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GUIDELINES

INSERT

2013

2013 GUIDELIN ES

InsertGuidelines Take advantage of the targeted readership established by

Alberta Construction Magazine, New Technology Magazine, Oil & Gas Inquirer, Oilsands Review or Oilweek by distributing your marketing message as an insert.


PAGE 2

2013 INSERT GUIDELINES

Non-Traditional Advertising A Focused & Unique Advertising Approach JuneWarren-Nickle’s Energy Group (JWN) offers four unique ways to take advantage of targeted distribution with inserts, tip-ons, belly bands and spadias. All are cost-effective options for advertisers to provide their own printed material for distribution with Alberta Construction Magazine, New Technology Magazine, Oil & Gas Inquirer, Oilsands Review and Oilweek. Distribution Inserts will be included with the full publication run; however, requests for partial runs will be considered on a case-by-case basis.

Publication

Average distribution per issue

Alberta Construction Magazine New Technology Magazine

8,500 7,000

Oil & Gas Inquirer

10,000

Oilsands Revew

10,000

Oilweek

10,000

Considerations Most pricing presented in this document is for supplied inserts only and does not include the price of design or printing. However, JWN is happy to offer design and printing services at an additional cost. Please contact your sales representative for more information. All inserts should be received by JWN folded and ready for insertion in the magazine, otherwise they will be subject to additional charges. Clients can supply inserts untrimmed, and they will be trimmed to the magazine’s dimensions during production. Pre-trimmed inserts cannot exceed the magazine’s dimensions (8” x 10.75”). Material with Canada Post indicia will be billed at double the base price per insertion. For more information on Canada Post indicia, please visit: www.canadapost.ca/tools/pg/indicia/default-e.asp.

Scheduling A sample of all inserts, tip-ons, belly bands and spadias being distributed with JWN publications must be received by the Production Manager one week prior to sales close, per the respective publication’s media guide, in order to be reviewed and approved for insertion. Please send samples to: JuneWarren-Nickle’s Energy Group ATTN: Michael Gaffney 220–9303 34 Avenue NW Edmonton, AB T6E 5W8 Phone: 780.784.4224 or 1.800.563.2946 (toll free) Once approved by JWN, printed products should be received by PrintWest one week after sales close, per the respective publication’s media guide. Please contact your sales representative for more information. Please send products, clearly labelled with the publication name and issue date, to: PrintWest ATTN: Jodi Roufosse 2310 Millar Avenue Saskatoon, SK S7K 2C4 Phone: 306.665.3560 or 1.800.291.9935 (toll free) Ext. 22


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2013 INSERT GUIDELINES

Inserts Stitch-In Insert Pricing

sample stitch-in insert

Prices are for full distribution. Alberta Constructon Magazine

New Technology Magazine

$ 3,150

$ 3,090

Oil & Gas Inquirer

Oilsands Review

$ 3,940

$ 5,515

Oilweek

$ 6,300

Rates effective September 1, 2012, for inserts purchased in 2013 publications. Rates in Canadian dollars.

A maximum of one stitch-in insert can be accommodated per magazine issue. Weight: Minimum four pages on 60 lb paper. Maximum 200 g. (Inserts weighing more than 200 g will be subject to an additional fee of 30 cents/insert per Canada Post guidelines.)

Position: Centre of the magazine, unless otherwise negotiated.

Maximum (already trimmed) 8” x 10.75” or (untrimmed) 8.5” x 11.5” with 0.25” bleed on all sides.

Blow-In and Hand Insert Pricing Prices are for full distribution and include polybagging. Position within the magazine

Random

Alberta Constructon Magazine

New Technology Magazine

$ 3,350

$ 3,090

Oil & Gas Inquirer

Size: Minimum 7.5” x 4” (the front fold must be a minimum of 2.5” with a lip of 0.25”).

Oilsands Review

Oilweek

$ 3,940

$ 5,515

$ 6,300

Page specific

3,570

3,310

4,200

5,935

6,825

Same trim, random

3,795

3,530

4,465

6,355

7,350

Same trim, specific

4,020

3,750

4,725

6,775

7,875

For an insert with a reply card, the reply portion should be minimum 4” x 6” on a 75 lb paper. sample blow-in insert

Rates effective September 1, 2012, for inserts purchased in 2013 publications. Rates in Canadian dollars.

A maximum of two hand inserts and/or blow-in inserts will be accepted per magazine issue.

Weight: Minimum four pages on 60 lb paper. Maximum 200 g. (Inserts weighing more than 200 g will be subject to an additional fee of 30 cents/insert per Canada Post guidelines.)

Position: Can either be randomly placed, or placed between specific pages per the customer’s request (see pricing). Inserts can also be polybagged alongside the magazine and not within its pages. Outside placement will be charged the “Page specific” rate.

Size: Custom size: minimum 4” x 6”; maximum 7.25” x 9.5”. Maximum 1/16” in width. Same trim size: Maximum 8” x 10.75” (see pricing).


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2013 INSERT GUIDELINES

Tip-Ons and Post-It Notes Tip-Ons and Post-It Note Pricing

sample tip-on

Prices are for full distribution and include purchase of a full-page ad. Alberta Constructon Magazine

New Technology Magazine

$ 5,450

$ 6,360

$ 5,430

$ 10,275

$ 12,375

5,210

6,095

5,210

9,820

11,830

Inside back cover

5,210

6,095

5,210

9,820

11,830

Inside page

4,425

5,075

4,185

7,675

8,925

Alberta Constructon Magazine

New Technology Magazine

Tip-on (paper) and Post-it note

Outside back cover Inside front cover

Tip-on (other material)

Outside back cover

Oil & Gas Inquirer

Oil & Gas Inquirer

Oilsands Review

Oilsands Review

Oilweek

Oilweek

$ 5,675

$ 6,585

$ 5,695

$ 10,745

$ 12,900

Inside front cover

5,435

6,315

5,475

10,295

12,355

Inside back cover

5,435

6,315

5,475

10,295

12,355

Inside page

4,650

5,295

4,450

8,145

9,450

Maximum sizes: Paper or other material tip-on: 7.25” x 9.5”

Rates effective September 1, 2012, for tip-ons and Post-it notes purchased in 2013 publications. Rates in Canadian dollars.

Minimum size: 3” x 3” for all tip-ons.

Post-it note: 4” x 6” Minimum weight: 60 lb paper

Offering a unique spin on traditional magazine advertising, tip-ons can be purchased along with a full-page advertisement, including cover positions. Tip-ons will appear on the same page and partially cover the purchased advertisement. Please note that tip-ons are not available without the purchase of a full-page ad and cannot be placed on pages of editorial, the front cover or another advertiser’s ad. Pricing is for supplied tip-ons only; however, JWN is pleased to offer custom design and printing services to our clients. Please contact your sales representative for a competitive quote. Post-it notes must be printed by PrintWest, JWN’s printer of choice. Artwork needs to be received by sales close date to be included (please see publication’s media kit for specific dates). Pricing for design of Post-it notes will vary depending on size and colour. Please contact your sales representative for options. For display purposes, both tip-ons and Post-it notes must be housed entirely within the magazine without any edges or corners outside the body of the magazine. Non-traditional tip-ons, such as CDs, magnets and credit cards, are also available. JWN provides stronger, removable adhesive to affix these offerings to your advertisement. The same placement guidelines apply as with traditional tip-ons.

Position: We will accommodate customer requests for placement within the magazines where possible; when a customer request is not possible, the full-page and tip-on will be placed within five pages of the customer’s original request.


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2013 INSERT GUIDELINES

Belly Bands and Spadias Belly Band Pricing (Insertion Only)

sample belly band

Prices are for full distribution. Alberta Constructon Magazine

$ 2,680

New Technology Magazine

$ 2,650

Oil & Gas Inquirer

Oilsands Review

$ 3,150

Oilweek

$ 5,250

$ 6,300

Rates effective September 1, 2012, for belly bands purchased in 2013 publications. Rates in Canadian dollars.

All-Inclusive Belly Band Pricing Prices are for full distribution and include design, printing and positioning of belly band. Height of belly band

1 inch 2.5 inches

Alberta Constructon Magazine

New Technology Magazine

$ 4,360

$ 4,330

$ 5,040

$ 7,140

$ 8,190

4,780

4,750

5,460

7,560

8,610

Oil & Gas Inquirer

Oilsands Review

Oilweek

Rates effective September 1, 2012, for belly bands purchased in 2013 publications. Rates in Canadian dollars.

Size: 17.5� long and either 1� or 2.5� high.

Minimum weight: 60 lb paper. Recommended weight is 80 lb.

Only one belly band can be accommodated per magazine issue. Belly bands are printed on 80 lb glossy paper, unless otherwise negotiated. Pricing includes 3.5 hours of design. Any additional design time will be billed at $125/hour.

sample spadia

Spadia Pricing Prices include purchase of back cover advertisement, design and printing. Alberta Constructon Magazine

$ 6,885

New Technology Magazine

$ 7,640

Oil & Gas Inquirer

$ 6,645

Oilsands Review

Oilweek

$ 13,000

$ 14,545

Rates effective September 1, 2012, for spadias purchased in 2013 publications. Rates in Canadian dollars.

A spadia, or an outsert, is a page wrapped around the spine of a magazine that appears as a narrow flap or partial page on the outside of the magazine. Only one spadia can be accommodated per magazine issue. JWN offers the purchase of spadias along with the purchase of the outside back cover position at a premium rate. Please note that spadias are not available for purchase alone. JWN is pleased to provide spadia design at an additional cost. Please talk to your sales representative for more information. Spadias can cover up to a maximum of one-third of the front cover of the magazine. The advertiser retains both the front and back of the spadia for their advertising messaging.

Size: Variable depending on the publication.

Must not cover more than one-third of the front cover. Must be equal to or less than the full trim of the magazine.

Minimum weight: 60 lb paper. Recommended weight is 80 lb.


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2013 INSERT GUIDELINES

Material Deadlines 2013 Deadlines for Inserts, Belly Bands and Spadias New Technology Magazine Issue Month

Oil & Gas Inquirer

Oilsands Review

Sales Close

Material Due

Sales Close

Material Due

Jan. 9, 2013

Jan. 16, 2013

Jan. 9, 2013

Jan. 16, 2013

March

Feb. 6, 2013

Feb. 13, 2013

Feb. 6, 2013

April

Mar. 6, 2013

Mar. 13, 2013

May

April 3, 2013

June

Oilweek

Sales Close

Material Due

Sales Close

Material Due

Nov. 21, 2012

Nov. 28, 2012

Nov. 21, 2012

Nov. 28, 2012

Dec. 19, 2012

Dec. 26, 2012

Dec. 19, 2012

Dec. 26, 2012

Feb. 13, 2013

Jan. 23, 2013

Jan. 30, 2013

Jan. 23, 2013

Jan. 30, 2013

Mar. 6, 2013

Mar. 13, 2013

Feb. 20, 2013

Feb. 27, 2013

Feb. 20, 2013

Feb. 27, 2013

April 10, 2013

April 3, 2013

April 10, 2013

Mar. 20, 2013

Mar. 27, 2013

Mar. 20, 2013

Mar. 27, 2013

May 1, 2013

May 8, 2013

May 1, 2013

May 8, 2013

April 17, 2013

April 24, 2013

April 17, 2013

April 24, 2013

June 5, 2013

June 12, 2013

July 3, 2013

July 10, 2013

May 15, 2013

May 22, 2013

May 15, 2013

May 22, 2013

June 19, 2013

June 26, 2013

June 19, 2013

June 26, 2013

September

Aug. 7, 2013

Aug. 14, 2013

Aug. 7, 2013

Aug. 14, 2013

July 17, 2013

July 24, 2013

July 17, 2013

July 24, 2013

October

Sept. 4, 2013

Sept. 11, 2013

Sept. 4, 2013

Sept. 11, 2013

Aug. 21, 2013

Aug. 28, 2013

Aug. 21, 2013

Aug. 28, 2013

November

Oct. 2, 2013

Oct. 9, 2013

Oct. 2, 2013

Oct. 9, 2013

Sept. 18, 2013

Sept. 25, 2013

Sept. 18, 2013

Sept. 25, 2013

December

Nov. 6, 2013

Nov. 13, 2013

Nov. 6, 2013

Nov. 13, 2013

Oct. 16, 2013

Oct. 23, 2013

Oct. 16, 2013

Oct. 23, 2013

January February

July August

Alberta Construction Magazine Issue

Sales Close

Material Due

Spring

Feb. 6, 2013

Feb. 13, 2013

Summer

April 3, 2013

April 10, 2013

Fall

Aug. 7, 2013

Aug. 14, 2013

Winter

Nov. 6, 2013

Nov. 13, 2013

Inserts are also available for purchase in JWN custom publications and special issues. Please see your sales representative for more information.

For information about subscribing to our magazines,

call 1.866.543.7888 or visit junewarren-nickles.com and click the subscribe button.

2012/09/01

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446


2013 Insert Guidelines