Page 1

2015 –2017

Selected Works

JE S S I C A W ON O MIH A RD J O


Š2017 All right reserved. No part of this publication can be reproduced without express permission from Jessica Wonomihardjo.


For Papa and Mama


INTROD U C TION


Design makes things come to life. It constitutes more than just a visual entertainment. Without meaningful design, life loses its substance and brands lose their profound abilities to relate to us in a human way. Along the journey, I have come to learn that design is all about problem-solving and communicating the value respectively. This is a collection of works that represent me as a designer. This is just the beginning.


TAB LE OF CONTE NTS


8

5:min

30

Lumie

56

Obsolete Imprints

80

Instax Mini 90

112

Medicaid

134

Philz Coffee

174

Alivio

196

Cut-Copy-Paste

216

From Store


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 01

Five Minutes

S P RIN G 2 01 6 MI C H A EL O S B ORNE PA C K A G E DE S I G N 2

8


P R O J EC T 01

5:MIN

9


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

5:MIN

B A C KG RO UND

DI S C IP L INE S

Create a new brand for a skincare product that targets

Packaging

a specific audience and design the identity and packaging

Product Design

system, including the product form factor.

C ON C EP T

KE Y W ORD S

5:min represents an effective skin treatment that stands

Simplicity

for time-efficiency. Time and clock are the main metaphors

Practical

that guide the overall brand identity and package design

Efficient

development. A simple shape structure portrayed through the shape of a traditional clock. The typeface Avenir is used to express the contemporary and purist values the brand upholds. Monochromatic colors, such as black, white, and gray, are used to ensure brand longevity.

10


P R O J EC T 01

5:MIN

11


JESSICA WONOMIHARDJO

12

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 01

5:MIN

13


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Silver

White

14

Black


P R O J EC T 01

B R A ND C OLOR

White

Black

Matte White

Matte Black

5:MIN

Silver Pantone 877 C

T Y P EFA C E S

Primary Neutraface / Grilli Type

Secondary Avenir / LInotype

Neutraface Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Avenir 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

15


JESSICA WONOMIHARDJO

16

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 01

5:MIN

17


18


19


JESSICA WONOMIHARDJO

20

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 01

5:MIN

21


22


23


JESSICA WONOMIHARDJO

24

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 01

5:MIN

25


JESSICA WONOMIHARDJO

28

S E L EC T E D W O R K S ( 2 015 –2 017 )


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 02

Drawing Emotions

S P RIN G 2 01 6 MI C H A EL O S B ORNE PA C K A G E DE S I G N 2

30


P R O J EC T 0 2

LUMIE

31


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

LU MIE

B A C KG RO UND

DI S C IP L INE S

Design an identity and package design system for

Packaging

multifunctional 40 colored pencils that brings unique element to its customer

C ON C EP T

KE Y W ORD S

Lumie contains four sets of ten colored pencils based

Playful

on the Greek “Four Temperaments” psychology theory

Lively

(Choleric, Sanguine, Phlegmatic, Melancholic) that are

Clever

represented in the different color schemes. The product consists of fluorescent, primary, pastel and tertiary color sets, which personifies the different temperaments. Simple line art is used to elevate the design and to appeal as a professional, educational, and fun colored pencil brand. The package design is based on a structure of stacked books to advocate the educational aspects of the product.

32


P R O J EC T 0 2

LUMIE

33


JESSICA WONOMIHARDJO

34

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 2

LUMIE

35


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Black

Choleric

Sanguine

Phlegmatic

Melancholic

36


P R O J EC T 0 2

B R A ND C OLOR

T Y P EFA C E S

LUMIE

Choleric

Sanguine

Phlegmatic

Pantone 1785 C

Pantone 804

Pantone 374 C

Melancholic

Black

Pantone Blue 0821 C

Pantone Process Black C

Primary

Museo 900 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Museo / Exljbris

Museo Sans 300 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Telefon / Monokrom

Telefon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

37


JESSICA WONOMIHARDJO

46

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 2

LUMIE

47


JESSICA WONOMIHARDJO

50

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 2

LUMIE

51


JESSICA WONOMIHARDJO

52

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 2

LUMIE

53


54


55


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 03

Obsolete Imprints

S P RIN G 2 01 5 DAV ID H A KE G R A P HI C DE S I G N 1

56


P R O J EC T 0 3

OBSOLETE IMPRINTS

57


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

OB SOLE TE IMPRINT S

B A C KG RO UND

DI S C IP L INE S

Develop an experimental book based on any natural

Book Design

phenomenon as the driving theme. Use a consistent concept to explore various typographic and graphic idea.

C ON C EP T

KE Y W ORD S

Obsolete Imprints is a conceptual and experimental book

Earthy

on the natural phenomenon of fossils. The book visualizes

Natural

the nature of fossils using various typographic and graphic

Rare

art through the use of different method and form.

58


P R O J EC T 0 3

OBSOLETE IMPRINTS

59


JESSICA WONOMIHARDJO

60

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 3

OBSOLETE IMPRINTS

61


P RO J EC T 0 3

O B S O L E T E I M P RI N T S


JESSICA WONOMIHARDJO

64

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 3

OBSOLETE IMPRINTS

65


JESSICA WONOMIHARDJO

68

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 3

OBSOLETE IMPRINTS

69


JESSICA WONOMIHARDJO

70

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 3

OBSOLETE IMPRINTS

71


72


73


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74

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 3

OBSOLETE IMPRINTS

75


JESSICA WONOMIHARDJO

76

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 3

OBSOLETE IMPRINTS

77


P R O J EC T 0 3

OBSOLETE IMPRINTS

79


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 04

Instax Famous

S P RIN G 2 01 7 E S Z T ER C L A RK V I S U A L DE S I G N 2

80


P R O J EC T 0 4

I N S TA X

81


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

INS TA X MINI 90

B A C KG RO UND

DI S C IP L INE S

Choose an existing store or company that offers a new

Campaigns

product or service and design their promotional campaign based on their potential target market.

C ON C EP T

KE Y W ORD S

Instax Mini 90 is a new addition to the Intax polaroid family.

Engaging

The new Instax offers a variety of new features and modes

Imaginative

to enhance the user’s experience, such as self-timer mode,

Creative

macro mode, landscape mode, bulb exposure mode and double exposure mode. To promote this new product, Instax designs five catalogue pieces that come in a unique printed accordion fold structure. Each piece depicts a new feature, visually expressed through the different use of colors and abstract illustrations.

82


P R O J EC T 0 4

I N S TA X M I N I 9 0

83


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84

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X

85


JESSICA WONOMIHARDJO

Fun Red

Nostalgic Orange

Instant Yellow

Stylish Teal

Practical Blue

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

B R A ND C OLOR

T Y P EFA C E S

I N S TA X M I N I 9 0

Fun Red

Nostalgic Orange

Instant Yellow

Pantone 7417 C

Pantone 1365 C

Pantone 108 C

Stylish Teal

Practical Blue

Pantone 7710 C

Pantone 635 C

Primary

Brown Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Brown / Lineto

Brown Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

87


Fun

Nostalgic

Inst


tant

Stylish

Practical


JESSICA WONOMIHARDJO

90

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X M I N I 9 0

91


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92

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X M I N I 9 0

93


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96

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X M I N I 9 0

97


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98

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X M I N I 9 0

99


JESSICA WONOMIHARDJO

102

S E L EC T E D W O R K S ( 2 015 –2 017 )


JESSICA WONOMIHARDJO

106

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X M I N I 9 0

107


JESSICA WONOMIHARDJO

108

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 4

I N S TA X M I N I 9 0

109


JESSICA WONOMIHARDJO

110

S E L EC T E D W O R K S ( 2 015 –2 017 )


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 05

Care On-the-Go

S P RIN G 2 01 6 A NNE KI T Z MIL L ER G R A P HI C DE S I G N 3

112


P R O J EC T 0 5

MEDICAID

113


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

MEDICAID

B A C KG RO UND

DI S C IP L INE S

Design and develop a medical app that helps to educate

UI/UX

users on their medical conditions. Provide a user-oriented interface for the audience to use it with ease.

C ON C EP T

KE Y W ORD S

The goal of MedicAid is to provide fast and trustworthy

Trusted

access to the user’s medical information on their mobile

Personal

devices. The content on MedicAid is determined by the

Accessible

user’s data such as race, age, weight, blood type and other health data regarding the patient, to provide an accurate diagnosis. User-friendly navigation and primary color schemes are used to ensure users that MedicAid is a onestop solution for their on-the-go health information.

114


P R O J EC T 0 5

MEDICAID

115


JESSICA WONOMIHARDJO

116

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 5

MEDICAID

117


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Medicaid Blue

Steel Blue

Dark Blue

Light Gray

Dark Gray

118


P R O J EC T 0 5

B R A ND C OLOR

T Y P EFA C E S

MEDICAID

Medicaid Blue

Steel Blue

Dark Blue

#E1F4FD

#A1CCE2

#458CB0

Light Gray

Dark Gray

#F6F5F5

#656666

Primary

GT Walsheim Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

GT Walsheim / Grilli Type

GT Walsheim Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Graphik / Commercial Type

Graphik Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Graphik Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

119


JESSICA WONOMIHARDJO

122

S E L EC T E D W O R K S ( 2 015 –2 017 )


P RO J EC T 0 4

M ED I C A I D

123


JESSICA WONOMIHARDJO

124

S E L EC T E D W O R K S ( 2 015 –2 017 )


P RO J EC T 0 4

M ED I C A I D

125


JESSICA WONOMIHARDJO

126

S E L EC T E D W O R K S ( 2 015 –2 017 )


P RO J EC T 0 4

M ED I C A I D

127


JESSICA WONOMIHARDJO

128

S E L EC T E D W O R K S ( 2 015 –2 017 )


P RO J EC T 0 4

M ED I C A I D

129


JESSICA WONOMIHARDJO

130

S E L EC T E D W O R K S ( 2 015 –2 017 )


P RO J EC T 0 4

M ED I C A I D

131


JESSICA WONOMIHARDJO

132

S E L EC T E D W O R K S ( 2 015 –2 017 )


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 06

Philz Coffee

FA L L 2 01 6 T ODD HED G EP E T H B R A NDIN G 2

134


P R O J EC T 0 6

PHILZ

135


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PHIL Z

B A C KG RO UND

DI S C IP L INE S

Pick an existing company and redesign their brand identity

Brand Identity

system. Develop a new unique selling position that will drive the concept of the new brand guidelines.

C ON C EP T

KE Y W ORD S

Philz Coffee is a friendly and eccentric coffee shop that grows

Personal

to be a leading brand among the coffee lovers. Its unique

Artisanal

personality and history makes Philz stand out among its major

Authentic

competitors. Their current branding is considered outdated, and a thorough rebranding would greatly benefit their overall customer experience. One approach that is taken includes simplifying “Philz Coffee” to “Phil’z”. Phil’z new identity is deeply rooted in the owner, Phil Jabber. The new brand aims to maintain the urban San Franciscan heritage by applying hand drawn illustration and handwriting as the design system.

136


P R O J EC T 0 6

PHILZ

137


JESSICA WONOMIHARDJO

138

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

139


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Beige

Philz Yellow

Mocha

Coffee

Orange

Mint

140


P R O J EC T 0 6

B R A ND C OLOR

T Y P EFA C E S

PHILZ

Beige

Philz Yellow

Mocha

Pantone 7401 C

Pantone 116 C

Pantone 732 C

Coffee

Orange

Mint

Pantone 723 C

Pantone 1585 C

Pantone 556 C

Primary

Filson Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Filson Pro / Mostardesign

Filson Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Secondary Skippy Sharp / Chank Co

Skippy Sharp ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

141


P R O J EC T 0 6

PHILZ

143


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

One Cup a Time

Better people’s day

100% Customer Satisfaction

Have it Philz way

Crafted to Perfection

30 Unique Coffee Blends

Served a Cup of Love

Reinvent Coffee Experience

144


JESSICA WONOMIHARDJO

146

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

147


JESSICA WONOMIHARDJO

150

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

151


JESSICA WONOMIHARDJO

154

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

155


JESSICA WONOMIHARDJO

158

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

159


JESSICA WONOMIHARDJO

164

S E L EC T E D W O R K S ( 2 015 –2 017 )


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Sign n In In

Shopping Shopp ping Cart Cartt (0)

SHO P rffeecctt aing a ppeer ime", cra Cup at a T ay d an ne “O fin p n’t cu c wo veerry tassttee.. YYoouu We brew evve meerr’’ss ta add,, you'll vidual custtoom ea di te st in ns I In y . s s. er ws v ew e ev pree--bbrre cup too or pr preessssooss,, or pr ality beans puccccininos, es pu om high qu latttteess,, ccaappp ds made fr en bl help ed iz custom excited to le baristas fifind over 20 knowledgeab bar, we rl e wo fe e of th -c ll service from around end! As a fu e perfect bl you find th

TORES

166

OUR S TO R Y


P R O J EC T 0 6

PHILZ

Sign n In In

SHOP

Sho

COFFEE & TEA Darker

Medium

Light

Decaf

T ESS O RA

N E W M A NHAT N HAT T

$18.00 $18.0 00

$18.00 $18.0 00

QUICK SHOP

QUICK SHOP

J A C O B ’ S WO N D E R B A R

D E C A F S U M AAT T

$18.00 $ $18 .0 00

$18.00 $ $18 .0 00

167


JESSICA WONOMIHARDJO

168

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

169


JESSICA WONOMIHARDJO

170

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

171


JESSICA WONOMIHARDJO

172

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 6

PHILZ

173


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 07

Easy Breathe

FA L L 2 01 6 T H O M A S MC N ULT Y PA C K A G E DE S I G N 2

174


P R O J EC T 07

ALIVIO

175


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

ALIV IO

B A C KG RO UND

DI S C IP L INE S

Create a new brand for a pharmaceutical product that

Packaging

targets a specific audience and design the identity and

Product Design

packaging system, including the product form factor.

C ON C EP T

KE Y W ORD S

Alivio is an asthma-relieving product designed for children.

Kid-friendly

Children with asthma are often portrayed with a stigma,

Straightforward

making it difficult for them to fit in. Alivio aims to improve

Attractive

the children’s experience with the inhaler by revamping the design based on children’s favorite characters. Alivio also aims to deliver a more attractive and playful medicine line for children, while keeping the product’s information hierarchy clear. Alivio’s design follows a clear and systematic visual language to differentiate the medicine types and aid the experience of children and parents alike.

176


P R O J EC T 07

ALIVIO

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JESSICA WONOMIHARDJO

178

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 07

ALIVIO

179


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Yellow Puff

Green

Blue

Orange

Purple

180


P R O J EC T 07

B R A ND C OLOR

T Y P EFA C E S

ALIVIO

Puff Yellow

Green

Blue

Pantone 122 C

Pantone 7458 C

Pantone 2975 C

Orange

Purple

Pantone 1355 C

Pantone 5455 C

Primary

Ingra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Ingra / Lettermin

Secondary Trade Gothic / Linotype

Trade Gothic Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Trade Gothic Bold No. 2 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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S E L EC T E D W O R K S ( 2 015 –2 017 )


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S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 07

ALIVIO

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S E L EC T E D W O R K S ( 2 015 –2 017 )


JESSICA WONOMIHARDJO

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S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 07

ALIVIO

189


JESSICA WONOMIHARDJO

190

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 07

ALIVIO

191


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

PRO JEC T 08

Modifying Genes

S P RIN G 2 01 7 A RIEL G RE Y T YPOGRAPHY 4

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P R O J EC T 0 8

C U T- C O P Y- PA S T E

197


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

C U T- COP Y-PAS TE

B A C KG RO UND

DI S C IP L INE S

Design a conceptual and experimental promotional book

Book Design

for a conference that addresses a topic related to a new advancement of biotechnology in the future.

C ON C EP T

KE Y W ORD S

Cut-Copy-Paste is a conference on CRISPR (Clustered

Futuristic

Regularly Interspaced Short Palindromic Repeats), which

Modern

is a new technology that allows scientists to alter human

Technical

genetics by changing, deleting, or replacing individual genes in the human body. The primary visuals are inspired by the systematic nature of computer editing software features that are: cut, copy, and paste.

198


P R O J EC T 0 8

C U T- C O P Y- PA S T E

199


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 8

C U T- C O P Y- PA S T E

TT

CC

AA

Clustered

AT

Regularly CT

Interspaced Short Palindromic

CG

Repeats GG

203 TT


JESSICA WONOMIHARDJO

204

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 8

C U T- C O P Y- PA S T E

205


JESSICA WONOMIHARDJO

206

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 8

C U T- C O P Y- PA S T E

207


JESSICA WONOMIHARDJO

208

S E L EC T E D W O R K S ( 2 015 –2 017 )


P R O J EC T 0 8

C U T- C O P Y- PA S T E

209


JESSICA WONOMIHARDJO

S E L EC T E D W O R K S ( 2 015 –2 017 )

Cut

210


P R O J EC T 0 8

C U T- C O P Y- PA S T E

Snippet

Repair

Edit

Disabled G e n e s

211


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S P RIN G 2 01 7 MI C H A EL O S B ORNE PA C K A G E DE S I G N 4

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FROM S TORE

B A C KG RO UND

DI S C IP L INE S

Create and develop a conceptual retail store offering

Brand Identity

exclusive products. Bring a new customer journey

Packaging

experience that could fulfill the current market gaps.

C ON C EP T

KE Y W ORD S

From is a store that designs and collaborates with local

Transparency

craftsmen. Each product has a story, that promotes

Self-Expression

transparent production; creating value and opportunity

Partnership

for self expression within the guests. The From store functions as both a retail store and exhibitory experience aimed to interact with the audience sharing our core values of transparency, self expression and partnership.

T E A M ME MB ER S Jessica Wonomihardjo Brandi Steele Jay Jeon Lisa Lindh

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MI S S I ON S TAT E MEN T

From is a store experience that designs and collaborates with local craftsmen to tell a story that promotes transparent production, creating value and opportunity for guests to express themselves.

B R A ND L INE

From: Basic

From: Home

From Collaboration

Bath & beauty products

Homeware & home decor

Collaboration with local artist

This label is designed to be

This label is created to

This is our brand values in

replaceable. It holds the core

last. It holds the core values

action. Our partnership label

values of the brand, while

of self-expression, as well as

communicates all of our

ultimately creating the

transparency, while providing

values and exemplifies the

reoccurring customer base.

products that are functional,

brand. It’s the coming together

well designed and tell a it’s

of minds and art, in one brand.

unique story.

T Y P EFA C E S Tiempos / Klimtype

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Tiempos Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Tiempos Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789


J E S S I C A W O N O M IIH HAAR RD DJJO O

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C ON C EP T From Basic is a line of beauty & personal care items. This label is designed to be the essential skin product for the consumers who need simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base. We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe our products have a good value based on ingredients that we use and by the people who craft the products.

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C ON C EP T From Home is a line of home goods and decor, designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production.

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C ON C EP T The From Partnership brand is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From Store. Every quarter, the From brand partners with a local business and together they collaborate to create new edition of products. For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her small business Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired natural forms, simplicity and traditional craft. All her products are made and thrown by hand, then designed through her special glaze chemistry process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces.

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THANK YO U,


God I am thankful for Christ Jesus my Lord and Savior, for being so faithful in my life. You have given me strength, and because of You, I dare to dream big. Papa, Mama, Koko, Cungcung I am forever grateful for your love, encouragement, and support in my life. I am who I am today because of you. Thank you for always been there for me since the beginning. Stefanie, Benny, Livia Thank you for being someone that I can count on. Thank you for all of the happy memories, laughs, and lame jokes. I am lucky to have you as my best friends. Andrea & Karen Thank you for guiding me to become a better person and designer. You are the best mentor I could ask for. Mary Thank you for pushing me and believing in me. This portfolio is a result of your influence. Instructors Thank you to Michael Osborne, Thomas Mcnulty, Todd Hedgepeth, David Hake, Eszter Clark, Ariel Grey, Julia Lemke, Anne Kitzmiller, Beau Monroe, and John Nettleton for sharing your knowledge with me. Friends Thank you to Catherine, Anya, Silvia, Shelley, and Saskia for all of your support. Colleagues Enlisted, Noise13, and Livescribe, thank you for the enormous creative opportunities.


Cover Stock Arjowiggings Curious Matter Goya White 270g Text Stock Mohawk Superfine Eggshell Ultrawhite 100g Typefaces Apercu / Colophon Gza / Fontseek Printing Graphic Imagery South San Francisco, CA Binding The Key Printing & Binding Oakland, CA Photography Jessica Wonomihardjo Dustin Soriano The From Group Photography Assistant Benny Girsang Stefanie Jessica


Selected Works  
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