To See the Whole Video, Go To - Zero Unemployment Below is a transcription of this video I’m recording this video on March 28, 2013 [inaudible]. Every morning when I wake up and I do a video response to Seth Godin’s blog post, I do it for a couple of different reasons. One is to generate traffic back to my site, to do it in a place to get inside the idea of I think one of the greatest marketers of our generation. The other thing is I get to learn what he’s actually sharing so there’s a couple of different things that are interesting about what he does. One, his model is so simple. He just does a written blog post every day. One, something gets put out every day.
Two, it’s just written and it’s very simple and I get to learn the ideas of a cuttingedge marketer who I think is thinking many years ahead. I did the post this morning and I think it came out yesterday. I recorded a video and that video was called Zero Unemployment. The concept was that 12 generations ago, there was zero unemployment because there weren’t jobs. There weren’t good corporations to employ people. What you had to do was feed your family. You had to make sure your family survives so your jobs were in line with that aspect. As we get further and further away from traditional corporations or heading to that direction, we’re probably going to be heading back to that zero unemployment because there won’t be unemployed abilities. So what’s going to happen in the future, suppose there’s somebody going interviewing for a job and getting a job and then getting paid until either the person or the company decides they no longer want to continue the relationship. What’s going to happen is people are going to have to self-select themselves and will get compensated based on the value that other perceives the community. A much more economical way of doing things, probably the most is survival of the fittest type of way of working, but I was thinking it’d hit a hot button for me because looking at my kids starting to school, my daughter is in preschool and she’s in what I consider one of the better preschools that’s available right now as far as what they do. They’re teaching Mandarin, they’re teaching English, she’s learning a lot; she’s speaking a lot better.
I’m thinking the schooling that’s she’s going to be going through and my son, who’s a couple of years younger, probably isn’t going to prepare them for what the future looks like because we don’t even know what the future is going to look like. We don’t even know what opportunities are going to be available for them or what they’re going to have to produce. I’m speaking not from a point of education but from a point of perception here so this might not be true and I’m looking for people to respond to this who would say differently than I am. The schools are not preparing themselves for the next generation. Probably they’re prepared for what’s actually happening now. I think what’s happening as a general rule and I’m sure there’s exceptions to this rule, the quality of the education is going on but the need for more powerful education is actually going up but it creates a challenge but it’s funny. I look at one of those messages that actually happens for me and causes me to think about what I’m doing or what’s going on or what actually matters and there’s some things you kind of want to look for especially a mark, one of those things that you actually care about that matter to you and you want to make a difference in that area and that was pretty exciting. We got a little extra bonus today and I just need a little extra time working on that video. Thanks a lot for listening to this, make today a great day.