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eBooks Webinar Leveraging Technology for Fast, Lower Cost Production February 18, 2009


Key Business Goals

• Make the move from print to dynamic, online products • Monetize content in as many ways as possible • Create new revenue streams & publishing channels • Drastically cut cycle times & production costs • Stay nimble in the face of uncertain future competition Stephen King brought e-publishing to the attention of the world by publishing his novel, “Riding the Bullet,” exclusively in eBook form. In the first 24 hours of availability, 400,000 copies were downloaded - more than any other book in any format!

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What is an eBook?

• An eBook is the digital media equivalent of a conventional printed book. Such documents are either read on personal computers or on dedicated hardware devices known as eBook devices or eBook readers. • Key advantages – simple navigation for easy access to previously viewed pages – instant access to the content – powerful search function – environmentally friendly, no trees are destroyed

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Some eBook Devices

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eBook Alphabet Soup • Various eBook formats – – – – – – – – – – – – –

• DRM formats

.LIT Mobi AZW PDB FB2 PDF RTF BBeB EPUB HTML RB CHM OEB

– – – – – – –

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Microsoft Reader Adobe Adept eReader Mobi Apple FairPlay DNL and many others…


Challenges of Present eBook Formats • Multiple formats, hardware devices…which is best? • Cost of trying a new format and the risk of competition • Conversion costs due to a staggered production model 0

4

Manuscript Ready

“P” Book Released

5

6

E-Book Released

Companion Website Released

• Consumer expectations

10

Elearning Course Launched

– interactive (audio, video, animations) – available (anywhere, anytime) – participative (“I matter and so does my opinion”) – cost (micro-payments)

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What is EPUB?

EPUB is an XML-based file format designed to reflow text according to screen size EPUB is actually composed of three standards OPS, OPF and OCF

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How does EPUB help the Publisher?

Publishers can reduce costs of conversion. Create EPUB only and send through distribution channels. Can be utilized as final deliverable format from Publisher and is utilized in this way by Adobe Digital Editions, Sony Reader, and Stanza Reader for iPhone Page 8 of 26


If only it was this uncomplicated â˜ş

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EPUB Workflow Realities Ahead EPUB adoption and implementation is taking place…not without challenges Device limitations impact workflows Distributors are receiving EPUB and converting to other formats as necessary Not all content is right for EPUB Page 10 of 26


Association American Publishers: EPUB support HarperCollins Publishers

Cambridge University Press

Harlequin

Oxford University Press

Simon & Schuster

Pelican Publishing Company

Hachette Book Group

Cengage Learning

John Wiley & Sons Inc.

Workman Publishing

Penguin Group USA

Seattle Book Company

Random House

National Science Teachers Assoc.

Macmillan

CQ Press

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United Kingdom: EPUB support Random House

Cambridge University Press

HarperCollins

Oxford University Press

Penguin

Gardners Books

Simon & Schuster

Taylor & Francis

Pan Macmillan

Value Chain International

Mills & Boon

WHSmith

Waterstones

and more to come‌

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Supply Chain: EPUB support Adobe

Aptara

LibreDigital

Rosetta Solutions

Ingram Digital

Innodata Isogen

OverDrive

TexTech

eBook Technologies

codeMantra

Publishing Dimensions

DNAML

VitalSource Technologies

Digital Media Initiatives

Mobipocket

Smashwords and many more‌ Page 13 of 26


EPUB Readers

Adobe Digital Editions

eBookwise

Sony Reader

Kindle

Bookworm Reader

Mobipocket

Stanza Reader for iPhone

FBReader

BeBook

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EPUB Technology Vendors

Adobe Systems Incorporated eBook Technologies Inc.

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What’s Next for EPUB?

EPUB Maintenance Group IDPF Best Practices Guide Next Evolution EPUB 3.0

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$100,000,000 +

SONY, Kindle, Stanza and other readers…how are they affecting Market Growth?

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December Wholesale Trade +120% Calendar Year to Date +68.4%

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How XML Can Help High-Quality Multi-Channel Output

Dynamic, Flexible Personalization

Powerful, LaserFocused Search

Compatibility with RSS and Web 2.0 Technologies

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The Parallel Solution

The alternative… BOOKS

E-PUB PUBLISH AUTHOR SME

MANUSCRIPT

COMPOSITION & LAYOUT

CONTENT EDITING

ADOBE PDF

XML

INDIVIDUAL CHAPTERS

DEVELOPMENT TEAM

TRAINING NEEDS ANALYSIS

INSTRUCTIONAL DESIGN

MEDIA DESIGN & PROGRAMMING

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ONLINE ASSESSMENTS COMPANION WEB SITES WEB PORTALS


XML & Parallel Publishing • Producing the same content or information in more than one medium, simultaneously • Using a single source for cross-media publishing • Integrating production of text and graphics for print with learning modules and animations for media • Editing the content once, publishing it multiple times • Advantages – reduced “time to market” – additional revenue channels – easier maintenance of data – consistency of data – overall cost savings – builds bridges between print & media world

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The Power of XML

XSL XSL FO FO

F to PD r e d Ren

O SL-F X o t XML

XML to EPUB

XML to XM

L

XSLT Transformations

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wiki blog


XML & EPUB • The EPUB content standard allows publishers to produce and send a single digital publication file through distribution, and offers consumers interoperability between software/hardware for unencrypted reflowable digital books and other publications • ".epub" is the file extension for EPUB reflowable digital books and publications • EPUB acronym soup – container: OCF (Open [OEBPS] Container Format) – markup packaging: OPF (Open Packaging Format) – markup content: OPS (Open Publication Structure); XHTML & DTBook

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Comprehensive Solutions Across All Media Student Resource

Instructor Resource

Companion CD

Companion Website PDA-Based Products

E- books

Learning Aids PDF's

Image Banks Elearning

Simulations

Interactivities Case Studies Games

Assessments

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Animations


Five Best Practices 1.

Make ALL your content available digitally

2.

Explore different business models and mediums

3.

XML-first workflow is a MUST

4.

Automation in digital workflows is critical

5.

Quality assurance on actual devices is essential

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Contact Information

Mark Witman

VP Publishing Solutions Aptara

Michael Smith

Executive Director

International Digital Publishing Forum

www.aptaracorp.com

www.idpf.org

mwitman@aptaracorp.com 703.352.0001 x:1125

msmith@idpf.org 905.235.4373

Gurvinder Batra More Information info@aptaracorp.com

CTO Aptara

www.aptaracorp.com gbatra@aptaracorp.com 703.352.0001 x:1119

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