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Lund University School of Industrial Design.


EDUCATIO 2013-2016

CONTACT NAME: JULIUS NOBLING BORN: 1993-APRIL-05 EMAIL: julius.nobling@gmail.com

COMPUTER SKILLS Rhinoceros 3D Solidworks Photoshop Illustrator InDesign Premier Pro Keyshot render

Bachelor Degr Design from Lu Faculty of Engin Lund, Sweden.

Fall 2015

Abroad studie One semester a Basel, Switzerla

Fall 2012

Classical art te One semester F Stockholm, Swe


Science and te Secondary edu Stockholm, Swe

Summer 2009

Intense Germa Three weeks in


Swedish: Fluen English: Fluen German: Basic




ree in Industrial und University neering. BA-degree

July 2016-

Working as a junior designer, doing everything from CAD, Photoshop, Sketching, making coffee, talking to manufacturers and more. Can of course give references and letter of recommendation. Planned period of work is 4th July-31st Dec 2016.

es, Industrial Design at FHNW HGK, and

echniques Folkuniversitet of eden

Summer 2015

echnology program ucation. Vittra Skola eden

an course Freiburg, Germany.



nt (Mother tongue) nt c


Internship at Skibsted ID Copenhagen

Summer 2012

Chef at TGI Friday’s, Kungsträgården Stockholm. Working full time during the summer. Substitute teacher Worked full time within the Stockholm’s region. NGS Vikariepoolen. Teaching kids in all different ages in many different subjects. Everything from math, to gymnastics. Food runner Food runner/nisse at Ballbreaker, a bar and restaurant in Stockholm.



EARLY BIRD For a better morning

Supervisors Anna Persson, Charlotte Sjรถdel, Claus-Christian Eckhardt & Jasjit Singh

PROJECT DIRECTION Project Early Bird was my BA-project concluding the time at Lunds Univeristy. The projects started with a rather broad angle to simply try to design a product or system that could help the user wake up in the morning. After some time the project got a more concrete goal and the final brief were to design an aesthetically appealing wake up light that the user could control with a smart phone

PROJECT SUMMARY The final result of the project became a wake up light that the user can control through an app in their smart phone. The wake up light is the first of its kind to be designed for the bedroom. Instead of going with the traditional white plastic and bright LED-screen. The Early bird uses High class materials and can be controlled easy and effortless through the app.



Design C

Creating harmony in the morning

Designed fo the bedroo

Create a product that will give its users the best possible start in morning. Design a product that gives the user a feeling of safe haven and joy when waking up.

The end product mus a feeling of belonging a product that the use product the user wou even knowing its feat



for om

Smart phone controlled

st give a sense of calm and g in the bedroom. Design er can be proud to own. A uld be interested in without tures.

The final product must work with the user’s everyday life and should be easily be controlled through an app. The app has to be intuitive and give a sense of harmony and belonging to the product.


Hardware Sketches

Early in the ideation phase a lot of fast doodles were made to explore all the different shapes and possibilities a Wake Up Light could have. The project came to the conclusion that the best profile for the product would be a bedside lamp. Either as a table lamp, a wall mounted lamp or hanging from the ceiling. The sketches helped define the shape and function of the product and for every sketch the design got a little bit more defined.



Process Working by hand with sketches, with Illustrator vectors, Photoshop renderings and later CAD to visualize how the final product would look like.


In the early ideation phase of the app a lot of sketches of how the different icons and screens would look like were made. To see if the icons were understandable or not, asking people in the surrounding, if they understood the function of the icon, helped to determine if an icon worked or if it didn’t.



Digital icons

Looking at different variations for the app with the goal of creating something easily understood and visually appealing at the same time. The idea was that when the phone lays next to the hard ware (the actual Wake Up Light) it would look as if the phone is a book or a piece of paper. In short, something non technical.


A mock-up phone scale 2:1 where constructed to be able to try out different options for the different scenes in the app. The scale was chosen because it made it easier to sketch the different icons and also made it possible to add posits, working as a pop-ups or new screens in the app. The mock-up were also used to see if people actually understood how the app worked and how they would interact with it if the app were functWional.


During the project a l understand the funct Fin Foam was used b material. Models to b function were also co



lot of models scale 1 to 1 were made to better tion and form of the design. For most models because it is an inexpensive and easily workable better understand the light scatter and dimmer onstructed.


FINAL PRODUCT The design finally chosen where a lamp shade made out of opal glass, a base covered in a cotton fabric and a button made out of marble. The white opal glass give a premium look and feeling to the design and is also able to let the light shine through without creating a glare for the user. The base rapped in fabric convey a soft and calm feeling and take away every aspect of the product being “technical�. The button created by marble may not be an obvious material choice yet still follows the design language of the product and give a feeling of premium and well-crafted design.



WHAT'S IN IT? Inside the hardware there are a multicolour LED making it is possible to dim the light as well as set different colours on the light. The technical aspects that speaks to the app is also hidden inside the hardware. The Base is made out of plastic with a honeycomb pattern. The honeycomb pattern were chosen because of its strength as well as being able to let out the sound from the speaker.

DROP THE BASE To create a 360 sound experience a single speaker unit with a sound distributing cone were constructed. Making the sound flow seamlessly in 360 with only one speaker unit. The creation of the speaker construction took inspiration from the Samsung 360 speaker R6 who distributes the sound in a similar way.



CHARGE YOUR PHONE During the research phase it showed that a lot of people charged their phones throughout the night. Because of this it seamed as a natural step to build in a usb-port in the hardware to make it easier for the user to charge their phone. By integrating a usb-port in the hardware it reduces the amount of connectors the user has to put in the wall socket as well as convey a feeling that the “lamp� is more than meet the eye.

THE APP The home screen of the app consists out of 6 different options. The alarm function, the screen filter, unwind, luminaire, sleep graph and settings. The colour choices and general appearance of the app wants to convey a feeling of calm ,with soft rounded icons and a very subtle design language to create a peaceful interaction. The white on grey also has the benefit of being very comfortable colours for the users eyes.




The app interface use a very modest design language and try to use as few colours as possible. The idea was that the app would only use the colours black, white and a grey scale. However this proved to be harder than first anticipated and a few colours had to be added to make the app easily understandable.



The colours used in the app were almost all collected from an ergonomic colour scale. This is so that the user can use their smart phone for a longer time without feeling the affects of the light emitting from the smart phone.


The final model became a functional Wake Up Light which emits a light strong enough to awoken even the hardest of sleeper.






Creating a better shopping experience

‘Bärvän’ / bærvæn / Swedish for a friend who helps you carry. Group project with Anja Messerli Supervisor Gregor Naef

PROJECT DIRECTIONS Universal Design. Locate a problem with senior citizens every day life and design a solution applicable for a much bigger market group than seniors.

Problems of regular shopping trolleys

The wheels

Small wheels make it hard to move around in the city with today’s shopping trolleys.

Bending down

The movement required to take out and put in the groceries in today’s shopping trolleys put a lot of strain on the users back.



Moving the groceries

In the store there is a lot of action required to move around the groceries. The user has to take the groceries from the shelf, put them in the shopping cart, take them out of the cart, put them on the conveyor belt and finally pack the trolley.


Throughout the project a lot of sketches have been made to visualize the ideas. To get a clear understanding of the shape and function of the design.



Mock-ups and ideation

Multiple compartments

By dividing the bag into three compartments the groceries will become protected when the bag changes position. And by separating the groceries in different compartments the weight in the bag also gets more equally divided and thus making it easier do flip the bag to its trolley position.

Folding mechanism

The mechanical aspects of the Bärvän is rather simple. The bag compartment is resting on a lever and the back of the bag is connected to the two back legs, yet still has the ability to move. This make it possible for the bag to move from a horizontal to a vertical position and vice versa.

Light & handy Earlier ideas about a moving handle and an extra leg to help the bag stand were first initiated, whoever these functions proved to be pointless and were thus never constructed in the end model.



Final Model Making

WELDING, SEWING & 3D-PRINTING To give a more realistic image of what a real prototype would look like a working model in scale one to one were constructed. Included in the building of the final model were, welding, 3D printing, sewing, painting, as well a couple other techniques

Scenario Problem

Taking the trolley to the store.

While at the store; putting away the trolley and fill the cart with groceries.

Scenario Solution

Taking the B채rv채n to the store.

While at the store, flip B채rv채n into its shopping position and pack it with groceries.

By using a self-s store the consum has to take out t thus making the experience easie


Unpack the groceries onto the conveyor belt. The cashier then scans every product.

scanner at the mer never the groceries, e shopping er.


While at the checkout aisle, the consumer never has to take out the groceries.

Finally pack the shopping trolley. The movement required by the consumer puts a lot of strain on the users back.

Finally flip Bärvän back to its transport position by pushing the lower foot bar. The consumer can then easily take it home.


The shopping position is used while shopping in the store and Bärvän is then used as a regular shopping cart. The shopping position is also useful while unloading the groceries into the fridge so that the user won’t have to bend down and reach for the food, hence minimizing the strain on the users back.


To change the position of the ba foot bar on the trolley and Bärvä Thanks to the weight of the ba only resting on a lever, folding t energy from the user.



ag the user simply push the än then naturally collapses. ag and because the bag is the bag requires very little



A ball-spring lock, locks the cart in position.

The weight of the bag compartment makes the bag fall in place naturally and the user don’t have to push very far for the bag to change from a horizontal to a vertical position. When the bag falls in place a ball-spring lock, locks the trolley in its position. Making it easier to transport.


The final product is made out of a solid, yet lightweight aluminium frame that is powder painted white. The bag is made out of a water resistant and sturdy polyester.



The big wheels make it easier to transport Bärvän in the city. Inside the bag there are three compartments separated by two plastic plates. Making it possible for the user to divide the groceries. The walls, made out of a hard plastic, are also removable in case the user wants to transport something bigger.



LUMINAIRE For a flexible light style

Supervisor Olof Kolte

PROJECT DIRECTION Explore the function of LEDs and design a lamp using three OSRAM Golden Dragon+ LEDs. Define a lighting problem related to a specific activity. The guiding principle, solving the light problem should reflect energy efficiency and relate to the concept of “darkness design” i.e. using as little light as possible solving the lighting problem, not disturbing the “night vision”.

PROJECT SUMMARY The Luminaire was designed for a flexible lifestyle. The different settings make it easy to use both for focused work as well as for more relaxing times. The Luminaire uses only three small LEDs making it very energy efficient and also more eco-friendly.


Sketches and doodles were a big part of the project from the early start until finished product. The sketches have helped define the idea and to communicate the meaning and essence of the luminaire.




For every idea a full sized model was constructed to understand the light scatter and to get a feel of function and size of the desk lamp.





The luminaire has two different settings. Thus enabling the user to use the lamp in different situations. The direct light setting is when the lamp is on the top position on the metal post and the luminaire lights up a wider area. The direct light is better for more focused activities, such as reading, sketching and much more.





To change the different settings the user simply has to move the lamp on the metal post. By turning the screw on the back of the lamp, moving it to its desired position and then turning the screw back to lock the lamp. The shattered light gives out a much more diffuse and soft light. Shattered light is better for more relaxed activities such as watching a movie or to just get a more calm feeling in the room.



THE TOOL CART A transport tool for construction tools. IN COLLABORATION WITH HILTI and SEMCON


Charlotte Sjรถdel & Jasjit Singh External Supervisors

Bendik Torvin & Joel Alexandersson

PROJECT DIRECTIONS Working together with Hilti to design a better transport system for their tools on the construction site.

SKETCHES For every sketch the design got a little bit more defined, finally resulting in an idea that seemed to work the best. The idea was later further developed through more sharp sketches and then through mock-up models.



Throughout the project a lot of, size one to one, models were constructed to see if the different ideas actually worked.

The top compartment is for smaller tools. Basically anything the user need at the moment.

The lower compartment is for bigger tools and anything that doesn’t fit in the small compartment. Shovels, concrete drills, etcetera.




The idea was to build a transportable workstation. That can easily move around on the construction site and also stand still in one place, thus working as a mobile tool terminal.


With all the compartments open the tool cart is used as a mobile workstation with lighter tools in the top and heavier tools in the lower compartment.


By folding the top down the compartm the Tool Cart can regular hand truck



p and bottom plate ments collapse and then be used as a k.



By folding up all the metal plates the Tool Cart gets profoundly reduced in size and thus making it easier to transport, to and from the construction site. As well as storing the Tool Cart.

FINAL PRODUCT The frame is made out of a solid and robust iron to endure the harsh environment of a construction site. The black walls are made out of tarpaulin to make it easy to fold the compartments, as well as to maximize the size of each compartment. Tarpaulin is a durable, water resistant plastic fabric used a lot in the construction business. The thick rubber wheels makes it easy to move around the Tool Cart on the construction site and the rubber grips makes it easy to control. The metal plates are movable through a pipe and a metal rod, creating a simple hinge system.




Sincere Julius N


ely Yours Nobling

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