MIT Technology Review Media Kit

Media Kit Reporting on important technologies and innovators since 1899, with the backing of the world’s #1 technology institute

About

MIT Technology Review leads the global conversation about technologies that matter.

Who We Are We’re an innovative, digitally oriented global media company whose reach is rapidly expanding.

Providing options for readers to discover the technologies that matter, in the languages they choose

Our mission is to equip our audiences with the intelligence to understand a world shaped by technology.

Founded at the Massachusetts Institute of Technology in 1899, MIT Technology Review derives its authority from the world’s foremost technology institution and from our editors’ deep technical knowledge, economic realism, and unequaled access to the world’s preeminent innovators.

What We Do

Extending our mission to identify and explain the impact of new technologies to 147 countries worldwide through international editions and distribution

Every day, we provide an intelligent, lucid, and authoritative filter for the overwhelming flood of information about technology.

We do this with serious journalism, written in clear, simple language by a knowledgeable editorial staff, governed by a policy of accuracy and independence.

We do this in features, news analyses, business reports, photo essays, reviews, and interactive digital experiences that invite our readers to probe deeper, gain insights, get to know experts and their opinions—to see, explore, and understand new technologies and their impact.

We do this with beautifully designed platforms and publications online, in print, on mobile, and in person at live events around the world.

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Bringing our journalism to life through thoughtprovoking live and webcast experiences worldwide

About

Global Reach With properties in in Italy, Germany, Spain, India, China, and throughout Latin America, MIT Technology Review has global reach as the authority on the future of technology.

We serve as a guide for the role technology will play in our everchanging global economy by focusing exclusively, knowledgeably, and authoritatively on technology developments with serious ramifications for the global marketplace. MIT Technology Review’s international editions attract an informed, influential audience of business executives, technology innovators, and thought leaders.

MIT Enterprise Forum The MIT Enterprise Forum (MITEF) is a global organization of dedicated professionals with local chapters, affiliated with the Massachusetts Institute of Technology (MIT) through MIT Technology Review. We are open to all participants of the entrepreneurial ecosystem.

The MITEF mission is to inform, connect, and coach technology entrepreneurs, enabling them to rapidly transform ideas into world-changing companies. We are a global network of local organizations, inspired by MIT, and open to the world.

Our vision is to build a better world by accelerating the creation and growth of world-class technology companies.

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Audience

Who We Serve We serve an active, engaged, rapidly growing group of highly educated and affluent decision makers, innovators, thought leaders, and early adopters.

Topline Demographics Male Median Age (years) Postgraduate Study or Degree Median HHI C-Suite/Technology Decision Makers

PRINT COMP

PRINT INDEX

ONLINE COMP

ONLINE INDEX

65%

125

83%

159

50

--

47

--

64%

205

33%

107

$182,200

--

$147,100

--

69%

172

78%

194

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Psychographics/Planning PRINT COMP

PRINT INDEX

ONLINE COMP

ONLINE INDEX

I consider myself an opinion leader/risk taker

65%

122

60%

113

I tend to take the lead in decision-making

74%

128

68%

118

I am very interested in culture and the arts

66%

176

56%

150

I keep up with technological developments

67%

167

87%

218

I plan to buy/lease a vehicle this year

32%

101

56%

177

I plan to take a trip/vacation this year

90%

109

88%

106

I plan to start a new business this year

12%

235

20%

375

Social Media

#1 with C-Suite/Tech Decision Makers MIT Technology Review’s print and online audiences rank #1 with C-Suite/Tech Decision Makers, above CNN Money, The Economist, Forbes, Fortune, Harvard Business Review, Scientific American, Wired and the Wall Street Journal.

2 #1 with Entrepreneurs MIT Technology Review’s print and online audiences rank #1 with readers starting a business this year, above The Economist, Fast Company, Fortune, Scientific American, and the Wall Street Journal.

900,000+ Likes/Followers

Source: Mendelsohn Affluent Survey 2014 of Employed Adults 18+ HHI $100K+

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Audience

The Impact and Influence of MIT All degreed alumni receive subscriptions to MIT Technology Review magazine, including exclusive MIT-only pages with class notes and course news.

Demonstrate your company’s thought leadership by aligning your brand with one of the most influential audiences in the world.

Entrepreneurial Spirit MIT plays a critical role in fostering innovation and entrepreneurial growth as well as in stimulating much-needed recovery in regional and global economies.

There are 25,800 currently active companies founded by MIT alumni.

Those companies employ about 3.3 million people.

Risk-Takers 46% 49% Entrepreneurs 45% 52% Self-Employed/ Starting New Business 26% 24%

They generate annual revenues of $2 trillion, producing the equivalent of the eleventh-largest economy in the world.

An estimated 6,900 MIT Alumni firms are headquartered in Massachusetts alone and generate worldwide sales of about $164 billion.

PRINT ONLINE Source: Mendelsohn Affluent Survey 2014 of Employed Adults 18+ HHI $100K+ Entrepreneurial Impact: The Role of MIT, Kauffman Study: February 2009

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Editorial Calendar 2015

*Subject to change

PRINT ISSUE

PRINT EDITORIAL HIGHLIGHTS

AD CLOSE

MATERIALS DUE

NEWSSTAND

Jan/Feb

Business Report: The Changing City

11/21

11/28

1/6

Mar/Apr

Feature Package: 10 Breakthrough Technologies Business Report: The Future of Money

1/16

1/23

3/3

May/Jun

Business Report: The Future of Persuasion

3/20

3/27

5/5

Jul/Aug

Feature Package: 50 Smartest Companies Business Report: High-Tech Food

5/22

5/29

7/7

Sept/Oct

Feature Package: Innovators Under 35 Business Report: Online Learning

7/17

7/24

9/1

Nov/Dec

Business Report: Technology & Work

9/11

9/18

11/3

MONTH

ONLINE BUSINESS REPORT TOPIC & DESCRIPTION

ONLINE LAUNCH DATE

Nov 2014

The Changing City: In a world of 9 billion people, most of them urban, how can technology make cities more manageable and productive?

11/18

Jan 2015

The Future of Money: Digital currencies, mobile payment systems and other technologies are altering our conception of money and how we use it.

1/26

March

The Future of Persuasion: How data analysis is reshaping the art and science of marketing.

3/23

May

High-Tech Food: Technologies are changing how food is grown and cultivated.

5/25

July

Online Learning: Is there really a digital revolution in education?

7/27

September

Technology & Work: The implications of automation throughout the labor force, from factories to white-collar jobs.

9/28

November

Funding Innovation: How startups are tapping new sources of capital and expanding innovation hubs around the world.

11/23

Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com

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Print Rates & Specifications Gross Rates

Page

Spread

2/3

1/2

1/3

Cover 2 Spread

Cover 3

Cover 4

4-Color

$26,738

$53,478

$18,717

$17,380

$12,032

$64,173

$29,413

$34,760

2-Color

$22,728

$45,456

$15,910

$14,774

$10,227

--

--

--

B&W

$20,054

$40,108

$14,037

$14,037

$9,025

--

--

--

Specifications Page

Spread

2/3

1/2

1/3

Live

7 3/16” x 10”

15 5/8” x 10”

4 5/8” x 9 5/8”

7” x 4 1/2”

2 3/16” x 9 5/8”

Trim

8 3/16” x 10 1/2"

16 3/8” x 10 1/2"

Bleed

8 7/16” x 10 3/4"

16 5/8” x 10 3/4"

4 3/4“ x 10 3/4"

8 7/16” x 4 3/4"

2 5/16” x 10 3/4"

Circulation Ad/Edit Radio: 25/75 Estimated Audience: 487,200 Frequency: 6/year Average Circulation: 169,000 Rate Base: 150,000

Guidelines Gutter Safety: Allow 3/8 inch on each side of the gutter, ¾ inch total gutter safety.

Safety: For safety, please keep all LIVE material not intended to trim ¼ inch from the trim edges.

Printing Process: MIT Technology Review magazine is produced with a computer-to-plate workflow and is printed on Web offset presses. The preferred screen is 133 lines per inch. Total density should not exceed 300 percent.

The magazine is perfect bound. MIT Technology Review subscribes to SWOP (Specifications for Web Offset Publications) standards.

Preferred Materials: Digital data with matching screened digital proofs (contract proofs) is preferred for all ad submissions. PDF/X-la files are preferred. Postscript files accepted. Electronic ad materials must include crop marks showing trim, and include a minimum of 1/8” bleed. Minimum resolution for all images is 266 dpi.

FTP Transfer: Please email webcreative@technologyreview.com for FTP site and password information. File folders should be zipped (PC files) or BinHexed (Mac Files).

Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com

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Online Specifications Standard Ad Display Options Ad Type

Dimensions

Expansion Dimensions

Direction

Initial Load

Max File Size

Looping

Rich Media

Leaderboard

728 x 90

728 x 315

Down

40 KB

45 KB

3 Cycles

Yes

Medium Rectangle

300 x 250

600 x 250

Left

40 KB

45 KB

3 Cycles

Yes

Half Page

300 x 600

600 x 600

Left

40 KB

45 KB

3 Cycles

Yes

Wide Skyscraper

160 x 600

600 x 600

Left

40 KB

45 KB

3 Cycles

Yes

Super Leaderboard

970 x 90

--

--

40 KB

45 KB

3 Cycles

Yes

Welcome Ad

640 x 480

--

--

60 KB

80 KB

--

Yes

Video Pre-Roll

320 x 240

--

--

30 KB

40 KB

1 Cycle

Yes

High Impact “Rising Stars” Filmstrip

300 x 600

--

--

60 KB

65 KB

3 Cycles

Yes

Portrait

300 x 1050

580 x 460

Left

80 KB

85 KB

3 Cycles

Yes

Pushdown

970 x 90

970 x 415

Down

60 KB

65 KB

3 Cycles

Yes

Sidekick

300 x 250 or 300 x 600

850 x 550

Right

60 KB

65 KB

3 Cycles

Yes

Billboard

970 x 90

--

--

60 KB

65 KB

3 Cycles

Yes

Third-Party Ad Tags MIT Technology Review serves ads using DART for publishers. Please submit DFA Internal Redirect for all site placements, if ads are served through DoubleClick. For all other ad tag units, please supply JavaScript tags or .swf files accompanied by a .gif/.jpg and click thru URL.

Rich Media Accepted

Rollover/Click Expansion

Double Click Rich Media Eyeblaster Eyewonder Pointroll Interpoll Mediaplex Atlas

Ad must expand upon mouse-over or click to expand button.

Ad must retract upon mouse off or clicking on close button.

Any sound must be user-initiated by click, not mouse-over.

Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com

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Newsletters & Mobile Specs Daily and Weekly Newsletters MIT Technology Review articles and targeted advertisements are delivered directly to the in boxes of over 150,000 highly sought-after senior executives.

Weekdays: Monday: Tuesday: Wednesday: Thursday: Friday:

Emerging Technologies Energy and Mobile Biomedicine Materials Computing Business

Dimensions

Max File Size

728 x 90

40 KB

300 x 250

40 KB

Text Ad

128 Characters

Please note: Only .gif/.jpg files are acceptable for newsletters. We do not accept flash or ad tags.

Mobile Platform Advertising MIT Technology Review offers advertisers the ability to target a variety of mobile devices. Advertisers receive a 15-second bumper at the beginning of MP3 files and 5-seconds at the end as well as co-branded ROS banner impressions.

Ad Type

Dimensions

Initial Load

Max File Size

Rich Media

Leaderboard

728 x 90

40 KB

45 KB

Yes

Medium Rectangle

300 x 250

40 KB

45 KB

Yes

Full Page Interstitial (tablet only)

960 x 1280

80 KB

85 KB

Yes

Full Page Interstitial (mobile only)

940 x 960

80 KB

85 KB

Yes

15-Second Pre-Roll

320 x 50

40 KB

45 KB

Yes

Send Materials to: One Main Street | Floor 13 | Cambridge, MA 02142 Attn: Ken Collina | WebCreative@technologyreview.com

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Advertising Solutions

TechnologyReview.com The award-winning technologyreview.com is the home page for a global community of business leaders and innovators. We satisfy their need to know what matters in technology and how it will affect their businesses.

We offer a variety of digital products, including standard, high-impact ad units and custom solutions that enable our partners to engage with our prestigious, loyal audience.

Choose from Run of Site (ROS) or targeted topic channels including Biomedicine, Business, Computing, Energy, Materials, and Mobile.

Our content is optimized for tablet and mobile so your brand message is viewed by our loyal audience whenever and wherever they want.

Pack an even bigger punch with highimpact positions. Road Blocks, Page Wraps, Welcome Ads, Parallax Scrolling, and Super Billboards are available, among others.

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Advertising Solutions

MIT Technology Review Magazine For more than 115 years, our magazine has been delivering awardwinning content exclusively for one of the world’s most influential audiences.

Our principle areas of editorial coverage include: biomedicine, business, computing, energy, materials, and mobile.

Advertising in MIT Technology Review magazine demonstrates your commitment to quality and excellence.

We offer a variety of ad opportunities to engage our valuable audience of business decision makers, innovators, and thought leaders including full page ads and spreads, gatefolds, and polybag opportunities among others.

Align your brand with the world’s top technology university.

An average reader spends 1.2 hours reading an issue of MIT Technology Review.

Nearly half of readers (49%) have visited an advertiser’s website after reading MIT Technology Review.

More than half of readers (53%) discuss ads and articles from MIT Technology Review with someone else in their company.

Source: Online Ad Q® Studies & Harvey Research October 2012 Subscriber Study Base: 714 subscribers surveyed via the Internet

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Advertising Solutions

MIT Technology Review Live Events MIT Technology Review Live Events bring our award-winning editorial to life. From large-scale global conferences such as EmTech to our more intimate Salons where attendees can make meaningful connections and experience technologies in person, we create thought-provoking events that bring our journalism to audiences worldwide.

Our in person and on video events are where technology, business, and culture converge. They showcase emerging technologies with the greatest potential to change our lives.

Above all, they provide access to the most innovative people and companies in the world.

Customize a partnership with everything from speaking opportunities, signage, and product demos to integrated, cross-platform opportunities incorporating digital and print.

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Advertising Solutions

Published by MIT Technology Review We offer an effective engagement solution: content created exclusively for the MIT Technology Review audience.

Our Custom Editorial team will provide expert professional guidance for your article or work with you to author the piece on your behalf.

A published article can be amplified to include video, a photo gallery, a unique engagement add-on, and more.

Business Reports MIT Technology Review Business Reports are digital and print packages of insightful articles-as well as photos, graphics, and charts-- built around a big idea unleashed.

Advertisers enjoy exclusive sponsorship of the report, including 100% SOV on all report article pages and Business Report TOC page.

Business Report topics for 2015 include: Technology & Work, the Future of Money, Funding Innovation, and the Changing City.

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Advertising Solutions

Content Collections Content Collections are digital packages of insightful articles curated from MIT Technology Review’s archives around a topic that is important and relevant to your brand.

The sponsor receives100% SOV on the collection TOC page as well as all articles within the collection. A co-branded promotional campaign drives readers to this content.

Collections are often accompanied by a PDF download of a relevant Business Report, Technology Insights one-sheet, or other asset gated by a custom registration page for lead-generation purposes.

Custom Widget We can provide a unique fully loaded custom widget built to suit your needs and served on relevant topic channels on technologyreview.com, seamlessly integrating your content with ours.

Options include videos, links to white papers or blogs, dynamic photos with branding, links to your social networks, and more.

This is a high-volume, highly engaging unit that delivers 100% SOV in the content area that’s important to you.

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Advertising Solutions

Online Engagement MIT Technology Review has partnered with Jebbit to power unique and thoughtful brand engagement by allowing users to engage with brands and be rewarded for doing so.

Combine the Jebbit experience with an MIT Technology Review Custom article or with ad display directing to a custom branded landing page.

Jebbit was recently named one of the Top 25 Most Promising Companies in the World by CNBC and was rated the #1 Startup at the 2014 South by Southwest conference.

Smart Match SmartMatch is a powerful new technology allowing advertisers to match their content to relevant articles on technologyreview.com using semantic profiling technology. Core benefits include higher CTR performance and more relevant content/advertising for readers.

A recent SmartMatch campaign with ABB resulted in a CTR of 1.02%. In this screenshot, ABB SmartMatch solar content rich units were delivered directly to a popular solar article on technologyreview.com.

If you believe Frank van Mierlo, CEO of 1366 Technologies, one reason his company survived when so many other solar startups have tanked in recent years is sitting in the middle of the company’s meeting room. “We got this for $200,” he says, pointing to a neatly constructed but obviously homemade conference table. “My son made it.”

His company’s parsimonious culture might’ve helped it outlast more spendthrift companies like Solyndra, but van Mierlo admits that 1366 was also lucky. The venture-capital-driven clean-energy spending spree that started in 2006 resulted mostly in bad news—bankruptcies, acquisitions for pennies on the dollar, and money-losing IPOs—when silicon became so cheap that more expensive new materials and thin-film technologies quickly became unviable. 1366 was fortunate that its technology didn’t compete directly with low-cost silicon solar cells, and it was still working on it when the bottom fell out of the solar market. A sharp drop in solar prices raised the bar for new technologies, demanding even lower costs or higher performance.

“Other companies scaled just in time to see the prices collapse by a factor of five,” van Mierlo says. “They built the wrong factory for the wrong era, and became roadkill.”

1366 was in a position to keep working on its technology until it could compete, without the financial liability of a large new factory. And now, as the solar market shows signs of recovering, the company hopes the time is right to start selling a new, cheaper kind of silicon wafer to makers of solar cells.

Even if 1366 is successful, it won’t necessarily open the floodgates to new funding for innovative solar companies. Matthew Nordan, a vice president at the venture capital firm Venrock, says for venture capitalists to start betting heavily on solar startups again would require a wildly profitable IPO from 1366—and a few more similar success stories. But success for 1366 could encourage clean energy investors to give new technologies a closer look.

The company still faces major challenges. It needs to invest in manufacturing shrewdly, increase production rates by about four times to bring down costs per wafer, and will have to fend off competition from a new generation of leaner solar startups.

But the early signs are promising. 1366 raised $15 million this month to bring total investments to $100 million (including government grants), on the promise that its technology could cut the cost of the silicon wafers—the most expensive part of silicon solar cells—in half. Doing that is one of several efforts within the solar industry aimed at making solar competitive with fossil fuels (see “Praying for an Energy Miracle”).

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Advertising Solutions

Webcasts MIT Technology Review will produce a custom on-demand webcast with your brand as the exclusive partner. Our team will manage all production and development, promotion, and hosting.

Your video will be moderated by Jason Pontin, MIT Technology Review editor in chief and publisher. Additional panelists (up to two) may include members of the MIT faculty and/or industry experts. One client executive or business partner may be included on the panel.

The webcast landing page may include up to eight additional client assets and remain open or gated for lead generation purposes.

MIT Technology Review Custom When organizations are looking for unique media solutions to deepen and intensify their presence in industries that depend on technology and innovation, they turn to the MIT Technology Review Custom Publishing programs.

From print pieces, white papers, and microsites to event series, MIT Technology Review Custom has the ability to build unique media properties that will showcase your organization and highlight the importance of your presence in the specified industry.

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Partner With Us

Advertising with MIT Technology Review enables brands to connect and engage with one of the most influential audiences in the world.

We work under the most rigorous standards and expectations for what we produce, because MIT is a promise of a particular kind of value. Our customers buy this promise first.

We offer smart, creative advertising solutions online, in print, on mobile, across social media, and in person. Additionally, our team works closely with advertisers to create unique advertisements and sponsored content.

Our wide range of advertising partners includes leading computer software, IT, automotive, energy, insurance/financial services, economic development, legal services, and luxury brands that recognize the quality of MIT Technology Review and believe in the value we deliver.

Our team is ready to work with you to build a custom campaign designed to serve your specific marketing needs. Create an integrated multiplatform media experience to get your branding, lead-gen, product, or awareness messaging in front of our active and engaged audience of affluent business and technology decision makers.

Join us in leading the global conversation about technologies that matter. Contact the salesperson in your region or email adsales@technologyreview.com.

Director of Advertising Sales James Friedman james.friedman@technologyreview.com T: 617 475-8015 F: 617 475-8042 Midwest and Texas Maureen C Elmaleh 7475 Miller Street, Suite 1-B Arvada, CO 80005 maureen.elmaleh@technologyreview.com T: 303 975-6381 F: 303 975-6396 New England, Michigan, and E. Canada Barry Echavarria One Main Street, 13th Floor Cambridge, MA 02142 barry.echavarria@technologyreview.com T: 603 924-4546 M: 857 998-9300 F: 617 475-8042 Mid-Atlantic Clive Bullard 107 Lane Gate Road Cold Spring, NY 10516 cbullards@cs.com T: 845 231-0846 F: 845 265-9695 California and Northwest Rob Finley 61-B Bluxome Street San Francisco, CA 94107 rob.finley@technologyreview.com T: 415 659-2982 F: 415 835-9408 Europe Anthony Fitzgerald technologyreview@afitzgerald.co.uk T: 44 0 148 868 0623

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