration was used as the compass on my map for info-graphics. I originally hand rendered this then cleaned it up a bit in Illustrator.

COLOR PALLETE

20

Jake Mac Ahallan Wood


Project

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : UNIT Y

PROJEC T 1 2

345678


PROJECT 1 2

345678

Unit y

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE ; UNIT Y

PROJEC T 1 2

345678


PROJECT 1 2

345678

Unit y

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

MAY 2016

TITLE CYCLIC AL

PROJEC T 1 2 3

45678


PROJECT 1 2 3 4 5 6 7 8

CYCLICAL Environmental Leader Conference

PROBLEM

The Environmental Leaders Conference brings together people of all types who are involved in protecting the environment from across the globe. The conference needed an identity and branding for current year’s theme, “Cyclical,” which references the circular nature of environmental and global processes. SOLUTION

The Cyclical logo references environmental cycles through a circular lettering. The analogous color palette of muted blues and greens was highlighted by a contrasting orange for a vivid, but welcoming look. A set of geometric patterns, which references both science and nature, is used to add texture and depth. Branded applications included the conference program, schedule, speaker pages, apparel, and responsive website.

CLIENT

DATE

ELC

May 2016

COURSE

TYPEFACE

Advanced Typography

Bryant, Surveyor

ART DIRECTOR

CATEGORY

Sean Bacon

Branding

Cyclical Project

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

MAY 2017

TITLE : CYCLIC AL

PROJEC T 1 2 3

445678


PROJECT: 1 2 3

Cyclical

4 5678

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

MAY 2017

TITLE : CYCLIC AL

PROJEC T 1 2 3

45678


PROJECT 1 2 3

Cyclical

4 5678

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

APRIL 2017

TITLE CYCLIC AL

PROJEC T 1 2 3

45678


PROJECT 1 2 3 4 5 6 7 8

Cyclical Project

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

MARCH 2018

TITLE : HORROR STORIES

PROJEC T 1 2 3 4

5678


PROJECT 1 2 3 4 5 6 7 8

HORROR STORIES Illustrated Book Covers

PROBLEM

Stephen King is an award-winning author best known for his horror and supernatural fiction novels. One of King’s publishers, Viking Publishing, wanted to create a special collection of three of King’s most popular books: The Mist, Carrie, and The Shining. The book covers needed to be striking and elude to the plot, while being cohesive as a collection. The collection would target Stephen King enthusiasts ages 33–50. SOLUTION

To embody the horrific plots of the novels, I designed the covers using vector illustrations layered with grungy textures that added richness and depth. I used a monochromatic color palette for each cover, giving them a stark and eerie mood. I created hand-lettered, distressed type for each book title, which lined up with the background of each illustration.

CLIENT

DATE

Viking Publishing

March 2018

COURSE

TYPEFACE

Illustration

Futura / Hand-lettered

ART DIRECTOR

CATEGORY

Donald Gould

Illustration

HorrorProject Stories

35


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Jake Mac Ahallan Wood


Illustration Thinking

Project

37


Illustration Style

COLOR PALLETES

BOOK TITLES

36

Jake Mac Ahallan Wood


Project

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

MARCH 2018

TITLE : HORROR STORIES PROJEC T 1 2 3 4

5678


PROJECT 1 2 3 4 5 6 7 8

Horror Project Stories

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

SEPTEMBER 2016

TITLE : CR AVE

PROJEC T 1 2 3 4 5

6

78


PROJECT 1 2 3 4 5 6 7 8

CRAVE A 24 Hour Restaurant

PROBLEM

Crave is a casual diner-style restaurant in Downtown San Diego that serves food 24 hours a day. The restaurant serves great tasting food within a budget-friendly price range. Crave’s target audience is split between their primary audience of family diners and their secondary audience of late-night diners. Crave needed an easy to execute branding system that matched their rugged personality, that also easily appealed to both of their target audiences. SOLUTION

Crave’s bold typographic logo is encased in a diamond shape, which gives it a subtle vintage quality. Hand-illustrated food icons were created in a style that was playful enough to mesh with the brands edgy persona. An easy to read menu and stationery system was created using kraft paper that uses the illustrated icons as a pattern. The dark red brand color was chosen for its bold, rugged look and for its ability to stimulate hunger.

CLIENT

DATE

Crave

September 2016

COURSE

TYPEFACE

Page Layout

Sweet Sans

ART DIRECTOR

CATEGORY

Sean Bacon

Branding & Typography

Bradford Prarie

Project Crave

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42

Jake Mac Ahallan Wood


Naming Strategy COMPETITOR NAMES Burger Lounge Rudfords Crest Cafe Neighborhood Slater’s 50/50

COMPONENTS OF A GOOD NAME

MEANINGFUL The name Crave means a powerful desire or hunger, which connects to the restaurant’s delicious food.

POSITIVE In the context of food, the word crave is associated with our most favorite meals.

MEMOR ABLE Short and simple, Crave is a name that would be easily remembered by someone who saw it in passing, or to a previous customer who wanted to return.

FLEXIBLE Because of the simplicity in Crave’s name it can easily be used in copywriting or expansion of the brand.

Project

43


Graphic Elements These are illustrations I created as graphic elements to be used as part of Crave’s branding system. I drew them by hand then vectorised them in Illustrator.

COLOR PALLETE & PATTERNING

42

Jake Mac Ahallan Wood


Project

43


JAKE MAC AHALL AN WOOD

44

Jake Mac Ahallan Wood

SEPTEMBER 2016

TITLE CR AVE

PROJEC T 1 2 3 4 5

6

78


PROJECT 1 2 3 4 5 6 7 8

Crave

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JAKE MAC AHALL AN WOOD

46

Jake Mac Ahallan Wood

SEPTEMBER 2016

TITLE CR AVE

PROJEC T 1 2 3 4 5

6

78


PROJECT 1 2 3 4 5 6 7 8

Crave Project

47


JAKE MAC AHALL AN WOOD

48

Jake Mac Ahallan Wood

SEPTEMBER 2016

TITLE CR AVE

PROJEC T 1 2 3 4 5

6

78


PROJECT 1 2 3 4 5 6 7 8

Crave Project

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JAKE MAC AHALL AN WOOD

50

Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : THE NORTH

PROJEC T 1 2 3 4 5 6

78


PROJECT 1 2 3 4 5 6

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THE NORTH An Outdoor Adventure Magazine

PROBLEM

The North is a magazine about outdoor adventures in the Pacific Northwest. The magazine targets individuals, ages 27–43, who are passionate about nature and outdoor sports. The North is filled cover-to-cover with articles, tips, and inspiration for backpacking, camping, mountaineering, and anything else a nature lover can’t resist. SOLUTION

To inspire new readers and subscribers, The North is filled with striking images of nature in solitude. To differentiate from other magazines in the space, the articles and ads are geared toward the more extreme and experienced adventurers. Color was used sparingly to allow the beautiful and striking images to stand out on their own. A twelve column grid system was used for layout flexibility and sustainability. Futura was used for headings for its clean and stark geometry, paired with Surveyor for body text for its readability and sophisticated style.

CLIENT

DATE

The North

November 2016

COURSE

TYPEFACE

Page Layout

Surveyor Futura

ART DIRECTOR

CATEGORY

Sean Bacon

Editorial

Bradford Prarie

TheProject North

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE THE NORTH

PROJECT 1 2 3 4 5 6

78


PROJECT: 1 2 3 4 5 6

The North

78

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : THE NORTH

PROJEC T 1 2 3 4 5 6

78


PROJECT 1 2 3 4 5 6

The North

78

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

OC TOBER 2016

TITLE : THE NORTH

PROJEC T 1 2 3 4 5 6

78


PROJECT 1 2 3 4 5 6

TheProject North

78

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JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

NOVEMBER 2017

TITLE : C AISLEAN

PROJECT 1 2 3 4 5 6 7

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PROJECT 1 2 3 4 5 6 7 8

CAISLEÁN Barrel-Aged Whiskey

PROBLEM

Caisleán is a traditional Irish whiskey brand with handcrafted, rustic charm. Caisleán pays homage to the past and its family heritage by sticking to traditional production techniques. Part of what makes Caisleán special is their commitment to preserve the history of Ireland by giving a percentage of profits to the restoration of centuries-old castles in the country. Caisleán needed a packaging system that encompassed all of the historic attributes of the brand while still standing out from their key competitors. SOLUTION

I designed a flexible packaging system that could be used for Caisleán’s different whiskey varieties. I created a refined typographic logo to give the brand a premium feel. Each bottle features a detailed illustration of a specific castle in the style of old cross-hatched drawings. To represent the handcrafted element of the brand the bottles are sealed with wooden caps and wrapped with rope, referencing the old process of delivering the bottles in ships. I used ITC Quarum for its old-world charm and Museo Sans Condensed for smaller copy in order to cleanly fit all the vital information onto the packaging.

CLIENT

DATE

Caislean

November 2017

COURSE

TYPEFACE

Intermediate

ITC Quarum

Graphic Design

Museo Sans Condensed

ART DIRECTOR

CATEGORY

Min Choi

Packaging

Caisleán Project

59


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Jake Mac Ahallan Wood


Differentiation STANDING OUT Finding the right niche in the whiskey competitive landscape was key to helping Caisleán be successful. When doing competitive research, I noticed most premium whiskey brands had minimally styled labels, while brands with rustic designs were lower budget. This left an opening for a rustic, yet high-end brand. Premium whiskey brands did not often use illustration in their packaging. Combining the illustration style with the rustic design played well to Caisleán’s handcrafted brand feel.

KEY COMPETITORS

Project

61


Graphic Elements This illustration was used as a part of Caisleán’s logo. I drew it directly in Illustrator using a wacom tablet.

I used this illustration as a graphic element in the “about us” section of the whiskey labels. I originally drew it by hand then later vectorised it in Illustrator.

This illustration was used on the front of all of the whiskey labels. It was originally handdrawn then traced over in illustrator using a tablet.

COLOR PALLETE

60

Jake Mac Ahallan Wood


Project

61


JAKE MAC AHALL AN WOOD

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Jake Mac Ahallan Wood

NOVEMBER 2017

TITLE : C AISLEAN

PROJEC T 1 2 3 4 5 6 7

8


PROJECT 1 2 3 4 5 6 7 8

Caisleรกn Project

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JAKE MAC AHALL AN WOOD

C

A

ISL E Ă N

EST.

1782

TRADITIONAL IRISH WHISKEY

64

Sedona Arizona Condominiums

Outdoor Adventure Magazine

Environmental Conference

Tattoo Studio

Apparel Brand

Barrel-Aged Irish Whiskey

Jake Mac Ahallan Wood


TE

BEEKEPPE

C

Men’s Handcrafted Leather Goods

Women’s Clothing Line

Construction Tools

Beekeeping Committee

N

Teen Hair Accessories

SO C I AT I O

Backpacking Gear Brand

R AS

AL

A

S

IFORNIA S T

LOGOS

Logos

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COLOPHON DESIGNER

DATE

Jake MacAhallan Wood

May 2018

CONTACT

PHOTOGRAPHY

jwood2396@gmail.com

Bradford Prarie

(619) 569 - 4739

Jake Wood

ART DIRECTORS

TYPEFACES

Sean Bacon

Verlag

Bradford Prarie

GT Sectra

Copyright 2018, Jake MacAhallan Wood. All rights reserved.

All images shown are for inspiration only. No portion of this book may be used or reproduced in any manner without the written permission of the author.

THANKS SEAN & BRADFORD Thank you both for being the most amazing teachers I have ever had, for all your time you give to your students, for your friendship, and endless dedication. MOM & DAD

Thank you for always encouraging my creative side and pushing me to succeed in anthing I set out to do. Without your care and efforts I would not be here today. ALEX Thanks for being a great brother and best friend. Thank you for encouraging me at all times, and for distracting me when I needed it. FRIENDS & CLASSMATES AT CITY

Thank you all for your inspiration, your second pair of eyes, and your friendship. I hope the best for you all in whatever you do and I have no doubts you will succeed.

Jake Wood Design Portfolio  

Jake Wood's Graphic Design Portfolio. San Diego City College 2018

Jake Wood Design Portfolio  

Jake Wood's Graphic Design Portfolio. San Diego City College 2018

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