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RES 351 Entire Course And Final Guide

For more course tutorials visit www.uopres351.com RES 351 Entire Course And Final Guide -------------------------------------------------

RES 351 Entire Course

For more course tutorials visit www.uopres351.com RES 351 Week 1 Discussion Question 1 RES 351 Week 1 Discussion Question 2 RES 351 Week 1 Individual Assignment Current Events in Business Research Paper RES 351 Week 2 Discussion Question 1 RES 351 Week 2 Discussion Question 2 RES 351 Week 2 Individual Assignment Business Research Ethics Paper RES 351 Week 2 LT Reflection Summary RES 351 Week 3 Discussion Question 1 RES 351 Week 3 Discussion Question 2


RES 351 Week 3 Individual Assignment Understanding Business Research Terms and Concepts Part 1 RES 351 Week 3 LT Reflection Summary RES 351 Week 3 Learning Team Assignment Preparing to Conduct Business Research Part 1 RES 351 Week 4 Discussion Question 1 RES 351 Week 4 Discussion Question 2 RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 2 RES 351 Week 4 LT Reflection Summary RES 351 Week 5 Discussion Question 1 RES 351 Week 5 Discussion Question 2 RES 351 Week 5 Individual Assignment Understanding Business Research Terms and Concepts Part 3 RES 351 Week 5 LT Reflection Summary RES 351 Week 5 Team Assignment Preparing to Conduct Business Research Part 3 -------------------------------------------------

RES 351 Final Exam Guide

For more course tutorials visit www.uopres351.com


1)Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. computer programming B. data warehousing C. customer relationships management D. data mining 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate? A. Top tier B. Middle tier C. Base tier D. Foundation tier 3) Which of the following questions is considered first when discussing a management dilemma? A. How can management eliminate negative symptoms? B. What does the manager need to know to choose the best alternative from the available sources of action? C. What is the recommended course of action? D. What symptoms cause management concern?


4) The goal of ethics in research is to _____. A. ensure that no one is harmed B. protect researchers from legal liability C. identify what behavior is appropriate D. ensure research sponsors fulfill their legal obligations 5) _____ occurs when the participants are told only part of the truth or when the truth is fully compromised. A. Coercion B. Deception C. Informed consent D. Debriefing 6) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____. A. research question B. management-research question hierarchy C. management dilemma D. management question 7) The fundamental weakness in the research process is _____. A. incorrectly defining the research question B. identifying a flawed sampling frame C. misdefining the target population


D. failing to identify all relevant secondary information 8) Which type of management question asks what do we want to achieve? A. Choice of purpose B. Evaluation of solutions C. Troubleshooting D. Control

9) In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____. A. a research question B. a descriptive hypothesis C. a relational hypothesis D. an explanatory hypothesis 10) An increase in hours of television viewing leads to increases in the sales of snack foods. This is an example of a _____. A. research question B. descriptive hypothesis C. correlational hypothesis D. causal hypothesis


11) To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the study with expenditures of more than $10. This is an example of _____. A. a hypothetical construct B. a conceptual scheme C. an operational definition D. a dictionary definition

12) James is entering data on client gender. Because the values entered reflect male or female, this variable is _____. A. discrete B. dichotomous C. continuous D. ratio-scaled 13) Which variable in an experiment is the variable expected to be affected by the manipulation? A. Dependent variable B. Extraneous variable C. Moderating variable D. Independent variable 14) Qualitative research seeks to _____ theory while quantitative research _____ it.


A. examine; interprets B. build; tests C. test; understands D. apply; builds 15) Which of the following is true of quantitative research? A. It uses a nonprobability sampling method B. Results are generalizable C. Data analysis is ongoing during the project D. Sample sizes are generally small 16) The use of a control group in experimentation _____. A. provides for the manipulation of the independent variable B. serves as a comparison to assess the manipulation C. minimizes the cost of experimentation D. allows for discovery of the average effect of the independent variable in different situations 17) What is the first step in conducting an experiment? A. Specify the level(s) of the treatment B. Choose the experimental design C. Control the experimental environment D. Select relevant variables


18) Data originating from studies that are conducted by others and created for a purpose different from the purpose of the study for which the data are being reviewed are called _____ data A. primary B. secondary C. quantitative D. statistical

19) The goal of a formal study is to _____. A. discover future research tasks B. expand understanding of a topic C. test hypotheses D. provide insight 20) A _____ scale is a scale that scores an object or property without making a direct comparison to another object or property. A. ranking B. rating C. categorization D. sorting 21) What type of data is produced by simple category scales? A. Nominal B. Ordinal


C. Interval D. Ratio 22) _____ is the extent to which a measurement tool actually measures what we wish to measure. A. Reliability B. Validity C. Practicality D. Significance 23) The list of elements in a population from which the sample is drawn is known as the _____. A. sampling frame B. population extent C. database D. sampling base 24) The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____. A. coding B. data entry C. data preparation D. data measurement


25) _____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories A. Editing B. Data entry C. Coding D. Measurement 26) The standard error of the estimate is a type of measure of _____. A. central tendency B. accuracy C. significance D. standard deviation 27) _____ are summary descriptors of variables of interest in the population A. Sample statistics B. Population parameters C. Systematic estimates D. Standard errors 28) The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____. A. kurtosis B. platykurtic C. skewness


D. ku 29) Which of the research questions/hypotheses below is best answered using cross-tabulations? A. What percentage of men and women prefer Brand A over Brand B? B. What percentage of residents shop at the local grocery store? C. Is brand loyalty related to brand image? D. What happens to sales when prices drop? 30) If a difference is not caused only by random sampling fluctuations, it is said to have _____. A. resistance B. statistical significance C. substantive significance D. reasonable doubt -------------------------------------------------

RES 351 Week 1 Discussion Question 1

For more course tutorials visit www.uopres351.com What are the essential tenets of the scientific method, and why is the scientific method important to business research? Toyota has a problem with unexplained acceleration problems in some of its top models. It


closed down plants and stopped production on several models. What types of research might Toyota conduct to make these decisions? -------------------------------------------------

RES 351 Week 1 Discussion Question 2

For more course tutorials visit www.uopres351.com Why is research ethics important in business? Describe the rights and obligations of the participant, researcher, and research sponsor? A data processing analyst for a research supplier finds that a preliminary computer run of survey results show that consumers love a client’s new product. The employee buys a large block of the client’s stock. Discuss the ethical ramifications of this decision. Which research participant or participants will be harmed by this action? -------------------------------------------------

RES 351 Week 1 Individual Assignment Current Events in Business Research Paper (New)

For more course tutorials visit www.uopres351.com Current Events in Business Research


Resources: The University Library or the Electronic Reserve Readings Find an article in the University Library that contains a research study in the functional area of your own job or a functional area you desire to be a part of someday. Write a 700- to 1,050-word summary: Describe the business research process followed in the study in the article. • Identify the research problem and the research method used. • Discuss how the research is solving the problem within the chosen functional area. • Identify other potential applications using business research within this functional area or related areas. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your Assignment. -------------------------------------------------

RES 351 Week 1 Individual Assignment Current Events in Business Research Paper

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www.uopres351.com We have another New set of Week 1 Paper (with new Instruction) which could be found on this link http://www.uopres351.com/product-35-RES-351-Week-1-IndividualAssignment-Current-Events-in-Business-Research-Paper-(New) Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. -------------------------------------------------

RES 351 Week 2 Discussion Question 1

For more course tutorials visit www.uopres351.com You are the supervisor of a call center. Lately, there have been many misdirected or dropped calls. Develop one or two research questions and three hypotheses that might account for misdirected or dropped calls. Why must business managers understand the importance of business research and how it is used in their organizations? -------------------------------------------------

RES 351 Week 2 Discussion Question 2


For more course tutorials visit www.uopres351.com What are dependent variable and independent variable? Select a library article that uses the quantitative research method and identify the dependent variables and independent variable researched in the article. Provide examples of primary, secondary, and tertiary information sources at your current place of employment. How has each one been used? -------------------------------------------------

RES 351 Week 2 Individual Assignment Business Research Ethics Paper (New)

For more course tutorials visit www.uopres351.com Business Research Ethics

Resources: The University Library or the Electronic Reserve Readings Identify a business research project in your own business or locate a business research article in the library. This project should be one that you perceive to be conducted in an ethical manner.


Write a 700- to 1,050-word paper in which you create a set of ethical research guidelines for the research: •

Summarize the business research project or article.

• What unethical research practices should be avoided in this project? • Which particular parties involved in the research could face injury? What injuries could occur? • How could unethical behavior in this research affect the organization, the individual, and society? • How could the unethical behavior be monitored or resolved if found to be occurring? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your Assignment. -------------------------------------------------

RES 351 Week 2 Individual Assignment Business Research Ethics Paper

For more course tutorials visit www.uopres351.com We have another New set of Week 2 Business Research Ethics Paper (with new Instruction) which could be found on this link


http://www.uopres351.com/product-34-RES-351-Week-2-IndividualAssignment-Business-Research-Ethics-Paper-(New) Resources: The University Library or the Electronic Reserve Readings Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that has resulted in individuals or a firm being convicted, or at least tried for, this conduct. Some examples include the following: • Asking inappropriate questions • Skewing research results Failing to maintain participants’ confidential information • Using participant information for unintended purposes such as selling goods or services Summarize the article you researched. Write a 750-word paper in which you address the following questions: • What unethical research behavior was involved? • Who were the injured parties? • How has the unethical behavior affected the organization, the individual, and society? • How could the unethical behavior be avoided or resolved? Format your paper consistent with APA guidelines. -------------------------------------------------


RES 351 Week 2 Learning Team Assignment Preparing to Conduct Business Research Part 1 (New)

For more course tutorials visit www.uopres351.com Preparing to Conduct Business Research: Part 1

Select an issue, opportunity, or problem facing an organization.

Write a 700- to 1,050-word proposal that addresses the following questions: • Describe the selected issue, opportunity, or problem facing the organizatin. • Discuss the significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem. • Justify why the chosen issue, opportunity, or problem facing the organization is important to be researched and whether it can be solved with business research. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your Assignment. -------------------------------------------------


RES 351 Week 2 LT Reflection Summary

For more course tutorials visit www.uopres351.com Collaborate with your learning team to discuss the previous week’s objectives. Discuss how you can apply them to a business setting or situation. -------------------------------------------------

RES 351 Week 3 Discussion Question 1

For more course tutorials visit www.uopres351.com Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment. You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation. -------------------------------------------------

RES 351 Week 3 Discussion Question 2


For more course tutorials visit www.uopres351.com What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why. Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the AppleÂŽ iPhoneÂŽ mobile digital device. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience. -------------------------------------------------

RES 351 Week 3 Individual Assignment Stages of the Research Process (New)

For more course tutorials visit www.uopres351.com Stages of the Research Process

Resources: The University Library or the Electronic Reserve Readings Find at least two business research peer-reviewed articles in the University Library. Write a 700- to 1,050-word paper in which you practice identifying the


critical first stage of developing any research study: • State the purpose of the business research for each article. • Determine the research questions and hypotheses being researched in each article. • Identify the dependent and independent variables being manipulated or measured in each article. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your Assignment. -------------------------------------------------

RES 351 Week 3 Individual Assignment Understanding Business Research Terms and Concepts Part 1

For more course tutorials visit www.uopres351.com We have another New set of Individual Assignment Understanding Business Research Terms and Concepts Part 1 (with new Instruction) which could be found on this link


http://www.uopres351.com/product-30-RES-351-Week-4-IndividualAssignment-Understanding-Business-Research-Terms-and-ConceptsPart-1-(New) Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1 Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1. -------------------------------------------------

RES 351 Week 3 Learning Team Assignment Preparing to Conduct Business Research Part 1

For more course tutorials visit www.uopres351.com We have another New set of Preparing to Conduct Business Research Part 1Paper (with new Instruction) which could be found on this link http://www.uopres351.com/product-33-RES-351-Week-2-LearningTeam-Assignment-Preparing-to-Conduct-Business-Research-Part-1(New) Select an issue, opportunity, or problem facing your organization. Write a 700- to 1,050-word paper that addresses the following questions: • What are the research questions? • What are the hypotheses?


• What variables are to be considered? • What ethical considerations must you take into account? Discuss the significance, scope, magnitude and feasibility of finding a solution to the issue, opportunity, or problem. Define the purpose of the research. Format your paper consistent with APA guidelines. -------------------------------------------------

RES 351 Week 3 LT Reflection Summary

For more course tutorials visit www.uopres351.com Collaborate with your Learning Team to discuss the previous week’s objectives. Discuss how you can apply them to a business setting or situation. -------------------------------------------------

RES 351 Week 3 Team Assignment Preparing to Conduct Business Research Part 2 (New)

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Preparing to Conduct Business Research: Part 2 Build on the business problem identified in Preparing to Conduct

Business Research: Part 1. Write a 700- to 1,050-word paper that addresses the following questions: • What are the key business objectives? • What are the questions that must be researched? • What are the hypotheses and variables that must be considered? • What ethical considerations must you take into account? • Define the purpose of the research. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. -------------------------------------------------

RES 351 Week 4 Discussion Question 1

For more course tutorials visit www.uopres351.com During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older


and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling energy, is tackled again and again. His teammates tell him, “You play like Betty White!” The 80-year-old actress and comedian appears in the ad as the football player being tackled. If you were the owner of the ADBOWL® website, how would you draw the sample to measure the best ad that aired during the Super Bowl® game among the three groups of interest? -------------------------------------------------

RES 351 Week 4 Discussion Question 2

For more course tutorials visit www.uopres351.com What are the merits of, and problems with the following: Rating and ranking scales; Likert and differential scales; and, Unidimensional and multidimensional scales Under what conditions would you recommend the following: o Probability sample o Non–probability sample -------------------------------------------------


RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 1 (New)

For more course tutorials visit www.uopres351.com Understanding Business Research Terms and Concepts: Part 1

Identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design. Summarize each of the research designs. Write a 350- to 700-word paper in which you compare and contrast the two approaches: • What are the strengths and weaknesses of each approach? • How can they be used most effectively in a combined approach? • Which method is more appropriate for research in your own business and functional area? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. -------------------------------------------------


RES 351 Week 4 Individual Assignment Understanding Business Research Terms and Concepts Part 2

For more course tutorials visit www.uopres351.com We have another New set of Individual Assignment Understanding Business Research Terms and Concepts Part 2 (with new Instruction) which could be found on this link http://www.uopres351.com/product-28-RES-351-Week-5-IndividualAssignment-Understanding-Business-Research-Terms-and-ConceptsPart-2-(New)

Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 2 Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 2. -------------------------------------------------

RES 351 Week 4 LT Reflection Summary

For more course tutorials visit


www.uopres351.com Collaborate with your Learning Team to discuss the previous week’s objectives. Discuss how you can apply them to a business setting/situation. -------------------------------------------------

RES 351 Week 4 Team Assignment Preparing to Conduct Business Research Part 3 (New)

For more course tutorials visit www.uopres351.com Preparing to Conduct Business Research: Part 3

Build on the work you conducted in Preparing to Conduct Business

Research: Parts 1-2. Discuss whether your business problem could primarily be solved using a qualitative or quantitative research design and also discuss the benefits of using a both designs in your research. Write a 700- to 1,050-word paper that addresses the following questions:


• Which design (qualitative or quantitative) will become the primary research design? • How can you most effectively use the power of both designs? • What are the drawbacks of just using one design to research the problem? Discuss the insights each type of design will generate and the importance of having those insights to solve the business problem. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. -------------------------------------------------

RES 351 Week 5 Discussion Question 1

For more course tutorials visit www.uopres351.com What are parametric tests? Distinguish between a Z-test and a t-test. Provide an example of each one that might be appropriate for your current or previous place of employment. What are the advantages and disadvantages of nonparametric tests? When does one use nonparametric tests? -------------------------------------------------


RES 351 Week 5 Discussion Question 2

For more course tutorials visit www.uopres351.com Describe five descriptive statistics used to explain the basic properties of variables. Which ones are used at your place of business? -------------------------------------------------

RES 351 Week 5 Individual Assignment Understanding Business Research Terms and Concepts Part 2 (New)

For more course tutorials visit www.uopres351.com Understanding Business Research Terms and Concepts: Part 2 Research at least three quantitative data collection instruments and sampling methods available to researchers using the text and additional resources from the University Library. Identify two articles in the University Library: one in which the business problem is researched using a descriptive statistical method and another using an inferential method. Summarize each of the data collection instruments, sampling methods, and the statistical methods.


Write a 1,050- to 1,400-word paper in which you compare and contrast each of the approaches: • What are the strengths and weaknesses of each sampling approach? • What are the specific situations in which you would choose to use each of the instruments and designs? • What are the strengths and weaknesses of each statistical approach? •

How can they be used most effectively in a combined approach?

• Which methods are more appropriate for research in your own business and functional area? Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. -------------------------------------------------

RES 351 Week 5 Team Assignment Preparing to Conduct Business Research Part 4 (New)

For more course tutorials visit www.uopres351.com Peparing to Conduct Business Research: Part 4

Build on the work you conducted in Preparing to Conduct Business


Research: Parts 1-3. Develop or select the instruments your team will use to collect data and conduct interviews and the appropriate sampling or research methods for your quantitative design. Write a 700- to 1,050-word paper that addresses the following questions: Develop the overall data analysis approach and quantitative and qualitative result reporting: • How will you have access to the population to be sampled or interviewed? • What are the instruments you will use to collect data or qualitative information? •

What is the appropriate sampling method?

What sampling frame will be used?

What is the appropriate sampling size?

How will the sample size be determined?

Which qualitative methods will be used and why?

Which statistical tests will be used and why?

How will the results and insights be displayed?

• What conclusions should be made if the hypothesis is found to be correct or if it is incorrect?


Discuss the timing and resources required to conduct this research effort and how you will use the insights developed from the study to influence an improvement in the business process or attempt further research. Format your paper consistent with APA guidelines. Combine the four parts of the Preparing to Conduct Business Research assignment to develop a Microsoft® PowerPoint® presentation of at least 4-6 slides representing a research brief to senior management. Include the following elements: •

Business problem being solved through research

• Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem •

Research question, hypothesis, and variables

Research design

Instrument you developed or selected

Sampling method

Overall data analysis approach

Result reporting

Ethical considerations

Click the Assignment Files tab to submit your assignment. ------------------------------------------------------------


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