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ADDED VALUE ENHANCING YOUR COMPANY BRAND Carbon Balanced Paper helps companies reduce the carbon impacts of their marketing communications and meet their carbon reduction objectives, simply through their choice of paper.


sHOWs YOU UNDERstAND sUstAINABILItY FOR CsR In addition, the UK is the first country to make it compulsory for companies listed in the main market of the London Stock Exchange to include emissions data in their annual reporting, from October 2013. As a result, carbon reduction and limiting the environmental impact of their operations is a key part of many organisations’ Corporate Social Responsibility policies.


GIVEs A HIGHLY VIsIBLE sEAL OF ENVIRONMENtAL COMMItMENt The World Land Trust is an international conservation charity dedicated to saving threatened habitats and their biodiversity. Sir David Attenborough OM, CH, FRS is among its Patrons and its integrity and credibility provide companies using Carbon Balanced Paper with complete peace of mind.


tRUstED QUALItY PAPERs Carbon Balanced Paper is an initiative of the PaperlinX Group, and should be available through your normal print channels. There is a range of six well known and trusted brands pre-paid at no additional cost. These include; Revive, Regency, Advocate and Pro-Design.


WHY COMPANIEs ARE CUttING CARBON the Climate Change Act underpins the Uk’s transition to a low-carbon economy. the Uk has set the most ambitious targets on greenhouse gases of any developed country, with the Government committed to cutting Uk carbon emissions to 50% of 1990 levels by 2025. In addition, the UK is the first country to make it compulsory for companies listed in the main market of the London Stock Exchange to include emissions data for their entire organisation in annual reports from October 2013. As a result, carbon reduction and limiting the environmental impact of their operations is a key part of many organisations’ Corporate Social Responsibility policies. Carbon Balanced Paper helps companies reduce the carbon impacts of their marketing communications and meet their carbon reduction objectives; simply through their choice of paper.

UsING tHE CARBON BALANCED LOGO WILL HAVE:

50%

Government committed to cutting UK carbon emissions to 50% of 1990 levels by 2025


HOW CARBON BALANCING WORks Put simply, Carbon Balancing is where the carbon impacts of a product or service have been estimated and an equivalent amount of carbon dioxide is either prevented from being released into, or is absorbed from, the atmosphere.

74%

of the largest companies surveyed are taking action to reduce their carbon emissions

Carbon Balancing is facilitated by the World Land Trust, an international conservation charity, through the preservation of high conservation forests. Through land purchase of ecologically important standing forests, under threat of clearance, carbon is locked that would otherwise be released. These protected forests are then able to continue absorbing carbon from the atmosphere. Referred to as REDD (Reduced Emissions from Deforestation and forest Degradation), this is now recognised as one of the most cost-effective and swiftest ways to arrest the rise in atmospheric CO2 and global warming effects.

69%

of organisations consider sustainability to be a priority business driver for success


CARBON BALANCED PAPER PRODUCts there is a range of six well known and trusted brands pre-paid at no additional cost. these include: Revive, Regency, Advocate and Pro-Design. Furthermore a much wider range of products, suitable for most print applications, can be Carbon Balanced on an opt-in basis, where a minor additional cost may apply. The World Land Trust Carbon Balanced Paper logo can be used on the finished printed item when using Carbon Balanced Paper. Carbon Balanced Paper is an initiative of the PaperlinX Group, and should be available through your normal print channels.

77%

of people want to see companies with 250 or more employees report their carbon emissions


tHE WORLD LAND tRUst

the World Land trust is an international conservation charity dedicated to saving threatened habitats and their biodiversity. sir David Attenborough OM, CH, FRs is among its Patrons and its integrity and credibility provide companies using Carbon Balanced Paper with complete peace of mind. Carbon Balancing by the World Land Trust tackles climate change through projects that both offset CO2 emissions and conserve biodiversity. More on the World Land Trust’s Carbon Balanced programme www.carbonbalanced.org World Land Trust charity registration number 100129

3,000

ACREs

PROtECtED

CAsE stUDY: ENGLIsH HERItAGE MAkEs CARBON BALANCED COMMItMENt

Carbon Balanced Paper has, with the World Land Trust, already balanced more than 104,000 tonnes of CO2, (equivalent of taking 26,500 cars off the road in a year); protecting 3,000 acres of threatened forest and natural habitat. That’s equivalent to 1080 football pitches (to end September 2013).

English Heritage (EH) has committed to using Carbon Balanced Paper for all its visitor guides, which in 2013 is projected to save 260 tonnes of carbon emissions. “English Heritage is delighted that all our future visitor guides will be printed on Carbon Balanced Paper,” said Elaine Pooke, Production Manager at English Heritage. “This will preserve more than 21,000 square metres of high conservation land, and the flora and fauna it supports, through World Land Trust’s Carbon Balanced Programme. Alongside the environmental benefits, it demonstrates that at English Heritage we are taking responsibility for our own carbon emissions. This action is aligned with English Heritage’s fundamental objectives of preserving our heritage for future generations.” Elaine Pooke Production Manager, English Heritage


tHE BENEFIts

ENHANCEs YOUR COMPANY BRAND

UNIQUE LOGO PROVIDEs HIGHLY VIsIBLE sEAL OF APPROVAL

REDUCE YOUR CARBON FOOtPRINt

PREsERVEs HIGH CONsERVAtION FOREsts

MAkEs YOUR PRINtED jOBs MORE sUstAINABLE

AVAILABLE ON MOst RANGEs OF PAPER


ACt tODAY Reducing the carbon Impacts of your marketing communications is simple.

For more details contact: the Print Academy (Yorkshire) Ltd Colour House Linton street Bolling Road Bradford BD4 7EZ tel: 01274 308100 Fax: 01274 308321 Email: justin@tpayorks.co.uk www.tpayorks.co.uk

TODAY


www.carbonbalancedpaper.com

CARBON BALANCED PAPER; A NEW AND SIMPLE WAY TO REDUCE THE CARBON IMPACT OF YOUR MARKETING COMMUNICATIONS

LEss IMPACt


Carbon Balanced Paper is paper supplied where the carbon impact of the production and distribution process has been balanced, or offset, by the World Land trust – an international conservation charity. When you choose Carbon Balanced Paper you can include a unique logo on your print run: an instant, high-visibility seal that demonstrates your commitment to reducing your carbon impact, and enhances your brand.

A sIMPLE WAY tO REDUCE YOUR CARBON FOOtPRINt WItH:

Carbon Balanced  
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