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A GRAPHIC E X P L O R AT I O N O F F LY K N I T S . . . . . . . . . . .


PRELIMINARY RESEARCH


U S E O F F LY K N I T • intended use is for running/ training, however it is often paired with a street/high fashion aesthetic.

[ high + low ]


O T H E R B R A N D S M AT C H E D W I T H HIGH FASHION AESTHETIC [ N ew B a l a n c e /Ad i d a s ]


E X P L O R AT I O N O F F LY K N I T W E A V I N G M A T E R I A L


CONTRASTING TEXTURES • visual contrast between flyknit texture and textures found on casual/ higher end garments.


[ Nylon/Poly vs. Flyknit weave ]


C O N T R A S T I N G P AT T E R N S [ Printed pattern vs. repetitious nature of Flyknit weave ]


A P P L I C A T I O N O F F LY K N I T T E X T U R E • applying the flyknit texture onto existing high-fashion garments.

[ A l e x a n d e r Wa n g ] > > >


>>> [ Flyknit texture]


[ Flyknit texture as its own fabric, a second skin ]


INSIGHT TO SNEAKERHEAD C U LT U R E


THE VA LUE OF SNEAKER S • an investigation of after-market prices on sneakers.


[ Pictured below: Line outside Supreme store in Soho, NYC for release of S upreme x Nike Foamposite collaboration ]


HOW CAN I REPRESENT THE MONE TARY VA LUE OF THE SE SNEAKER S?


[ Signed silver casted Air Jordan ]

left

[ Va l u e o f g o l d / 1 0 0 o z v s . r e s a l e p r i c e o n N i k e A i r Ye e z y R e d O c t o b e r s ]

right


BRANDING THE HYPEBEAST S U B C U LT U R E


BRANDING A SODA • expressing the attitude and personality of sneakerhead/hypebeast culture in the context of a soda brand

#VNDS


[ Packaging + logo ]

#VNDS


[ Adver tisement poster for soda ]


. . . . . . . . . . JUSTIN YANG APRIL 2014


The Fly Knit