United Way of Martin County Strategic Plan 2013-2018
Improving lives together. Lifting our community.
United Way of Martin County Strategic Plan 2013-2018 Improving lives together. Lifting our community. It is this simple goal that underpins all of United Way of Martin County’s efforts. Every day, we focus on advancing the common good and creating lasting changes in our community.
The Process We embarked on this planning process to better understand the needs, focus our efforts and identify measureable outcomes that will quantify the improvements we pursue. The process was multi-tiered and sought to engage the broadest cross-section of the community possible. As a first step, the United Way Board of Directors and staff shared an exercise to deeply explore their personal vision and motivation for helping the community. That discussion expanded with a series of Community Conversations, engaging 150 participants from business, nonprofit organizations, government agencies, United Way Board members, staff, parents and community volunteers. The result was six priority areas with clear strategies and measurements.
United Way’s Six Priority Areas:
End Hunger – No one goes to bed hungry
Strengthen Families – Sustaining a community of successful families
Health – Everyone is healthier
Education – Everyone has the opportunity to succeed
Jobs – Everyone has the opportunity to reach their full potential
Ensure Safety – Everyone is safe and secure The Plan
The resulting plan is specific to these six priority areas and with clear metrics that define success. There is significant overlap and interconnections within each of these priorities. This document is a living document and we will continue to seek input and ever expanding conversation throughout the community. We commit to measure and report on progress. We will recognize and celebrate improvement and refocus efforts when results are not satisfactory. As we move forward, the United Way Board and Community Impact Process will be realigned to support improvement in each of the six priority areas. Community task forces will be initiated to continue the Community Conversations in each category. We will expand and strengthen communication with service providers, educational institutions, local governments, faith based organizations and citizens throughout the community. We will work to maximize the leverage of the United Way tools – Give, Advocate, Volunteer and Character Building – to assure positive change in all priority areas. Our priorities are simple, but our goals are lofty. Bravely, we dream of a day when no one in Martin County goes to bed hungry. We dream of strong, successful families. We dream of a community where everyone is healthy and has the opportunity to succeed, reaching their fullest potential in a safe and secure place. We will lift our community, but it takes all of us. Together, let’s improve lives. Together, let’s lift our community. “Only as high as I reach can I grow, only as far as I seek can I go, only as deep as I look can I see, only as much as I dream can I be.”
Hunger: No one goes to bed hungry Priority: Reduce percentage of Martin County population that is food insecure Why United Way? Reducing hunger across our community increases the health of this target population; children who do not go to school hungry are better students and thus, potentially better educated and more employable. Hunger is a key and costly link to the future success of the entire community. Measure Baseline 2018 Goal Food insecurity percentage 15.9% 0% Childhood Obesity (First Grade) 28.2% 20%
Source: Treasure Coast Food Bank (Map the Meal Gap Study) and Martin County Community Needs Assessment
Advocacy 1. Increase awareness of existing supplemental food programs through school children to parents, making access easier and more comfortable for adults to take advantage 2. Advocate for community-wide support for feeding the hungry through food pantries, food banks, corporate and faith-based supplemental feeding programs 3. Increase the collaboration among food service providers 4. Explore and encourage a community-based educational program for families to learn nutrition and economic planning to reduce hunger family by family 5. Support community gardens and family plots that enable those facing hunger to grow their own nutritious foods 6. Encourage increased access to summer breakfast and lunch programs to qualified children Volunteerism 1. Engage Volunteers to promote awareness and help provide access to food and other safety net services Resource Development 1. Obtain and explore Seminole County example of education/faith based involvement in 2013; collaborate with Martin County Schools if appropriate 2. Develop the measures of food insecurity by age, socio-economic and demographic categories in Martin County Character Building 1. Encourage donors to give back in other ways
Strengthening Families: Sustain a community of successful families Priority: Increase protective factors and decrease risk factors associated with healthy, stable, resilient families Why United Way? Studies show that increasing protective factors and decreasing risk factors for youth significantly improves the likelihood of creating strong families. When youth are contributing members of a healthy family, they are less likely to engage in risky behaviors. Measure Baseline 2018 Goal
Middle School High School
Protective Factors (>50 is best): Family Opportunities for Prosocial Involvement Family Rewards for Prosocial Involvement
Risk Factors (<50 is best): Poor Family Management Family Conflict Parental Attitudes Favorable toward ATOD Use
45 38 22
43 38 41
44 37 21
42 37 40
Source: Florida Youth Substance Abuse Survey (FYSAS) Protective Factor and Risk Factor Scale Scores for middle and high school
Advocacy 1. Collaborate with businesses, nonprofit agencies, law enforcement agencies, schools, other community groups and individuals to provide the community with information and resources that focus on the protective and risk factors associated with sustaining successful families and individuals Volunteerism 1. Utilize high school students as mentors at after-school and mentoring programs Resource Development 1. Explore grant opportunities and collaborative funding that support parenting education programs Character Building 1. Promote and invest in parent education and training opportunities to increase parent knowledge, awareness, and parenting skills 2. Promote and invest in family engagement opportunities
Health: Everyone is healthy Priority: Improve overall community health by focusing on increasing healthy eating and physical activity, decreasing youth substance abuse and risky behaviors, and increasing access to primary and preventative health care and mental health services. Why United Way? Good health is fundamental to peopleâ€™s capacity to enjoy their lives, provide for their families, realize their dreams and contribute to society. The impact of poor health goes beyond the individual. With medical costs rising, preventing disease can improve the overall health of our economy and our people. Good health depends on personal choice and responsibility; however, peopleâ€™s health behaviors are also shaped by conditions over which they have little or no control. Measure Baseline 2018 Goal Health Outcomes County Rank: 5 of 67 maintain or improve Health Factors County Rank: 2 of 67 maintain or improve Source: University of Wisconsin Population Health institute (2011). County Health Rankings 2011 Advocacy 1. Promotion of a no wrong door culture and seamless referral system to improve access to health care services 2. Convene an obesity awareness summit and advocate for policies that support healthy eating and physical activity at schools, after-school programs and early learning centers 3. Increase information, awareness and enrollment in childrenâ€™s health insurance programs by partnering with schools and early learning centers 4. Work with parents, pediatricians, educators and providers to identify root causes of mental health problems at an early age Volunteerism 1. Encourage and support student service learning projects 2. Utilize the vast volunteer network to disseminate the information that Advocacy needs to distribute Resource Development 1. Explore grant opportunities and collaborative funding that supports youth substance abuse prevention programs 2. Explore grant opportunities and collaborative funding that increases access to primary health care, dental care, mental health and pre-natal care programs for the uninsured and adult day health programs for the elderly Character Building 1. Promote free parenting seminars, adult and peer-to-peer role modeling of responsible behaviors
Education: Everyone has the opportunity to succeed Priorities: Ensure affordable, quality childcare and after-school care and availability of early education and improve and expand literacy programs serving all populations and schools. Why United Way? We know that education leads to higher wages and is critical for financial stability. Education is linked to lower unemployment, less poverty and less reliance on public assistance, as well as better physical and mental health and fewer crimes. Children who aren’t ready for kindergarten have less chance of achieving reading proficiency in third grade, which increases the chance they will drop out of high school. According to a 2010 Institute for a Competitive Workforce study, for every $1 spent on early childhood education, between $2.50 and $17 can be saved in later services such as remedial job training and correction facilities. That’s why United Way is working to ensure that children are: 1) ready for school; 2) reading on track by third grade; and 3) graduating on time from high school. Measure Baseline 2018 Goal FL School Readiness Test Results* 89% 100% Third Grade Reading Proficiency** 66% 100% Graduation Rates*** 95.2% (2nd best in FL) Best in Florida Adult Literacy Rate TBD after assessment TBD
Source:* FL Dept. of Education, Office of Early Learning, **FL Dept. of Education, ***FL Dept. of Education 2101-11 National Governor’s Association Graduation Rate includes recipients of standard and special diplomas as graduates. It does not include GEDs.
Advocacy 1. Support and advocate for specialized programs for people with limited capabilities 2. Advocate for more business and community involvement to achieve a cultural shift Volunteerism 1. Increase utilization of volunteers 2. Utilize business partners to provide volunteers, incentives and rewards, and internships Resource Development 1. Continue and expand best practices including school readiness and early intervention programs, and quality childcare and after-school care 2. Conduct inventory of literacy programs and update literacy assessment Character Building 1. Incorporate Pillars of Character into educational materials 2. Promote more parent accountability through CHARACTER COUNTS!
Jobs: Everyone has the opportunity to reach their fullest potential Priorities: Increased number of job opportunities with higher than average wages and reduce the number of lowincome families that lack financial stability Why United Way? Supporting efforts that lead to a lower unemployment rate improves the overall health of a community. When citizens have jobs, families are more secure and stable. Increasing the availability of higher wage jobs increases financial stability even more. Measure Baseline 2018 Goal Unemployment Rate 10.8% or 6,923 people 5% Poverty Rate 13.5% outperform national rate of change Youth Poverty Rate 19.1% outperform national rate of change Average Weekly Wage $727/week exceed national growth rate Advocacy 1. Advocate for organizations whose purpose is supporting businesses with the potential to create jobs 2. Help shape conversations about connections between job creation and sustainability/health of Martin County 3. Support organizations that seek to engage youth in job preparatory activities 4. Promote educational opportunities for low income family members to develop employable skills, working with local government agencies and business coalitions 5. Advocate for case management services and access to supportive social service programs and tax benefits Volunteerism 1. Help create a culture of volunteerism by encouraging unemployed residents to volunteer while searching for a job in order to avoid gaps in their resume 2. Identify and market volunteer opportunities for youth to help develop job skills Resource Development 1. Identify grant opportunities that would allow United Way funds to leverage additional resources for a â€œTransportation for the Disadvantagedâ€? program, increasing the likelihood that residents with a job have stable transportation to and from work Character Building 1. Expand the Business of Character and Employee of Character programs, ensuring the community understands the importance of workplace ethics and good moral character
Ensuring Safety: Everyone is safe and secure Priorities: Ensure safety by eliminating child abuse, neglect, and fatalities. Eliminate domestic violence while increasing services and safe shelter to victims and their children. Prepare Martin County residents to respond to natural disasters. Why United Way? Reducing the occurrence of child abuse and neglect and domestic violence has been a longstanding priority for United Way. Abused children have higher rates of school delinquency and failure, drug and alcohol abuse, teen pregnancy, early entry into the criminal justice system and domestic violence. Children and adults exposed to crime and violence are more likely to suffer from attachment problems, anxiety, depression and other health related problems. In a community where everyone is safe, promoting public education and information about disaster education and preparedness is also a top priority. Measure Baseline 2018 Goal Verified Child Abuse Cases 8.1/100,000 population 0/100,000 population Total Domestic Violence Offenses 400/100,000 population 0/100,000 population Domestic Violence Hotline Calls 1804 3,000 Total Crime Rate 2,755/100,000 population Outperform state rate of change Source: FL Department of Children and Families; SafeSpace Hotline; FL Department of Law Enforcement, Uniform Crime Report Advocacy 1. Educate and advance community awareness of unacceptable behavior 2. Outreach to civic and organizations and homeowners associations about safety and security issues 3. Promotion of a â€œno wrong doorâ€? culture and seamless referral system 4. Support public education and awareness about disaster preparedness Volunteerism 1. Speakerâ€™s bureau 2. Train volunteers for disaster response Resource Development 1. Explore grant and collaborative funding that support child abuse and domestic violence prevention 2. Explore grant opportunities and collaborative funding that support parenting education programs Character Building 1. Promote bullying prevention and awareness programs 2. Education and awareness that everyone has the responsibility to report abuse and neglect