APRIL MAY JUNE JULY 2012
newsletter *** *********
CONTENT VIDEO EVENTS TEAM MEDIA TRADE MARKETING SPONSORING BUSINESS TRIP RETAIL FOCUS
VIDEO QUIKSILVER AWAKENS THE SPIRIT OF SURFING… FOLLOW YOUR PASSION AND JOIN THE RIDE
EVENTS NeilPryde BALTIC CUP Tallin ESTONIA
From 2nd to 7th July 2012 14 different countries : Belarus, Spain, Great Britain, Hungary, Israel, Italy, Netherlands, Poland, Russia, Sweden, Turkey, Ukraine, Estonia, the United States. In total 40 men and 21 girls participated 3 races per day from Monday to Saturday, separate races for boys and girls. Windsurfing competitions were exciting - all of the 3 best members of the young RS: X sailing class were here: current series leader Pawel Tarnowski (POL), Stuart Hards (GBR) and Joe Bennett (GBR) Additional information: http://event.extreme.ee Ranking : 1st PAWEL TARNOWSKI (POL) 2nd KIERAN MARTIN (hBR) 3rd MATTIA CAMBONI (ITA)
KOTG Morocco Rabat The first edition of KOTG took place in Rabat. 40 children participated. From 11 a.m to 5 p.m The winner and first qualified Teenager is Abdehamin DRIBKI from Dahomey Surf School.
EVENTS KOTG Morocco Casablanca The second edition of KOTG took place in Casablanca 40 children participated. The winner and second qualified Teenager is : Jules Roland from Dar Bouazaa Surfschool.
KOTG French Indies
The 4 best Martinique, St Martin/St Barth & Guadeloupeâ€™s riders offered a real show to the public there. The next generation is taking over in the French West Indies! After more than 3hrs of competition, itâ€™s finally Tim Bisso (GPE) & Elliot Ivarra (St Barth) who qualified and who gets the KOTG FWI 2012 title. This year again, a real positive impact with more than 85 kids registered on this 2012 edition (Martinique / St Martin / St Barth / Guadeloupe) A consequent media feedback on the whole region : TV / Radio / Press / Magasines / Web TV / Web Site / Video clips / Photos / Social networks / reports http://www.youtube.com/watch?v=8lJhDnBxJ2k
KOTG French Indies
GHETTO Games Latvia
Ghetto games event was a really great opportunity to promote our brandQuiksilver among skaters and all other people who like extreem sport activities!. Quiksilver riderâ€™s Madars Apse got 3rd place and Ross McGouran achieved 1st place during Ghetto Games Pro skateboarder competition. In the Skateboarding competition there where 67 riders from 8 different countries. The festival hosted around 15000 visitors http://www.youtube.com/watch?v=y-jizRNvZG0
Quiksilver Snow Camp
For the 8th time in the history, Norway hosted the Quiksilver Snow Camps. More than 3000 kids has been attending this over the years. Once again it was a blast on the Glacier Juvass, on GaldhĂ¸piggen Norways highest mountain. It was a killer park this year consisting of 4 different lines for all level of snowboarding and skiing. 3 different jump lines and 1 rail jam with over 18 elements. Summer slush and summer sun, the kids where stoked. Says Tord Olsen Norways Quiksilver Brand Manager, we are happy to be a part of this and the marketing message we are sending out to the snow happy youths of Norway. No matter if you are X-game candidate or just an amatour youre garenteed fun here, says Olsen. Tom Wallisch several X-Games winner said this is one of the best summer parks he ever been riding in, and that says it all.
EVENTS UPCOMING EVENT Quiksilver Pro France
EVENTS STAND UP Paddle Photoshoot in New Caledonia with MORNIN
Fashion Show Lebanon For the 3rd consecutive year ,and following its success Lebanon participated in Beirut souks Fashion show on the 22nd of June. The event took place in Foche street, a luxurious area in Downtown Beirut. Vip customers were invited and Future TV were present to cover this event , it will be showed in their fashion programs show “Alam al Sabah” as well as local magazines.
Roxy Camp - Ukraine
Ski and snowboard water jump camp. 15 girls. Team riders Mimmi Sandström and Michaela Usti as instructors. 1 article on freeride.se, 1 on freeride.se and a upcoming 2 page story in Transition Magazine.
TEAM BEST WINDSURFER
JANIS PREIS And his School The best Latvian windsurfer. Who is like an icon to his apprentice, and is participating in races all around the world. He started his own windsurfing school, where we are supporting 3 young talents from it.
Zebastian Landmark Quiksilver is upgrading and what looks at a first glimpse like a bad gangstar flick is the sponsor deal to welcome Zebastian Landmark to their Swedish national team. The 20-year old regular rider rode a couple of FIS events in the past and also joined this yearâ€™s BEOs. Zebastian comes from Leksand and rides for Libtech, 32 and Union bindings and even starred in a teen movie back in 2003. Teen flicks arenâ€™t really his thing, so he decided to film this season with the Random Bastards for their Tentacle movie! Teaser of Random Bastard movie: http://vimeo.com/43832273 http://vimeo.com/41941927#at=0
Dmytri Massalov Ukraine
Five time champion of Ukraine in the cable version 2007, 2008, 2009, 2010, 2011
Yaroslava Lyapina Ukraine
Four time champion of Ukraine in the boat version 2008, 2009, 2010, 2011 Another achievements: - Photo session for TV Fashion Program - Assistance in Z-irls Roxy Camp Organizations
Windsurfers Ukraine Maxim Oberemko
TEAM Effie-Carine Vrakas Greece
â€˜My name is Effie-Carine Vrakas. I'm 20 years old and half greek half french. I'm studying marketing in the university of Athens. I'm working for an event planning company, and as a model for famous designers. I'm very fond of surfing and also do athletics and snowboard.â€™ http://www.youtube.com/watch?v=52NE0TE6LL8
Sweden Both teasers were published on all Scandinavian action sport websites as well as Method Mag and Transworld
MEDIA MEDIA OFFLINE
Full page back cover interview of Roxy rider Effie Varkas (Greece) in the newspaper “Proto Thema” (Sunday issue 14.4.2012, circulation 200.000)
CELEBRITY NEWS SEEDINGS GREECE
MEDIA CELEBRITY NEWS SEEDINGS GREECE Famous MC Artemis (product placement @ his new video)
Famous MC Artemis (total Quiksilver outfit @ the interview he gave to MTV) Duration: 37 minutes
ENDORSEMENT Effie Varkas with her mum.
Storefront at the most fa and a in-house ev Junkyard, w
amous department store in Stockholm, vent combined with offers with Roxy at which the biggest core store in Sweden
TRADE MARKETING SALES OPERATIONS
BACK TO SCHOOL Operation
St Martin, Hungary, Jordan, Greece, Iceland, Croatia, Estonia participate to the Back to school OPERATION 2012
TRADE MARKETING BILLBOARD Morrocco
TRADE MARKETING UP COMMING :
New Co Windows Contest Contest from august 5th to september 5th To promote our New collection
The country with the best shop window wins a free QUIKSILVER PRO FRANCE trip for 2 people.
Visuals to highlight
COPENHAGEN FASHION FAIR Thursday 9 August 2012 VISION fashion fair was in August 2012 in the ‘old’, authentic Terminal-2 trade show venue Lokomotivværkstedet. VISION is a biannual trade show based on an extended fusion of CPH Vision & Terminal-2 Fashion Fairs. By integrating both trade show universes in one united platform, exhibitors are given a wider playground and the visitors a stronger impression - as well as one less location to visit, during the hectic show days. Being the most innovative fashion trade fair in Scandinavia, VISION offers exhibitors and buyers a remarkable space in an authentic locomotive venue. With more than 400 brands showcasing in the 20,000 square meters in the extended version of Lokomotivværkstedet, VISION provides the framework and leaves it to the exhibitors, to create the (almost) limitless content. VISION is a melting pot for buyers and the best contemporary brands of today and tomorrow. Showcasing a wide range of brands from the design-driven and established in SHINE, young and high street in SEEK, emerging talent in DAWN to exclusive urban in THE BOILER, denim innovative in FREE and artistic edgy in PRIVATE.
SPONSORING CYPRUS SURFSCHOOL
ISRAEL SHOP Our new boardriders in Tel Aviv
BOARDRIDERS 162 CAMPUS The New Boardriders 162 Campus has just opened their doors few weeks ago. It's one of the most beautyfull baordrider that we have the chance to have in europe. What says Frédéric T. surfer from Lafitenia… Today is perfect, the conditions are great and I’m on my way to surf Lafitenia in St Jean de Luz… Apparently the tide will be too high and it’ll be better in an hour. So we are cruising around the area and take a quick turn off. There in front of me is the new Quiksilver, Roxy, DC and Moskova store. Oh yeah they made it big. We have plenty of time to check out the shop, besides I’m out of wax! Between the sea and the mountains, the store stands before me representing all the brands, like a University campus, where all nationalities gather and everyone looks good. I want to live here !! On entering the store, I discover a huge space of 750 m2, predominantly black, split by an impressive gold staircase, which accesses the large mezzanine level, and is enclosed by iron railings in the same tone. The range of boards is insane; no less than 200 boards are available. A ceiling conveyor belt displays the selection of extra special boards... they all belonged to pro team surfers and are available for sale! This conveyer belt is connected to a digital terminal embedded in an old surveyors table that allows you to virtually see the boards more closely. You can see to whom they belonged, know their history and their characteristics. I spotted one, I just type its number 9... it’s a board shaped for Jeremy Flores... wow, nothing better than that! After half an hour, I still haven’t budged! I have read about them all… Kelly Slater, Mick fanning, Craig Anderson, Tiago Pires… dreaming having read all the stories linked to these boards… eventually I make my choice; it will be number 47, Kelly Slater’s board. I won’t get a 12th title but I know that with this board I can’t help but surf better! All around me are a huge range of technical products but also an incredible array of clothes by Quiksilver and Quiksilver Woman, Roxy, DC Shoes and Moskova… it’s clear that I need a new look! I start with boardshorts, because I did originally come for a surf! Quiksilver have thought of everything. You can choose from the collection or create your own thanks to a customisation terminal that allows you to build your boardshorts from A to Z according to what you like and want. The shorts are then made by hand by the in-house designers who are on the same floor of the shop. The further I explore the shop, the more I realize this is like nothing I have seen before… a lounge area with comfortable armchairs and free to use computers, a library and, above all, a Basque bar open all day, with local delicacy hams hanging from the ceiling, local products and a wonderful wine menu… I can already see myself: a plate of Spanish ham, a great glass of Rioja, sitting on the terrace with my mates after a fun surfing session! In addition, on Fridays there are also free live concerts! One thing is certain, where the shop most differs from others is through its focus on creativity. Fred, Quiksilver’s Creative Director, explains to me that art exhibitions will be organized every month, that everyone can participate in fashion design or customize a surfboard in the presence of Quiksilver designers… I am not very talented in that department but for those who have an artistic soul, this is an amazing opportunity. For them, this is more than just a shop; this is a veritable laboratory, testing and previewing their innovations in design, marketing and merchandising… when I see the brand’s stylists, I think I would rather be a guinea pig! Boardshorts, a board, a block of wax, a café and the number of the cute sale’s assistant later, I finally decide to leave the store… direction Lafitenia… having decided to bring my mates to this amazing discovery. While waiting to see it for yourself, please visit : facebook.com/boardriders162campus
QUIKSILVER WOMEN'S FLAGSHIP MALIBU Quiksilver Women’s opens its first flagship store in the Malibu Lumber Yard. Located steps away from Malibu’s legendary Surfrider Beach the 1,400 square foot retail space offers a privileged peek into the brand’s coastal heritage. Showcasing an assortment of Quiksilver Women’s clothing and a hand-selected variety of carefully considered product from outside vendors and craftsmen, the Quiksilver energy and vibe is captured through coastal curations. “The Quiksilver Women’s line is designed for young females with a coastal mindset and an independent spirit. The collection is built on an understated aesthetic with a primary focus on quality fabrics, fits and finishes which truly comes to life and shines within the flagship space,” notes the line’s Head Designer, John Moore. Serving as the women’s brand flagship, Quiksilver Women’s looks to enhance the typical surf shop experience enlisting Pilgrim Surf + Supply founder, Chris Gentile, to help design the space. To bring Quiksilver Women’s aesthetic to life, Gentile, alongside Moore, utilized their relationships in the art, surf, and design worlds; custom-building and hand-picking unique décor elements, making for a truly engaging shopping experience. “Working with the Quiksilver family was an inspiring experience. Immersing into the culture and leveraging my personal passion for surf and coastal spirit was a natural extension of inherent interests. Bringing them to life has been an energizing experience whether hunting the Rose Bowl for vintage finds or meeting with artisans to hand-create one-of-a-kind statement pieces, people will walk into the Malibu flagship and be inspired,” describes Gentile.
MAROCCO Storefront Anual sales, Strategic & marketing meeting from the 23th until the 27th of april.
BUSINESS TRIP ORDER WEEK Storefront From the 4th untill the 8th of june. Sales conference in Saint Jean de Luz for Africa, East & North of Europe & Middle East.
LAST MINUTE NEWS ELLIOT IVARRA IS THE NEW EUROPEAN KING OF THE GROMS French surfer Elliot Ivarra today won the European final of the Quiksilver King of the Groms in 3 feet fun waves at Ericeira, Portugal. Elliot Ivarra, 16, was born in Saint Martin, but lives in Saint Barthelemy Island. The young french surfer had won his ticket for the Quiskslver King Of the Groms Euro Final thanks to his first place in trials yesterday. This place allowed him to compete in the main event. In Ericeira, the Frenchman ruled this final heat of competition with several backside tricks scoring to fun waves 5.83 pts then a last one 7.43 pts for a final score of 13.50 pts. His domination upon Europe’s best 16 and under surfers was unquestionable even if the young French kid Nommé Mignot battled hard for the crown until the very last seconds of the heat. As he was leading the final, Nommé, from Surfing French Team, let Elliot the victory. None the less, both of them will fly to France to take part to the Quiksilver King of the Groms International final to be held during the Quiksilver Pro France - an ASP World Tour event- (From September 27th to October 8th) gathering the world’s best surfers on the Landes coast. An extraordinary experience for these two groms. http://quiksilverlive.com/kotg/2012/