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Editors

How To Femini By Sam

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You Are By Kate

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The Cre Festive

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Team B

Content in this magazine, including all articles, does not make any claims. Any information offered is expressly the opinion of the author advisers if necessary. It is advised that you seek professional direction for any legal, monetary, accounting or specialist information read publish, display, disclose, rent, lease, modify, loan, distribute, or create derivative works based on the magazine contents or any part the of the article. Occasionally this magazine will contain advertising or affiliate links for products or services we love and recommend. Th this magazine available to you free of charge.


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I S S U E

butors

s Note

o Work With Your ine Cycle As A Coach mmie Fleming

e The Light e Caddle

eatives Behind Our e Cover!

Beautiful You

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How To Trust Your Spirit Guides and Feel Infinitely Supported By Veronica Pacella

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Introducing inspired COACH Columnist Sas Petherick

78 | Star Coach Spotlight with Rachelle Hawken

86 | 10 Quick Questions with

Coach Gina Tucker

90 | You Are Enough

Book Review by Rhiannon Colarossi

r of that material. It makes no claims to be a treatment for any illness and readers should consult a physician or other appropriate health d in this magazine. This magazine contains material protected under International and Federal Copyright Laws and Treaties.You may not ereof, whether by yourself or as a consultant, employee, partner or in any other role unless authorised in writing by the creator/author his means that we will earn a commission or credit if you decide to buy products or services from direct links which assists us to keep


Sammie Fleming is a life coach and Reiki practitioner. She loves guiding women who are feeling stuck or overwhelmed into a life of calm, ease, connection and clarity. Weaving her passion of feminine cycles into her coaching, Sammie empowers her clients to honour and align with their own rhythms. She believes that we’re all worthy of calm, love-filled lives and adores nothing more than supporting women back to that sweet place.

Kate Caddle is a love fueled life coach, speaker and writer who helps vibrant women reignite their spark and start living on purpose. Through her online space, coaching sessions and sold out speaking events, Kate helps you cut through overwhelm and fear, encouraging you to ask yourself the tough questions and dive deep into action. She’s an advocate for self care, living gently and getting super comfortable in your own skin.


CONTRIBUTORS Veronica Pacella is a Holistic Nutritionist, Life and Health Coach who supports her clients to live out their most healthy, fulfilling life. Her approach mixes science and spirituality where she combines the most up to date nutrition information, with the oldest knowledge of holistic medicine and spiritual practices. Veronica believe that’s it’s your unique authenticity that allows you to contribute to the world in its highest form.

Rhiannon Colarossi is a wellbeing coach for Mums. She loves inspiring Mums’ to nurture their everyday wellbeing. Rhiannon founded The Wellbeing Web after spending 10 years in education and during her time as a teacher and School Wellbeing Leader, she saw the direct impact a Mums’ wellbeing has on a child’s learning and happiness in the classroom. Rhiannon loves to speak, coach and run wellbeing workshops.


Editors

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have sat down to write this Editors Letter to you dear reader many times. And the words have just not been coming. I think if I am being honest it is because every time I look at this special festive cover I feel flooded with amazing emotions of pride, joy, wonder and love. Most of all what I feel though is gratitude. Gratitude for you in being a subscriber to this magazine that next year will reach a milestone of fifty issues and has grown from a few hundred subscribers to thousands from across the globe. It would be nothing without you. Thank you. I always feel such amazement at being able to bring you some of the worlds very best coaching and entrepreneurial talent on our pages and covers. And with all due reverence to

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the incredible Marie, Lewis, Danielle and co, hand on my heart this is my favourite cover ever. Not only because of the lush illustration and wonderful photography but because of the people on it. Women, coaches and business mavens who a few years ago took a chance on me by enrolling in the very first Beautiful You Life Coaching Course. And now years later run global, award nominated, soulful and extraordinary coaching businesses that are touching the lives of an infinite number of people. And my words disappear again... Thus I will leave you to turn and scroll the pages. From my heart to yours - Happy Holidays.


s Letter

Julie Parker

Editor in Chief/ inspired COACH Magazine CEO + Founder/Beautiful You Coaching Academy

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SOLD OUT

FILLING FAST

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By Sammie Fleming Photography by Adele Cochrane

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I want to preface this by saying that we all have wonderfully unique bodies and this way of working with cycles is based on a standard 28 day cycle. The best way for you to implement this into your own life is by tracking your cycle and understanding your own rhythms.

glorious cyclic being. Living, working and coaching by your cycle doesn’t need to be rigid - that defies the point of flow. Instead, it is an ancient knowledge and remembering that allows us to maximise our skills at different phases throughout the month.

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Perhaps you have felt that some days you are on fire? You can smash through the to-do list, ticking boxes and being wildly productive, whilst other days you are in the slow creative flow where writing lengthy blog posts feels almost effortless.

omen have an incredible natural system at their fingertips. Historically, our cyclic nature has been revered and celebrated, yet overtime we’ve become more and more disconnected to the rhythms of our bodies. Moving into a culture that focuses heavily on technology, busy workloads and the contraceptive pill, this way of life has often seen us become detached to this wonderfully rich side of ourselves. Our world has been geared towards working within a consistent masculine energy, not the waxing and waning, creative and dynamic, soft and wild rhythms of women. I believe wholeheartedly that you can be a strong feminist woman, whilst also working with your own, sometimes softer, feminine cycles. Instead of it being seen as a limitation, it is in fact a valuable empowerment tool. It’s a way to understand that you are not inconsistent (as it may sometimes feel) but reconfirms that you are in fact, a

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We are complex beings and of course there are many factors that influence our states such as the quality of our sleep, the food we eat, our spiritual and self care practices and our health - but your cycle is a huge influencer too. Within a 28-day cycle, we experience 4 phases that can be easily broken down into week long parts. The easiest way I have found to remember each phase is to relate it to each season. I first came across this naming system when I discovered author Miranda Gray, but there may be others who also relate to this system in this particular way. Let’s explore each phase so that you can work with your feminine cycles and ultimately do your best coaching work.


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Being, without doing, allows us to listen in to our hearts, tune in to our inner wisdom and take action. SAMMIE FLEMING

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Understanding your cycle - your emotional, spiritual, physical and energetic rhythms is a true tool of empowerment. SAMMIE FLEMING

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Week One / Winter / Day 1-6 of Cycle This is the week of menstruation. Our bodies often need more rest during this time, so naturally it makes sense to slow down and take life a little more gently. It’s said that women are the most psychic during this phase - it’s a potent period of receiving and embodying the feminine energy of being. As a coach it’s eternally important to allow space for inspiration and guidance and this is the perfect time for that. Perhaps this is when you allow ideas to come through for new projects? Or sit in meditation asking for the words to flow for a guided visualization you will use at your next workshop. It’s a perfect phase to journal, to plan (but not execute – just yet) and to dream. For me, I know I’m not in my most present and alert state and therefore it’s not my optimum coaching time. Because of this, I’ll scale back on the clients I see during the first few days of this week. In our world, it’s often thought that simply being is a waste of our precious time. We know how different the truth really is as coaches! Being, without doing, allows us to listen in to our hearts, tune in to our inner wisdom and take action from there. With our energy

reserves often at their lowest point, it’s important to allow your body to rest and restore. I have found that the easier I take this phase (especially the first few days) the higher my energy levels are as the month goes on.

Week Two / Spring / Day 7-13 of Cycle The word spring conjures up a vision in itself and our energy is very much related to what that word brings to mind - fresh bursts of energy, a brighter mood and increased energy levels. Our motivation is easier to access and feels more natural, and our desire to do the work we have been dreaming about has arrived. Hoorah! This is the perfect week as a coach to really act on the guidance and inspiration we received during our winter phase. It’s a time for getting it done! Our confidence is often increasing too, making it an ideal time for pitching ideas for workshops or articles to magazines. Perhaps this is when you map out that e-book and start bringing together that e-course idea. With this ever-increasing energy, I’ve found it’s a great time to work with lots of clients. That out-of-hibernation excitement combined with the desire to work and serve is powerful!

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Week Three / Summer / Day 14-20 of Cycle

Week Four / Autumn / Day 21-28 of Cycle

Oh glorious summer! For me, the most joyous phase of all. Full expression, play and connection, just as a beautiful as a Summer’s day should be.

We are coming back down again now, preparing for that cozy, delicious period of hibernation. Our energy may slowly decrease or you may feel a sudden drop. For me, this week can be exhausting. I’m emotionally charged and I know I’m not alone when I say I feel the wild woman within during this phase.

It's a week of high-vibing goodness! Life feels like it’s meant to be enjoyed and confidence is at a peak. Connecting with others is a total joy so I’ll often fill this week right up. At this point, I can see people all day, every day, but it is quite the opposite during the winter phase. Within our businesses, it can be a wonderful week to connect with people that you have been meaning to meet and If there was ever a time for that online friend to become a real life BFF, it’s now. As a coach, it’s an optimal phase to host your events. With your high energy reserves and sparkling vibe, it couldn’t be better. This is your time to shine baby! It really works for me to fill up my coaching schedule and play with my projects. Perhaps you might record that podcast or respond to that interview. Biologically, it’s our time to mate (reow!) and nature wanted us to be sought-after. I believe this is why connection comes a little easier, and it can feel like you are riding a high.

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As a coach I believe it’s important to stay in your heart and this may take more effort this week than it did earlier in the month. Try a softening meditation before seeing a client, or a heart-opening yoga sequence before you send that newsletter. Do whatever you need to do to bring you back to that heart-centered place you desire to work from. In saying that, I’m all for embracing each one of the phases and this ruthless energy we often experience makes it a perfect time to cull. Edit that blog post, clean up your finances or refine your website. In the spirit of loving all parts of ourselves, the wild woman must be welcomed with open arms. It’s known as a wonderful time for clearing out the emotional baggage. As coaches we are always evolving, growing and releasing and this week is a potent time to let what


no longer serves you, go. You might feel the urge to perform a letting go ritual, cut ties, or release a project that is no longer in your heart. That essence of feeling very socialbutterfly-esque may be diminishing, slowly being replaced with the desire for alone time. Honour this time knowing that when the month comes around, you will experience those energetic highs once again.

I began working with my own cycle a few years ago now and I have loved witnessing many others embrace their own feminine cycles too. Understanding your cycle - your emotional, spiritual, physical and energetic rhythms is a true tool of empowerment.

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By Kate Caddle Photography by Bayleigh Vedelago

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ecently I witnessed a client experience a massive shift in her life. After opening herself up to finding love from within, she now views the world in a completely different way as a result. I'll remember that moment for a very long time, but what it sparked in me after the session was something I didn't expect. I began looking within myself to find something that needed healing. Whilst I firmly believe in looking within to grow and evolve, I knew that this desire wasn't derived from a place of love. My ego had taken over. I wanted to experience a similar kind of up-levelling, just like my client had. We all know these things can’t be forced. There is a natural order at play and when there is something due to be shifted, I know it will rise to the surface. Hunting within is not always the way forward, instead it’s about allowing things to resurface. As coaches we spend most of our days supporting our clients to go deep within, to find connections, to gain clarity and unleash their inner goddesses. There's a lot of searching, asking, prompting and cracking open. And it’s beautiful and amazing, and it's the very reason why our clients want to work with us. They’re ready for the cracking open. When we provide a safe space for them to open up, this is where the magic happens. We wouldn't be doing this sort of work unless we were fully committed to experiencing our own profound growth.

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However, this becomes dangerous when we allow this to bleed over into our personal lives, chasing our ah-ha’s from a place of fear. Being led by ego to look within is both dangerous and limited and it doesn’t serve anyone. Let me explain further. I want my clients to be inspired to do the work and I want to understand and offer support to them from a place of knowing. In that moment though, I felt like I wasn't acting as my highest self. Instead of choosing love and perhaps taking some time out alone to meditate or journal - I chose fear. And fear told me that I was no longer the light. I convinced myself that in order for me to be the light again, I would have to do something. Dear coach, I want to remind you that the light within you always exists. Even in your darkness, you are the light. As coaches, we are united in lifting the global vibration and from the moment we awaken to that, our light is on! We don’t have to be broken or continue the search in order to become the light. We are already the light. Just as we are, right now. It is not our job to be seeking out our darkness or faults, but rather embrace the light that we already shine. Let’s beam it wide and become a beacon for our clients! A wounded mess rarely inspires someone to make positive change. It’s unrealistic for us as coaches to be


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As coaches we spend most of our days supporting our clients to go deep within, to find connections, to gain clarity and unleash their inner goddesses. KATE CADDLE

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By dipping into the past, or looking too far ahead to the future, we lose sight of the beautiful gifts that are being delivered to us in the present moment. KATE CADDLE

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in a state of cracking open and working on ourselves all the time. Of course there is a place for growth, but there is also a giant place for gratitude and presence! By dipping into the past, or looking too far ahead to the future, we lose sight of the beautiful gifts that are being delivered to us in the present moment. If you feel like you've lost sight of the light within you as a coach, here are my top tips to reconnect with that knowing:

Check in with your intentions and be honest Stop now and check in with yourself. What are you personally trying to 'work on' right now? Where is it coming from? This will give you mountains of clarity. Don’t stop there though, you may like to journal about this and see what comes up for you.

Be kind to yourself If your answer to the first step shocked you and you’re feeling a little deflated, or if you’re telling yourself ‘I should have known better’, stop now! Be kind to yourself. You’re human too! This is the exact reason that coaches do so well when they work with their own coaches. Be kind, give yourself a hug and practice self-love.

Hone back into your gratitude and presence practices There’s nothing like presence to remind you just how amazing the world is right now. Re-ignite or step up your daily gratitude practice. I’m oldv school and love a gratitude diary, but there are also lots of apps that can help you do this too! Find what works for you and embrace it.

Embrace the season I’m a firm believer in life-seasons. Sometimes we’re in a season of growth, sometimes love, sometimes pain and sometimes we cruise. This doesn’t mean that the other things aren’t also present, but we usually have one area that is more prominent at any given time. Embrace that. There’s no need to rush through each stage. If right now you’re in a season of coasting, sit in that. If you’re sitting in a season of pain, know that it will pass. Flowing with our own emotional seasons allows us to free up the expectations we put on ourselves. Please remember the light exists within you already coach. There’s no need to search for it! Be honest with yourself, get present and I promise you’ll feel it again.

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In this very special festive edition of inspired COACH Magazine we wanted to share with you the brilliant women and business owners behind her creative force. Vari Longmuir who has designed our sparkling cover illustrations, Fi Mims who has taken the photographs of our amazing coaches and the ever present Jacqui Gleeson of White Deer Design who designs our magazine month in and month out. She created our very first one and has been with us ever since! We are blessed to have these amazing female creatives come together to help us create this beautiful edition.


Vari Longmuir of Buttercup Ink

1. What inspired you to become an illustrator? Drawing is something I've loved for as long as I can remember. Even my very first school report at age 5 said, "Vari likes to draw and paint!" I've worked as a graphic designer since graduating with my design degree but overtime I lost touch with the illustration aspect. A few years ago I decided to get my sketch book and pencils out again, purely as a personal creative outlet. I loved getting to create artwork for my clients but wanted to get back to being messy and reckless for no other reason than the fun of it. As always, as soon as I followed my joy, clients started to ask for commissioned illustrations. The more I shared my work online, the more requests I got. It took me a while to feel comfortable with bringing these two elements of my creativity together. It was easy to call myself a 'designer' because I had that little piece of paper saying that I'd earned it, but after working with a few clients as an 'illustrator', I could see that it was an important part of how I express myself through my work. inspired COACH |

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2. What was your inspiration behind this edition’s cover? My illustrations are very much influenced by classic style. I'm fascinated with how people can express themselves through their own sense of style - not necessarily what's 'on-trend' that season. Getting to style the girls in beautiful gowns inspired by red carpet award shows felt like a great way to celebrate the amazing work they do as individuals and as a team. It's like getting to play dress up in the world’s most amazing wardrobe! 3. Tell us more about your creative process. What influences you, challenges you or gives you a spark of inspiration? I love to put myself in my client’s shoes and think like them. I’ll ask myself: what shape or cut would they wear? What colours and accessories?... And then push it a little! My style of illustration is about creating beautiful, elegant artwork that feels authentic. There are a lot of illustration styles that show women with insanely teeny tiny waists and legs


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for days but my focus is on showing beautiful women in their element. I think that's what sets my style apart from other fashion illustrators out there. What inspires me is strong, powerful women who aren't afraid to express themselves through their personal style. Some of my muses are Iris Apfel, Emmanuelle Alt and of course Coco Chanel. There are times when I feel like I've taken an illustration too far. It can get too complex and lose that simplicity which I love. When this happens, I need to just walk away and move my body. A long run or a few hours at the beach works wonders to reset me. When I get back to the studio, I know exactly what needs to be edited from the illustration!

My focus is on showing beautiful women in their element. VARI LONGMUIR

4. What do you love most about being an illustrator? I get to live in my little dream world! I get to create these incredible personas that don't exist anywhere else in the world. There's an amazing freedom to it and at the same time a real sense of intimacy. Whether creating original 'muses' for a brand or illustrated images like on the cover, I feel like I get to know the girls I'm drawing. They develop their own vibe and edge and I love that. I'd like to go out for a wine with all of the girls I illustrate!

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Fi Mims of Fi Mims Photography

What inspired you to become a photographer? It wasn’t until my late teens that I first wanted to become a photographer. In the years before that, I knew that I wanted a career I was passionate about, that was creative, and that gave joy to others just as much as myself. More and more I found myself looking at photographs. I loved how they captured a moment in time, yet that photo enabled that moment to last forever. Photographs create a connection that lasts much longer than memory. Eventually I decided I to give it a go. I signed up for a photography course with the Melbourne Camera Club, loved it, and the rest is history! You photograph coaches and female entrepreneurs a great deal. What are your three best tips for anyone having a professional photo shoot to get the best out of it?

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1 – Know what you want. The more information you can offer about the images you want to create, the better the result. Fine tune everything; from how you want to look in your images, the message you want to portray, all the way through to how the images will be used. This information is essential to ensure you get the most value from your investment. Your images will reflect your brand and that’s what’s going to help you attract the clients you want. 2 – Look the Part. Even if your job means you wear casual clothes to work and you don’t need to wear makeup, the same look won’t cut it for branding photos. Professional hair and makeup is important if you want to get the best results, and makeup artists are skilled at making people look amazing while retaining a natural look. Similarly, your outfits should be styled to not only ensure you look great, but to also create the look and feel you want to convey to potential clients. 3 – Trust your photographer. It’s no secret that most of us feel uncomfortable in front of the camera. In fact, most enquiries I get about branding photos include those words somewhere in the conversation. If photo’s haven’t worked in the past, this is usually because the photo’s have been taken in a casual situation, under bad lighting conditions and without any thought behind them. When you hire a pro photographer,


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Everyone has their own beautiful story and so many of the people I’ve photographed are amazingly talented. Many of them inspire me to be a better person and to live the best life that I can. FI MIMS

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you have to trust that they are going to pose you with skill, put you in great light and use the best gear to ensure you look your best. When that happens, you get amazing images as the result. All you have to do is bring your positive energy to the session and have fun! You have now photographed many Beautiful You coaches and a lot of our events too. What do you like most about our community? There’s is always so much love and support at any Beautiful You event I photograph. Even though I’m not a coach or trainee, when I walk in I’m made to feel like I’m part of the Beautiful You community. Everyone makes me feel so welcome, like I’m one of the tribe. Whenever I photograph Beautiful You trainees and coaches, they always seem to have such a wonderful sense of purpose behind their job. It’s never a means to an end and they are always

excited and inspired about the change they can potentially make to others lives. There is a lot of ‘heart’ involved in what they do, and they are fully invested in it. What do you love most about being a photographer? First and foremost, the people I have met and relationships I have made. Everyone has their own beautiful story and so many of the people I’ve photographed are amazingly talented. Many of them inspire me to be a better person and to live the best life that I can every day which I love. A close second is that photography allows me to learn something new every day and pushes me to be creative. I avoided chasing my dreams of becoming a photographer for a few years because I didn’t believe in myself enough. Now that I’ve been a professional photographer for more than 10 years, I like to think that I’m a great example of the saying that “if you want something bad enough, you can make it happen” – you just have to work at it.

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jacqui gleeson of white deer

What inspired you to become a graphic designer? When I was a little girl, I used my parent's camera to take photos of little blue wrens in our back yard. Composing and creating imagery intrigued me. Ever since then, I began creating designs for anyone who would take them!

Believe it or not, Microsoft Paint was my weapon of choice at the start and boy did I love it. Not only did I find joy in creating imagery for myself, but I loved stretching myself to create images for other people in ways they didn't know how, or could articulate. It gave me such a buzz to hear or read of their excitement when they saw the final images. It was this feeling of joy from helping others and a satisfying sense of achievement that pushed me to pursue design through university. Now here I am with my own design business.  You work a great deal with coaches and female entrepreneurs. How do you find that process and inspired COACH |

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do you learn a lot about business just from working with them?

My clients are fabulous, driven and inspiring women and it’s such a thrill to work with them. It was during the initial stages of running my business that my first coaching and entrepreneurial clients came along - and it couldn't have come at a better time! These women have gone on to inspire me with their strategies, passion and savvy business skills and whilst I was there to help them, they have certainly helped me along the way. They were encouraging, understanding and patient with me as I found my feet in the business world and then everything expanded. I'm someone who learns through observing and interacting with others so it's been a blessing working with coaches and female entrepreneurs. It has been the perfect way to grow my business and it’s not only a pleasant experience (because they’re all legends in my eyes) but an experience that continues to teach me so much.  You designed the very first inspired COACH Magazine and


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I'm someone who learns through observing and interacting with others so it's been a blessing working with coaches and female entrepreneurs. JACQUI GLEESON

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have done every edition since!  How do you feel it has grown and changed in that time? Comparing the first couple of magazine editions to now, I’m completely blown away. It's been a wonderful opportunity to be involved in a digital magazine which has always had such high quality content and genuinely interesting articles every single edition. Of course I'm more analytical of my own design work, but I have to say I like the way the magazine has progressed and changed with the times. It has kept its signature look but has undergone a little digital surgery to keep it looking fresh! It's been such a privilege to work with Julie and see the evolution of the magazine. I've loved the opportunity to learn from, and design articles for so many wonderful, inspirational people.

What do you love most about being the designer for inspired COACH Magazine? I love that I get to be a part of something that is growing, inspiring and teaching coaches all over the world. It's nice to do nice design, but it's even better to do it for a great cause and inspired COACH Magazine is definitely one of them. Learning from others is one of the best ways to learn and grow, and working with Julie has been invaluable in shaping my business. Having the opportunity to design for so many other fabulous coaches gives me so much inspiration every month!

I also love that I get to design something as juicy as a magazine. I can sit down for a couple of hours straight and design my little heart out! There's not too much backwards and forwards, it's simply me and my design programs spending quality time together. It's given me the opportunity to explore design styles, consistency and structure, whilst hopefully doing my bit to inspire others to excel as well.

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Photography by Fi Mims Photography

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love a good plan - especially when it comes to launch time - but it may surprise you to hear me say that there were a lot of things about the establishment of the Beautiful You Coaching Academy that were not planned. Trying to find a way to stem the tide of one on one clients wanting to work with me and create a group experience, little did I know that the Beautiful You Life Coaching Course really had a heartbeat all it’s own from the moment I finally had the courage to say yes to it. And with letting her out to see where she wanted to go, there have been divine and organic things emerge that if I am being totally honest with you I never knew were going to eventuate. Things like the friendships and collaborations between new coaches that emerge from every course. The worldwide sisterhood and brotherhood. The personal development and inner growth that people experience when they train with us. And then there are the shining lights that go on to create businesses, courses, workshops, presentations, client experiences and so much more that are quite literally changing the world one client at a time. What a privilege it is for me to witness that. The privilege of my lifetime. And when I knew I needed help

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in delivering our life coaching course to increasing numbers of amazing people from around the world, these four women, coaches and amazing entrepreneurs were who I turned to - all brave souls who undertook the very first Beautiful You Life Coaching Course pilot. They had backgrounds in everything from nursing to television production to events to counselling. They identified as introverts and extroverts. They worked with very young clientele, high end entrepreneurs, and women in midlife asking themselves - “What’s next for me?” Most of all I knew they were women who would support each other - and me - as we have trialled and tribulated our way through enormous growth periods, growing pains and joyful outcomes for the now over 400 coaches we have trained. Jade Mckenzie, Johanna Parker, Katherine Mackenzie Smith and Sue Muller who grace our cover this month as the Beautiful You Coaching Academy Trainers are the type of people I dreamed would one day be a part of my team. They’ve made me realise that sometimes the dream is more important than the plan. And that the people who make the dream come true are even more so. Julie Parker


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JADE MCKENZIE EVENTS AND BUSINESS COACH BEAUTIFUL YOU COACHING ACADEMY TRAINER

WHAT MADE YOU DECIDE TO BECOME A COACH? Deciding to become a coach was definitely one of those things that took me by surprise. I had known Julie for years and absolutely admired her for what she had done within her own business. When she first talked about the idea of the Beautiful You Coaching Academy, I knew she was onto something really special. It was when she started calling out for people’s interest in the course I knew I had to be a part of it. At that point my business was in its early days but developing rapidly. People would come to me to help them create beautiful events for their communities. Not only was I supporting them with the logistical aspect, I found that my clients were also needing the support to help them move through the emotional fears and blocks of running events too. Reading the Beautiful You mission and curriculum, I knew that everything I wanted to be in my entire life was inspired COACH |

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summed up in that one beautiful word – coach. I had always “coached” people throughout my whole career, in a whole range of ways, but didn’t realise that it had a name until it hit me smack bang in the face. When I started the coaching course, I didn’t even know if being an ‘event coaching’ even existed, but once I had the support to run with it, I dove in head first. Sometimes the universe delivers ideas that are right before your eyes without you even realising, but I’m glad I followed the pull.

HOW HAS YOUR COACHING BUSINESS EVOLVED SINCE GRADUATING FROM THE BEAUTIFUL YOU LIFE COACHING COURSE? My whole business has evolved in so many new and exciting ways since graduating. I didn’t have a coaching arm to my business before I did the Beautiful You Life Coaching Course, but once I became certified and started seeking coaching clients, it grew quite quickly and soon I was also able to add on business coaching and a mastermind


as well. My business attracts the most gorgeous clients; women who were looking for a way to create events for their business that are not just successful, but also meaningful and purposeful. My clients are women who want to build their business in a heartfelt, yet super savvy way. They’re ready to dive in deep and empower themselves with the knowledge and confidence they need to show up and shine. Becoming a coach allowed me up to open up a whole new avenue to my business that I wouldn’t have thought of otherwise. It thrills me that it is such a thriving and exciting part of Event Head.

WHAT DO YOU MOST LOVE ABOUT BEING A LIFE COACH TRAINER?

WHAT DO YOU BELIEVE IS THE MOST POWERFUL SKILL OR QUALITY FOR A COACH TO HAVE? Presence. If you are with a coach and you immediately feel safe, heard, nurtured and supported, without them even saying a word - you know you’re in good hands. Nothing can beat the experience of being coached by someone who is not only skilled at what they do, but someone who brings a beautiful energy that allows you to be completely open and vulnerable without feeling judged.

What don’t I love about it? I love that I get to connect with so many beautiful women who wear their hearts and their passions on their sleeves, and are ready to go on a new and exciting adventure for themselves. I love that we get to go on this journey with them and watch as it all unfolds whilst also being a support to them to help bring their visions to life. The final group coaching call is also quite special. Listening to all the happy tears from the graduates and how proud they are of what they have achieved is wonderful!

Nothing can beat the experience of being coached by someone who is not only skilled at what they do, but someone who brings a beautiful energy that allows you to be completely open and vulnerable without feeling judged. JADE MCKENZIE

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WHAT IS YOUR BEST TIP FOR ANY COACH WHO IS IN THE EARLY STAGES OF THEIR BUSINESS THAT WILL HELP THEM GROW AND ATTRACT CLIENTS? Focus on quality. Keep learning, keep improving and keep honing in on your skills. Make the commitment to build your business layer by layer from the bottom up in order to be great at what you do. There are many ways you can market and promote your business, attract clients and put yourself out there, but if you focus on being the best coach you possibly can, your reputation and word of mouth will allow all those promotional efforts to have an even more powerful effect. It will supercharge your whole business!

WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO? I love planning and managing other people’s events and have loved business development for as long as I can remember - even way back to my primary school days! There is certainly something special about being in collaboration with someone as their coach. I get excited to see my clients, hear what they have been inspired COACH |

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up to and talk about how their businesses and events are going. If you could see inside my brain when I’m with my clients, I’m sure it would be lighting up like a pinball machine from all the excitement! For my entire life, all I’ve wanted was to be surrounded by people who lead from the heart and have a strong desire to create positive things in the world. I love seeing people give their dreams a red hot crack and coaching has given me this and so much more. I am incredibly blessed that my ‘work’ is sharing what I love, with people I adore, who go on to create beautifully bountiful businesses. My business would not be what it is today without coaching and neither would I.

My business would not be what it is today without coaching and neither would I. JADE MCKENZIE


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JOHANNA PARKER LIFE AND CONFIDENCE COACH BEAUTIFUL YOU COACHING ACADEMY TRAINER

WHAT MADE YOU DECIDE TO BECOME A COACH? I have known for a very long time that I am destined to work with people. I am my happiest and most fulfilled when I am supporting others to embrace their uniqueness and confidently and authentically share themselves with the world. I had worked for seven years as a youth worker and counsellor for some of Melbourne’s homeless and most disengaged young people when I began working with a phenomenal coach of my own. I was trying to find more time for myself amongst a challenging work schedule and feelings of (though I was unable to admit it back then) burnout. At that time, I didn’t fully understand what life coaching was and had never once considered coaching as a potential career path for myself. I quickly and wholeheartedly fell in love with the coaching process. There were times when I would leave sessions with my coach feeling incredibly empowered and inspired COACH |

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uplifted within myself, but also in an utter head-spin as I began to recognise that this was the work I wanted to do too. After doing therapeutic work for so long, I was excited by the idea of working with people in a different but equally powerful way. The ‘yes’ I gave to a surprise offer to join the Beautiful You Coaching Academy pilot class was by far one of the easiest yes’s to leave my mouth.

HOW HAS YOUR COACHING BUSINESS EVOLVED SINCE GRADUATING FROM THE BEAUTIFUL YOU LIFE COACHING COURSE? I have come to realise that change and evolution is a natural and important part of business (and life as well). It makes sense that as coaches we develop and evolve just as our clients do, and that will in turn be reflected in our work. As my business has grown, I have found myself doing more and more that was beyond my wildest dreams when I first began working as a coach. When I first graduated I was gratefully coaching a few clients and running the odd workshop, whilst still


working full time in the youth sector. I thought I would always be content with that. Alongside being a life coach trainer, I now very passionately work full-time at ‘Heart Sparks’ supporting my incredible clients to to be the most proud in their own skin that they have ever been. I love supporting them to unearth what truly sparks their hearts and to unapologetically bring that into their life, to love themselves more than they ever have before and to live purposefully and passionately with an unwavering sense of self. I provide a lot more one-on-one life and confidence coaching now, am both a speaker and MC at events across Australia and internationally, and also work alongside a lot of not-for-profit organisations to deliver ‘Heart Sparks’ personal development sessions and workshops to young people and groups, who would not otherwise have the opportunity to access them. I have watched a beautiful community of ‘Heart Sparkers’ form around me, who display everything that Heart Sparks stands for every day through the kindness, compassion and generosity they share with their communities. I am currently embarking on some big writing and resource projects which will spring to life next year. I never in a million years thought this is where I would find myself or my business, but I know better than to say ‘never’ these days.

WHAT DO YOU MOST LOVE ABOUT BEING A LIFE COACH TRAINER? The list of things I love about being a life coach trainer is endless. Working alongside the Beautiful You Coaching Academy team and amongst the wider coaching community brings so much joy to my life. The thing that never fails to make my heart soar is having the privilege to be alongside trainees in that moment when something clicks, or falls into place in a way that it perhaps never has for them before. Along their journey to becoming a phenomenal coach, they also discover the power of who they authentically are, as they are and within all that they are. That learning and deep understanding that they experience cannot be undone or unlearnt, and to share that time and space with such amazing, heart-centered people is a true honour.

WHAT DO YOU BELIEVE IS THE MOST POWERFUL SKILL OR QUALITY FOR A COACH TO HAVE? Having a genuine and wholehearted care for others. If a coach genuinely wants the very best for every person they interact with, then they will innately listen more actively 51

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and curiously, they will treat themselves with the love and care they need in order to show up for their clients and they will lovingly serve everyone they come in contact with generosity to the absolute best of their ability. A fantastic coaching model and process can be learnt by anyone, but this level of genuine care and compassion is a quality I see in all of the very best coaches.

WHAT IS YOUR BEST TIP FOR ANY COACH WHO IS IN THE EARLY STAGES OF THEIR BUSINESS THAT WILL HELP THEM GROW AND ATTRACT CLIENTS? What supported my coaching business most in those early stages was consistently and consciously stepping outside of my comfort zone. I knew I had to make myself and my business more accessible to my ideal clients which is why I chose to speak openly, passionately and proudly about what I do as a coach. I had to let go of old ‘perfectionism’ habits so that I could hit ‘publish’ on web copy and blog posts, despite not ever feeling that they were ‘ready’, and I attended a range of events, networks and meet-ups despite often having to go on my own. Wordof-mouth is still my strongest referral inspired COACH |

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source, but I have honestly gained more clients and opportunities to date through simply putting myself out there in life and in business than I have through any marketing campaign or offer. My biggest tip is just that - let yourself be seen and heard, be open and curious and trust that it will bring the right people to you. You can have the very best business processes and models in the world, but in industries like ours, unless you are wholeheartedly showing up and being seen, I don’t think any of that matters.

WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO? As a coach at Heart Sparks and also as a Trainer at the Beautiful You Coaching Academy, I have seen time and time again how coaching empowers people to do things that they never thought possible. I love empowering my clients to be the most authentic and remarkable version of themselves, and I love having the opportunity to hear the stories and passion of my clients and people in my audiences. I adore the friendships, care and deep connection that is in the coaching community. Some of my dearest friends, biggest allies and most genuine supporters are coaches, and I would not have it any other way.


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If a coach genuinely wants the very best for every person they interact with, then they will innately listen more actively and curiously, they will treat themselves with the love and care they need in order to show up for their clients and they will lovingly serve everyone they come in contact with generosity to the absolute best of their ability. JOHANNA PARKER

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KATHERINE MACKENZIE-SMITH LIFE AND BUSINESS COACH BEAUTIFUL YOU COACHING ACADEMY TRAINER

WHAT MADE YOU DECIDE TO BECOME A COACH? Whilst I can’t remember the exact moment that I decided to become a coach, I do remember resisting it for a really long time. Coaches were popping up everywhere and I didn't want to do it just because 'everyone else' was doing it. After working with the wonderful Rachel MacDonald and then Julie Parker, I realised that this was something that could change lives, because it changed mine. The rest is history!

HOW HAS YOUR COACHING BUSINESS EVOLVED SINCE GRADUATING FROM THE BEAUTIFUL YOU LIFE COACHING COURSE? I naturally thought I would work with women in a similar position to me. inspired COACH |

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Women in their late twenties, following all the rules and finding themselves chasing a career dream that was no longer what they wanted. In my first year as a coach, I never coached anyone in that stage of their life, but I started to notice a regular theme amongst my clients. Throughout coaching sessions, the conversations were often about having a sensitive nature, their energy, and being introverted. Paying attention and looking for connections in the people who were coming my way, the things I loved to help them with, and where I was getting the best results helped me develop my niche and business to what it is today. Getting clear on that helped me double my business almost instantly. I suddenly had clarity and direction and it is continuing to evolve as I focus on my strengths and how I can best help people (and care less about what 'everyone else' is doing!)

WHAT DO YOU MOST LOVE ABOUT BEING A LIFE COACH TRAINER? I love getting to support and cheer on people who have the courage to step out of their comfort zone and try something new. There's something really special about someone quietly working away on


themselves, their coaching skills, and their business to finish the course with a sense of purpose, confidence, and a burning desire to help others to do the same. 

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I love getting to support and cheer on people who have the courage to step out of their comfort zone and try something new. KATHERINE MACKENZIESMITH

WHAT DO YOU BELIEVE IS THE MOST POWERFUL SKILL OR QUALITY FOR A COACH TO HAVE? A deep unwavering belief that the person they are coaching has everything they need to achieve their goals. Coaching isn't trying to fix others, or giving them the answers. It's believing in someone until they can believe in themselves.

WHAT IS YOUR BEST TIP FOR ANY COACH WHO IS IN THE EARLY STAGES OF THEIR BUSINESS THAT WILL HELP THEM GROW AND ATTRACT CLIENTS?

Find what makes you different and really play that up. Take a look at all your experiences, your skills, your strengths, and your passions, and look for a way to communicate that in a way that like minded people will relate to. This is not about 'fitting in' with other coaches in your industry. This is about finding ways to carve out a space for yourself so that YOUR people can find you. Everyone can talk about 'life coachy' things, but what makes your opinion and experiences different to everyone else? Your unique perspective will resonate with some people (and not with others) but that is what will set you apart and bring people your way.

WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO? I love seeing that moment when my clients start to believe that - even after a lifetime of being shy, introverted, sensitive, or overlooked - nothing can stop them from being successful. It always happens the second that they realise they have something bigger to work towards, that they can help people, and that all the things they've been taught to believe that are weaknesses are in fact, their greatest strengths. A weight lifts off their shoulders, they sit up a little taller, their eyes shine with tears and they breathe out a deep sigh of relief. It's a joy and an absolute honour to get to witness that. 55

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Coaching isn't trying to fix others, or giving them the answers. It's believing in someone until they can believe in themselves. KATHERINE MACKENZIE-SMITH

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SUE MULLER LIFE AND BUSINESS COACH

COACHING COURSE?

BEAUTIFUL YOU COACHING ACADEMY TRAINER

Since graduating my coaching business has steadily grown and evolved. It really was the first step in a whirlwind of personal and professional growth for me and ‘Smile Chickie’. How could it not be with such an amazing group of fellow trainees right by my side, not only cheering each other on, but also holding each other accountable. That sisterhood and support has remained and continues on to this day. This gorgeous community, combined with all of the goodness and wisdom and coaching skills that I gained in my training have held me in such good stead and the confidence and courage to keep putting myself out there and steadily growing as a coach and a person.

WHAT MADE YOU DECIDE TO BECOME A COACH? I had already founded and was growing my ‘Smile Chickie’ online community, writing my blog and had self-published a book when the opportunity to train as a coach with the Beautiful You Coaching Academy came up. Smile Chickie is an online community which provides products and services for women who are done with chasing perfect and who know that NOW is their time to be the hero in their lives. Coaching tied in so beautifully with everything that I was already doing and building. I realised that it was the perfect extension of my business and such a fantastic skill to learn and develop.

HOW HAS YOUR COACHING BUSINESS EVOLVED SINCE GRADUATING FROM THE BEAUTIFUL YOU LIFE

My coaching niche has refined right down from where I first started, and I now have a steady flow of superstar clients who I get to witness making their own magic. I have gone on to develop and launch new products such as my secret superhero ring and have loved collaborating with other coaches along the way.

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I love meeting incredible people, watching them learn, grow and blossom and set out into the world to make their own difference. To have the privilege of being a small part of their coaching journey is so special to me.

WHAT DO YOU BELIEVE IS THE MOST POWERFUL SKILL OR QUALITY FOR A COACH TO HAVE?  The ability to curiously listen and to create a safe place for a client. It’s here that they can stop, breathe and be themselves - often for the very first time, in a long time.

WHAT IS YOUR BEST TIP FOR ANY COACH WHO IS IN THE EARLY STAGES OF THEIR BUSINESS THAT WILL HELP THEM GROW AND ATTRACT CLIENTS? Be you, stay you and don’t worry about what everyone else is doing. Trust yourself, back yourself, take the time and put in the work that it takes to find your own flavour. When you’re proud of the work that you do, it is so much easier to find the courage to keep on confidently putting it out into the world. Building a

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solid business takes time, patience and persistence. Trust that if you keep putting in consistent action and putting yourself out there, the right people will find you and want more.

WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO? I love making my own little difference in the world, building something that I am proud of. I get to witness my clients start to notice, understand and capitalise on their own superpowers and see them walk taller with fists pumping, believing in themselves and owning their own magic. I LOVE seeing them out there wearing their secret superhero rings and living the f*ck out of their lives.

When you’re proud of the work that you do, it is so much easier to find the courage to keep on confidently putting it out into the world. Building a solid business takes time, patience and persistence. SUE MULLER


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By Veronica Pacella Photography by Bruno Gallizzi

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’ve always known that my intuition was strong. For some reason though I didn't pay attention to it and instead put all of my focus into my scientific studies. It wasn't until I experienced a form of grief in my life that I realised something was missing. In that period, I already had everything I needed to be happy. I had a job as a nutritionist, a great family, a boyfriend that I loved and many friends in Italy. However, this feeling of ‘lack’ was slowly but surely growing. Another strong feeling started to emerge and it was almost like a whisper, telling me to go to Australia. Even though I was scared to fly, I decided to spend a few months in Melbourne. Without any expectations, I started to notice what seemed like 'coincidences' along my travels and that's when everything started to unfold. I felt called to make new decisions and re-organise my life. I enrolled to become a Life Coach and moved to a bigger city. I started to realise just how important my intuition was in guiding me through life, but I learned something else...it was much more than my intuition. My intuition was playing an increasingly important role in my life. I was being guided to walk my path but more than that I was being lovingly supported more and more as time went on. Whenever I wanted to get crystal

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clear about a topic, I discovered that I had a group of 'Spirit Guides' sustaining me along the way. Knowing I had this support as a coach I became aware of the importance of how I could best support my clients too. Instead of telling them what was good or bad, I knew there was another way. Throughout all of my studies during and post university, I had been told what to do and what not to do, but nobody had mentioned the power of providing unconditional support. When we support our clients, we support them for who they truly are, not what they do. Your intuition is your inner compass. It guides you through your life, helping you to act in alignment with your soul and authenticity. This is a lesson that I have personally learnt from my Spirit Guides. They infuse me with their energy of unconditional love and support and I know they’re doing the same for you. They're able to see our inner beauty, our unique light and they encourage us to express all of our innate gifts. They are infinitely patient and always at our side. They accept us and remind us that life is full of joy so that we can continue to live out our highest purpose.

Spirit Guides At Work When I mention the term 'Spirit Guides', this could mean a variety of guides such as your Guardian Angel,


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When we support our clients, we support them for who they truly are, not what they do. VERONICA PACELLA

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Your intuition is your inner compass. It guides you through your life, helping you to act in alignment with your soul and authenticity. VERONICA PACELLA

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Masters or Light Beings. Spirit Guides are your cheerleaders and when you invite them into your life, your intuition grows over time with a new level of awareness. Calling upon my Spirit Guides has enabled me to support my clients with the same happiness, joy and unconditional love that they have provided me in every moment. Here are 5 simple steps to help you get closer to your own Spirit Guides and feel infinitely supported as a coach:

Become Aware of the Spirit Energy That Already Exists Around You

Human, animals, nature - everything has a Spirit with a particular vibration. Recognising the Spirit in everything allows you to perceive and experience, day by day, different kind of vibrations. When you practice this step, you become familiar with your Spirit Guides and become open to their vibration too.

Invite Your Spirit Guides Into Your Life

Welcome your Spirit Guides and talk with them out loud. Spirit Guides will deeply respect your free will which is why it’s fundamental to invite them into your life with a “guidable frame of mind”. If you are struggling with something, ask yourself: “How would I like to be

guided?” Then imagine you have access to their help for everything you need in that moment. You might even feel their warmly presence.

Be Open To Receiving In Different Ways

Everyone has their own way of perceiving things through their feelings and imagination. When you see something, have a sudden thought pop up in your mind, or feel a sensation in your body, your Guides may be trying to communicate with you by offering up their help. Notice how you personally register the guidance. Open and allow yourself to receive this help, remembering that it’s ok to feel safe and protected.

Raise Your Vibrations

Guides have high vibrations. To become more available to your Guides’ messages you can rise your own vibrations through a variety of healthy practices. Choose to detox your body, eat healthy foods, drink plenty of water to hydrate your body and practice meditation and stillness.

Choose Faith and Gratitude Instead of Fear and Doubt When it comes to listening to your Guides’ messages, doubt and fear may 65

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be at the forefront of your mind. You can replace these feelings by choosing to have faith in yourself, your own unique light and by having faith in your Guides. Keeping a journal is a great way for you to receive guidance and focusing on gratitude is way that you can thank them for their loving presence and support. Trust yourself and your Spirit Guides for they are your greatest support team as a coach!

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When you see something, have a sudden thought pop up in your mind, or feel a sensation in your body, your Guides may be trying to communicate with you by offering up their help. VERONICA PACELLA

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We are thrilled to re-introduce you to former cover coach Sas Petherick who is soon to be a regular columnist with us. Sas is a masterful coach and we love that she is choosing to write for our readership on the ‘there is nothing more important’ topic for coaches than - how to actually BE an amazing coach. She is going to present case studies, tips and deep knowings from her own practice and research on how to improve your capacity to be the very best coach you can be.

Photography By Xanthe Berkeley 71

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Sas Petherick is unconditionally committed to your self-belief. She is a Coach for Thinking Humans & Mentor for Thoughtful Coaches and deftly guides her clients out of the mire of self-doubt. With a Master's degree in Coaching and Mentoring from Oxford Brookes University, and as a Certified Dr Martha Beck Coach, her approach is heartfelt and effective, deeply intuitive and immediately applicable to your life.

Tell us what 'Casework Corner with Master Coach Sas Petherick' is going to be all about? As coaches, we’ve entered into a reciprocal agreement with the natural laws of this work, so for us to help our clients grow and thrive, we must be willing to engage in our own development. Casework Corner is about bringing some light to the themes that clients bring to sessions, and we’ll look at how these themes can show up for us too! I’ll also be sharing some coaching tools and techniques that might be helpful for you and your clients to explore, particularly in relation to each theme. My heart-felt intention for readers is that you’ll gain a greater awareness of the issues clients bring, but you’ll also stay curious to opportunities for your own development. I’ll be referencing both my experience and the client’s I have had the pleasure of coaching with. All case examples are real, but names and any identifying

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characteristics have been changed and some are a composite of several clients.

What has inspired you to write this column? We are invited into the inner world of our clients and it’s an incredibly intimate and privileged place to work in. And I have yet to meet a coach that has not invested a significant amount of time, energy and money in order to show up there. When it’s just you and the warm, breathing human in front of you - and at times you feel uncertain, judgey, irritated or even bored - it’s easy to be left feeling a bit lost and disillusioned about one-toone work. My hope is that Casework Corner is a safe place where you can see that you are a nuanced and complex human, and there is no wrong way for you to experience your clients. I believe we should always notice what our clients stir up in us, because they could be clues as to how other people feel in their presence. Yet, we do have a responsibility


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My hope is that Casework Corner is a safe place where you can see that you are a nuanced and complex human, and there is no wrong way for you to experience your clients. SAS PETHERICK

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There are a lot of coaches that train other coaches on how to build their (always six-figure!) coaching business, but emphasising ‘business savvy’ much higher than coaching skills is a shorttermist approach. SAS PETHERICK

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to notice if our responses are more about us, than our clients. I believe that one of the reasons that one-to-one coaching work is so complex is because we are almost always at a learning edge. It’s really bloody vulnerable to feel ‘consciously incompetent’ all the time, especially if you have expectations of being seen as an ‘expert’. Rather than try to power through your uncertainty and discomfort, I’ve found that it helps to pay close attention to your responses, and see where the need for your own enquiry arises. Casework Corner will offer insight and ideas for how to do this.

There is a lot of focus on the 'business' of coaching right now but not as much on coaching 'skills.'  What role do our coaching skills play in the success of our engagement with clients and overall business success? There are a lot of coaches that train other coaches on how to build their (always six-figure!) coaching business, but emphasising ‘business savvy’ much higher than coaching skills is a shorttermist approach. I have come to see my work as the two loops in the symbol for infinity, where my coaching practice and my coaching business have a mutual dependency on each other. To me, the

business of coaching is more: ‘How do I do *THIS*?’ while the practice of coaching is more: ‘How do *I* do this?’ Learning how to be an excellent coach takes time, thought and experimentation; it’s literally a practice. And no one has done it before quite like you will. Failure is inevitable: it’s how we learn. Feeling uncertain, doubtful and uncomfortable is totally normal. When I gave up trying to get everything ‘right’ I was able to be more courageous, more present and more intuitive with my clients. This means they are better able to make the transformation they come to coaching for. As a result, they give the most amazing ugly-cry-level testimonials, they come to my retreats and they refer their friends. So, from the foundation of my coaching skills, my circle of clients keeps growing and this leads to creative, emotional even spiritual rewards. As well as the lovely moolah!

What are you most looking forward to in writing your column? Coaching in our culture is often reduced to a simplistic, common sense, even infantilising process. But for many of us, this couldn’t be further from the truth. Refraining from telling, solving problems or giving advice is a constant practice. Listening deeply and for long

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enough can be taxing, especially when we have our own issues bubbling away. Our beloved clients get stuck, feel conflicted and often don’t really know what they want in the first place. Or they bring a big, complex issue to coaching and we may find the boundaries of our knowledge, capability and experience are at their limit. This work is not for the faint-hearted! So the opportunity to write about the endlessly fascinating topic of coaching is thrilling to me. I’ve kept a journal since I was nine and published regular blog posts since 2007; writing has always helped me to make sense of what it means to be human. I’m super-excited to be hanging out in print with all of you, each month.

Sas Petherick is unconditionally committed to your self-belief. She is a Coach for Thinking Humans & Mentor for Thoughtful Coaches and deftly guides her clients out of the mire of self-doubt. With a Master's degree in Coaching and Mentoring from Oxford Brookes University, and as a Certified Dr Martha Beck Coach, her approach is heartfelt and effective, deeply intuitive and immediately applicable to your life. There are treats available just for readers of Inspired Coach at www.saspetherick. com/inspired inspired COACH |

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Learning how to be an excellent coach takes time, thought and experimentation; it’s literally a practice. SAS PETHERICK 77

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Photography by Ramona Lever

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Rachelle is the editor of Maximizer Magazine, the home of sustainable and minimalist lifestyle inspiration and the Thoughtful Community, a place for minimalists to mingle. She’s a wife and mum, a positive idealist, lifelong learner and a little bit travel obsessed. You can read a free issue of the magazine and join the community here.

What inspired you to create Maximizer Magazine?  Maximizer is a blend of all the things I care about. Aside from life coaching, I have studied and worked in logistics and supply chain management, mainly in fresh food and fast-moving consumer goods. I became quite disheartened by the insights I got into the inefficiencies and waste produced through consumerism, and how our quest for convenience impacts families in developing countries. This inspired me to create a platform that brings people together so they can make positive lifestyle changes towards a more sustainable, ethical way of living. When we’re part of a supportive community it’s easier to ride through the challenges that we inevitably face, but more importantly share our wins and ideas along the way. I love how the power of technology can connect us to communities of people with similar interests from all across the world. I want Maximizer to be something that contributes to the positive media rather than marketing an unattainable

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lifestyle or making you feel that you aren't enough if you don't own the right things. Maximizer Magazine joins us together as a little community, inspired to make a difference. What does it really mean to live a 'Maximized' life?  Living a ‘Maximized’ life doesn’t mean every moment has to be exceptional - quite the opposite. A maximized life recognises that the beautiful moments in our lives are the ordinary days. A maximized life is lived at a slower pace, doing less but with more depth to our experiences and relationships. It’s present moment, values-based living in whatever way that looks like for you. At the core, it’s bringing awareness to the effects and influences of marketing and advertising and how that influences our inner dialogue about our self-worth. Hopefully, in turn we can find the true desires for what we want our lives to be. Inspirational quotes that are out there do focus on this and Tyler Durden in Fight Club talks a lot about consumerism and working to buy things you don’t


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need to impress people. My ultimate favourite quote that sums up living a 'Maximized' life is the one that I have on a fridge magnet that says, “Never get so busy earning a living that you forget to make a life”. What sort of impact does adopting a minimalist lifestyle have on coaches or their clients?  Minimalism is different for everyone. Some people think of it as design aesthetic, others think of it as owning only a certain number of things. For me it is about how and why we consume goods but more importantly, it’s a mindset. From a coaching perspective, minimalism is a rose by another name in that it provides a framework for talking about the things we help our clients with; reducing overwhelm, prioritising self-care, simplifying, delving into what’s essential for our fulfillment, learning to say no so as to create margin in our lives and living within our means to create more freedom. As coaches, we can use minimalism as a tool to help our clients with early ‘quick wins’ because most people know what’s truly important to them. When you give your client the opportunity to reflect on how their daily life currently matches up to their values, it’s easy to then identify where adjustments can be made.

How can coaches become more thoughtful and generous within their communities?  Coaches are inherently generous so I’m cautious to suggest more things coaches can ‘do’ or ‘give’. Rather, I’d like to highlight two things that are relevant to this conversation. Coaches, being as giving as they are, would be doing their communities a huge service by recognising and owning their value. By creating a boundary between their generosity and self-worth they give their clients permission to do the same. Another thing that can be very generous is taking your community from a ‘one to many’ style of communication to a ‘many to many’ style by linking your followers and clients together. One of the best ways to do this is through a free Facebook group or something similar which admittedly will take a little extra effort initially, but can eventually take on a life of it’s own. I know this may not be appropriate for all coaching niches but for many, it will be and the reason is that the people who are attracted to you are ‘like-minded’. Providing the space for your people to meet can allow for deep connections and lasting friendships which is something people will see as incredibly generous and thoughtful.

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What tips or advice do you have for coaches wanting to start their own magazine or online publication?  It’s easy to get sucked into all the different platforms, features and options for publishing but be kind to yourself and keep it as simple as possible to start with. I’ve found whenever I overcomplicate a project, that's when I procrastinate and become overwhelmed. On the flip side though, it’s also important to plan for the

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longer term and set goals for your vision. For example, here's a question to consider: is this online magazine going to be used as a marketing tool or are you planning to have it as a direct source of income? Also be (very) realistic about what’s achievable in your schedule. For me, I have chosen to publish quarterly for now. With a toddler at home, I can manage a big push once a quarter but I couldn’t do it monthly.


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Photography by Samara Clifford Photography

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Coaching is... a fantastic way to support yourself through periods of personal growth and change. Sure you could go it alone, but the process is so much easier with a coach in your corner.

Choosing what matters... gives you the perspective and space to focus on what’s truly important to you. It empowers you to say yes to what matters and no to what doesn’t.

My clients are... busy professionals with a lot on their plate who often find it hard to switch off and relax. They’re seeking more inspiration and purpose but don’t always know how to make that happen.

My spiritual practices... have played a big part in my own path to a more purposeful life, and underpin what I see as the pillars of purposeful living – priorities, presence, self-awareness and self-care.

Living a purposeful life... is about making conscious choices in alignment with what matters most to you. And that looks different for everyone – there’s no one-size-fits-all solution.

Being honest with yourself... isn’t always easy. Questioning and challenging your default patterns and what you believe is possible for yourself takes courage and self-awareness. But doing so will allow you to experience deep inner change.

The answers you seek... are right there waiting for you! The secret is learning to tap into that deep sense of inner wisdom we all have, as well as creating the stillness and space to connect with it. Stress and overwhelm... are not ways to live. They cloud your perspective and judgement. When you feel that way it’s hard to be your best self and make good choices.

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I can't live without... tea! There’s not much it can’t help to soothe or solve. I'm grateful for... living close to the beach. It’s the best place to unwind and clear my thoughts.


Gina Tucker is a conscious living and business co 20 years as a bu ach.  With over siness and finan c e p is uniquely com rofessional, her experience plemented by practices in m spirituality. W indfulness and ith a combina ti o n grounded prac of intuitive w ticality she he isdom and lps her clients version of an in craft their own spired and purp oseful life, busin ess or career.

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honestly can’t say enough good things about the transformational book, 'You Are Enough' by Cassie Mendoza-Jones.

‘You Are Enough’ was one of those books that I kept nodding, smiling and ‘yes-ing’ the whole way through whilst reading it. I even said to my husband at one stage, “This is the best book and I can’t wait until Madeleine (my four-year-old daughter) is old enough to read it!” The overarching theme in ‘You Are Enough’ is knowing and embracing your self-worth and boy is it a book I wish I could have read in my teen years. Having said that, wouldn’t it be wonderful if it were to become compulsory reading for all students about to embark on their high school journey? Spending over a decade as a primary school teacher, I know how self-worth impacts one’s learning. On a daily basis, I have seen the impact it has on one’s confidence to speak up in class, to ‘have-a-go’, to make a mistake and know that it’s all part of the learning process. In essence, ‘You Are Enough’ is an essential element to anyone’s spiritual well being and what a brilliant gift this ‘knowing’ would be to share with everyone – especially at a young age. In Cassie’s book, the title really does say it all – you are enough. When we as coaches engage with the world from this space, help our clients to know and feel this and encourage them to engage with the world from this heart space, then WOW – this is coaching success in action! Cassie writes about so many heart-centred subjects such as perfectionism, comparisonitis, releasing old blocks, tapping into your inner-wisdom

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and (my personal favourite) building your energetic toolkit. She also takes the time to authentically share her journey of coming to know that she too is enough, exactly as she is. Reading about the steps that Cassie has taken to ensure she stays grounded in this space of knowing is truly inspirational. One grounding tool that Cassie shares that is brilliant for coaches and our clients, is the process she calls, ‘The five pillars of Divine connection, clarity, guidance and grace.’ This is a process that will support you to reconnect, ground, or deepen the connection with yourself. The five pillars are: One: Connecting Two: Deepening Three: Trusting Four: Releasing Five: Receiving This beautiful process involves making time to sit down somewhere quiet with a journal (tech free) and thus allowing space for you to tune in and discover what your soul needs right now. This tool is something you may embark on daily, weekly or monthly, however the more regularly you tune into your intuition, wisdom and guidance, the better. When we prioritise this calm, slow, divine time for ourselves as coaches, we elevate all that we do and what a precious gift this is for our clients too. ‘You Are Enough’ is a must-read for all coaches and the perfect gift for any client who wishes to boost their self-worth, confidence and feelings of inner peace. Happy reading, beautiful you!


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In the next edition of

inspired COACH









The Secret To Having It All As A Female Entrepreneur Coaching During Your Own Life Crisis Why Quality Sleep Is Important for Coaches Honouring Your Sensitive Energy

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