Issuu on Google+

The Graphic Style Manual for Three Local Designs

The Graphic Style Manual for 3 Local Makeovers by Justin Sanders Fanatix 1UP Games The Rubicon 1

These identities were developed as part of the Troy University’s Department of Art and Design course titled Typography.


The Graphic Style Manual for Three Local Designs

What is Fanatix?

Table of Contents

F

FANATIX . . . . . . 3

anatix is a local busines located in Dothan, Alabama that deals with games of all types, from video games to table top games and card games. The redesign of Fanatix’s logo is mostly ispired by the fighting game tournaments they usually hold on a regular basis. Since fighting usually consists of using your fists, a fist was the most logical thng to use. The font used is a video game 8-bit style font since Fanatix specializes in video games so that was a logical font to use.

1 UP Games . . .9 The Rubicon . . 15

2

3


The Graphic Style Manual for Three Local Designs

Primary Marks

Secondary Marks

color/greyscale

color/greyscale

F ANATIX

F ANATIX

F ANATIX

F ANATIX

4

5


The Graphic Style Manual for Three Local Designs

Colors Red

Scale

Black

Business card size C= 0 M= 100 Y= 100 K= 0

C= 0 M= 0 Y= 0 K= 100

1 inch F ANATIX

1 inch

Grey Scale Grey

Black

C= 0 M= 0 Y= 0 K= 60

C= 0 M= 0 Y= 0 K= 100

Original Size

3 inches

F ANATIX 4 inches

6

7


The Graphic Style Manual for Three Local Designs

What is 1-Up Games? 1

Big No No’s

Up games is a business located in Dothan, Alabama. They buy, sell, and trade video games of all types. From Atari to Wii, they got it all. They also have a console arcade with all the latest game consoles to be played for a certain amount of time depeding on the price. The logo is based on the green (1 Up) mushroom found in pretty much all Mario games. The 1-Up means the player has gained a life in the game.

1. Do not stretch or distort. 2. Do not change the color scheme

F ANA TI X

F ANATIX

8

9


The Graphic Style Manual for Three Local Designs

Secondary Marks

Primary Marks color/greyscale

color/greyscale

1 1 p p u u games games

p 1 u games -

p 1 u games -

10

11


The Graphic Style Manual for Three Local Designs

Scale

Colors Red

Black

C= 0 M= 100 Y= 100 K= 0

C= 0 M= 0 Y= 0 K= 100

Grey

Grey

C= 0 M= 0 Y= 0 K= 60

C= 0 M= 0 Y= 0 K= 80

Grey Scale Black

Grey

1 p u games 1 up games .5 inch

Grey 1.5 inch

C= 0 M= 0 Y= 0 K= 100

C= 0 M= 0 Y= 0 K= 60

1 inch

C= 0 M= 0 Y= 0 K= 80

p 1 u games -

3.5 inch

12

13


The Graphic Style Manual for Three Local Designs

What is the Rubicon?

Big No No’s.

T

he Rubicon is a student literary journal that consists of various works of students and is run by the students. Student works include poems, short stories, non-fiction, short plays, and literary essays. The journal is published by the Troy University’s (Troy campus) English Department.

1. Do not stretch or distort. 2. Do not change the colors. 3. Use only the font “Press Start 2P”

1 1 p u p u games

games

1 UP

games 14

15


The Graphic Style Manual for Three Local Designs

Primary and Secondary marks

Scale Business Card size

THE

1.5 in

RUBICON

THE

RUBICON 2.5 in

THE 2 in

RUBICON 4 in

RUBICON

THE

16

17


The Graphic Style Manual for Three Local Designs

F ANATIX THE

RUBICON 1 p u games 18


Graphic Manual