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MEDIA GUIDE

2013

2013 M EDI A GUIDE

Oilweek is Canada’s oil and gas authority. We are dedicated to providing comprehensive

coverage of the issues and trends affecting today’s oil and gas industry.


PAGE 2

2013 MEDIA GUIDE

Readership Our readers are well-established in the oil and gas industry, and are predominantly decision makers, purchasers and executives. Distribution by Job Title

58% of readers feel more informed

about issues in the oil and gas industry after reading Oilweek.** 87% Executive Management

Distribution by Geographic Area

7% Sales and Marketing 4% Management 2% Other

80% Alberta

Over half of Oilweek readers have purchasing

authority in their current position.**

87% of buyers say business publications, like Oilweek, are important in their

industry or profession.*

2% USA and Foreign

4% Saskatchewan 4% Ontario

Distribution by Industry

6% British Columbia 2% Manitoba, Northwest Territories, Quebec and Yukon Territory 2% Atlantic Canada

47% Exploration and Production

Each month, 85%

4% Engineering 6% Health and Safety/Environmental

11% Construction, Manufacturing and Fabrication

3% Legal, Financial and Investment Services 5% Other

13% Service and Supply

of readers spend between 15 minutes and one hour with their

copy of Oilweek.**

11% Pipeline, Midstream and Transportation

While the Internet has become the most influential source of information,

67% of people still rank specialized business publications, like Oilweek, “Very Useful.”* Sources: * 2010 Canadian Business Press research study conducted by Starch Research

**

JuneWarren-Nickle’s Energy Group 2011 readership survey


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2013 MEDIA GUIDE

Circulation & Distribution In Print Each month, an average of 10,000 copies of Oilweek are printed and distributed to a targeted audience both within Canada and internationally. A powerful combination of qualified, paid and controlled circulation ensures each issue of Oilweek makes it into the hands of industry leaders and decision makers. Audited by the Audit Bureau of Circulations, Oilweek is one of only two audited oil and gas publications within Canada, boasting the highest verified circulation in this sector.

Industry Events In 2013, Oilweek will be sponsoring the following special events with complimentary copies distributed to event attendees:

May • O ilweek’s Rising Stars Awards Night and Leadership Forum

July

• Oilweek ’s Top 100 Breakfast of Champions

November • Oilweek’s 37th Annual

Report Awards Luncheon

Maps & Charts Throughout the year, JuneWarren-Nickle’s Energy Group distributes maps and charts along with its energy magazines. The following map will be distributed with Oilweek in 2013:

Over 150,000 unique visitors used oilweek.com to browse current and past digital editions, read the editor’s blog and keep up with industry news in 2011. As part of the JWN 12-Pack of websites, oilweek.com gives advertisers access to its qualified readership, as well as to the nearly two million (and growing) visitors to our network of websites each year.

An average of 10,000

Source: Google Analytics

copies of Oilweek are printed and distributed per month—by

Multiple distribution channels and valuable extras make Oilweek’s reach greater than ever before!

Website

subscription, on newsstands, and at trade shows and special eventS.

Trade Shows JuneWarren-Nickle’s Energy Group attends over 20 industry trade shows and conferences every year, where complimentary issues of Oilweek are available. The total expected attendance numbers of the trade shows and conferences where Oilweek will be distributed in 2013 are:

January/February March

600 42,500

April

9,075

May

16,450

June

29,250

December

September

5,300

North American Pipeline Map

October

1,500

Existing and proposed oil and gas pipelines are mapped out, and their operators and capacity are detailed.

November

5,250

Expected trade show and conference attendance numbers are accurate at time of printing and subject to change.


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2013 MEDIA GUIDE

Editorial Schedule

JANUARY – MAY See page 5 for June through December issues

Oilweek’s 2013 Editorial Schedule is subject to change.

January

April

The Outlook Issue: We get chief

The Unconventional Issue: Targeting

executive officers to weigh in on the big issues of 2013, from energy policy to expanding markets

PLUS: • Mergers and acquisitions • Foreign investment • A  lberta’s Industrial Heartland Association Stakeholder Luncheon, Edmonton, Alberta

February Trendsetters: Featuring companies

actively setting the bar higher throughout the patch, whether for environmental stewardship, operational efficiency, financial acuity or just plain getting the job done better PLUS: • Refined products report • Stakeholder relations • C  ERI 2013 Natural Gas Conference, Calgary, Alberta

March The Green Issue: Featuring green leaders

who are making a difference, whether in exploration and production or service and supply

PLUS: • The H2O report • Market Monitor • Service and supply report • B  UILDEX, Edmonton, Alberta • C  hina International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE), Beijing, China

all things unconventional—including resources, technologies and markets. If it’s different, you’ll find it here.

Distribution Highlights Coloured bars in the editorial schedule correspond to these distribution methods:

PLUS: • Natural gas report • Central Canada report • C  HOA Slugging It Out Conference, Calgary, Alberta • P  SAC Spring Conference, Red Deer, Alberta • ISA Annual Convention 2013, Calgary, Alberta • CERI Oil Conference, Calgary, Alberta • O  ffshore Technologies Conference, Houston, Texas • W  illiston Basin Petroleum Conference, Regina, Saskatchewan

May Rising Stars: Our 2013 Class of Rising Stars is revealed

PLUS: • Pipeline report • International report • Petroleum Safety Conference, Banff, Alberta

JuneWarren-Nickle’s Energy Group will be at the trade shows listed. With thousands of copies of Oilweek picked up by attendees every year, this significantly expands your ad’s potential audience. Trade show and conference dates, and JWN’s presence at them, are accurate at time of printing and subject to change.

Take advantage of our signature industry events, where copies of Oilweek are distributed to event attendees. Scheduled signature events are accurate at time of printing and subject to change.

• Energy Services Summit, Edmonton, Alberta • GeoConvention, Calgary, Alberta • P  eace Region Petroleum Show, Grande Prairie, Alberta • F ort St. John Energy Expo, Fort St. John, British Columbia Oilweek Rising Stars Awards Night and Leadership Forum, Calgary, Alberta

Key Dates for Advertising in Oilweek (JANUARY – MAY)

In select issues throughout the year, Oilweek distributes industry-specific maps and charts to its subscribers. For more information, see the 2013 JWN Maps & Charts Media Guide.* Scheduled inclusion of maps and charts is accurate at time of printing and subject to change.

Issue

Sales Close

Ad Material Due

Issue Date

January

November 21, 2012

November 23, 2012

January 1, 2013

February

December 19, 2012

December 21, 2012

February 1, 2013

March

January 23, 2013

January 25, 2013

March 1, 2013

April

February 20, 2013

February 22, 2013

April 1, 2013

May

March 20, 2013

March 22, 2013

May 1, 2013

* Ads booked on JWN Maps & Charts have different deadlines. Please see the 2013 JWN Maps & Charts Media Guide for more information.


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2013 MEDIA GUIDE

Editorial Schedule

JUNE – DECEMBER See page 4 for January through May issues

June

August

November

The Innovation Issue: Highlighting the latest innovations aimed at improving the economics and environmental sustainability of oil and gas production

Who’s who in the Duvernay:

Supplier of the Year: As selected by the

PLUS: • LNG report • Market Monitor

PLUS: • Executive compensation • Remote power generation

•S  EPAC Investor Showcase, Calgary, Alberta •S  askatchewan Oil & Gas Show, Weyburn, Saskatchewan • Gas & Oil Expo, Calgary, Alberta • PSAC Investment Symposium, Calgary, Alberta •C  ERI Petrochemical Conference, Kananaskis, Alberta •B  onnyville & District Oil and Gas Show, Bonnyville, Alberta • NOIA Conference 2013, St. John’s, Newfoundland

We go inside the play that is shaping up to be the most important development in Alberta since the Pembina

September The Oilsands Issue: All you wanted to

know—and more—about the development, extraction, processing and marketing of Canada’s vast bitumen resources PLUS: • Market Monitor • Fracking Report • Canadian Petroleum Hall of Fame inductees • O  il Sands Trade Show and Conference, Fort McMurray, Alberta

July The Top 100: Our annual ranking of oil and gas production and reserves, with profiles of some of the top movers PLUS: • International report • Petrochemical report Oilweek’s Top 100 Breakfast of Champions, Calgary, Alberta

• D  awson Creek Energy Conference, Dawson Creek, British Columbia

JuneWarren-Nickle’s Energy Group editorial team, plus two honourable mentions

PLUS: • East Coast report • Electricity report BONUS SPECIAL ISSUE • C  anada’s East Coast Oil & Gas Issue • CHOA Fall Business Conference, Calgary, Alberta • SEPAC Fall Investors Showcase, Calgary, Alberta • BUILDEX, Calgary, Alberta Oilweek ’s 37th Annual Report Awards, Calgary, Alberta

December Producer of the Year: As selected by the JuneWarren-Nickle’s Energy Group editorial team, plus two honourable mentions PLUS: • Corporate giving

October Export & Growth Opportunities:

Exploring potential new markets for Canada oil and gas resources and our world-leading technologies and services PLUS: • Environmental report • Exploration hot spots • Canadian Unconventional Resources Conference, Calgary, Alberta • National Buyer/Seller Forum, Edmonton, Alberta

Key Dates for Advertising in Oilweek (JUNE – DECEMBER) Issue

Sales Close

Ad Material Due

Issue Date

June

April 17, 2013

April 19, 2013

June 1, 2013

July

May 15, 2013

May 17, 2013

July 1, 2013

August

June 19, 2013

June 21, 2013

August 1, 2013

September

July 17, 2013

July 19, 2013

September 1, 2013

October

August 21, 2013

August 23, 2013

October 1, 2013

November

September 18, 2013

September 20, 2013

November 1, 2013

December

October 16, 2013

October 18, 2013

December 1, 2013

• North American Pipeline Map*: Existing and proposed oil and gas pipelines are mapped out, and their operators and capacity are detailed * Deadlines for map and chart advertising are contained in the 2013 JWN Maps & Charts Media Guide. Deadlines listed in this media guide are not applicable.


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2013 MEDIA GUIDE

Diversify & Add Value Advertising Opportunity

oilweek.com Maximize your opportunity to connect directly with potential customers through online advertising Paid subscribers to Oilweek get unlimited access to oilweek.com, including full access to digital editions and an archive of past issues. Banner advertising on the JWN 12-Pack puts you not only in front of oilweek.com’s qualified readership, but also in front of the nearly two million unique visitors to our 12-Pack of websites each year.

Advertising Opportunity

Contact your sales representative for more information, or check out the 2013 JWN Online Media Guide.

Source: Google Analytics

Sponsorship Opportunities Take your advertising beyond the traditional and into an industry-rich networking setting Extend your reach beyond our print and digital products by partnering with Oilweek on one of our industry events, like the Annual Report Awards, Rising Stars Leadership Forum or the Oilweek Speaker Series. Go beyond traditional advertising, and put your marketing message in front of a targeted oil and gas audience. For a full list of opportunities, contact your sales representative or refer to the 2013 JWN Events & Conferences Media Guide.

Maps & Charts Secure ad space on one of Oilweek’s most popular extras Oilweek has long been recognized in the oil and gas industry for its specialized wall maps and charts. These information-rich materials provide relevant and up-to-date information that is often referred to on a regular basis by those working in the oil and gas industry. In 2013, Oilweek will publish a minimum of one map or chart to be distributed to subscribers, as well as at select trade shows and special events throughout the year. JuneWarren-Nickle’s Energy Group will also unveil a new set of interactive, online maps and charts in 2013. See the oilsands like you’ve never seen it before, customize a table of drilling fluid products or interact with a technical diagram of SAGD—all with the click of a mouse. For a full selection of print and digital maps and charts, contact your sales representative or refer to the 2013 JWN Maps & Charts Media Guide.

Oilweek Special Issues Focus on your target audience with advertising in specialized industry publications Extending our expert coverage of the oil and gas industry, Oilweek puts out several special issues throughout the year. Narrowing in on a specific topic, like unconventional gas or energy activity in Canada’s east coast, we bring the industry trends to light and give our readers the information they need to conduct their business. For information on 2013 special issues, contact your sales representative.


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2013 MEDIA GUIDE

Ad Sizes & Submitting Your Ad Double Page trim: 16” x 10.75” bleed: 16.5” x 11.25” live: 15.5” x 10.25”

Full Page trim: 8” x 10.75” bleed: 8.5” x 11.25” live: 7.5” x 10.25”

Guaranteed Placement Oilweek understands that for maximum effectiveness, advertisers may occasionally require their ad material to be placed in a specific section or on a specific page of a publication. For a 20 per cent surcharge, an advertiser can be guaranteed one of a selection of available positions in Oilweek. For details on guaranteed placement requests, please contact your sales representative.

2/3 Page Vertical 4.625” x 9.5” ad type

Leaderboard Skyscraper Big Box 1/2 Page Vertical 3.4375” x 9.5”

Please note: Our Display Advertising Guidelines are available for download at junewarren-nickles.com/displayads.

height

90 pixels 600 pixels 250 pixels

JuneWarren-Nickle’s Energy Group has a range of 2013 Maps & Charts that provide a wide assortment of possible ad positions: ad type

1/3 Page Vertical 2.25” x 9.5”

width

728 pixels 160 pixels 300 pixels

See the 2013 JWN Online Media Guide for more information on website ad specifications, Flash ad instructions and how to submit ads.

1/2 Page Horizontal 7.0625” x 4.625”

Single Ad Double Ad Vertical Double Ad Horizontal Triple Ad Vertical Triple Ad Horizontal

width

height

4.25” 4.25” 4.25” 9.0” 9.0” 4.25” 4.25” 13.75” 13.75” 4.25”

See the 2013 JWN Maps & Charts Media Guide for more information on available ad positions.

1/3 Page Square 4.625” x 4.625”

Design Services Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour. If stock photography is required/requested to complete an ad, the client may be invoiced for the purchase price of the required image.

Online advertising with the JWN 12-Pack of websites follow these sizes:

1/4 Page Vertical 3.4375” x 4.625”

Submitting Your Ad JuneWarren-Nickle’s Energy Group uses AdDesk to meet the needs of an increasing number of advertisers who prefer to conduct their business online. With the click of a mouse, advertisers can upload, proof and approve ads on this easy-to-use website designed specifically for advertisers. Visit addesk.junewarren-nickles.com and log in to find full advertising file specifications or to upload your ad or ad material.

1/4 Page Horizontal 7.0625” x 2.25”

To receive your log-in information or for assistance with file delivery, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or atc@junewarren-nickles.com.


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2013 ADVERTISING RATES Magazine Ads

Prices include process colour. Cancellations made after ad material due date will be invoiced at 50 per cent. Cover positions are non-cancellable. Rates effective September 1, 2012, for advertising in 2013.

Size

1X

3X

6X

9X

12X

$ 11,500

$ 11,010

$ 10,500

$ 10,060

$ 9,570

Full page

6,640

6,390

6,130

5,910

5,660

2/3 V

5,310

5,090

4,900

4,690

4,480

Double-page spread

Agency Commission & Cash Discounts 15% of gross billing allowed on standard ad pricing, advertorials and guaranteed position charges to recognized agencies only.

1/2 V or H

4,040

3,890

3,720

3,580

3,430

1/3 SQ or V (H not available)

3,020

2,890

2,770

2,700

2,530

1/4 V or H

2,390

2,310

2,170

2,100

2,000

Outside back cover

9,560

9,200

8,840

8,520

8,150

Inside front cover

8,920

8,590

8,250

7,950

7,600

Cash discount date:

Inside back cover

8,920

8,590

8,250

7,950

7,600

15 days after date of invoice.

Gatefold

14,370

French door

16,100

Cash discount: 3% of the net.

Custom Advertising Opportunities Advertorials An advertorial is an advertising/editorial hybrid where an advertiser enlists Oilweek to produce a feature endorsing a company, product or service. Advertorials can be one or two pages in length and are priced at a 20 per cent premium above the full-page or double-page spread rates. Advertorial sales close dates are two weeks prior to listed advertising sales close dates. Please visit junewarren-nickles.com/advertorial/ for a complete listing of advertorial guidelines.

Inserts and Attachments Inserts, tip-ons, belly bands and spadias provide four unique ways for advertisers to take advantage of Oilweek ’s targeted distribution. Inserts are distributed with the full run of the magazine, allowing advertisers to speak to the full breadth of the printed magazine’s audience. Visit junewarren-nickles.com/insert/ to view a complete listing of our insert guidelines.

2012/09/01

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

For more information about subscribing to Oilweek, call 1.866.543.7888 or visit oilweek.com and click the subscribe button.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446


2013 Oilweek Media Guide