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CANADIANOILFIELD SERVICE&SUPPLY

DIRECTORY

MEDIA GUIDE

2013

2013 MEDIA GUIDE

Reach the buyers and sellers of oilfield services and supplies. Connect to an entire marketplace by advertising in the definitive buyer’s guide for

Canada’s oilpatch.

the

buyer’s guide to Canada’s oil & gas industry


PAGE 2

2013 MEDIA GUIDE

Reach & Distribution Over 140,000 copies of the

COSSD are distributed in print and digital formats every year, and this number continues to grow!

Website In the year ending June 2012, cossd.com attracted 73,959 unique visitors. The average visitor spent four minutes and visited five pages. With the unveiling of the new COSSD.com in 2012, our user base will only keep growing.

Printed Book

Google Analytics

Every year, our dedicated sales force hits the Western Canadian Sedimentary Basin (WCSB) in the month of June to deliver print copies of the COSSD to targeted businesses and individuals. In 2012, we delivered 41,640 copies to 15,036 companies (including 788 hotels) in 345 cities. The COSSD is available at 788 hotels across the WCSB.

JuneWarren-Nickle’s Energy Group

13,793 people visited Cossd.com from a smartphone or tablet in the year ending June, 2012—an increase of over 200% from the prior year! Google Analytics

thirty-second edition

2012

2013

The COSSD reaches users working in the field, the office and on the road. It’s accessible 24/7, 365 days a year, no matter where you are.

Cossd

Top five industries delivered to: • Accommodations • Drilling & Completion Products & Services • Equipment/Supplies Rental & Sales • Transportation • Contractors-General Oilfield

Mobile

the

buyer’s guide to Canada’s oil & gas industry www.cossd.com CATEGORIES GARMIN GPS COSSD NEWS GET A COPY ADVERTISING INDUSTRY LINKS LISTING UPDATE CONTACT ABOUT US HELP

Search by Category/Keyword

Search by Business Name

Search by City/Location

Category/Keyword:

SEARCH

THE

VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY

COSSD NEWS

REACH

OIL & GAS 124,057 INDUSTRY *

WITH A CUSTOMERS SINGLE AD

With audiences ranging from engineers and tradespeople at the Gas and Oil Expo, to oil and gas executives at the Energy Services Summit, over 10,000 copies of the book will be distributed throughout the year. JuneWarren-Nickle’s Energy Group

Printed in Canada

FEATURED MICROSITE The buyer’s guide to Canada’s Oil & Gas Industry About Us

Services

Contact Us

About Us

COSSD Video: Distributing COSSD January 10, 2012

The Canadian Oilfield Service and Supply Directory (COSSD) is Canada’s most comprehensive oilpatch directory and buyer’s guide, with a specific focus on service and supply companies operating in Canada’s Western Canadian Sedimentary Basin. The COSSD has over 30 years of making successful connections between advertisers and customers.

Home About

The COSSD is the most widely used industry-accepted directory, with more than 26,000 listings in over 1,900 specialized oilfield categories. With its distinctive yellow cover, the COSSD is instantly recognized by those

COSSD Alberta LSD Grid Map January 6, 2012

THE

VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY

COSSD NEWS

The buyer’s guide Canada’s to Oil & Gas Industry

ries by

FEATURED VIDEO

12:13

Contact

Catego

operating in the Western Canadian Sedimentary Basin. Its unmatched track record in targeted distribution and market penetration makes the COSSD the definitive guide to Canada’s oil and gas industry.

Rapid growth in COSSD use on smartphones and iPads December 1, 2011

Letter

Full Site

A B C D E F I J G H K L M N Q R O P S T U V W X Y Z

FEATURED MICROSITE

Search

© 2012 Copyright JuneWarren-Nickle’s Energy Group. All rights reserved. Disclaimer | Privacy Policy | Mobile | RSS Feed

Search

Categor

y/Keywo rd

Busines

s Name

JuneWarren-Nickle’s Network: Air Water Land | Alberta Construction Magazine | Oilfield Atlas | Canadian Oil Register | Canadian Oilfield Service & Supply Directory | Daily Oil Bulletin | Data Central | Energize Alberta | New Technology Magazine | Oil & Gas Inquirer | Oilsands Review | Oilweek | Petroleum Explorer | P.O.S.T. Report | Rig Locator | Specialty Publications

Search

City/Loc

ation

Browse

Major

Categor

ies

Home About © 2011

Copyright

Contact

JuneWarren-Nic kle’s Energy

Home

Full Site

Group.

cossd∙com

smartphone WeBsite ipad gps dVd digital edition

The COSSD will be handed out at over 25 trade shows in 2013.

FEATURED VIDEO

Robust 2012 expected, despite modest drilling forecasts January 15, 2012

cossd·com

Trade Shows

City/Location (optional):

The buyer’s guide to Canada’s Oil & Gas Industry

SMARTPHONE WEbSITE iPAD GPS DVD DIGITAL EDITION

YOUR GUIDE TO

SERVICE & SUPPLY COMPANIES ENVIRONMENTAL COMPANIES EXPLORERS & PRODUCERS GAS PLANTS TOWN MAPS HOTELS & MOTELS

GPS As of June 2012, 2,912 unique users have downloaded the GPS point-of-interest file. JuneWarren-Nickle’s Energy Group


PAGE 3

2013 MEDIA GUIDE

Looking to the Future

COSSD.com

A more powerful search engine, improved user interface and new filtering capabilities will allow buyers to quickly and easily find the service and supply companies they need.

100,000

Our commitment to providing the COSSD in the most current technologies allows our users maximum flexibility. The numbers are growing!

80,000 Number of unique users

is growing rapidly and has become the most-used website and smartphone buyer’s guide for Canada’s oil & gas industry!

Sustained Growth

60,000

40,000

20,000

0

New features include:

JUNE 2009

Product catalogUE detail

pre-Qualification filters

Search for a specific product or part to find the companies who supply it.

• Sort and filter search results using Enform certifications. • Find exactly what you’re looking for by specifying criteria like categories of service.

Proximity searching Narrow down search results by the distance from your office or worksite.

Available Ad Positions

JUNE 2010

JUNE 2011

JUNE 2012

iPad Smartphone GPS Website Google Analytics

728 pixels wide

by

90 pixels tall

360 pixels wide

by

320 pixels tall

300 pixels wide

by

250 pixels tall

LEADERBOARD

Now users can refine their search results using advanced criteria, and then compare those and other criteria across companies.

Example of advertiser detail page

Display ad

LANDING PAGE ad LANDING PAGE ad LANDING PAGE BANNER

Example of new search landing page with advertising opportunities


PAGE 4

2013 MEDIA GUIDE

Full Digital Accessibility Your customers will find you on COSSD.com—whether by computer, GPS, smartphone or iPad.

COSSD.com puts the most current information at your fingertips wherever you are. With over 73,000 unique visitors per year, COSSD.com is a quick and convenient way to get the attention of potential customers. 24 hours a day, 7 days a week and 365 days a year, COSSD.com keeps your ad in front of buyers when they’re ready to make purchasing decisions.

printed book

Beyond the website and the printed book, COSSD is available in four digital formats:

Website

digital edition

smartphone

iPAD

• Download free apps for smartphones • Use the free iPad app •V  iew or download the digital edition on your Mac or PC • Download a point-of-interest file for a GPS unit

traditionalLY PUBLISHED presentation

o

expanded search features

GPS

Search Landing Page

I

Landing page ad (3 available on each search landing page)

$ 950

Advertiser Detail Page Product Catalogue (0 to 1,000 lines)

$ 1,250

Product Catalogue (1,001 to 5,000 lines)

1,750

Product Catalogue (over 5,000 lines)

2,250

6 Videos (client hosted)

3,000

12 Videos (client hosted)

5,400

6 Videos (video production house)

3,900

12 Videos (video production house)

7,200

Corporate Video Hosting

552

Enhance your web presence with a customized advertising package. Host a corporate video on COSSD.com, produce a series of video releases or add your company’s products to your listings for easy searching. For more information, talk to your COSSD Account Executive or call 1.800.387.2446. Rates in Canadian dollars, effective August 1, 2012

Submitting Website Ads Leaderboard ads (see page 3 for size information) can be submitted as HTML5, GIF, JPG, PNG, BMP files (preferred) or as SWF files. Advertiser detail page ads and search landing page ads must be supplied as static JPG or GIF files. SWF files are not supported on Apple mobile devices. If submitting a SWF file, please also send a static GIF for website visitors who do not have the correct Flash plug-in. For more information on web ad specifications, please contact the Ad Traffic Coordinator at 780.944.9333 (toll free 1.800.563.2946) or production@junewarren-nickles.com.


PAGE 5

2013 MEDIA GUIDE

Industry’s Yellow Book No matter what your area of expertise,

in-column LISTINGS for all SECTIONs

the COSSD has the sections, categories

Purchases of in-column listings include a link on the advertiser detail page on COSSD.com. Those who purchase trademark custom and trademark listings in the yellow, orange and green sections also receive placement of their logo on their detail page on COSSD.com.

and listing types to get you noticed by the people making buying decisions.

TRADEMARK CUSTOM Canadian Oilfield Service and Supply Directory________________

The Six Sections of COSSD thirty-second edition

2012

2013

Cossd

the

buyer’s guide to Canada’s oil & gas industry www.cossd.com CATEGORIES GARMIN GPS COSSD NEWS GET A COPY ADVERTISING INDUSTRY LINKS LISTING UPDATE CONTACT ABOUT US HELP

Search by Category/Keyword

Search by Business Name

Search by City/Location

Category/Keyword:

City/Location (optional):

SEARCH

The buyer’s guide to Canada’s Oil & Gas Industry THE

VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY

REACH OIL & GAS

124,057 INDUSTRY *

WITH A CUSTOMERS SINGLE AD

COSSD NEWS

FEATURED VIDEO

Robust 2012 expected, despite modest drilling forecasts January 15, 2012

The COSSD is divided into six easy-to-navigate sections.

FEATURED MICROSITE The buyer’s guide to Canada’s Oil & Gas Industry About Us

Services

Contact Us

About Us

COSSD Video: Distributing COSSD January 10, 2012

The Canadian Oilfield Service and Supply Directory (COSSD) is Canada’s most comprehensive oilpatch directory and buyer’s guide, with a specific focus on service and supply companies operating in Canada’s Western Canadian Sedimentary Basin. The COSSD has over 30 years of making successful connections between advertisers and customers.

COSSD Alberta LSD Grid Map January 6, 2012

The COSSD is the most widely used industry-accepted directory, with more than 26,000 listings in over 1,900 specialized oilfield categories. With its distinctive yellow cover, the COSSD is instantly recognized by those operating in the Western Canadian Sedimentary Basin. Its unmatched track record in targeted distribution and market penetration makes the COSSD the definitive guide to Canada’s oil and gas industry.

Rapid growth in COSSD use on smartphones and iPads December 1, 2011

THE

VIDEO RELEASES buyer’s guide TO CANADA’S OIL & GAS INDUSTRY

COSSD NEWS

Home About

The buyer’s guide Canada’s to Oil & Gas Industry Contact

Categor ies

FEATURED VIDEO

12:13

Full Site

by Letter A B C D E F I J G H K L M N Q R O P S T U V W X Y Z

FEATURED MICROSITE

Search

© 2012 Copyright JuneWarren-Nickle’s Energy Group. All rights reserved. Disclaimer | Privacy Policy | Mobile | RSS Feed

Category

/Keyword

Search JuneWarren-Nickle’s Network: Air Water Land | Alberta Construction Magazine | Oilfield Atlas | Canadian Oil Register | Canadian Oilfield Service & Supply Directory | Daily Oil Bulletin | Data Central | Energize Alberta | New Technology Magazine | Oil & Gas Inquirer | Oilsands Review | Oilweek | Petroleum Explorer | P.O.S.T. Report | Rig Locator | Specialty Publications

Search

Business

Name

City/Loc

ation

Browse

Major

Categori

Serving the Oilfield Industry 24 Hours A Day 7 Days A Week 365 Days A Year

At Your Fingertips “For Information Call”

• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Company logo, centred. • Six lines of information. • For Information Call line included. • Bordered on three sides. • House colours (red, blue and green) available.

Canadian Oilfield Service and Supply Directory 2nd Floor-816 55 Ave NE Calgary AB T2E 6Y4.................. (403) 209-3500 Website. .......................................... www.cossd.com

es

Home About © 2011

Copyright

Contact

JuneWarren-Nick le’s Energy

Home

Full Site

Group.

cossd∙com

cossd·com smartphone WeBsite ipad gps dVd digital edition

SMARTPHONE WEbSITE iPAD GPS DVD DIGITAL EDITION

YOUR GUIDE TO

Printed in Canada

White section

Grey section

Blue section

Orange section

TRADEMARK Canadian Oilfield Service and Supply Directory________________

SERVICE & SUPPLY COMPANIES ENVIRONMENTAL COMPANIES EXPLORERS & PRODUCERS GAS PLANTS TOWN MAPS HOTELS & MOTELS

Alphabetical listings for advertisers, associations, oil and gas companies, and industry-related firms Listings sorted by town and province for advertisers, associations, oil and gas companies, and industry-related firms Head and field office listings for oil and gas companies, sorted three ways: • Alphabetically • By town and province • By facility Hotel listings sorted by town and province

“For Information Call” Canadian Oilfield Service and Supply Directory 2nd Floor-816 55 Ave NE Calgary AB T2E 6Y4................ (403) 209-3500 Toll Free............................................ (800) 387-2446

INFORMATIONAL Canadian Oilfield Service and Supply Directory Comprehensive - Organized

Accurate - Pertinent

Information 220-9303 34 Ave NW Edmonton AB T6E 5W8. ...... (780) 944-9333 Website............................................. www.cossd.com

Canadian Oilfield Service and Supply Directory_______________ “authorized distributor”

Green section

Yellow section

Environmental service and supply companies sorted by category Service and supply companies sorted by category

• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Company logo, centred. • For Information Call line included. • Bordered on three sides. • House colours (red, blue and green) available.

JuneWarren-NICKLE’s ENERGY GROUP

220-9303 34 Ave NW Edmonton AB T6E 5W8. ............... (780) 944-9333 Fax. ............................................................. (780) 944-9500

In-Column listings continued on next page

• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Three lines of information. • Bordered on four sides. • House colours (red, blue and green) available.

TRADE NAME • Trade name set in bold, all-caps. • Border above and below the listing. • Call line included. • Company name, town, phone and fax numbers. • House colours (red, blue or green) available.


PAGE 6

2013 MEDIA GUIDE

In-Column Listings In-Column Listings

in-column LISTINGS for all SECTIONs, continued

BLACK Size

HOUSE COLOUR

1st

2nd

1st

2nd

$ 1,556

$ 778

$ 1,946

$ 973

1,110

555

1,388

694

Informational

888

444

1,110

555

Trade Name

666

333

832

416

Extra Bold

610

305

760

380

Trademark Custom Trademark

Bold Listing

498

249

n/a

n/a

Regular Purchased

276

138

n/a

n/a

WHITE & GREY SECTIONS ONLY

Trademark Feature

$ 1,388

$ 694

n/a

n/a

Extra Bold Feature

760

380

n/a

n/a

$ 140

Corporate identifier

140

Company name

140

Extra lines

Canadian Oilfield Service and Supply Directory 220-9303 34 Ave NW Edmonton AB T6E 5W8.... (780)

944-9333 Fax. ................................................ (780) 944-9500

• Company name set in large size, bold, all-caps. • Large phone and fax numbers. • Bordered by a bold line above and below. • House colours (red, blue or green) available.

BOLD LISTING Canadian Oilfield Service and Supply Directory 2nd Floor-816 55 Ave NE Calgary AB T2E 6Y4.......................... (403) 265-3700 Fax. ........................................................... (403) 245-8666

• Company name set in bold, all-caps. • Town, phone and fax numbers in bold. • Town listed in red.

REGULAR PURCHASED

Listing Add-Ons Big town name

EXTRA BOLD LISTING

Customize your advertising presence with add-ons. Ask your Account Executive for details.

90

Rates in Canadian dollars, effective August 1, 2012 Ad placement in directory is based on ad size and seniority per category

Canadian Oilfield Service and Supply Directory 220-9303 34 Ave NW Edmonton AB T6E 5W8......(780) 944-9333

• Company name in bold, mixed case. • Town in bold.

additional in-column LISTINGS for white & Grey sections only All listings purchased in the yellow, green and orange sections also appear in the white section. TRADEMARK FEATURE

The COSSD is the directory of choice for service and supply buyers. No matter where you are or what time of day it is, the COSSD is always ready to help you find what you are looking for. Purchase a listing or display ad package in the COSSD, and ensure your company is right in front of buyers wherever and whenever they’re ready to buy.

Canadian oilfield service and Supply directory

• Company name set in large size, bold, all-caps. • Town, phone and fax numbers in bold. • Bordered by a bold line above and below. • Highlighted with yellow background.

Calgary AB

(403) 209-3500 Fax. .................................................. (403) 245-8666

• Company logo, centred.

2nd Floor-816 55 Ave NE T2E 6Y4.............

EXTRA BOLD Feature

Canadian Oilfield Service and Supply Directory Edmonton AB

(780) 944-9333 Fax. ...................................................(780) 944-9500

220-9303 34 Ave NW T6E 5W8..................

• Company name set in large size, bold, all-caps. • Town, phone and fax numbers in bold. • Bordered by a bold line above and below. • Highlighted with yellow background.


PAGE 7

2013 MEDIA GUIDE

Display Advertising Advertisers who purchase premium ads also receive a leaderboard ad displayed on COSSD.com.

Premium Positions Maximize your exposure by booking our most visible advertising positions: covers and tab pages.

Purchases of display ads in the yellow, green and orange sections also include that ad displayed on the advertiser’s detail page on COSSD.com.

Sizes for Display Advertising ad sizes for yellow, green and orange SECTIONs

ad sizes for WHITE AND GREY SECTIONs

5.875” x 7.875”

1/3 Page Vertical 1.875” x 7.875”

Full Page 2.87” x 7.875”

2/3 Page Vertical 3.875” x 7.875”

1/4 Page Horizontal 5.875” x 1.875”

1/2 Page Vertical 2.87” x 7.875”

1/2 Page Horizontal 5.875” x 3.875”

1/6 Page Vertical 1.875” x 3.875”

1/2 Page Horizontal 5.875” x 3.875”

1/3 Page Square 3.875” x 3.875”

1/6 Page Horizontal 3.875” x 1.875”

1/4 Page Vertical 2.87” x 3.875”

1/12 Page Square 1.875” x 1.875”

1/4 Page Horizontal 5.875” x 1.875”

Full Page

Gatefold Cover Trim: 12.25” x 8.75” Bleed: 12.5” x 9.25”

(left side of ad does not bleed)

Cover Trim: 6.75” x 8.75” Bleed: 7.25” x 9.25”

Tab Page Trim: 6.75” x 8.75” Bleed: 7.25” x 9.25”

DOUBLE PAGE ad size for ALL SECTIONs Double Page

Tip-ons and inserts offer unique advertising opportunities in the COSSD. Ask your Account Executive for details.

12.625” x 7.875”

1/8 Page Horizontal 2.87” x 1.875”


2013 DISPLAY ADVERTISING RATES Premium Positions Size Cover Outside Front Gatefold

$ 25,200

Cover Outside Back

26,712

Cover Inside Front

18,922

Cover Inside Back

15,582

Tab Page

11,130

As an added bonus, the purchase of any premium position ad comes with a leaderboard ad on COSSD.com. Not only will you reach the 50,000-plus* users of the book, but you will also reach the 73,000** unique visitors to COSSD.com with a banner ad placed front and center.

Tab pages and covers include four-colour process on glossy stock. Cover positions are non-cancellable.

* Source: JuneWarren-Nickle’s Energy Group ** Source: Google Analytics

Display Advertising All advertisers who purchase display ads in the yellow, green and orange sections also receive a display ad on their advertiser detail page on COSSD.com. Reach a combined 140,000 users with a strong marketing presence in both the print and online formats. BLACK Size

HOUSE COLOUR

For advertising design specifications, visit cossd.com or contact the Ad Traffic Coordinator at 780.944.9333, toll free at 1.800.563.2946, or email production@junewarren-nickles.com. Advertising design and proofing services are complimentary up to 3.5 hours, with revisions limited to two per advertising order. All additional design and proofing time is charged at a rate of $125 per hour.

FULL COLOUR

1st

2nd

1st

2nd

1st

2nd

$ 10,016

$ 5,008

$ 12,518

$ 6,259

$ 17,528

$ 8,764

Full Page

5,340

2,670

6,756

3,378

9,346

4,673

2/3 Vertical

4,228

2,114

5,284

2,642

7,396

3,698

1/2 Horizontal

3,338

1,669

4,172

2,086

5,838

2,919

1/3 Square

2,448

1,224

3,058

1,529

4,280

2,140

1/3 Vertical

2,448

1,224

3,058

1,529

4,280

2,140

1/4 Horizontal

2,224

1,112

2,778

1,389

3,892

1,946

1/6 Horizontal

2,002

1,001

2,504

1,252

3,502

1,751

1/6 Vertical

2,002

1,001

2,504

1,252

3,502

1,751

1/12 Page

1,556

778

1,946

973

2,722

1,361

1/2 Vertical

$ 3,338

$ 1,669

$ 4,172

$ 2,086

$ 5,838

$ 2,919

1/4 Vertical

2,448

1,224

3,058

1,529

4,280

2,140

1/8 Horizontal

1,780

890

2,222

1,111

3,112

1,556

Double Page Spread

Advertising Design Specifications & Services

Agency Commission & Cash Discounts Recognized agencies receive a 15% discount on gross advertising and colour costs. Complete artwork and full payment must be received within 30 days to qualify. A cash discount of 5% applies to ads over $400 that are fully paid at the time of sale.

WHITE & GREY SECTIONS ONLY

Rates in Canadian dollars, effective August 1, 2012. Ad placement in directory is based on ad size and seniority per category.

2012/08/11

JuneWarren-Nickle’s Energy Group is owned by Glacier Media Inc.

JuneWarren-Nickle’s Energy Group is Canada’s oldest and most recognized energy information provider. Known for our authoritative print and online publications, data sets, maps, charts, directories and events, we are the Canadian leaders in oil and gas, and construction publishing. Our commitment to our readers and advertisers remains steadfast: To be the most trusted source of energy information in Canada.

junewarren-nickles.com Edmonton

Calgary

220-9303 34 Avenue NW Edmonton AB T6E 5W8 tel: 780.944.9333 | fax: 780.944.9500 toll free: 1.800.563.2946

2nd Floor, 816 - 55 Avenue NE Calgary AB T2E 6Y4 tel: 403.209.3500 | fax: 403.245.8666 toll free: 1.800.387.2446


2013 COSSD Media Guide