To See the Whole Video, Go To - The Process Below is a transcription of this video I just wanted to talk about marketing strategy right now. I suppose that this is actually more for me than for anybody else, but I just wanted to share this. What I’ve done is I have hired people to transcribe these videos. I take the video and the transcription, the call to action, and basically make that into a blog post. I’m going to do that for all the posts and then I’m going to start working on promotion, which means getting these posts out to other people so they can actually see the posts. That would be the next. Once I get the process in place, then the transcription and the uploads and get that hammered out, then I’ll just start working on promotion for these and then we’ll start working on interaction, because right now, this is a one-way street.
The messages are going out from me, but I’m not necessarily feedback back, and I’m not responding to things that actually happening with other people. One is, I’m going to continue recording the videos. Number two, work out the process of getting these uploaded, and get a title, a blog post, a call to action on each of the posts. Number three, what we’re going to do is, work on promotion and get these things promoted out, so start causing traffic. Number four is going to be causing interaction. Causing interaction with other people that means responding to other people. I’m currently in a research phase interaction and then there is going to be a strategy phase, after that it’s how do we actually maximize the value of each post. We would be doing research, potentially getting rankings up for each post. I’m actually going to go through with that, and then once the leads start coming, then just the focus is going to be on converting them. Not necessarily doing them in that order, so we’re talking about causing traffic, causing leads, and then causing conversions after that. The traffic, you’ve got the final set of the traffic that would actually cause the leads. We’re going to flow traffic through there and get that processed. I don’t want to say automated, but pretty much working and clicking with gas and then start working on the connection process and doing things that actually make a difference to actually cause conversions, once we get the traffic piece in place, because that’s the previous I think would scale the most.
Do the most words with traffic, and get that scaled high as to then, but whereas the most value is in the conversion piece. It really has more value if there are a lot of people coming through. Thanks a lot for listening to this and make today an awesome day.
Published on Apr 10, 2013