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NEWSLI NK TheEur ol i nkNe ws l e t t e r www. e ur ol i nk onl i ne . c om

Vol ume1I s s ue1 J une2 01 1

HERECOMES THENEWS Ne woffic e , ne wr e c r ui t s , ne wpr oj e c t s , ne w. . s l e t t e r

RymeVi s i t sMani l a Ar es oundi ngs uc es s

Eur ol i nkTeam Beef sUp Le t ’ sme e tt hegr e e nhor ns Feat ur e:

Fut ur eofMobi l i t y

Howmobi l edev i c eswi l l c hanget hewaywedobus i nes s

y nl o s ee y o l p em k n i l o r Eu r Fo


Her eComest heNEWs Wea r ea l mos tha l f wa yt hr ought hey e a rbut Eur ol i nki ss t i l l i nt heNe wYe a rmodewi t ha l i s tofne wt hi ngsunde r wa y . Thi si spa r toft he c ompa ny ’ sgoa l t ode v e l oppr oduc t sa nds e r v i c e st ha twi l l pr ov i det hepubl i cwi t ht hebe s t i nnov a t i v ei nf or ma t i ont e c hnol ogyba s e ds ol ut i ons .

1 .

Wi t hagl oba l mi nds e ti mbue da tt hev e r y c or eoft hec ompa ny , Eur ol i nki ss t r e ngt he ni ngi t sf ounda t i ont obe c omeama j orpl a y e r i nt heI Ti ndus t r ybyga t he r i ngapool ofübe r t a l e nt e di ndi v i dua l sa nds e t t i ngupa ni de a l wor ke nv i r onme ntt ha twi l l ha r ne s se a c h e mpl oy e e ’ sma x i mumpot e nt i a l . Gol dengat e. I ti snott hebr i dget ha tope ns upt ot hehubof Sa nFr a nc i s c obutt hee nt r a nc et ot he260s qua r eme t e roffic ea nd s e c ondhomet ot a l e nt e da ndha r dwor k i ng l a di e sa ndge nt s , t oc ount l e s sme e t i ngs , pi l e s ofpa pe r s , a ndl a t eni ghtwor k s . Thi ss ui t eon t he1 6t hfloor , We s t T owe rofPhi l i ppi neSt oc k Ex c ha ngei st hene whe a dqua r t e rof Eur ol i nk ’ st hi nkt a nk si nbus i ne s sde v e l opme nta ndpr ogr a mma na ge me nt , c ommuni c a t i on, huma nr e s our c ea ndt r a i ni ng, a nd s of t wa r ede v e l opme nta ndpr ogr a mmi ng. I t hous e st woc onf e r e nc er ooms , t hr e ee x e c ut i v er ooms , 2 7wor ks t a t i ons , a ndt hous a nds ofs qua r ei nc he sofs pa c ef ordoc ume ntfil i ng ne e ds . Ther ei nf or c ement . Weha v eane wl oc a t i on, wha ts houl dc omene x t ?Ne wc a s t s ! Ye s , we ha v el ot soff r e s hne wf a c e si nt heoffic e . Tha t me a nsne ws mi l e s , ne wi ns i ght s , ne wc ha t ma t e s( wor ks t a t i onsa r equi t ef a rf r omone a not he rs oYMi st hebe s twa yt ot a l k ) , a nd f r e s hne whe a dst oa c he . Page1

Thef ourne wc a s t swi l l t a k et hec ha l l e ngi ng r ol e sofBus i ne s sDe v e l opme ntOffic e r , Ana l y s t , a ndRe s e a r c he r . Ge tt ok nowt he mmor e ont hene x ta r t i c l e . Dev el opment s . Eur ol i nka ggr e s s i v e l yv e nt ur e st one wbus i ne s spa r t ne r s hi pst ha ta i ms t os i mpl i f yl i f ei nat e c hnol ogi c a l l ydr i v e n c ommuni t i e s . I nc omi ngmont hs , t hec ompa nyi sgoi ngt obebus yde v e l opi ngpr oj e c t s i nfie l dsoft r a ns por t a t i on, r e t a i l , t our i s m, he a l t hc a r es e r v i c e s , a nds omuc hmor e .

NEWSLI NK Pl e as es e ndy o u rq u e s t i o ns , c o mme nt s , s u g g e s t i o ns , andf e e dst o : e u r o l i nk ne ws l e t t e r @e u r o l i nk o nl i ne . c o m


1 . Co nf e r e nc eRo o m; 2. Di s c u s s i o namo ngBDO, RND,

2 .

T e c hni c al , andCo mmu ni c at i o n De p ar t me nt ; 3 . Pr i v at eDe p t . Bay ; 4. Go v e r nme ntDe p t . Bay

4.

3 .

( . . . f r o mHe r eCo me s ) I fi t ’ snew,i t ’ snews . I nc a s ey ouha v e n’ tnot i c e d, y oua r er e a di ngEur ol i nk ’ sne ws l e t t e r– NEWSLI NK. Ye s , weha v eane ws l e t t e r ! Asa nI Tc ompa ny , i nf or ma t i ona boutt he l a t e s tde v e l opme nt si nt hewor l doft e c hnol ogya ndc ommuni c a t i onsa r ec r i t i c a l i nf or mul a t i ngbus i ne s ss ol ut i onsf orc l i e nt s . I nf or ma t i ons e r v e sa st hewe a pont oga i ne dgei n t hi shi ghl yc ompe t i t i v ea ndf a s tpha s e di ndus t r y . Andbe i ngas our c eofi nf or ma t i on, NEWSLI NKwi l l a l s ohe l pi nc ul t i v a t i ngpos i t i v ec or por a t ec ul t ur ea ndbe c omeac ha nne l t ha t pr omot e sde v e l opme ntwi t hi nt hec ompa ny a ndi t se mpl oy e e s . Ne wb u s i ne s s de v e l o p me nto ffic e r s andb u s i ne s sanal y s t s

Eu r o l i n kT e am Be e f sUp Weha v egotourne whe a dqua r t e r , s e a l e d ne wpa r t ne r s hi p, a ndc onc e i v e dne wpr oj e c t s . Now, doy ouhe a rme e t i ngsa ndov e r t i me s ? I be ty oudo, butdon’ twor r y‘ c a us ehe l pi son t hewa y . Thewor ka he a ds ur ewon’ tbea s ha r di fweha v ee x t r abr a i nsa ndl e gst os ha r e s omel oa dst o, wi l l i t ? Sot hehe a dhuntbe ga na ndl uc k i l ywewe r e a bl et oge tourha ndsons ome( a ndha nds ome ? ) guy st ofil l i nt hev oi ds . Fr omdoz e ns ofa ppl i c a nt sa ndt wi c ea smuc hi nt e r v i e ws , weha v epi c k e df ourne wc omr a de sf ort he bus i ne s sde v e l opme nta ndpr oj e c tma na ge me ntt e a ms . t op ag e4) ( Page2


Al l t hebes ti nl i f e. Mor e happi nes s . Mor ebl es s i ngs . Mor ebi r t hdayst oc ome


( . . . f r o mEu r o l i nkT e am) Wi t hnof ur t he ra do, l e tusme e tt hene w me mbe r sofEur ol i nk !

Romul oVal l o-i na ne nv i r onme ntf ul l ofI s k o l arngBay an, Romsmi ghtfindhi ms e l fa sa l onet i ge r . Ade gr e ehol de ri nEc onomi c sa s Fr anc oCi c er oNadal -aBSAgr i c ul t ur a l Ec o- we l l , t hi ss of ts pok e nUni v e r s i t yof Sa nt o nomi c sgr a dua t e , Fr a nc oorNi c oi st heonl y T oma sa l umnuswi l l be c omea ni nt e gr a l pi e c e ne whi r et oj oi nt hepr i v a t es e c t orgr oupa sa oft hegov e r nme ntt e a ma saBus i ne s sAna Bus i ne s sDe v e l opme ntOffic e r . Buts i nc e l y s t . Thoughhel ook st a me d, hi swi ti sa s c omi ngf r omUni v e r s i t yoft hePhi l i ppi ne sLos s ha r pa se v e r y onei nt hepa c k . Ba ños , hewi l l ne v e rf e e l out numbe r e dbe c a us ehewi l l bewor k i ngwi t ht hr e eUP J er omeTuaz on-l i k eRoms , J e r omewi l l a l s o a l umni i nt heoffic e . s e r v ea saBus i ne s sAna l y s tf ort hegov e r nAs i def r omma k i ngSWOTa ndt a l k i nga bout me ntt e a m. r e v e nues t r e a ms , e t c , Ni c oa l s ol ov e sr i di ng wa v e sa ndbe i ngout door . I nt e r e s t i ngl y , J e r omei soneoft her a r ebr e e d t ha ts pe a k sonhi sl oc a l t onguee ffor t l e s s l y . Ramonc i t oMac al i nt al -af a t he rt ohi sf our Fi r s te nc ount e r , s t r a i ghtFi l i pi no–nos ebl e d. mont hsol ds on, Moni sapr oi nde a l i ngwi t h Buta s i def r ombe i ngflue nti nhi sownl a nt hegov e r nme ntpr oj e c t s . I mme di a t e l y , he gua ge , hea l s os pe a k st hel a ngua geof Ape a r ne dt hemoni k e rMa s t e rofPr oc ur e me nt i e dSt a t i s t i c sv e r ywe l l whi c hhee a r ne d La wbe c a us eoft heMa s t e r si nBus i ne s sAd- pl f r omPol y t e c hni cUni v e r s i t yoft hePhi l i pmi ni s t r a t i ononhi sc a pa ndR. A. 91 84i nhi s pi ne s , a not he rv e r s i onofI s k o l arngBay an. he a d. Hi se x pe r i e nc ewi l l de fini t e l yc omei n ha ndya sBus i ne s sDe v e l opme ntOffic e r .

Fr anc oCi c er o

Romul o

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Ramonc i t o

MACALI NTAL BDO

Bus i nes sAnal ys t

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TUAZON Bus i nes sAnal ys t

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TheFut ur e ofMobi l i t y

Fr omCRMt oa ut hor i z a t i onst obus i ne s si nt e l l i ge nc e , mobi l ea ppl i c a t i onshe l por ga ni z a t i onsbe t t e rs uppor t ont he gowor k f or c e sa nde nga gemor ee e c t i v e l y wi t hc us t ome r s .


T oda y ’ se nt e r pr i s ewor k e r smos t l yus et he i rwor k s ma r t phone st os e nde ma i l sa ndc he c ks c he dul e s . Soon, t ha twon’ tc uti t . Empl oy e e sa r ea c c us t ome dt o doi ngmor e —muc hmor e —wi t ht he i rpe r s ona l phone . Why , t he ya s k , s houl dt he i rwor kde v i c ebea nydi ffe r e nt ?

RymeVi si t , aResoundi ngSuccess

Ex e c ut i v e sf r omRy me , aSpa ni s hmot orv e hi c l ei ns pe c t i onfir m, v i s i t e dMa ni l aonMa y1 7 , 2 01 1t ot a l ka boutt hemot orv e hi c l es a f e t y s t a nda r dsi nt hePhi l i ppi ne s . Asagl oba l c omAc c or di ngt oa2 01 0s ur v e ybyFor r e s t e rRe s e a r c h, 7 5 pe r c e ntofc ompa ni e sr e por t“ i nc r e a s e dwor k e rpr oduc - p a nyt ha tpr omot e sr oa da ndpubl i cs a f e t y , i t t i v i t y ”f r omde pl oy i ngmobi l ea ppl i c a t i ons . How? i sfit t i ngt ha tt he yt a poneoft hec ount r y ’ spi oThr oughi nc r e a s e de mpl oy e er e s pons i v e ne s sa ndde c i ne e r si nma nda t or yv e hi c l ei ns pe c t i on–Eur o s i onma k i ngs pe e d( 66pe r c e nt ) , f a s t e rr e s ol ut i onof c us t ome ra ndi nt e r na l I Ti s s ue s( 48pe r c e nt )a ndi ml i nkNe t wor kI nt e r na t i ona l Cor por a t i ont obea pr ov e dc us t ome rs a t i s f a c t i on( 42pe r c e nt ) . I t ’ sno pot e nt i a l pa r t ne r . wonde r : e x t e ndi ngbus i ne s sda t aa nda ppl i c a t i onst o mobi l ede v i c e se x pone nt i a l l yi nc r e a s e st hev a l ueof t he s ec or por a t ea s s e t st hr oughr e a l t i mea c c e s s , a l wa y s ona v a i l a bi l i t y , f e we rde l a y sa ndf a s t e re x e c ut i on.

Ry mea ndEur ol i nks ha r et hes a megoa l of ma k i ngs ur et ha tt hev e hi c l e spl y i ngourhi ghwa y sa ndby wa y sa r ei nt he i rbe s tc ondi t i on f ort hes a k eoft hepubl i ca ndt hee nv i r onAc c e l e r a t i ngSa l e s Thepot e nt i a l f orpr oduc t i v i t yf r ommobi l ea ppl i c a t i ons me nt . i se v e r y whe r e —f r omt hec or ne rofy ouroffic et ot he fie l d. I t ’ sa l s ol a r ge rt ha ne v e r . Wi t hs oma nye mpl oy e e s br i ngi ngt he i rs ma r t phone sa ndt a bl e t st owor k , c ompa ni e sa r enol onge rbounde dbyt he i ri nv e s t me nt si n c ompa ny owne d, s i ngl e pur pos eorr ugge di z e dde v i c e s . I ns t e a d, c ompa ni e sc a nde pl oyhor i z ont a l a ppl i c a t i ons , whi c ht ouc hma nymor eoft he i re mpl oy e e s .

Eur ol i nki npa r t ne r s hi pwi t hEur ol a ba ndot he r pr i v a t ee mi s s i ont e s t i ngc e nt e r si si nv ol v e di n t hei ns pe c t i onofv e hi c l e si nc ompl i a nc ewi t h Phi l i ppi neCl e a nAi r Ac t . Eur ol i nks e r v e sa sa l i nkbe t we e nPETCst ha tupl oa dsv e hi c l e s ’ t e s t Mobi l ec us t ome rr e l a t i ons hi pma na ge me nt( CRM)i s r e s ul t sa ndt heLa ndT r a ns por t a t i onOffic e t hel e a di nga ppl i c a t i one nt r a nt —ape r f e c tc onv e r ge nc e whi c hr e gul a t e st her e gi s t r a t i onofv e hi c l e s . oft hede ma ndsa ndbe ne fit sofmobi l i t y . Empl oy e e sne e dr e a l t i mea c c e s st oc us t ome ri nf or ma t i on—s ome t i me sa tamome nt ’ snot i c e . Li k e wi s e , c us t ome r sde ma ndr e s pons i v e ne s s , f a s t e rc y c l ee x e c ut i on a ndhi ghqua l i t yma na ge me ntofs uppor ta ndi s s ue r e s ol ut i on. Thec l e a rbe ne fit st ode a l ma k i nga ndr e t e nt i onpr oc e s s e sha v ej umpe dmobi l eCRMa dopt i on a he a dofa l l ot he ra ppl i c a t i ons .

Ry meont heot he rha nds pe c i a l i z e si n v e hi c l e ’ sov e r a l l r oa dwor t hi ne s s . Thec ompa nyi se nga ge di nt hemot orv e hi c l ei ns pe c t i oni nc l udi ngbr e a kt e s t s , t i r e sa ndl i ght si ns pe c t i on, c a l i br a t i onofs us pe ns i on, a ndma ny mor e . Ry mei sa ne s t a bl i s he dna mea c r os s CRMa ppl i c a t i onsa r ewe l l s ui t e dt os ma r t phone sa nd Eur ope , Sout hAme r i c a , Mi ddl eEa s t , a nd t a bl e t s , ma k i ngCRMac onv e ni e nts t a r t i ngpoi ntf ori npa r t sof Sout hEa s tAs i a . de pe nde nts of t wa r ev e ndor s( I SVs )a ndi nhous eI T

pr oj e c t s . TheCRMda t as t r uc t ur ei sor ga ni z e da ndhi e r a r c hi c a l e nought oe a s i l yfita ndna v i ga t e , a ndt hewor k - Du r i ngt het wowe e kv i s i t , Ry mee x e c s flowi sc ompl e xa ndf r e e f or me nought ot a k ea dv a nl e a r ne da boutt hee mi s s i ont e s t i ngi ndus t r yi n t a geofge s t ur e ba s e dt ouc hs c r e e ns . De v e l opme nt t hePhi l i ppi ne s , t hel a wsa ndgov e r ni ngbodi e s t e a msus i ngf our t hge ne r a t i on( 4GL)t ool st oa c c e s s ba c k e ndda t as y s t e msha v er obus tpr e bui l tus e ri nt e r - i nv ol v e di nmot orv e hi c l e sa ndot he rmot or f a c e( UI )e l e me nt si nt hel a t e s ts ma r t phones of t wa r e v e hi c l er e l a t e di ndus t r i e s , a ndul t i ma t e l y , t he y de v e l opme ntk i t s . Tha tma k e si ts i mpl et obi ndada t a a dagl i mps eoft hec ount r y ’ sf ut ur ei nt e r ms t a bl et oaUI t a bl eont heAppl ei Phone , wi t ht hena t i v e h s c r ol l , bounc ea nds e l e c t i oni nt e r a c t i onsbui l ti n. ofr oa ds a f e t ys t a nda r ds . ( t op ag e7 . . .

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( . . . f r o mF u t u r eo f ) Al l t het opCRMv e ndor sha v ede l i v e r e d pa c k a ge dmobi l eCRMc l i e nt st oa ppl i c a t i on s t or e s —pa r t i c ul a r l yt heAppl eAppSt or e . Thos ec l i e nta ppl i c a t i onsc a nt he nbe c us t omi z e da ndi nt e gr a t e dwi t ht hev e ndor s ’ r e s pe c t i v eba c k e nds y s t e ms . Reduc i ngAdmi ni s t r at i on Mobi l ec l i e nt sf orwor k flowa ndbus i ne s spr oc e s se x e c ut i on—a ut hor i z a t i onsa ndr e que s t ma na ge me nt —f ol l owc l os e l ybe hi nd. Be c a us et he s ea r e“ ul t r a hor i z ont a l ”a ppl i c a t i ons , us e dbye mpl oy e e s , t he ya r emos te f f e c t i v ea ts l a s hi ngde l a y sa nda dmi ni s t r a t i v e c os t swhe na dopt e dt hr oughoutac ompa ny . The yr e qui r ef r a me wor k st ha tc a nc onne c tt o awi dev a r i e t yofs y s t e ms —pr oc ur e me nt , e x pe ns ema na ge me nt , t i me k e e pi ng, huma n r e s our c e sa nde mpl oy e ebe ne fit s . The s es i mpl e r , “ l i ght we i ght ”a ppl i c a t i onsa r e a l s ous e df orv e r t i c a l pr oc e s s e s : wor k or de r t a s k s , da t ac a pt ur e , s pa r e pa r t sor de r i ng, i ns pe c t i onc he c k offs . Pa r t i c ul a r l yi nt hepubl i c s e c t ora ndut i l i t i e si ndus t r i e s , t hec onv e r s i on t opa pe r l e s smobi l ewor k flowsha sahi gh r e t ur noni nv e s t me nt( ROI ) f r omr e duc e da dmi ni s t r a t i v ee x pe ns e , i nc r e a s e dda t aa c c ur a c ya ndr e duc e dc y c l et i me .

Thep o t e nt i al f o r p r o du c t i v i t yf r o m mo b i l eap p l i c at i o ns i se v e r y whe r e — f r o mt hec o r ne r o ffic et ot hes e r v i c e fle e tandac r o s sal l v e r t i c al i ndu s t r i e s .

T womobi l eOSpl a t f or ms( Appl ei OSa ndGoogl eAndr oi d) t ha tba r e l ye x i s t e di n2 007wi l l a c c ountf or3 9pe r c e ntoft hema r k e ti n2 01 1 . Thet hr e el e a di ngbus i ne s s or i e nt e dOSpl a t f or msi n 2 007( Sy mbi a n, RI MBl a c k Be r r ya ndMi c r os of t Wi ndows Mobi l e ) ha d“ c ode br e a k s ”i n2 01 0, me a ni ngt ha ta ppl i c a t i onswr i t t e nf ort heol dOSv e r s i onwi l l notr unont hene w OSa ndha r dwa r e . T oda y ’ sfie l ds e r v i c et a bl e t sr unpr i ma r i l yonpor t e d de s k t opOSe s , na me l yWi ndows . Thec omi ngboomi nt a bl e t swi l l bedomi na t e dbymobi l eOSe ss uc ha si OSa ndAndr oi d.

Compa ni e sus i ngas i ngl emobi l ec l i e ntf or mul t i pl ewor k flowsa ndpr oc e s s e sbe ne fit f r oms uppor tf ormul t i pl ede v i c e sa ndope r a t i ngs y s t e ms( OSe s ) , c oder e us a bi l i t y , s e c ur i t yf r a me wor k s , me s s a gi nga nds y nc hr oni z a t i ont ha ta r emor ee ffic i e ntt ha n de v e l opi ngmul t i pl ec us t oma ppl i c a t i onsor a na dhocs e tofbr ows e r ba s e dpr oc e s s e s .

Compa ni e sc a nl e v e r a get he s ede v e l opme nt si nt he i rne x t fie l ds e r v i c er e f r e s hby :

Moder ni z i ngFi el dSer v i c e Mobi l efie l ds e r v i c ea ppl i c a t i onst r a di t i ona l l y r e f r e s he v e r yf ourt ofiv ey e a r s . I nt heupgr a dec y c l ee x pe c t e dbe t we e n2 01 1a nd 2 01 3 , c ondi t i onswi l l bedi ffe r e ntf r omt he l a s tc y c l e :

Maki ngFas t erandBet t erDec i s i ons Re a l t i me , s e c ur ea c c e s st oope r a t i ona l i nt e l l i ge nc eda t a wa spr e v i ous l yi mpos s i bl et ode l i v e r , duet ode v i c ei nt e r f a c el i mi t a t i onsa swe l l a sne t wor ka ndmi ddl e wa r ec ons t r a i nt s . Thea ppl i c a t i onsa r ec ompl e xa ndr e qui r es i gni fic a ntde v e l opme ntwor kf orda t ama na ge me nta nd v i s ua l i z a t i on.

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Choos i ngs ma r t phone sov e rc us t omde v i c e s . Us i ngmobi l ea ppl i c a t i onpl a t f or mt ool st ha tdot he ba s i cwor kofs y nc hr oni z a t i on, de v e l opme nta ndde v i c e ma na ge me nt . Embe ddi ngne ws e r v i c e ss uc ha sl oc a t i ona ndpr e s e nc e .


Butt hel a t e s tge ne r a t i onofde v i c e s , c l ouds e r v i c e sa ndmi ddl e wa r eha sma demobi l ebus i ne s si nt e l l i ge nc ear e a l i t y . Thebe ne fit sa r ehuge . Thea bi l i t yt oque r yr e a l t i meda t aoffpr e mi s eor e v e ndur i ngme e t i ngswi l l c ha ngehowe x e c ut i v e si nt e r a c twi t h da t at oma k ec or por a t ede c i s i ons . Re a c hi ngYour Cus t ome r s Mobi l ea ppl i c a t i onse na bl eba nk s , r e t a i l e r sa nde nt e r pr i s e st o i nt e r a c twi t hc us t ome r si nne wa nde x c i t i ngwa y s . Wi t hi nt hefina nc i a l s e r v i c e si ndus t r y , c ons ume r sus et he i rmobi l ephone st o c he c kba nkba l a nc e sa ndpa yc r e di tc a r dbi l l s . Re t a i l e r ss e nd mobi l ec ouponswi t hdi s c ountoffe r st ha tge ne r a t ea ddi t i ona l s a l e s . Ev e ngov e r nme nta ge nc i e sus emobi l ea ppl i c a t i onst o k e e pc i t i z e nsa wa r eofpubl i cs a f e t ya nnounc e me nt s .

Maki ngt hebui l dv s . buydec i s i on. Ent e r pr i s e ss houl dfir s tmobi l i z es i mpl ebus i ne s spr oc e s s e st ha twi l l notge ne r a t es i gni fic a ntr e v e nue , a c c or di ngt oChr i sHa z e l t on, r e s e a r c hdi r e c t orf ormobi l ea nd wi r e l e s sa tThe45 1Gr oup. The s ei nc l ude ba s i cc ompa nyda s hboa r ds , v i s ua l i z a t i on t ool s , j obs c he dul e r sore x pe ns ema na ge me ntt ool s . Thema t ur i t yoft he s eofft he s he l fa ppl i c a t i onsme a nst he yc onne c te a s i l yt oba c k e ndda t as our c e s .

Ha z e l t onr e c omme ndst ha te nt e r pr i s e s s pe ndt obui l dc us t ommobi l ea ppl i c a t i onst ha tgi v et hebus i ne s sac ompe t i t i v e Be c a us emos tpe opl eowna ndus emobi l ephone s , mobi l ea ppl i - a dv a nt a geora r ec r i t i c a l t or e v e nuege nc a t i onsa r eahi ghl ye ffe c t i v ec ommuni c a t i onc ha nne l f ore nga g- e r a t i on. Ex e c ut i v eors a l e sa ppl i c a t i ons i ngwi t hc us t ome r s . t ha toffe rne wwa y sofdoi ngbus i ne s sor r e a c hi ngc us t ome r sa r egoode x a mpl e s . Sec ur i t yi ss t i l l onyou. I na ddi t i ont o k nowi ngwha tda t at omobi l i z e , ha v i nga pl a nt ok e e pt ha tda t as a f ei se qua l l yi mpor t a nt . Youne e das a ndboxt ha twi l l s e gr e ga t ee nt e r pr i s ea ndpe r s ona l da t a . Thi sa ppr oa c hqua r a nt i ne sa nde nc r y pt s c or por a t eda t aont hemobi l ede v i c e . To a c c e s sc or por a t eda t aa nda ppl i c a t i ons , us e r smus tt y pei napa s s wor d.

Theab i l i t yt oq u e r yr e al t i medat ao ffp r e mi s e so re v e n du r i ngme e t i ng swi l l c hang eho we x e c u t i v e si nt e r ac t wi t hdat at omak ec o r p o r at ede c i s i o ns . Set t i ngYourGoal s J us tbe c a us ey ou’ r er e a dyt ode pl oymor ebus i ne s spr oduc t i v i t y a ppl i c a t i onst oy ourwor k e r s ’ s ma r t phone sdoe s n’ tme a ni twi l l bee a s yt odo. Youne e dt or e s ol v es omei s s ue sfir s t , i nc l udi ng:

Pe r s ona l da t a , s uc ha spi c t ur e s , v i de os a ndnonbus i ne s sa ppl i c a t i ons , r e s i deout s i det hes a ndbox —nopa s s wor dr e qui r e d. Empl oy e e sc a na c c e s spe r s ona l da t awi t houtapa s s wor d. Thi st wot i e ra ppr oa c hi s abe s tpr a c t i c ef ore nt e r pr i s e sgoi ngf or wa r d. Wi t hs oma nypot e nt i a l a ppl i c a t i onsa nd goodopt i onsf orhowt obui l dt he m, i nde c i s i onc a nbey ourwor s te ne my . Ac tnow t oa na l y z emobi l et r e ndsi ny oure nt e r pr i s ea ndt he nmov equi c k l yt owa r d obv i oust a r ge t s .

Whe ns houl dy oubuyofft he s he l fa ppl i c a t i onsf r omI SVs r a t he rt ha nbui l di ngy ourown? Howdoy ous e c ur e l yma na gea nds e gme ntpe r s ona l f r ome nt e r pr i s ei nf or ma t i ononus e r s ’ de v i c e s ? Ar t i c l ef r o mEnt e r p r i s eMo b i l i t yGu i de201 1 Wha tt y pe sofe nt e r pr i s emobi l ea ppl i c a t i onss houl dy ou Pu b l i s he db ySy b as e( anSAPCo mp any ) , p g . 3 3 de pl oyfir s t ? Ni c kBr o wn, Se ni o rVP, St r at e g y , Mo b i l eAp p l i c at i o n Gr o u p , SAP

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