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Build-A-Bear

Corperate Design Manual


Table of Contents (1) Introduction (2) Logo Measurements (3) Colors (4) Fonts (5) Smaller Logo Details


Introduction The idea behind the Build-A-Bear logo is to appeal to kids, both boys and girls, between the ages of four and nine. When a child gets to start from scratch and create their own teddy bear, exactly how they invisioned it, that bear becomes very special to them. As the logo says, “Where best friends are made.� The simple outline of a teddy bears face is the main focus of the logo, it is east for a child to recognize and understand. Then the image of a hand holding a bear paw show that child that they will walk out of this store with a best friend. Build-A-Bears biggest customer are little girls, but they would like more boys to come make a best friend. So the colors for the new logo are oranges and reds to appeal towards boys more than pinks and purples and yellow.

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Logo Measurments A B d l e i a u

Inches Guide 1 3/4

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2 3/4

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words hand

1/2

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bear paw 1/4

2 3/4

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4 1/4

bear circle 3/4


Colors

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Color Guide C0 M 35 Y 85 K0

C 31.52 M 81.41 Y 100 K 35.62

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C 39.5 M 63.67 Y 88.97 K 35.22

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C 5.55 M 15.17 Y 32.57 K0 C 19.39 M 42.81 Y 75.03 K 1.32


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Fonts

Copper: std (black) - ABCDEFGH IJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./!@#$%^&*()_+[]\;’:”{}|

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Corbel (regular): std (black) ABCDEFGH IJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./!@#$%^&*()_+[]\;’:”{}|

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Smaller Logo Details

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• 1 1/2 in

When the logo needs to be smaller than 1 and 1/2 inches it will be in black and white, and can not be smaller than 1/2 inch. If the logo needs to be smaller than 1 inch you will just use the outline of the bear head.


Build a bear manual