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MEDIA GUIDE

2013

2013 M EDI A GUIDE

The Daily Oil Bulletin has been telling the oilpatch’s story for 75 years. The most anticipated source of industry news is

now fully digital and introducing a diverse range of advertising options to help you reach the thousands of energy industry players who read it every day.


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2013 MEDIA GUIDE

Readership There's a reason why over 10,000 subscribers can’t wait to receive their Daily Oil Bulletin every weekday. Connect with over 10,800 Daily Oil Bulletin (DOB) subscribers from all industry facets, including management, geology, geophysics, land, finance, law, engineering and production.

DOB readers are: DOB readers are: 50% producers

26% service companies

These energy professionals look to the latest industry news in the DOB for making key business decisions. For 75 years, the DOB has covered the ever-changing oil and gas sector. Today, with one of the highest levels of online traffic in the industry, users engage the site again and again (93 per cent returning visitors).

621,219

18% financial, government, associations and consultants 6% other

Average number of page views per month— one of the highest levels of online traffic in the industry.

Let the DOB help you capitalize on this niche oil and gas industry audience with display and content advertising opportunities.

Information based on 2011 data.


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2013 MEDIA GUIDE

Advertising Options Online Display Advertising HOMEPAGE

EMAIL ALERT

Ad Unit Sizes

1A 2A

Digital ads on the Daily Oil Bulletin website and its email alerts are available in a range of size options.

BONUS WITH 1C

2B

1B

SKYSCRAPER 160 pixels wide by 600 pixels tall

BIG BOX 300 pixels wide by 250 pixels tall

INSIDE / ARTICLE PAGE

1B

BONUS WITH 1C 300 pixels wide by 120 pixels tall

2B

ARTICLE / INSIDE PAGE

1D 1C With a variety of ad options, the DOB is the perfect vehicle for your marketing message.

Online Content Advertising Market your events, new studies, asset sales and employment opportunities within the content pages of the DOB. Advertisements must be oil and gas industry specific and contain information that would be of benefit to a subscriber, such as notices of meetings, conferences and courses; geological studies; farmouts or property dispositions; and job postings.

1C

SAMPLES OF CONTENT ADVERTISING IN ‘TODAY’S HIGHLIGHTS’ SECTION

LEADERBOARD 728 pixels wide

by

90 pixels tall 1A

1C

1D

2A


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2013 ADVERTISING RATES Online Display Advertising

Rates effective September 1, 2012, for advertising in 2013.

Placement

Ad unit and position

Cost per month

Homepage

Leaderboard, top of homepage

Homepage

Big Box, upper-middle right-hand side

Homepage/inside pages

Super Banner, bottom of homepage and inside article pages (also includes a complimentary box ad located on the upper right-hand corner of the homepage)

Inside/article pages

Leaderboard, top of page

$ 1,590 1,000 840 1,100

Email Alert Display Advertising Placement

Ad unit and position

Cost per month

Email Alert

Leaderboard, top of email window

Email Alert

Skyscraper, right-hand side of email window

$ 1,248 1,040

For further information on these advertising options, please contact Tony Poblete at: Telephone: 403.209.3532 Email: tpoblete@junewarren-nickles.com

Limited space! Only five rotating ads per position to give you maximum exposure.

Online Content Advertising Placement

Cost per day (minimum $120 per ad)

Homepage under Today’s Highlights

$1 per word

$150 per image

$75 per link

For further information on this advertising option, please contact Stephen Marsters at: Telephone: 403.209.3539 Email: smarsters@junewarren-nickles.com

2012/09/01

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leader in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

junewarren-nickles.com Edmonton

Calgary

220–9303 34 Avenue NW Edmonton, AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446

2013 Daily Oil Bulletin Media Guide  

JuneWarren-Nickle's Energy Group 2013 Daily Oil Bulletin Media Guide