9 minute read

Having an influencer’s support, your website and particular

Internet or web traffic is important whether yours is a corporate website or a self

managed blog. That said, the effective growth of the audience and market share in

time is possible only if your website and its content gain more visitors.

Web traffic comes from a variety of sources with organic searches being more

acceptable. This is actually the search engine traffic to a website through intent

based clicks based on more relevant searches performed by actual users rather

than bots.

To boost organic search traffic, a significant amount of time and effort must be

devoted to SEO practices. And while search engine optimization is effective in

driving traffic with an abundance of relevant SEO-friendly tools to accelerate

organic traffic, overall effort, and effective results are a lengthy procedure.

traffic for boosting the result on Google search results and so on. In a highly

competitive digital world, achieving results may take months and even years,

depending on overall strategies and how you deploy them.

Luckily there are many other non-SEO ways to boost website traffic and build a

loyal audience, followers and profitable business leads. Here’s all you should know

about bringing online traffic and emerging on the digital front using non-SEO

strategies.

A renowned form of online/digital advertising performed using a combination of

rich multimedia elements that delivers the message in a clear, concise, creative

and effective manner. A few examples can be of images, videos, audios or a mix

of all the three.

Display ad is just like a traditional banner or a large textual billboard but Google

consider them more effective if they hold true to certain parameters such as:

336×280 OR 330×250 pixels for rectangles

300×600 pixels for half-page ads

320×110 pixels for banners

You’re free to choose from any of the given sizes but, do remember that display ads should be catchy, creative and prominent on a webpage. If your website has reserved a particular section for paid media, these ads are likely to be displayed there aimed at quick conversions against a specific brand or product. In fact, a professional survey also revealed that display ads when done right are likely to result in 70% more conversions . Want to know more about display advertising and how it can benefit you, check out this professional guide.

Active social media users with an amazing number of followers are known as

influencers because their word is taken for trust and reliability. More or less

51% social media users and followers agree on trusting influencer’s endorsement.

This is one reason influencers are perfectly aligned with brands and a means to

promote your website.

Influencer marketing concept is rooted on a simple and more common principle. We

share information with fellow colleagues and friends who further spread the details;

the cycle continues. It’s mostly about promoting a brand or product through word of

mouth but, in the digital world, the same practice is applied on social media channels

where influencers are active partners to some of the biggest and globally acclaimed

Having an influencer’s support, your website and particular

services are surely to get the exposure, reaching the right

audience thus bring more profitable outcome. With influencer

marketing, Instagram is the most active and preferred

platform however, not as saturated as Facebook. Not

convinced, explore the

guide on influencer marketing for Instagram to change your

mind!

A reason enough to promote your business on social media is that a fact sheet

revealed that around

7-in-10 Americans connect with each other through social media. Undoubtedly, a

well-defined carefully strategized and effective social media marketing campaign

can take your website sky-high in the digital world, catapult a brand for even better

awareness, improve performance and communication in the market.

A well-conceived plan is the key to win and execute a successful social media

campaign but, let’s not forget that every social media platform is built for a unique

purpose and a particular audience. Your strategy for each should therefore, be

If you wish to broadcast updates quickly, nothing’s better than Twitter which also

let you follow the likewise industry, a corporation or a group for more relevant

outcomes and effective strategies. If you’re a pro at photography and have a

knack to capture a handful of loyal audience on the digital front with stunning

images, Instagram and Pinterest are meant for you but, make sure your posts are

relevant for the likewise audience and further shares. Listen to this awesome

podcast on Instagram marketing.

For pure B2B market, reaching out to industry professionals and post corporate

updates, including employment opportunities, LinkedIn is the absolute platform for

Ignoring emails is nearly impossible these days and there’s also a surprising

revelation from a survey telling us that nearly

42% Americans even check their email in the bathroom. And then there’s other

50% who do so while tucked in their bed. For this reason, email marketing

continues to dominate the trend in driving website traffic even today. Still, there’re

a few essentials worth knowing before you execute;

Secure permission from a user before emailing them. Simply ask for an email

address via call-to-action on the website.

Clearly explain the purpose of email rather than sounding like a typical

On having the email list, make sure you hold true to your promise by keeping the digital content fresh, interesting and plausible. Of-course you’re eager to sell your products and services through email but there’s a time for everything. Win your trust and then promote using resourceful web links and services details to your email. If you’re new to email marketing, here’s how to build up a strong and ever-expanding email list.

REFERRAL MARKETING

We’ve been doing this like forever but unintentionally! On liking a particular

product, service or solution from a brand, we love talking about it hence the

referral. More or less

65% new businesses gain momentum through referral marketing which works

effectively for unique corporate setup.

Retail stores, hospitality industries, banks, health clubs, food and travel industries;

almost everyone is actively engaged in referral marketing done effective through

social media platforms on the digital domain. Its obvious

people would be twice attentive to recommendations from friends and families.

With referral marketing, make sure your customers have the appropriate means to

value your business and services. That can be as simple as using a hashtag on

social media to attract the most appropriate audience, email template that let you

share user-friendly and catchy content.

Want to make it more appealing? Do so by giving away some incentives that can

be discounts, store credit, free trial and even a complimentary product for free on

an actual purchase. Here’re more on the wonders of referral marketing!

PAY PER CLICK (PPC) ADVERTISING

While SEO helps to rank your website against more relevant search results, pay

per click (PPC) simply takes a leap forward by making you appear above and

ahead of the search engine results. When brands need to get a quick exposure

across a wider geography and demography, PPC is far more effective and

successful. All that said, more or less 67% clicks take place on the top five listings

thus securing a safe and sound spot of your website on the digital front.

PPC ads need to be written very carefully, concise and delivers the complete message for less. This is where you would need an exceptional copywriter or PPC specialist having hands-on experience at ads writing for Google. They should be appealing enough to prompt users in clicking. Careful and proper inclusion of keywords with ad extensions further strengthens the ad copies to better explain of your website, service, product and offering to the end-users as well as give you the competitive edge online. Check out the complete AdWords guide for beginners and pro marketers!

CONTENT MARKETING

At the heart of everything digital is content which leaps beyond texts and an

endless array of words. Content Marketing takes on a combination of all the

valuable, consistent and relevant multimedia including text to win a wider audience

and target more specifically.

It’s a long-term strategy which, if done right, can return loyal and strong

customers; for as long as you deliver high-quality and credible content. There are

several creative ways like infographics that provide useful information supported

by statistics, diagrams, charts, catchy phrases and relevant design.

That said, even web content can be developed for content marketing that’s publishable, helpful and appealing for the audience. Make it fascinating enough to prompt users to visit your website again as well as refer others about it. Before merging content with facts, be sure to properly do your research, find out about market interest and cover your content around that.

Old but not obsolete! Affiliate marketing still exists and have the potential to win

significant traffic if done right. When doing it online, offer your product in an affiliate

program and let the associates do the marketing, putting you on the vendor’s seat. In

a typical affiliate marketing setup, you need to sign-up for the relevant program

network and let the payments plus other essentials to the partners. The affiliate

network however would take its share from the sale so be sure to make it absolutely

profitable.

You can even setup your own affiliate programme only if you’re capable to handle

affiliate payments including technical deployment such as setting up of a tracking

system. Nonetheless, this is an absolutely amazing marketing strategy for digital

Business gets a significant boost in the online world through inbound marketing

which is a combination of different marketing strategies such as social media,

content, blog submissions and more. Those new to the digital domain may get

confused between inbound and content marketing so it’s better to know the

difference between both.

Inbound marketing captures attention of potential customers and make your

website easily accessible for them. Doing it right can be ten times more effective in

generating web traffic and even increase sales without implementation of any

SEO. All you need to do is come up with creative and compelling content that’s

VIDEO MARKETING

Nothing can beat the videos and they’re incredibly popular among the ever

expanding digital world. After all, they’re a source of entertainment and

information. Back in 2017, it was predicted that

videos would take more than 80% of all the web traffic and that actually happened,

only near 90% actually.

To remember content that’s both visible and audible is much easier which forced

brands to redefine their digital strategies for winning the competition by

incorporating compelling videos either directly on the corporate website or on

You can even integrate video links to the email marketing campaigns which

increases the likelihood of email clicks to more or less 300%. Here’s how to

gear up for video marketing!

WRAP-UP

The above details are sure to make your website incredibly popular in the digital

world, gain more traffic and of-course, be a pro digital marketer without exercising

any SEO tactics. Still, it’s always preferred taking assistance of an industry

professional that can be a digital marketing and media expert.

Source: https://www.digitalexpress.agency/blog/ways-to-boost-website-traffic-without-seo/